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An Interview with Joel Arun Sursas, Head of Clinical Affairs at Biorithm, Singapore

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Joel Arun Sursas is the Head of Clinical Affairs at Biorithm, Singapore. He works closely with engineers and implementation consultants to achieve medical technology solutions that improve patient outcomes, enhance monitoring and protect patient privacy.

Tell me about your best and worst days at work.

The best days at work are typically days which involve multi-disciplinary collaboration and brainstorming. As a startup, we are privileged to have subject-matter experts sitting at an arm’s length away from one another. Unlike MNCs where “departments” are often fragmented and walled-off, we can achieve a lot of mileage in small focus-group discussions. As a physician, I immensely enjoy exploring the minds of the engineers, business developers and product developers in my midst.

The worst days at work would be the days I spend dealing with the mountain of paperwork that comes along with regulatory requirements. As a startup we are looking to market our device in the EU, UK, Australia and Asia – each region has a unique regulatory framework, each with its own accompanying set of essential requirements and documentation. Navigating this space can be complicated, time-consuming and confusing. It’s part of the learning process, however, and being accustomed to the various regional requirements and legal stipulations will benefit us in the long run as we develop our future pipeline of products and services.

Who are the clients/what are the projects that you most enjoy working on?

I enjoy going back to my roots and engaging with clinical users the most. The projects that give me the most fulfillment are those that directly engage physicians and nurses; I think that my role enables me to be an effective bridge between the IT domain and the health domain. After all, the core of health informatics is the people, and engaging in discourse with the key stakeholders enables me to manage patient data in the most effective, safe and optimal manner.

What was your biggest ‘a-ha’ moment?

I would have to say that it would be in formulating the value proposition of our medical device to multiple stakeholders. Initially, our medical device was positioned as a patient-advocating device – which it is. However, I think we started to turn more heads when we buttressed our value proposition to include physicians, midwives and the hospital administration. This change made me realize the importance of developing an all-encompassing value proposition that attracts as many vital stakeholders as possible. It makes the conversation a lot easier as no matter how diverse your target audience is, the message is a positive one.

What has been the most important part of your professional journey?

I thought that medical school would have taught me most of what I knew about medicine. However, my two years in the Singapore Armed Forces developing and implementing Southeast Asia’s largest EHR and my time spent at Biorithm have taught me a lot more about the medico-industrial complex. While I have furthered myself professionally at Harvard Medical School and Johns Hopkins Medical School in the field of health informatics, the self-learning from these pivotal experiences has been challenging, immense, and extremely rewarding. I would say that this experiential learning has been the most crucial part of my professional journey thus far, and I would venture to say that it will continue to be.

 What risks is your company facing?

 Although we do face competitors as a fetal-maternal monitoring company, Biorithm views competition as an opportunity. Firstly, the fact that there is viable competition validates the space we occupy. Secondly, it keeps us on our toes and encourages us to continually seek differentiating factors which will eventually culminate in better clinician and patient outcomes. Thirdly, competition can always be converted to collaboration should the occasion arise!

What would you do with unlimited resources?

This is a tricky question. Intuitively, I would invest most of it in the company as (unsurprisingly), I believe in our company. However, on that note – I think that the success we have achieved so far as a small startup has been contingent on the limitation of resources we face. That constraint forces everyone to learn, step out of their comfort zone and upgrade themselves daily. That’s the “burning platform” that most startups face at some point in their life cycle, and it is what most successful startups attribute their success to.

When was the last time you totally lost yourself in doing something?

It would have to be in writing our Clinical Evaluation Report (CER) for our device, for CE marking. The CER contends with the background literature – my research background comes in very useful for this segment which is typically medically jargonized. I enjoy looking at up-to-date evidence for subsequent analysis.

What do you do when you’re not at work?

I juggle my work with freelance medical writing which I do to finance my post-graduate studies. Because of the time zone difference, I’m usually up in the wee hours of the morning in Singapore attending live lectures in Boston or Baltimore. I’m an exercise addict, so the adrenaline of post-work exercise helps to keep me awake!

How do you feel you make a difference in the world?

I’m confident that our team-effort at Biorithm towards innovation will see an impressionable mark on the way obstetric and fetal monitoring is conducted. The technology has remained grossly unchanged since the 1960s, and we are poised to change that.

You can know more about Joel Arun through his Website and LinkedIn.

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An Interview with Jennifer Miree Cope

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Described as thorough and organized by her closest associates, Jennifer Miree Cope graduated from Vanderbilt University in 1985 with a degree in Electrical Engineering.

Jennifer has a deep-seated passion for several non-profit organizations. Especially with the Susan G. Komen Foundation and The O’Neal Comprehensive Cancer Center at the University of Alabama at Birmingham, which has treated several of her close friends and family members.

Jennifer Miree Cope’s respect for the generosity of nonprofits inspired her to become a volunteer. Currently, she is involved with several charities started by Independent Presbyterian Church in Birmingham, Alabama: STAIR tutoring, the Children’s Fresh Air Farm, and Holiday House. 

Jennifer’s husband, Pat Cope, is the founder of Cope Private Wealth — a prestigious financial planning firm. When not relaxing with her husband and two sons in Mountain Brook, Jennifer can often be found exercising, walking her dog, or hiking in the mountains of North Carolina.

Jennifer, thank you for doing this. Tell me about your best and worst days at work. 

My worst days are the days when we’re busy. You know those days when customers are calling, texting, emailing from early in the morning to late at night. (I can’t help it that it rained that day.) But one of my best days was when we had three very happy clients, two of whom brought me wine!

What are the projects that you most enjoy working on?

Landscaping an empty or nearly empty lot.  It’s just like an artist starting with a blank canvas.

What was your biggest ‘a-ha’ moment?

My biggest eureka moment was when I realized that technical drawings such as landscape plans can often be just as pretty as art.

What has been the most important part of your professional journey?

That’s a simple answer. It would have to be time management. There’s simply no way to succeed without it. And I start managing my time well from the beginning – it really starts the minute I wake up in the morning.

What risks is your company facing? 

With the economy doing poorly and inflation on the rise, people can always stop landscaping. That’s really the biggest issue here. It is unfortunately a luxury and not a necessity.

What would you do with unlimited resources?

That’s a tough one! I mean, to be honest, there are a lot of things that I would do with unlimited money, and I imagine that’s the same for everyone else too.

But there is one thing that I would prioritize if I had unlimited money: First, I would try to use it to find a cure for cancer. Both of my sisters, my mom, my aunt, and my husband all had cancer. My two sisters died from it. It’s a nasty disease and we need to dedicate more of our resources to fighting against it.

When was the last time you totally lost yourself in doing something?

I would have to say it was the last time I made a needlepoint belt for one of my sons. It can be very easy to find yourself in the zone when you’re engaged in that.

What do you do when you’re not at work?

Yeah, well for exercise, you can usually find me playing golf, doing pilates, or yoga. I often enjoy going out to eat or attending sporting events and musical theater. And I can’t forget that one of my favorite things to do is travel — mostly to our place in the North Carolina mountains.

How do you feel you make a difference in the world?

For me, the number one way to make a difference is tutoring the underprivileged. I have done a lot with STAIR, and I am very proud of that work.

 

 

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Interview

In this interview, Raquel Ureña talks about the second season of ‘NY Never Sleeps’

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New York Never Sleeps

Raquel Ureña is a filmmaker and the Founder of NYC Latin Media. She has produced over 8 films. To know more about Raquel Ureña, please read our interview with her.

Raquel, It’s a pleasure talking with you again. Much awaited “NY Never Sleeps” will be rolling out its second season pretty soon. How excited are you about this?

I am really excited. Especially because the participants of this second season are super successful women who are truly inspiring. They are great role models.

Would you like to give a sneak peek into the second season for our audience?

These women of Dominican descent all have successful businesses and they all started with nothing, showing us that if you work hard and remain focused, anything is possible. They are all immigrants and today, have many luxuries due to their hard work. Besides seeing the lifestyles of these women, we will also be seeing a lot of fashionable and trendy, and exclusive places in New York.

When will you start filming?

We will start filming in May and have many plans and exclusive events that we will be attending. We will be showing exclusive restaurants and places that people need to see in NY.

On which platforms, will the second season be available? Also, how many episodes will be there in the second season

There are 13 episodes in the second season and it will be airing on Digital 15 and Telemicro Internacional which is the biggest TV platform in the Dominican Republic. Telemicro Internacional is seen in the US through Comcast cable. The show will be airing towards the end of September. We will be filming all summer.

What are your views on the current status of women in entrepreneurship? especially in the Latina community?

New York is a difficult place to live in and very expensive but these women have proven that even with a humble beginning and hard work, it is possible to get ahead in life.

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Interview

An Interview with Ali LeMille, Career Coach and Founder of The Job Forge

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Ali LeMille

Ali LeMille is the founder of The Job Forge. Ali has successfully helped a large number of companies find the right set of employees. She has also helped over 70 individuals land their dream jobs.

Ali, Thank you so much for talking with us. Your experience with recruitment is pretty vast. You have also worked with some of the biggest names, helping them in recruitment. Tell us more about your past experience.

I had a rather unusual introduction into the recruiting world. I had started as a hiring manager for local “Mom & Pop” shops in my hometown. The connections I made in the area high schools and colleges are what I was able to tap to quickly fix the staffing situation at the theme park I was brought into with Kodak. I moved into a year-round role and worked between New York, New Jersey, and other locations worldwide.

The companies I worked with were some of the most recognizable brands in the world! The last project I worked on was staffing for the Disney Premiere of The Princess and The Frog in Manhattan. It was in a refurbished nightclub where guests could explore a “bayou” playground, learn to draw from actual Disney animators, and see authentic movie props. It was a fantastic opportunity, and I still maintain close connections with the people I worked with during that time.

I found myself in the healthcare sector after being injured by a patient in the emergency room I had been moonlighting in. This placed me on light duty, where I used my talent acquisition skills to recruit positions for everything from housekeeping to physician assistants.

I then moved into the Non-Profit sector with AmeriCorps and their Reading Partners Program. There I maintained a staff of roughly 500 volunteer tutors. After that, I went into Insurance/Healthcare once again.


Based on your experience, what are some of the things a recruiter looks for in a candidate?

Recruiters worth their salt will be looking at your response times, professionalism, and social presence.

Response times give them an idea of your sense of urgency – which is a massive deal for most positions! Potential employers want to know if you’re going to be a great communicator or if you’re willing to let things go for a minute.

Professionalism comes in how you respond: your grammar, cadence, salutations, and if you’re answering everything they asked or leaving out details they need. A great practice is to run your responses through Grammarly or Hemingway App to catch things you may have missed.

Social Presence is massive, and I’m mainly talking about LinkedIn regarding job hunting. Having a fully optimized LinkedIn profile gives you an enormous edge because it’s social proof that you are who you say you are in your career experience. I’ve seen great resumes hit the trash because the candidate didn’t exist anywhere but on their paper resume.

How and when did you come up with the idea of The Job Forge?

When the pandemic hit, I knew many people who joined the mass resignation and began job hunting. People looking to move their careers into a remote situation quickly realized everyone else had the same idea. My phone started blowing up with questions about what “contract to hire” meant and how to update their resumes quickly. I took care of everyone close to me and then some! I wanted to make this service available to anyone else feeling stuck, so I created The Job Forge. I have the different comprehensive packages on my site, but also some basic gigs on Fiverr as well. I wanted to make it as accessible as possible for as many people as possible.

According to you, what are some of the things that career coaches often miss out on?

That clients don’t have to be some industry big wig to need some help. I see a lot of coaches gearing their work to major hitters, not understanding that there’s a whole population of mid-level players that are hungry to throw their career into high gear.

I’ve worked with RNs looking to make Charge Nurse, Retail Managers wanting to switch industries completely, recent grads trying to get their foothold and start making bank, and parents returning to the workforce after time away to take care of their littles.  

Whoever needs coaching should have access to it – and that’s my goal. To make Career Coaching accessible and affordable.

How do you address the gaps in the existing recruitment and career consulting services?

The issue I see happening with current recruiting practices is false barriers to entry for many positions. A great example of this is requiring intensive degrees and forcing employees into the office when it’s not necessary.

I recently attended an Equality Summit where the overwhelming response to “What is the number one thing holding your career back?” was employers requiring higher-level degrees for positions that could also be learned through real-world experience. Many people have spent their lives honing their skills, but they are instantly rejected because an advanced degree was not a pathway for them.

My recruiting approach is working with the employer to narrow down the actual needs to do the job – not what looks good on paper. It’s getting them to understand that an applicant can have the most expensive degree in the world and still not know as much as the person who has spent 20+ years in the industry.

And my Career Consulting service falls in line with that philosophy! Degrees are lovely for specific fields but not required for many others. I want to work with my clients regardless of their educational background. Whatever the barriers are, I want to create a plan for them to succeed!

Though every job has a different set of needs, In your experience, what are some of the most common traits recruiters are looking for in candidates?

I touched on a few earlier, but I can tell you a line that recruiters watch closely: Are you finessing your resume or lying about your abilities? There’s a big difference!

It goes without saying that you should never lie on your resume. Saying you have skills you very definitely don’t will not only get you quickly fired but can also get you a blanket industry ban if the community is small enough.

Finessing? That’s fine! And what I mean by that is, let’s say, you went outside your job description and learned new skills because of it. You can put those on your resume! It’s not lying – You did the work and have the abilities you claim to. Or asking your manager if you can change your title on your resume to reflect more accurately what you did under their employment. Then update your resume accordingly. Your resume is meant to reflect your skills and abilities in the best and most truthful way. And if you need help with that, my services are a click away!

Any suggestions you want to give to first-time job seekers?

Job hunting is a numbers game – especially now when there are many open positions and a ton of applicants. Even when you land an interview, keep applying! Nothing is final until you’re signing contracts accepting the job and have an official start date. Focus on your goals and move forward step-by-step. Clean up your social media, flesh out your LinkedIn profile, and revamp your resume and cover letter.

Oh, and please, please, create a professional email—just your name at Gmail or yahoo or whatever platform you use. Anything else is a potential red flag, and you don’t want to have your CV tossed in the trash for something so quickly addressed. Keep your personal email separate and create one specifically for job hunting.

Lastly, a big trend I am seeing is putting pictures of yourself on your resume. In the US and UK, this can actually really hurt your chances of getting an interview. Many companies will toss resumes with applicant pics on them because they don’t want to be seen as biased.

And if you need help with any of this, reach out to me! I’d love to chat!

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