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Bangalore based Consumer Houseware startup, Basil raises INR 3.6 crore seed funding from IIMA Ventures and Appreciate Capital

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  • Basil aims to reimagine homeware & kitchenware for Millennials and Gen Alpha
  • Launches food storage and hydration categories with its range of Bento Boxes and Bottles targeting urban parents.
  • To utilize the funds to bolster its direct-to-consumer (D2C) play, expand reach via e-commerce channels and expand product portfolio.

Bangalore-based, Consumer Houseware startup, Basil today announced that it has raised INR 3.6 crore seed funding co-led by IIMA Ventures (formerly IIMA-CIIE) and Appreciate Capital. The round also saw participation from prominent angel investors such as Mohit Sadaani (Co-Founder, The Moms Co.), Aprameya Radhakrishna (Co-Founder, Koo), Abhishek Goyal (Co-Founder, Tracxn), Malini Adapureddy (Founder, Deconstruct) and Brij Bhushan (Co-Founder, Magicpin). In its first phase of scale, Basil has launched stainless steel bento boxes and bottles catering to the sensibilities of millennial parents and Gen Alpha. The funds raised will be used to bolster its D2C play, expand reach via e-commerce channels and expand product portfolio.

According to Datum Intelligence, the Indian Consumer Houseware Market is set to cross ₹507 Billion by 2027. Within the Houseware market, categories such as lunchboxes, drinkware, storage containers and insulated products, contribute to 22% of the overall market share. With the evolving lifestyle of Indians, high degree of urbanization, proliferation of nuclear families and technological advancement, India is witnessing a major shift in the houseware industry. This is especially evident for young working couples and parents in the urban setting. This lifestyle evolution offers a massive white space for Basil to bring product differentiation and tap into the changing needs of its target consumers.

Founded by Harini Rajagopalan (Ex Amazon, Flipkart group) and Mahesh Muraleedharan (launched Uber in India as their first employee) in 2023, Basil is a first-of-its kind D2C startup aiming to reimagine the consumer houseware market in India that is typically dominated by a handful of traditional players. The firm’s range of products aims to cut away from the product designs that currently exist in the market. It offers consumers distinct, high-quality, visually appealing, and tailored products that are particularly appealing to Gen Alpha and their millennial parents. Basil’s water bottles and Bento boxes represent a strategic response to a significant market gap that exists in the industry.

Announcing the fund raise, Harini Rajagopalan, Co-founder of Basil said “In an era dominated by contemporary brands, the home and kitchen sector remains surprisingly resistant to innovation, still dominated by entrenched incumbents. As parents ourselves, we realised there is a definite need for innovation and design in this category, validated by our on ground research of talking to over 900 parents. Products that are currently in the market are a sea of sameness, with minimal overlap across functional design, aesthetics as well as safety. Our mission is to disrupt this overlooked space, infusing it with breakthrough designs based on market needs, premium materials, functional designs and aesthetic appeal. With our launch product range of stainless steel leak proof bentos and water bottles, we aim to emerge as the preferred choice for Indian parents seeking the best for their children and at the same time, be seen as a fun, cool, engaging & aspirational brand for kids.”

With this round of funding, Basil will deploy 30% of the capital into R&D to develop a nuanced view of market requirements, product design iterations so that they can clear the clutter to launch sought-after products. Basil’s products are currently available pan-India on their D2C platform s well as on marketplaces such as Amazon. In the next 12 months, it will expand its product categories launching lunch bags for kids and a newer range of bento boxes customized for working professionals.

“Driven by urbanization and premiumization, the Indian home and kitchen market is witnessing a surge in online demand for branded products. As kitchens become central features of homes, Basil, led by Harini and Mahesh, is strategically positioned to innovate and tap into this trend. We are thrilled to co-lead Basil’s seed round, confident their modern approach will resonate with the preferences of the Indian audience.” – Vipul Patel (Partner, Seed Investing at IIMA Ventures).

“The kitchen and home sector has seen minimal innovation for over a decade. The Indian consumer, actively seeking both functionality and aesthetics, is no longer served by incumbent and traditional brands. This is the massive opportunity we believe Harini and Mahesh are a great team to build for. We are delighted to partner with them and co-lead the round from Appreciate Capital.” – Sairee Chahal & Abhishek Agarwal (Partners, Appreciate Capital).

About Harini Rajagopalan – Cofounder, Basil

Harini has over a decade of experience in the consumer internet space with stints at eCommerce giants such as Amazon and Flipkart. At Amazon, Harini led the product and marketing efforts for Amazon Deals, focusing on personalization and orchestrating large-scale events like the Great Indian Festival. While at Flipkart, she spearheaded the launch of multiple categories, from ebooks to large appliances, showcasing her expertise in product management, brand management, and business leadership. Harini began her career at Johnson and Johnson, where she pioneered initiatives like the Clean & Clear Times Fresh Face and contributed to launching the Clean & Clear fairness portfolio in India. Harini is an alumna of INSEAD.

About Mahesh Muraleedharan – Cofounder, Basil

With over a decade of experience, Mahesh Muraleedharan, comes with a diverse background encompassing experiences in Indian e-commerce, ridesharing, VC investing, and management consulting, He has been instrumental in launching and scaling early-stage operations for high-growth startups, including three unicorns—Uber, Rapyd, and OYO. Mahesh was the first hire for Uber in India, where he played a pivotal role in overseeing the company’s launch and exponential growth to one million trips per day. His leadership extends to navigating complex legal, regulatory, and technological landscapes, demonstrated by his contributions to setting up multiple core businesses from scratch. Mahesh is an alumnus of IIM Ahmedabad.

About IIMA Ventures

IIMA Ventures spearheads entrepreneurship-led activities at and beyond IIM Ahmedabad. It studies, educates, incubates, accelerates and invests in early-stage technology startups. Over its history, IIMA Ventures has mentored over 5000 entrepreneurs, accelerated over 2000 startups and invested in 350+ companies at seed stage and 40+ companies at early growth stage, securing more than 40 profitable exits. IIMA Ventures’ consumer investments include Jollee (children’s wear), Heelium (activewear), Bombay Hemp Company (wellness), Qlan, Mech Mocha, Rolocule and Hashcube (gaming).

About Appreciate Capital 

Appreciate Capital is a gender smart, world positive companies focussed pre-seed / seed fund founded by Abhishek Agarwal and Sairee Chahal. Investor in companies like Basil, Aulerth, Teleport, Samosa Party – among others, Appreciate brings to its portfolio founders – deep building/ operating experience to the table along with its extensive network in India and globally. Over fifty percent of Appreciate cheques go to women founders / women markets.

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Generative AI Surge Triggers Nationwide Rush for New Data Center Infrastructure

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Demand for new AI Data Centers which are powering the rise of such popular AI platforms as OpenAI’s ChatGPT is being grossly underestimated according to analysts at this year’s Bloomberg Intelligence summit. The ongoing generative AI boom is kicking off a rush for new data centers, and the providers of the infrastructure behind them. With this boom comes many challenges including power supplies and the price of necessary hardware. For 9 of the top 10 US electric utilities, data centers have been the main source of customer growth, according to analysis made by Reuters. The booming Global Data Center Market is expected to hit US$792.3 billion by 2032, according to Astute Analytica, while analysts at Christian & Timbers have identified what they believe will be a 27% increase in AI data center talent demand in 2024 over 2023. Behind the scenes are several developers advancing the data center surge, who over the last week updated the market with recent developments, including: Avant Technologies Inc. (OTC: AVAI), Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) (NEO: GOOG), Meta Platforms, Inc. (NASDAQ: META) (NEO: META), Pegasystems Inc. (NASDAQ: PEGA), and Advanced Micro Devices, Inc. (NASDAQ: AMD).

The article continued: Some experts are raising concerns that the AI revolution itself could crash the existing supply of data centers, and create a serious capacity shortage worldwide. All the while, Fortune is declaring private equity firms as the early winners in the race to feed AI’s infrastructure demands.

Avant Technologies to Implement AI-Empowered, Zero Trust Architecture in Its Data Centers

Avant Technologies, Inc. (OTCQB: AVAI) (“Avant” or the “Company”), an artificial intelligence technology (AI) company specializing in the development of advanced AI and data center infrastructure solutions, announced today its plans to implement a Zero Trust Architecture (ZTA) framework powered by AI within its data center operations. Avant asserts that this strategic move is aimed at providing the highest level of security for its customers’ critical data.

“By integrating AI with Zero Trust Architecture, we are creating a robust and future-proof security framework for our data centers,” stated William Hisey, Chief Executive Officer at Avant. “This combined approach ensures the highest level of security for our customers’ data while optimizing data center operations for efficiency and cost-effectiveness. Avant is committed to providing innovative technology to help businesses optimize data center operations, improve resource utilization, and enhance security.”

ZTA is a security model that eliminates the concept of inherent trust within a network. It assumes that all users, devices, and workloads – regardless of location – must be continuously verified before granting access to resources. Implementing AI-controlled ZTA allows Avant to achieve continuous authentication and authorization, enhanced threat detection and response, dynamic access controls, and adaptive security policies.

Avant’s ZTA implementation aligns seamlessly with its existing AI-powered data center management focus. The company’s AI technology already provides predictive analytics and optimization, automated incident response, and enhanced cooling efficiency.

In other industry developments and happenings in the market this week include:

Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) (NEO: GOOG), best known as the parent company of Google and YouTube, recently broke ground on Google’s fourth data center in the Netherlands, as confirmed by Senior Operations Manager in a LinkedIn post. Valued at ~US$643 million, Google says the new data center will create 125 new jobs and has pledged to prioritize sustainability. The announcement is in line with the company’s commitment to invest billions of dollars in 2024 both inside the USA and abroad, where they’ve also announced plans to build a $1 billion data center campus in Kansas City, Missouri, and another $576-million data center project in Cedar Rapids, Iowa.

“Organizations and governments in the Netherlands are increasingly moving to the cloud,” said Google in a statement. “Cloud computing usage has almost doubled in the Netherlands in the last five years. The rise in demand is why Google is investing in digital infrastructure, which helps expand everybody’s access to information.”

Meta Platforms, Inc. (NASDAQ: META) (NEO: META), best known as the parent company of Facebook, WhatsApp and Instagram, announced plans to “accelerate infrastructure investments” for AI, including plans to spend billions of dollars more on servers and data centers. However, the initial response to the Facebook parent company’s plans was not positive. According to CEO Mark Zuckerberg, Meta plans to increase spending ahead of generating much revenue from their new products, reassuring his investors-call audience that Meta has a strong track record of monetizing new AI services once they reach scale.

“We anticipate our full-year 2024 capital expenditures will be in the range of $35-40 billion, increased from our prior range of $30-37 billion as we continue to accelerate our infrastructure investments to support our artificial intelligence (AI) roadmap,” said Susan Li, CFO for Meta Platforms in the quarterly financial report. “While we are not providing guidance for years beyond 2024, we expect capital expenditures will continue to increase next year as we invest aggressively to support our ambitious AI research and product development efforts.”

Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, recently announced its Q1 2024 financial results, highlighting’s the company’s outstanding cash flow and margin expansion in the quarter.

“The strong cash generation in Q1 demonstrates the power of a SaaS business,” said Ken Stillwell, COO and CFO of Pegasystems. “Given our financial strength and differentiated GenAI capabilities, we are in a great position to accelerate profitable growth.”

The financial results came just over a week from the company introduced its Pega Gena™ Coach, a generative AI-powered mentor for Pega solutions that proactively advises users to help them achieve optimal outcomes. Coach analyzes existing opportunity, lead, contact, and interaction data within Pega Sales Automation™ and offers suggestions to help overcome barriers in moving deals forward.

Advanced Micro Devices, Inc. (NASDAQ: AMD), a global semiconductor company, has credited its decision seven years ago to discontinue making monolithic datacenter chips in favor of a chiplet architecture with helping cut global greenhouse gas (GHG) emissions by tens of thousands of metric tons per year.

“Chiplets not only avoid waste and conserve resources in manufacturing, but also in the data centers powering the digital services and experiences we use daily,” said Justin Murrill, Director of Corporate Responsibility for AMD. “Each chiplet houses multiple processor cores, and different chiplets can be added and even stacked in a package to create higher-performance and more energy efficient processors.”

AMD’s EPYC processors are at the forefront in powering the most energy-efficient x86 servers available today. Employing these leading servers significantly reduces the number of physical servers required to fulfill computing needs. This reduction has a broad environmental benefit, including decreased use of raw materials, less manufacturing and shipping, reduced energy consumption, and minimized data center space requirements. Such advantages are vital for businesses aiming to upgrade their data center infrastructure and enhance computational capacity while actively striving to meet sustainability objectives.

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Venture Capital Fund Manager Token Bay Capital Granted In-Principle Approval To Invest In Tokens With First of Its Kind License in Abu Dhabi Global Market (ADGM)

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  • License will permit investment in both the equity and tokens of crypto start-ups
  • Opening of Token Bay’s new offices in ADGM aligns with planned second fund

Token Bay Capital Limited (“Token Bay”) is expanding its venture capital footprint in the capital of the UAE and has been granted an in-principle approval (IPA) from the Financial Services Regulatory Authority (FSRA) to carry out regulated activities in the ADGM. Subject to final regulatory approval for the grant of the Financial Services Permission (FSP), Token Bay brings niche capabilities to manage both token and equity investments in early-stage crypto start-ups under the FSRA’s Venture Capital Fund Manager (VCFM) framework.

Founded in 2021, Token Bay is a leading Crypto Venture Capital Fund that has adopted a regulatory-first approach from day one. Token Bay invests in start-ups building next-generation blockchain infrastructure and decentralized applications for Web3. Building on the success of its first fund, Token Bay is now launching its second fund and will continue to back outstanding entrepreneurs building infrastructure solutions for the new token economy. In addition to Abu Dhabi, Token Bay also has offices in Hong Kong, and is strategically positioned across digital assets hubs in both the Middle East and Asia.

Founder and Managing Partner of Token Bay, Lucy Gazmararian: “This marks the first phase of global expansion for Token Bay, and we’re excited to have been granted the IPA in ADGM for venture capital investment in tokens as well as in equity. Blockchain technology has the potential to drive innovation through tokenization, and as blockchain networks continue to evolve, it is important that as venture capitalists we are fully equipped to support talented founders building in Web3 by directly participating in these networks and taking an ownership stake through tokens. We extend our sincerest thanks to the regulator for their forward-thinking approach and open dialogue so that we were able to reach this important milestone and establish Token Bay in one of the world’s leading international financial centres and digital assets hub.”

ADGM’s progressive regulatory framework, English common law legal framework, status as a leading centre for financial innovation and vibrant blockchain and digital assets ecosystem have attracted Token Bay to set up offices in the capital of the UAE.

Arvind Ramamurthy, Chief of Market Development at ADGM said, “We extend a warm welcome to Token Bay Capital as they join ADGM’s international financial centre and commence their establishment in Abu Dhabi, marking the beginning of their global expansion journey. ADGM is dedicated to cultivating innovation and excellence in the financial sector, particularly within the virtual asset space. With progressive regulatory frameworks that facilitate companies like Token Bay Capital, ADGM’s vibrant ecosystem stands as the optimal platform for initiating their global growth trajectory.”

Token Bay’s Venture Funds offer institutions, multi-national companies, private banks, family offices and high-net-worth individuals the opportunity to invest in an emerging asset class right at the start of a multi-decade cycle.

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Walmart chooses Swisslog ASRS powered by SynQ software to enhance transparency and delivery of quality products in third milk processing facility

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Swisslog, a leading provider of best-in-class intralogistics warehouse automation and software, has announced that Walmart will install a Swisslog automation solution within its Robinson, TX, facility to enable seamless material flow and increase uptime. Walmart is planning to break ground on the milk processing facility later this year with the facility scheduled to open in 2026.

This is the third Walmart milk processing facility to deploy Swisslog’s automated storage and retrieval solution (ASRS) featuring SynQ software and Vectura cranes. The company worked with Swisslog to open its first milk processing facility in Fort Wayne, IN, in 2018. This facility served as a blueprint for its second facility in Valdosta, GA expected to open in 2025, as well as for the just announced Texas facility.

According to Walmart, the ASRS continues the company’s commitment to building a more resilient and transparent supply chain to deliver high-quality products. It also will bolster the company’s capacity to meet consumer demand for milk. The products from the facility will serve more than 750 Walmart stores and Sam’s Clubs throughout the South including Texas, Oklahoma, Louisiana and parts of Arkansas and Mississippi.

Designed by Swisslog’s automation experts, the ASRS brings together five Vectura pallet stacker cranes with KUKA palletizing and de-palletizing robots, a ProMove pallet conveyor system, as well as a conveyor system for small loads. The automation solution operates on synchronized intelligence from Swisslog’s SynQ software, which provides warehouse management, material flow and automation control system functionality in a single, modular platform.

“We are honored that Walmart continues to put their trust in our automation solutions and our people behind those solutions,” said Sean Wallingford, president, and CEO of Swisslog Americas. “This has been a very collaborative relationship as our two teams work together to create value for Walmart and ensure our automation solutions and software enable the company and its farmers to bring fresh, transparently sourced dairy to market.”

SynQ management software not only optimizes the flow of the equipment to increase efficiency and accuracy of the operation, it also orchestrates the operation of multiple sub-systems. It equips warehouse automation and IT systems with synchronized intelligence of people, processes and machines to boost the efficiency and productivity of warehouse processes and adapt to changing market requirements. SynQ provides sophisticated inventory management and material flow capabilities that enable real-time inventory tracking and management of items to ensure freshness, quality and transparency of the food supply chain.

This project also includes Swisslog’s IT Managed Services, which puts in place experts to proactively manage the IT systems and software required to keep the equipment running at peak performance. The higher-level 24/7 support allows Walmart to free up internal resources from routine IT system administration, while also enabling data-driven proactive maintenance that helps reduce unplanned downtime.

For more information on Swisslog automation technologies and software, visit https://www.swisslog.com

About Swisslog

We shape the future of intralogistics with robotic, data-driven and flexible automated solutions that achieve exceptional value for our customers. Swisslog helps forward-thinking companies optimize the performance of their warehouses and distribution centers with future-ready automation systems and software. Our integrated offering includes consulting, system design and implementation, and lifetime customer support in more than 50 countries.

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