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Numerator Quantifies the rate at which eCommerce has accelerated for specific CPG categories during COVID-19: Ice Cream 9x, Frozen Foods 7.4x

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Numerator, a data and tech company serving the market research space, has now quantified the rate at which eCommerce has accelerated for specific CPG categories during COVID-19. For the first time, brands and retailers can understand the step-change in pace with which consumer households turned to eCommerce solutions to meet their shopping needs. This is an essential insight as brands seek to forecast 2nd half inventory and allocate marketing spend.

“COVID-19 has forever changed the shopping behaviors that have been considered the norm for decades,” said Eric Belcher, CEO, Numerator. “We’re seeing some brands and retailers throw out their playbooks and rethink how they run their business going forward, while others seem frozen.  The data we’re publishing today should be a call to action for those who aren’t adapting at the pace of their consumers.”

The Numerator eCommerce Acceleration Index shows the dramatic spike in the rate of active online shoppers purchasing each category during COVID-19 relative to each category’s multi-year baseline with selected categories shared below. The following chart reads as “the rate of HH’s using online to purchase Ice Cream & Novelties during COVID (March 1 – May 15) was 9x the pre-COVID multi-year baseline.” A sampling of categories is shown below:

COVID eCommerce Acceleration

Category

Index

Rate

Ice Cream & Novelties

899

9.0x

Canned Foods

736

7.4x

Frozen Foods

721

7.2x

Soda & Sports & Energy Drinks

575

5.8x

Toothpaste

532

5.3x

Make-Up

459

4.6x

Shampoo & Conditioner

205

2.1x

Source: Numerator OmniPanel Analysis

The acceleration rate provides a measurement of how COVID has shortened the cycle time of converting households to buy the category online. For example, Ice Cream & Novelties is gaining online household share at a rate that is 9 times greater than the historical rate. This means that for every month that passes during COVID time, it is as though we have experienced 9 months of growth (based on the historic rate) which means this category has moved 8 months ahead of where it was expected to be (9-1) every four weeks. Thus, after 2+ months of COVID, this category is almost 20 months ahead of the game.

Note that acceleration rate is one of several factors brands need to consider to understand this dynamic and plan accordingly.

Numerator is the only omnichannel consumer insights panel that can quantify both the acceleration in and the shift toward household usage of online solutions. This is significant because Numerator data confirms that once consumers create online buying habits for a given category, they buy more often, spend more per item, and spend more on the category in total.

Daily analysis of Numerator data confirms that the uplift in eCommerce spending has both rapidly accelerated and sustained over the course of 10 weeks ending May 15.

Investment

Reward-based Fundraising and Preselling Startup CrowdPouch raises Angel Round from Elina Investments

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CrowdPouch, a reward-based fundraising and preselling platform, has raised an angel round funding from Elina Investments Pvt. Ltd. The Bengaluru based technology startup will utilize the funds for product development, branding and team expansion.

The funding from Elina Investments comes at a time when the company has already supported over 100 fundraising and pre-selling campaigns on its platform within a year of its inception. Going forward, CrowdPouch aims at hosting thousands of campaigns that encourage filmmakers, artists, innovators and dreamers to come forward and work towards fulfilling their dreams.

Floated by Syed Safawi, corporate leader and technology investor, Elina Investments has funded several successful startups at an early stage, including GoMechanic, PadUp, Tarnea Technology, Senpiper Technology and Zefmo Media to name a few.

“CrowdPouch is more than business for me. It has been my life’s goal to encourage artists, innovators, and visionaries across sectors to pursue their passion,” said Vittal Ramakrishna, CEO and Founder of CrowdPouch. “India has an untapped market for fundraising and most are unaware of the merits of preselling. Through CrowdPouch, our vision is to create a niche fundraising ecosystem where all essential factors culminate seamlessly to build a nation of dreamers and achievers. Elina has stepped in at the right moment to help us scale our efforts.”

“We at Elina firmly believe in the power of technology platforms and Crowdpouch is catalysing the democratisation of such opportunities in a vast country like India. It is an opportune time to focus on preselling, as the nation answers the clarion call of Aatmanirbhar Bharat and going Vocal for Local,” said Divyendu Kumar, Director, Elina Investments. “CrowdPouch is a wonderful platform and Vittal with his team bring in the right blend of passion, maturity and understanding to be able to leverage the massive opportunity that it presents – both in scale and quality.”

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Artificial Intelligence

AIBotics Go-Digital Series 2020 Showcases AI and Robotic Innovations to Augment Human Potential

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SINGAPORE, Aug. 3, 2020 — Asia Pacific Assistive Robotics Association (APARA), a non-profit organization founded to facilitate adoption and augmentation of Artificial Intelligence (AI) and Robotics, today announced AIBotics Go-Digital Series 2020, an AI and Robotics event themed around ‘Augmenting the Human Potential’, will be launched between August and November 2020, aiming to facilitate the increasing dependency on AI technology into improving human lives.

An international event endorsed and supported by the International Alliance of Robotics Associations (IARA) and a number of global and regional partners including the University of Oxford, the ASEAN Smart Cities Network, Japan Science & Technology Agency, the Malaysian Artificial Intelligence and Robotics Association, among others, AIBotics Go-Digital Series 2020 reviews ethical and responsible AI and robotics innovations through webinars and a virtual exhibition 24 hours a day, seven days a week from August for four months, bringing together renowned industry experts as well as a number of projects and innovative solutions from all around the world.

To enable a smart, seamless and sustainable digital conferencing experience, APARA is collaborating with Tencent Cloud, the official conferencing solution provider of AIBotics Go-Digital Series 2020, to bring visitors and delegates a series of power-packed webinars and a virtual exhibition through Tencent Cloud Conference (TCC) solutions which have been widely adopted by local and overseas organizations and enterprises at online and digital business conferences, annual meetings, road shows, lectures, industry forums, among others.

“As we adjust to the ‘new normal’ brought about by the COVID-19 pandemic, AI has also become much more mainstream while allowing gatherings and business meetings to be held amid current circumstances. We are excited to present AIBotics Go-Digital Series 2020, highlighting how AI and Robotics can truly augment human potential, which is a timely message in light of the virus-related disruptions globally,” said Shanlynn Lee, President of APARA.

“One of the benefits of us going online this year is that unlike conventional conferences, we will be serving our visitors from all around the world for the whole duration of the event, without closing for business, with seamless digital conferencing support from Tencent Cloud. What’s more, visitors can simply register with AIBotics Go-Digital to have access to the webinars and the virtual exhibition, a marketplace that never sleeps, for four months, so they can take their time and come back again and again to see all the exhibits even after the event with no rush,” Ms. Lee added.

Featuring speakers from the UK, Finland, Germany, Israel, Japan, Malaysia, New Zealand and South Korea amongst many other countries, AIBotics Go-Digital Series 2020 aims to drive and showcase AI and Robotics applications across a variety of sectors, address issues in its development and offer recommendations for utilizing such applications with the protection of important human values in mind.

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Green Tech

The world’s very first “Hydrogen Hotel”

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As marine pollution becomes a global issue, the public and private sectors are making progress to combat this problem. In Japan, Toshiba is using its advancements in hydrogen energy in an innovative ‘Hydrogen Hotel’ project, to help Kawasaki City overcome the city’s pollution problem.

Recycling process of waste plastics
Takahiko Abe, Specialist, System Design Department, Hydrogen Energy Business Division, Toshiba Energy Systes & Solutions Corporation
Left: Plastic recycle plant in Showa Denko Kawasaki Right: The pure hydrogen fuel cell system “H2Rex(TM)” that was implemented at the Kawasaki King Skyfront Tokyu REI Hotel
Takuya Suzuki, Specialist, Business Development Department, Hydrogen Energy Business Division, Toshiba Energy Systems & Solutions Corporation

The world’s very first “Hydrogen Hotel”

Opened in June 1, 2018, the hydrogen hotel in Kawasaki City is an innovative project, where the hotel creates hydrogen from waste plastics to supply about 30% of the energy the hotel needs. In the first year after its opening, the hotel ran a test in which it recycles even the amenities used in the hotel rooms (toothbrushes, hair combs) as feedstocks for hydrogen production.

Headquartered in Kawasaki City, and having researched fuel cell technologies since the 1960s, Toshiba has developed a product called “H2Rex™”, a pure hydrogen fuel cell system that converts hydrogen to heat and electric power without producing CO2. At the time of the project, Toshiba had already implemented the system in more than 100 sites, including supermarkets and convenience stores.

The project required the linkage of each step in the supply chain, from the waste plastics to the hotel, one by one. The important thing was figuring out how to connect this hydrogen supply chain within Kawasaki City.

By connecting the hotel to the hydrogen pipeline, it enables for the high-volume, stable supply of hydrogen, and also helps make the process more low-carbon, since the delivery will not produce any CO2 emissions. The entire supply chain would produce approximately 80% less CO2 emissions than the use of existing energy sources.

The disposal of waste plastics is a social issue not just in Japan, but in areas throughout the world. Toshiba aims to use the knowledge gained from the hydrogen hotel project and provide it as a global solution in the future.

This News has been Published in Partnership with PR Newswire

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