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Nakheel and Hypermedia announce exclusive 10-Year DOOH Media Partnership

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Transforming Dubai’s Landscapes into Dynamic Media Destinations

Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s prestigious communities and assets, including Palm Jumeirah, 12 vibrant communities, 13 exquisite malls as well as several large hoardings across Dubai.

Hypermedia will attract new luxury segment brands that align with the affluent demographics of Palm Jumeirah

Abed Bibi, Chief Marketing Officer at Nakheel said “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding. We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”.

Habib Wehbi, Chairman and Group CEO of W Group Holding, expressed his enthusiasm regarding this strategic partnership, stating that; “This collaboration with Nakheel is a significant milestone in our journey. We are excited to extend our media network into these vibrant communities, taking the DOOH sector to new heights of engagement and measurement. By leveraging our expertise and employing the latest innovations in digital solutions and smart data measurement tools, we are set to revolutionise the DOOH industry in the country, transforming communities into media destinations for renowned brands.”

In accordance with the agreement, Hypermedia will implement a state-of-the-art digital network, elevating Nakheel communities into a world-class media network. This infusion of digital innovation will enhance the prestigious and high-end lifestyle experience synonymous with Nakheel’s destinations, encompassing residential, business, and tourism sectors.

Building on the success of Hypermedia’s previous milestone achievement in public transportation and other prominent communities, this new venture will redefine the Digital OOH landscape across Dubai. The partnership encompasses renowned destinations such as Palm Jumeirah, Jumeirah Islands, and numerous others, totaling over 15,000 hectares and currently providing homes for over 700,000 residents.

In all Nakheel communities, and particularly within Palm Jumeirah, Hypermedia is leading a brand elevation initiative through its DOOH landscape. Positioned strategically within this prestigious locale, Hypermedia will actively attract new luxury segment brands that align with the affluent demographics and unparalleled attractions that characterise Palm Jumeirah as a global landmark and destination.

The digital network to be installed across Palm Jumeirah features various formats meticulously designed and strategically located to enhance the media journey. From digital unipoles at the entrance to large panels along the shoreline and digital signages at the frond entrances, each element has been thoughtfully crafted to elevate the brand experience, creating an immersive and captivating narrative within these prominent communities.

In addition, the agreement also covers the media rights of five large hoardings, providing brands with an infinite impact due to their unmissable large size. Hypermedia’s media assets throughout Nakheel will be empowered by cutting-edge data measurement tools, enabling brands to craft data-driven campaigns for maximum impact and optimised return on investment (ROI).

This partnership between Hypermedia and Nakheel marks a transformative chapter in Dubai’s media landscape, propelling OOH advertising into a new era of engagement and innovation.

About Nakheel (www.nakheel.com)

Dubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realising Dubai’s vision. Nakheel’s waterfront projects, including the world-famous, award-winning Palm Jumeirah, have added more than 300 kilometres to Dubai’s original, 70km coastline, paving the way for the development of hundreds of seafront homes, resorts, hotels and attractions.

Nakheel’s master developments span 15,000 hectares, and provide a growing range of destinations, attractions and facilities for Dubai’s citizens, residents, and tourists. They include Palm Jumeirah, The World, Jumeirah Islands, Jumeirah Park, Jumeirah Village, Al Furjan, The Gardens, Discovery Gardens, Jebel Ali Village, Nad Al Sheba Villas, and Dubai Islands.

Nakheel Community Management (NCM) is an integrated, customer centric community management company with a vision to create the most desirable and exciting communities. With customer happiness as its core objective, NCM’s three pillars are: community centricity, customer focus and technology driven. NCM delivers world-class services to homeowners and residents across its communities through innovation, technology, and international best practices. Nakheel Community Management is responsible for approximately 700,000 residents across 18 master communities and 50,000 units.

Nakheel owns and operates a diverse range of world-class retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining, and entertainment destinations across Dubai. Palm Jumeirah is home to Palm West Beach, Golden Mile Galleria, Club Vista Mare, The Palm Monorail, and the observation deck, The View, at the top of The Palm Tower. Nakheel’s expanding portfolio also includes distinguished, large-scale shopping centres such as Nakheel Mall, Ibn Battuta Mall, and Circle Mall, and retail Pavilions at eight Nakheel residential communities. Upcoming projects include Al Khail Avenue.

Nakheel Hospitality’s project portfolio includes a diverse range of hotels and resorts, including five-star, luxury establishments, family-friendly resorts, and stylish, modern hotels: The St. Regis Dubai, The Palm, Premier Inn Ibn Battuta Mall, Avani Ibn Battuta, Riu Dubai and the Centara Mirage Beach Resort Dubai.

Nakheel Home Rental’s portfolio currently comprises more than 16,500 villas and apartments at The Gardens, Discovery Gardens, Al Furjan, Nad Al Sheba Villas, Palm Jumeirah, Badrah, and Veneto.

About Hypermedia:

As creators of Impact, Hypermedia – subsidiary of W Group Holding – goes beyond boundaries, empowering brands to grow stronger through smart Digital Out-of-Home (DOOH) and Retail Media Experiences.  Our extensive OOH network, the largest in the UAE, seamlessly blends cutting-edge AI technology, strategically positioned media assets, and advanced data measurement tools. Our media presence includes prominent landmarks across the country, such as the dynamic Dubai Metro public transportation network, strategic outdoor locations, retail media environments in renowned malls and hypermarkets, and prestigious destinations and communities.

W Group Holding:

W Group is an assertive holding company, aggressively investing in digital Out-of-Home experiences and cutting-edge digital marketing solutions through its subsidiaries Hypermedia and DigitAll. These entities operate in tandem, synergizing their efforts to consistently deliver outstanding, quantifiable results that spearhead the digital media revolution in the region. W Group Holding and its subsidiaries are pioneers, reshaping the digital terrain with a comprehensive strategy that harnesses smart technological solutions, infrastructure monetization, impactful OOH networks, and data-driven analytics to propel brand expansion and foster deeper engagement.

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Venture Capital Fund Manager Token Bay Capital Granted In-Principle Approval To Invest In Tokens With First of Its Kind License in Abu Dhabi Global Market (ADGM)

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  • License will permit investment in both the equity and tokens of crypto start-ups
  • Opening of Token Bay’s new offices in ADGM aligns with planned second fund

Token Bay Capital Limited (“Token Bay”) is expanding its venture capital footprint in the capital of the UAE and has been granted an in-principle approval (IPA) from the Financial Services Regulatory Authority (FSRA) to carry out regulated activities in the ADGM. Subject to final regulatory approval for the grant of the Financial Services Permission (FSP), Token Bay brings niche capabilities to manage both token and equity investments in early-stage crypto start-ups under the FSRA’s Venture Capital Fund Manager (VCFM) framework.

Founded in 2021, Token Bay is a leading Crypto Venture Capital Fund that has adopted a regulatory-first approach from day one. Token Bay invests in start-ups building next-generation blockchain infrastructure and decentralized applications for Web3. Building on the success of its first fund, Token Bay is now launching its second fund and will continue to back outstanding entrepreneurs building infrastructure solutions for the new token economy. In addition to Abu Dhabi, Token Bay also has offices in Hong Kong, and is strategically positioned across digital assets hubs in both the Middle East and Asia.

Founder and Managing Partner of Token Bay, Lucy Gazmararian: “This marks the first phase of global expansion for Token Bay, and we’re excited to have been granted the IPA in ADGM for venture capital investment in tokens as well as in equity. Blockchain technology has the potential to drive innovation through tokenization, and as blockchain networks continue to evolve, it is important that as venture capitalists we are fully equipped to support talented founders building in Web3 by directly participating in these networks and taking an ownership stake through tokens. We extend our sincerest thanks to the regulator for their forward-thinking approach and open dialogue so that we were able to reach this important milestone and establish Token Bay in one of the world’s leading international financial centres and digital assets hub.”

ADGM’s progressive regulatory framework, English common law legal framework, status as a leading centre for financial innovation and vibrant blockchain and digital assets ecosystem have attracted Token Bay to set up offices in the capital of the UAE.

Arvind Ramamurthy, Chief of Market Development at ADGM said, “We extend a warm welcome to Token Bay Capital as they join ADGM’s international financial centre and commence their establishment in Abu Dhabi, marking the beginning of their global expansion journey. ADGM is dedicated to cultivating innovation and excellence in the financial sector, particularly within the virtual asset space. With progressive regulatory frameworks that facilitate companies like Token Bay Capital, ADGM’s vibrant ecosystem stands as the optimal platform for initiating their global growth trajectory.”

Token Bay’s Venture Funds offer institutions, multi-national companies, private banks, family offices and high-net-worth individuals the opportunity to invest in an emerging asset class right at the start of a multi-decade cycle.

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Walmart chooses Swisslog ASRS powered by SynQ software to enhance transparency and delivery of quality products in third milk processing facility

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Swisslog, a leading provider of best-in-class intralogistics warehouse automation and software, has announced that Walmart will install a Swisslog automation solution within its Robinson, TX, facility to enable seamless material flow and increase uptime. Walmart is planning to break ground on the milk processing facility later this year with the facility scheduled to open in 2026.

This is the third Walmart milk processing facility to deploy Swisslog’s automated storage and retrieval solution (ASRS) featuring SynQ software and Vectura cranes. The company worked with Swisslog to open its first milk processing facility in Fort Wayne, IN, in 2018. This facility served as a blueprint for its second facility in Valdosta, GA expected to open in 2025, as well as for the just announced Texas facility.

According to Walmart, the ASRS continues the company’s commitment to building a more resilient and transparent supply chain to deliver high-quality products. It also will bolster the company’s capacity to meet consumer demand for milk. The products from the facility will serve more than 750 Walmart stores and Sam’s Clubs throughout the South including Texas, Oklahoma, Louisiana and parts of Arkansas and Mississippi.

Designed by Swisslog’s automation experts, the ASRS brings together five Vectura pallet stacker cranes with KUKA palletizing and de-palletizing robots, a ProMove pallet conveyor system, as well as a conveyor system for small loads. The automation solution operates on synchronized intelligence from Swisslog’s SynQ software, which provides warehouse management, material flow and automation control system functionality in a single, modular platform.

“We are honored that Walmart continues to put their trust in our automation solutions and our people behind those solutions,” said Sean Wallingford, president, and CEO of Swisslog Americas. “This has been a very collaborative relationship as our two teams work together to create value for Walmart and ensure our automation solutions and software enable the company and its farmers to bring fresh, transparently sourced dairy to market.”

SynQ management software not only optimizes the flow of the equipment to increase efficiency and accuracy of the operation, it also orchestrates the operation of multiple sub-systems. It equips warehouse automation and IT systems with synchronized intelligence of people, processes and machines to boost the efficiency and productivity of warehouse processes and adapt to changing market requirements. SynQ provides sophisticated inventory management and material flow capabilities that enable real-time inventory tracking and management of items to ensure freshness, quality and transparency of the food supply chain.

This project also includes Swisslog’s IT Managed Services, which puts in place experts to proactively manage the IT systems and software required to keep the equipment running at peak performance. The higher-level 24/7 support allows Walmart to free up internal resources from routine IT system administration, while also enabling data-driven proactive maintenance that helps reduce unplanned downtime.

For more information on Swisslog automation technologies and software, visit https://www.swisslog.com

About Swisslog

We shape the future of intralogistics with robotic, data-driven and flexible automated solutions that achieve exceptional value for our customers. Swisslog helps forward-thinking companies optimize the performance of their warehouses and distribution centers with future-ready automation systems and software. Our integrated offering includes consulting, system design and implementation, and lifetime customer support in more than 50 countries.

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Rally Ventures' Justin Kaufenberg Joins PayGround Board of Directors

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SportsEngine co-founder brings payments industry experience and understanding of consumer expectations as PayGround prepares for continued growth

Justin Kaufenberg, Managing Director of Rally Ventures, has accepted an invitation to join the Board of Directors of PayGround, a healthcare fintech payments platform. Kaufenberg, who is the co-founder and former CEO of SportsEngine, brings a unique entrepreneurial perspective as well as a deep understanding of payments and banking.

Rally Ventures participated in PayGround’s Series A fundraising in 2023.

“From our very first conversation, Justin and the Rally Ventures team have been enthusiastic about joining PayGround on our mission to empower individuals and families with a healthcare digital wallet,” says PayGround CEO Drew Mercer. “We are in a season of hyper-growth and innovation at PayGround, and we are looking forward to having Justin at the table as we look for ways to provide additional banking capabilities for both healthcare providers and consumers.”

A core investment focus for Rally Ventures is products that deliver mission-critical software with embedded payments and financial services.

“Fixing the payment process within the healthcare industry has proven difficult because of all of the disparate systems involved. This is an industry in dire need of innovation, and I believe PayGround is approaching the problem in a smart and strategic way,” Kaufenberg says. “I’m looking forward to offering any guidance I can to help PayGround move the healthcare payments industry forward as they develop a strategy that looks to integrate various billing systems into their platform. It’s an exciting time to be a part of this company.”

About PayGround

PayGround is a healthcare payments platform that streamlines the payment experience for providers and patients. For patients, it’s an easy-to-use mobile app to manage, track and pay all medical bills in one secure place. For medical providers, it’s a modernized payment platform that reduces costs, simplifies processes and boosts patient and employer satisfaction. PayGround — the meeting place for healthcare payments. Learn more at payground.com.

About Rally Ventures

Rally Ventures invests exclusively in early-stage business technology companies, focusing on entrepreneurs creating major new markets or bringing transformative approaches to existing ones. Since 1997, Rally Ventures’ partners and venture capital industry veterans have invested in or run early-stage enterprise business-to-business technology companies with a proven ability to deliver superior returns regardless of the overall market environment. For more information visit rallyventures.com.

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