Connect with us

News

Nakheel and Hypermedia announce exclusive 10-Year DOOH Media Partnership

Published

on

Transforming Dubai’s Landscapes into Dynamic Media Destinations

Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s prestigious communities and assets, including Palm Jumeirah, 12 vibrant communities, 13 exquisite malls as well as several large hoardings across Dubai.

Hypermedia will attract new luxury segment brands that align with the affluent demographics of Palm Jumeirah

Abed Bibi, Chief Marketing Officer at Nakheel said “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding. We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”.

Habib Wehbi, Chairman and Group CEO of W Group Holding, expressed his enthusiasm regarding this strategic partnership, stating that; “This collaboration with Nakheel is a significant milestone in our journey. We are excited to extend our media network into these vibrant communities, taking the DOOH sector to new heights of engagement and measurement. By leveraging our expertise and employing the latest innovations in digital solutions and smart data measurement tools, we are set to revolutionise the DOOH industry in the country, transforming communities into media destinations for renowned brands.”

In accordance with the agreement, Hypermedia will implement a state-of-the-art digital network, elevating Nakheel communities into a world-class media network. This infusion of digital innovation will enhance the prestigious and high-end lifestyle experience synonymous with Nakheel’s destinations, encompassing residential, business, and tourism sectors.

Building on the success of Hypermedia’s previous milestone achievement in public transportation and other prominent communities, this new venture will redefine the Digital OOH landscape across Dubai. The partnership encompasses renowned destinations such as Palm Jumeirah, Jumeirah Islands, and numerous others, totaling over 15,000 hectares and currently providing homes for over 700,000 residents.

In all Nakheel communities, and particularly within Palm Jumeirah, Hypermedia is leading a brand elevation initiative through its DOOH landscape. Positioned strategically within this prestigious locale, Hypermedia will actively attract new luxury segment brands that align with the affluent demographics and unparalleled attractions that characterise Palm Jumeirah as a global landmark and destination.

The digital network to be installed across Palm Jumeirah features various formats meticulously designed and strategically located to enhance the media journey. From digital unipoles at the entrance to large panels along the shoreline and digital signages at the frond entrances, each element has been thoughtfully crafted to elevate the brand experience, creating an immersive and captivating narrative within these prominent communities.

In addition, the agreement also covers the media rights of five large hoardings, providing brands with an infinite impact due to their unmissable large size. Hypermedia’s media assets throughout Nakheel will be empowered by cutting-edge data measurement tools, enabling brands to craft data-driven campaigns for maximum impact and optimised return on investment (ROI).

This partnership between Hypermedia and Nakheel marks a transformative chapter in Dubai’s media landscape, propelling OOH advertising into a new era of engagement and innovation.

About Nakheel (www.nakheel.com)

Dubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realising Dubai’s vision. Nakheel’s waterfront projects, including the world-famous, award-winning Palm Jumeirah, have added more than 300 kilometres to Dubai’s original, 70km coastline, paving the way for the development of hundreds of seafront homes, resorts, hotels and attractions.

Nakheel’s master developments span 15,000 hectares, and provide a growing range of destinations, attractions and facilities for Dubai’s citizens, residents, and tourists. They include Palm Jumeirah, The World, Jumeirah Islands, Jumeirah Park, Jumeirah Village, Al Furjan, The Gardens, Discovery Gardens, Jebel Ali Village, Nad Al Sheba Villas, and Dubai Islands.

Nakheel Community Management (NCM) is an integrated, customer centric community management company with a vision to create the most desirable and exciting communities. With customer happiness as its core objective, NCM’s three pillars are: community centricity, customer focus and technology driven. NCM delivers world-class services to homeowners and residents across its communities through innovation, technology, and international best practices. Nakheel Community Management is responsible for approximately 700,000 residents across 18 master communities and 50,000 units.

Nakheel owns and operates a diverse range of world-class retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining, and entertainment destinations across Dubai. Palm Jumeirah is home to Palm West Beach, Golden Mile Galleria, Club Vista Mare, The Palm Monorail, and the observation deck, The View, at the top of The Palm Tower. Nakheel’s expanding portfolio also includes distinguished, large-scale shopping centres such as Nakheel Mall, Ibn Battuta Mall, and Circle Mall, and retail Pavilions at eight Nakheel residential communities. Upcoming projects include Al Khail Avenue.

Nakheel Hospitality’s project portfolio includes a diverse range of hotels and resorts, including five-star, luxury establishments, family-friendly resorts, and stylish, modern hotels: The St. Regis Dubai, The Palm, Premier Inn Ibn Battuta Mall, Avani Ibn Battuta, Riu Dubai and the Centara Mirage Beach Resort Dubai.

Nakheel Home Rental’s portfolio currently comprises more than 16,500 villas and apartments at The Gardens, Discovery Gardens, Al Furjan, Nad Al Sheba Villas, Palm Jumeirah, Badrah, and Veneto.

About Hypermedia:

As creators of Impact, Hypermedia – subsidiary of W Group Holding – goes beyond boundaries, empowering brands to grow stronger through smart Digital Out-of-Home (DOOH) and Retail Media Experiences.  Our extensive OOH network, the largest in the UAE, seamlessly blends cutting-edge AI technology, strategically positioned media assets, and advanced data measurement tools. Our media presence includes prominent landmarks across the country, such as the dynamic Dubai Metro public transportation network, strategic outdoor locations, retail media environments in renowned malls and hypermarkets, and prestigious destinations and communities.

W Group Holding:

W Group is an assertive holding company, aggressively investing in digital Out-of-Home experiences and cutting-edge digital marketing solutions through its subsidiaries Hypermedia and DigitAll. These entities operate in tandem, synergizing their efforts to consistently deliver outstanding, quantifiable results that spearhead the digital media revolution in the region. W Group Holding and its subsidiaries are pioneers, reshaping the digital terrain with a comprehensive strategy that harnesses smart technological solutions, infrastructure monetization, impactful OOH networks, and data-driven analytics to propel brand expansion and foster deeper engagement.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Rally Ventures' Justin Kaufenberg Joins PayGround Board of Directors

Published

on

SportsEngine co-founder brings payments industry experience and understanding of consumer expectations as PayGround prepares for continued growth

Justin Kaufenberg, Managing Director of Rally Ventures, has accepted an invitation to join the Board of Directors of PayGround, a healthcare fintech payments platform. Kaufenberg, who is the co-founder and former CEO of SportsEngine, brings a unique entrepreneurial perspective as well as a deep understanding of payments and banking.

Rally Ventures participated in PayGround’s Series A fundraising in 2023.

“From our very first conversation, Justin and the Rally Ventures team have been enthusiastic about joining PayGround on our mission to empower individuals and families with a healthcare digital wallet,” says PayGround CEO Drew Mercer. “We are in a season of hyper-growth and innovation at PayGround, and we are looking forward to having Justin at the table as we look for ways to provide additional banking capabilities for both healthcare providers and consumers.”

A core investment focus for Rally Ventures is products that deliver mission-critical software with embedded payments and financial services.

“Fixing the payment process within the healthcare industry has proven difficult because of all of the disparate systems involved. This is an industry in dire need of innovation, and I believe PayGround is approaching the problem in a smart and strategic way,” Kaufenberg says. “I’m looking forward to offering any guidance I can to help PayGround move the healthcare payments industry forward as they develop a strategy that looks to integrate various billing systems into their platform. It’s an exciting time to be a part of this company.”

About PayGround

PayGround is a healthcare payments platform that streamlines the payment experience for providers and patients. For patients, it’s an easy-to-use mobile app to manage, track and pay all medical bills in one secure place. For medical providers, it’s a modernized payment platform that reduces costs, simplifies processes and boosts patient and employer satisfaction. PayGround — the meeting place for healthcare payments. Learn more at payground.com.

About Rally Ventures

Rally Ventures invests exclusively in early-stage business technology companies, focusing on entrepreneurs creating major new markets or bringing transformative approaches to existing ones. Since 1997, Rally Ventures’ partners and venture capital industry veterans have invested in or run early-stage enterprise business-to-business technology companies with a proven ability to deliver superior returns regardless of the overall market environment. For more information visit rallyventures.com.

Continue Reading

News

PowerPay Completes $118.9 Million Asset-Backed Securitization to Further Growth

Published

on

Inaugural deal ignites new opportunities for leading fintech company.

PowerPay, a leading fintech company specializing in real-time lending and payment solutions for contractors and physicians announced the closing of their inaugural securitization obtained by home improvement and elective medical loans, and a 144A transaction rated by KBRA.

This is PowerPay’s first securitization (PWRP 2024-1). The Company partnered with CapitalOne Securities and Chartway Federal Credit Union, Virginia Beach, VA to achieve this milestone.

“The transaction provides the Company a securitization program that will allow us to obtain access to capital markets while providing a diversified funding source to fuel continued growth for the foreseeable future,” said Mike Petrakis, PowerPay Founder & CEO. “Chartway Federal Credit Union has been a valued partner. We look forward to further success as we consolidate the space. It’s encouraging to see that our consumers and channel partners have remained resilient despite economic turmoil over the past few years. With the focus of converting transparent purchases into simple monthly payments, we anticipate being able to access public securitizations on a regular basis as the market begins to rebound.”

Headquartered in King of Prussia, PA, PowerPay launched its platform in 2020 in the home improvement and elective medical sectors and has since become one of the industry leaders in point-of-sale financing.

The securitization, totaling approximately $118 million and issued as PWRP 2024-1, consists of Class A, B, and C notes with ratings of A-, BBB, and BB-, respectively, from Kroll Bond Rating Agency.

Since its inception PowerPay has been focused on its partnership with credit unions as it provides origination, servicing, compliance, & insurance through its 10,000 + national provider network.

  • For this issuance, PowerPay originated loans to Chartway Federal Credit Union and then repurchased them through this securitization (PWRP 2024-1).
  • The transaction ultimately helped PowerPay execute its vision of developing an ABS platform, diversifying the Company’s capital market outlets and providing a viable vehicle for its credit union and bank partners to manage liquidity through the program.
  • This transaction brought 17 new institutional investors to the platform.

The issuance of PWRP 2024-1 is a landmark achievement for PowerPay as the Company continues broadening institutional support of the asset class and improving access to home improvement and elective medical financing.

About PowerPay
Launched in 2020, PowerPay is a financial technology company providing seamless consumer financing solutions to over 10,000+ national providers. The Company helps contractors and physicians convert homeowner and patient purchases into simple monthly payments through its point-of-sale lending platform. Since its inception, PowerPay has funded over $1.2B.

Continue Reading

News

All-in-One Web3 Gaming Ecosystem Blockus Raises $4M Pre-Seed After Completing a16z Incubator Program

Published

on

The announcement comes during the Game Developers Conference week, where the company will host a special side event

Blockus, an emerging, innovative force at the intersection of blockchain technology and gaming, today announced a significant milestone, securing $4M in pre-seed funding. This successful raise follows Blockus’s participation in the prestigious a16z Crypto Startup Accelerator, which not only provided access to mentors and advisors but also allowed the startup to connect with potential investors.

The pre-seed round was led by Maple VC and included Altos Ventures as well as known angel investors such as Zhuoxun Yin from Magic Eden, Michael Ma from CreatorDAO, and Bryan Pelligrino from LayerZero.

Blockus is dedicated to transforming the gaming experience by enabling studios to onboard their players and build on-chain gaming features with ease. The company has already gained traction in the market, with over 30 partners already signed, including Ambrus Studio, the team behind E4C: Final Salvation. The funding will allow Blockus to accelerate its growth, expand its team, strengthen sales operations, and invest heavily in product development.

“This pre-seed raise marks a pivotal moment in our journey,” said Jess Zhang, Co-founder & CEO at Blockus. “The trust our investors, like Maple VC, have placed in us is both humbling and inspiring. We’re ready to unlock the next level of innovation in the gaming industry, and we’re excited to bring our blockchain solutions to even more studios and developers.”

With a rapidly expanding market – approximately 62% of all dApp activity comes from gaming projects, and Web3 gaming is expected to reach $600B by 2030 – Blockus is in a prime position to capitalize on this growth.

“We’re thrilled to witness Blockus’s latest achievement,” said Johnson Yeh, Founder & CEO at Ambrus Studio. “As innovators in the gaming space, we’re proud to partner with a company that’s pushing the boundaries of what’s possible. The potential for Web3 in gaming is immense, and we’re confident that Blockus will play a major role in shaping its future.”

The announcement is made in the lead-up week to Game Developers Conference (GDC) taking place in San Francisco. There, the company will host a dedicated event on March 21 at 7 p.m. at the iconic SPIN bar to engage with the Web3 gaming community, and current and potential partners.

“Blockus has the potential to be the catalyst for a new era of gaming, built on the principles of decentralization and player ownership,” said Andre Charoo, General Partner at Maple VC. “The founders’ deep understanding of both gaming and Web3 technologies, combined with their track record, makes them an exceptionally compelling team to back. We believe Blockus is poised to lead the way in the Web3 gaming revolution.”

To celebrate its funding milestone, Blockus is extending a special offer of $20,000 in credits to potential clients for the two weeks following the announcement period. This offer presents a unique opportunity for game developers interested in exploring how Blockus can elevate their game experiences.

About Blockus

Blockus is a complete Web3 gaming economy ecosystem. Beautifully built, fully compliant, and seamlessly integrated into games, the company’s mission is to create a future where players have true ownership of their in-game assets and where gaming experiences are more immersive, engaging, and rewarding.

Continue Reading

Trending

Subscribe to our Free Newsletter

Get Business and Marketing Insights from Experts, only onTimes of Startups!

Your Information will never be shared with any third party