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5 Tips for Building a Strong Local Brand



Tips for Building a Strong Local Brand

We all want to think big when starting a new business. Still, biting off more than you can chew is never a good idea, no matter what industry you do business in. Instead, what you should do is target your local audience first, and only think about reaching a wide audience and other international businesses once you have a profitable business. That’s why we have come up with 5 tips that are guaranteed to help you build a strong local brand. Make sure you check them all out.

Promote Your Brand on Social Media

Social media today plays an important role in our everyday lives. This also means that it can be used for promoting a brand, especially among a local audience. Therefore, if you want to get noticed locally, you simply have to make a Facebook and Twitter page for your business, as well as an Instagram or LinkedIn account, depending on you industry. Once you do so, make sure you share all the necessary information about your products or services with your followers. Just bear in mind that you should never overload them with posts promoting your brand, since that can get you labelled as a “spammer”.

Implement SEO

SEO is another thing that can help you succeed on the local level. You can start by writing shorter pieces on topics related to your industry and sharing them on websites visited by people in your area. This will result in a great number of backlinks for your business. In addition, the more local web users notice your brand, the more natural backlinks you are going to have. This will result in your website getting more visitors and making your brand stronger. Right because of this, starting to implement SEO in your business should be a no-brainer.

Advertise Locally

Even though we have mentioned that promoting your brand online is very important, it doesn’t mean you should stop looking for ways to advertise your business locally. Flyers, billboards, radio and TV commercials are still a great way to bring your brand closer to your audience. Of course, in order for this to work, your brand has to be well-designed. This means you should have a great brand name and a nice-looking logo. If you are struggling to find a perfect name, you can always turn to professionals who will suggest brand names suitable for your industry.

Take Part in Local Events

In order to get your brand noticed on the local level, you will also have to take part in local events that are going to attract large numbers of people. We are talking about contests, charity events and music concerts. No matter which of these you opt for, make sure your brand’s logo gets noticed. Sometimes, you will even get a chance to show off your products or services during events like this, which can do wonders for your business. If there is a charity event going on, contributing will translate into a higher number of customers.

Collaborate with Other Local Businesses

Another thing your brand can benefit quite a lot from is collaborating with other local businesses. Therefore, reaching out to businesses that operate in similar industries to yours is always a good idea. You can exchange business cards and thus make sure their customers notice your brand as well. In addition, you can also have them recommend your brand to their customers, with the promise that you are going to do the same. Having a few local business partners can do wonders for just any business and is, therefore, something you should always strive for.

Follow all of these tips and you will be guaranteed to get your brand noticed locally. Once you establish yourself on the market, you can slowly start thinking about promotion on a national level and reaching a wider audience.

Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.

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Guest Post

Tips for Getting Tech Savvy Right Out of the Gate: What Start-Ups Need to Know About Web Presence



why is Web Presence important

My name is Veronica and I am a writer, blogger and legal assistant for the Law Offices of David Offen. In my few years working for David, a Philadelphia bankruptcy lawyer, we’ve turned his small law firm into one of the top-ranking bankruptcy law firms in the greater Philadelphia area. How did we accomplish this? We have seen our small business grow and flourish through a careful and calculated development of our web presence.

This success is not the result of magic or luck. Instead, we have utilized the effects of applied tech and consumer psychology to improve our rankings in Google and dramatically increase traffic to our site. This article will discuss the inexpensive tools we have used to multiply the traffic to our website and convert visitors into clients.

Google Search Console and Google Analytics

You don’t need expensive software to decipher what’s ailing your web presence. Being the giant data conglomerate that holds a monopoly on search engine data, Google offers these resources to monitor your business’s online presence. Every day people are not very aware of these tools, and though many small business owners may have heard of them, they might not grasp just how vital these tools are for developing a start-up’s web presence early on.

Google Search Console

Essentially, Google Search Console provides you with data regarding how easy or difficult it is to find your site and navigate through it. This tool will help you improve your sitemap and structure, optimizing how crawlable it is for Googlebot, the all-powerful search engine crawler that possesses the power to make or break your site! You’ll be notified of any broken links or problematic site architecture, which will improve your rankings. Search Console is also helpful in telling you precisely what people are searching for when they find your site.

The easier it is for Googlebot to find, crawl through, and gather relevant data from your site, the higher up in the rankings it will appear to potential clients.

Google Analytics

Another essential tool we use all the time is Google Analytics. If Google Search Console was for helping you learn about potential issues with your site’s architecture, then Google Analytics is there to help you learn about the who, what, when, from where, and how much. This tool gathers vital information about who is clicking through to your site, where they are located, when they are searching, how long they are staying, what they are searching on, and much more. Google Analytics is critically vital for identifying, targeting, and converting potential clients.

These two inexpensive tools work in tandem to help you optimize your web presence and stake a claim on the digital territory in your business’ niche. We have used these tools to make a better, stronger, and more logically structured website and tailor specific web copy and content aimed at converting the people visiting our site into clients.

Learn Basic SEO

Think of Google Search Console and Google Analytics as the tools you’d use to plant a garden. Of course, they are essential, but a garden needs seeds also. In this analogy, the seeds are well-written, SEO-optimized web copy and site content.

You can track the real-time phrases potential clients are using to search for services and create content and web copy with optimized SEO keywords so that Google knows to grab your “3D Printing in Cherry Hill, NJ,” location page over your competitors when prospective clients in Cherry Hill NJ use that query in Google.

An Investment in Knowledge is an Investment in Your Start-Up

Take the time and educate yourself on the basics of this field. Consider it an essential investment in your business’ potential. Of course, there are many affordable SEO tools that can help you strategize and develop a plan to grow your online presence, and these can be useful if you don’t have all the time in the world to create an SEO strategy.

Many SEO software companies offer free versions of their tools, but these are designed to get you to bite on a paid subscription. We use Ahrefs as our go-to SEO tool. They are considered one of the best tools in the industry and have an avid community of users who are happy to share tips and strategies.

Take Your Web Presence to the Next Level

The importance of a well-curated and robust web presence has been beaten into our heads by every tech blog, business magazine, and marketing editorial to grace our computer screens. Though the message may be tiresome, the truth is that not developing your web presence as a new small business or start-up is a sure way to miss out on the crucial leads needed to get your business off the ground and past the much-sought-after 5-year milestone.

Our law firm struggled to attract a steady flow of clients before totally revamping our web presence, and, since we have, our daily lead rate is through the roof. If you haven’t given your web presence much thought, there is no better time than the present to get started!

I hope this article helps your start-up thrive!

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Guest Post

6 top ways to boost employee experience post covid outbreak



employee experience post covid outbreak

The DNA of workforce management has mutated. And companies need to tailor their HR processes according to it. Many of them have done a commendable job post covid outbreak, but the rapidly evolving business paradigms urge organizations to keep moving.

Employee well-being and satisfaction have become the top keywords as companies are focusing more on the ‘human’ part of their workers. Not just that, organizations are increasingly realizing how advantageous an engaged and motivated employee can be.

As businesses are disrupting, human experience principles are playing all the more importance as it can drive sustainable changes across all levels. Hence, taking the extra mile to give undivided attention to employee experience is crucial as is making them feel “at home” in the workplace.

In this article, we talk about the ways to enhance employee experience that can help your company survive the covid era and beyond.

1) Don’t just look out, reach out to employees:

Organizations need to realize that their employees need help now. At the moment. They aren’t going to tell you all the issues they are facing in the company. And as a leader, it is your job to find this problem and solve it to ensure you don’t lose the chance at attaining an engaged staff. Help could be in the form of a salary hike, fight dissolution, better technology or even as small as a conversation with them. You will be surprised at how little things will massively impact your employee.

2) Encourage ‘trustworthy leadership’:

Employees often keep their issues to themselves because of office politics and favouritism. Make sure you create and a reap a leadership team that doesn’t give any space for bias. Build a company culture where employees can freely convey their problems or ideas with atleast one of the leaders without the free of being judged or unheard.

3) Conversations can do the trick:

Experiences get enhanced when a person is engaged enough. To do that, it is important for the managers to remain on the same page as the employee to know where they stand and what can be done to get further. Regular one on one meetings with direct supervisors or managers can aid in this.

4) Conduct regular surveys:

Not every person is an extrovert. We get it. Similarly, not many people actually voice their problems, especially to their managers or direct reports. This is where surveys come in. Your previous data holds no value now as the business models have turned 180 degrees, calling for a new set of data to create better strategies. You can also try offering anonymity to your employees in case they feel anxious about letting their issues become public.

5) Prioritize well-being activities:

If the pandemic has taught us anything, then it is to keep physical and mental health above everything else. Coming back to the office after 18 months of working from home can be exhaustive for many. More than making this comeback phased, make sure employees return with a calm mind and a healthy body. You can offer mental health relaxation sessions or gym coupons to workers as a start. Yoga classes in the office itself can be both fun and calming too.

6) Make them feel at home:

According to a survey by Mckinsey, 80% of employees feel more engaged when working remotely. Hence, their return to the office will rob them of the comfort and ease that they were previously experiencing. Small acts like stocking supplies of health food in the office cafeteria, team lunches, better technology, a more comforting and fun desk or cabin space can prove to be highly beneficial.

Majority of the times, the problem doesn’t lie with the employee, it lies in their management. To ensure a great employee experience, you have to understand your employees first. Talk to them. Your employees will tell you what they want. Just listen and act accordingly.

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Guest Post

Compelling Statistics about Workplace Discrimination



Workplace Discrimination

Today’s modern workplace is one that is inclusive, diverse, and collaborative. This is partly due to advancing technologies like the internet and open concepts and environments.

People from all over the world are more connected than they’ve ever been before because there is a need to collaborate for the projects they are working on and produce an outcome that is favorable for them and the company in general.

There is also more care for the company’s culture and the employees’ morale, mental health, and work-life balance. By making these a priority, employees have become more productive and happy, and the company more successful. However, this is not the case for all organizations.

Defining Workplace Discrimination

Recently, discrimination has been at the forefront of everyone’s minds. All over the world, many instances of discrimination, ranging from gender, race, age, disability, citizenship status, sexual orientation, medical condition, marital status, religion, and national origin, to name a few, have been put in the global spotlight.

Unfortunately, the majority of these types of discrimination occur in the workplace. Work or employment discrimination can be defined as treating someone in the workplace differently or less favorably than others because of their race, color, age, religion, sex, gender identity, and so on.

Employment discrimination also includes harassment by managers and co-workers, denial of reasonable workplace change based on religious beliefs or disability, improper questions about or disclosure of genetic or medical information, and retaliation from the company after an employee files an investigation or lawsuit against them.

There are many instances of unconscious bias and workplace discrimination, some beginning even before an employee starts working with the company. Even during the hiring process, a company can discriminate against an applicant.

Common Types of Discrimination and Their Effects

The International Labour Organization (ILO) blames the continuing discrimination on prejudices, stereotypes, and biased institutions that have resisted legal efforts and policy measures made by governments, organizations, workers, and employers against unequal treatment at the workplace.

The most common types are subconscious and systematic or institutionalized discrimination. Subconscious discrimination or unconscious bias is the behavior that stems from learned stereotypes that will automatically show up when interacting with people. This type can be harder to prove because it is more subtle unless reflected in its atmosphere.

Systematic or institutionalized discrimination occurs regularly in the workplace because it is an inherent part of its culture and practices, thereby creating a disadvantage for people who are different from their more preferred employees.

Aside from being morally wrong, discrimination in the workplace often traps people in low paid, informal economy jobs. Meaning, the discriminated population will get stuck in the worst jobs and be denied benefits, social protection, training, capital, land, or credit. What’s more, women are more likely to be engaged in the more invisible and undercounted activities than men.

The ILO presented a report that shows those who suffer from discrimination, particularly based on their sex and race, face a persistent equality gap. This gap divides them from dominant groups who enjoy a better life or benefit from anti-discrimination laws and policies.

Workplace Discrimination in Numbers

Since it was established in1997, the Equal Employment Opportunity Commission (EEOC) has been investigating charges of discrimination against an employee or job applicant and enforcing laws that protect employee rights. It has received over 1.8 million complaints since then.

Workplace discrimination is illegal in the U.S.; however, studies have also shown that despite state and federal laws addressing discrimination based on race, there are still biases against hiring black and Hispanic employees in over two decades.

Of the 1,889,631 discrimination complaints EEOC received from 1997 to 2018, 49% were cases of retaliation, 34% were race-related, 32% disability, and over 30% were based on sex. From the total number of cases, 64% were officially dismissed as having found no issue after investigation, while only 3.2% were considered for legal action.

In addition, 18.3% were closed for administrative reasons, 8.1% were settled, 4.8% were withdrawn by the charging party, and 1.4% resulted in an informal resolution between parties. According to the government agency, cases closed for administrative reasons include the charging party deciding not to pursue the case, lack of communication, or withdrawal request from the charging party.

Steps to Take Against Discrimination

In light of the high numbers of discrimination cases, companies should work hard in eradicating workplace discrimination. But this can be done successfully only if everyone is involved in promoting a culture of equality and diversity and equal opportunities for all. Here are some ways to reduce and eradicate workplace discrimination in your company:

  • Analyze your current employee population and form a committee for equality and diversity. Ensure that the members came from diverse backgrounds. Set goals and policies that would enable the company and the employees to grow. A company that embraces diversity will reap the benefits of having a wider talent pool, which translates to improved productivity, a broader market, and a raised profile within the community.
  • During the hiring process or recruitment, treat all applicants fairly and equally. Evaluate each against the same set of criteria. Another way to evaluate applicants fairly is to have a panel interview so that more than one person gets to decide who the best candidate out of all the applicants is.
  • In terms of compensation and benefits, ensure that no employee is compensated any more or less than their other colleagues based on their race, sex, gender identity, religion, or disability. Offer the same benefits that all employees in that level are enjoying. For employees with children, offer both maternity and paternity leaves.
  • Review your current work policies and processes, or ask a lawyer to review them for you. Make changes wherever necessary. These may include implementing a comprehensive equal opportunities policy, training employees in sensitivity and diversity issues, providing accommodations for those with disabilities, and setting disciplinary actions. Establish open communication to report incidences of discrimination and treat them seriously, sensitively, and confidentially.
  • In the office, install wheelchair ramps and other accessibility options. Have a room where employees can do prayers, mothers can pump milk, and they can have some quiet time. Make sure that all employees can access the same office facilities and amenities.
  • When it comes to promoting an employee, ensure that all have an equal opportunity for promotion regardless of their sex, gender identity, race, etc. At the same time, provide equal opportunity for training and ensure that everyone has access to mentors.

End Discrimination Today

Discrimination in the workplace will not vanish by itself, but failure to eradicate it helps perpetuate poverty, creating an intricate web wherein the discriminated will continue to experience a low quality of life or social exclusion.

By eliminating discrimination, individuals, businesses, and society at large will benefit: a boost in one’s self-esteem and morale, enhanced productivity and competitiveness of companies, and a better economy.

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