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The Role of Artificial Intelligence in Marketing and Customer Service



Role of Artificial Intelligence in Marketing and Customer Service

The advent of artificial intelligence (AI) has revolutionized the way businesses operate and interact with their customers. In particular, the marketing and customer service field has seen a significant shift toward incorporating AI technologies. From chatbots and virtual assistants to machine learning algorithms, AI is utilized in various ways to improve customer engagement, increase efficiency and drive sales.

One of the most prominent applications of AI in marketing and customer service is chatbots and virtual assistants. These computer programs are designed to mimic human conversation and can provide quick and accurate responses to customer inquiries 24/7. This is especially beneficial for businesses that operate globally, as chatbots can handle multiple languages and time zones. Implement chatbots in your business with the expertise of professionals at Managed IT Services Sacramento.

Read this blog on how artificial intelligence revolutionizes customer service and can be leveraged in marketing strategies to impact your customer experience journey.

What is AI in Marketing?

Artificial intelligence marketing uses AI software to automatically create, optimize, and market products using computer algorithms. AI marketing intelligence can help reduce customer service workload by automating tasks. As a result, customer service representatives can focus on providing exceptional customer experience instead of repetitive manual tasks. In addition, it can help identify customer needs and preferences. With the use of artificial intelligence, customer analytics, and machine learning, marketing teams can quickly identify customer needs and develop marketing strategies that are relevant and tailored to them.

Marketing and AI can help improve customer retention rates. By using artificial intelligence in marketing automation strategies, marketers can personalize campaigns and email content for customers based on their behavior or past interactions with the brand. This personalization helps retain customers and increase their engagement with the brand. In addition, AI marketing can help resolve customer complaints quickly and efficiently. With the use of artificial intelligence in customer data analytics and predictive modeling, a marketer’s team can analyze a customer’s data to determine potential problems and suggest possible solutions easily without having to take similar actions across many customers repeatedly.

6 Benefits of AI in Marketing and Customer Service

  1. Automated Image Recognition

Artificial intelligence (AI) has the potential to automate customer service processes and provide valuable data to help organizations improve customer experience. For example, it can identify customer profiles, track customer interactions, and predict customer needs. This information can help organizations tailor customer service interactions to meet customers’ needs better. Additionally, artificial intelligence in marketing campaigns can help companies target a specific customer demographic or build a more personalized marketing strategy.

By using artificial intelligence in marketing campaigns, companies can target a specific customer demographic or build a more personal marketing strategy. Overall, artificial intelligence has the potential to automate a range of customer service tasks and provide valuable data that helps organizations improve their customer experience.

  1. Improved PPC Advertising

AI-enabled PPC campaigns have the potential to help a marketing department improve customer service by predicting and managing customer interactions. For example, artificial intelligence can help a marketing team identify and qualify leads automatically, send email campaigns, and conduct telephonic interviews. This technology can also automate the process of identifying and allowing potential customers.

AI-enabled PPC campaigns can monitor and analyze customer sentiment and engagement, which can help a marketing team improve its targeting strategies over time. By using artificial intelligence in PPC campaigns, a marketing team can save a lot of time and money while simultaneously improving customer experience.

  1. Chatbot-based Customer Support

Chatbots are computer programs that simulate human conversation and can provide customer support. AI-powered chatbot customer support can be customized to give a personal experience for each customer. Chatbot customer support typically involves using a chatbot to handle complaints, inquiries, and support requests. In addition, chatbots can be integrated with CRM systems to automate customer interactions. It allows businesses to quickly and efficiently analyze customer data and response patterns for insights that can help improve customer experience and satisfaction.

Chatbots are a valuable tool for customer engagement, providing a more personal experience than a chatbot powered by a CRM system alone. Some examples of chatbot-based customer support include chatbot-based email support, chatbot-based chat support, chatbot-based live chat support, and chatbot-based social media support. Chatbots have the potential to revolutionize the digital age by using artificial intelligence customer service to interact with customers naturally.

  1. Better Customer Relationships & Real-Time Personalization

Artificial intelligence (AI) has the potential to revolutionize customer service by automating tasks and personalizing the customer experience. AI can help businesses improve customer relations by automating customer service tasks like chat support, email responses, and analytics.

In addition, by using artificial intelligence, companies can personalize customer service experiences by understanding a customer’s preferences and history. This allows companies to provide more relevant and personalized services to help customers stay loyal and recommend your business to their friends. By using artificial intelligence in customer service, businesses can save valuable time and resources while providing a better customer experience. As a result, customers are more likely to remain loyal to your company and recommend it to their friends.

  1. Assisting Customers in Make Decisions

Customer service through artificial intelligence (AI) is a valuable tool to help customers make informed decisions quickly. AI can assist customers with customer service tasks, such as responding to customer queries and issuing refunds. In addition, with the help of AI, customer service agents can be freed up to focus on other tasks, such as monitoring customer satisfaction levels and adjusting services accordingly. 

AI can also provide real-time updates on product availability and inventory levels. In addition to automating customer service tasks, artificial intelligence can help employees identify customer trends and recommend better service strategies. It helps them identify customer needs and develop tailored strategies for each customer.

Finally, AI can help employees monitor customer satisfaction levels and adjust services accordingly. By using artificial intelligence in customer service, businesses can experience a significant boost in efficiency and profitability.

  1. Personalized User Experiences

Customer service is becoming a field where artificial intelligence (AI) plays a significant role. AI can help create personalized customer experiences by understanding the customer’s preferences and past behavior. As a result, it can help customers get a good experience when using a product or service and experience a higher level of satisfaction with that experience. AI can also help reduce customer service response time by automating processes. For example, it can identify customer complaints more efficiently using machine learning. This technology allows analyzing data to determine if a customer has a legitimate complaint and, thus, can prevent customer service agents from spending time on false positives.

In addition, AI can help agents detect and prevent fraudulent or unethical behavior using intelligence-based analytics tools. With this technology, customer service teams can be better equipped to identify patterns of problematic customers and take appropriate action to address their needs as quickly as possible. Lastly, AI can help improve customer service interactions by providing feedback to agents using chatbots or virtual assistants. 


AI (Artificial Intelligence) is becoming an increasingly important tool in marketing and customer service. For example, AI-powered chatbots and virtual assistants can provide quick and accurate responses to customer inquiries, while machine learning algorithms can analyze customer data and make personalized recommendations. Additionally, AI can be used to optimize marketing campaigns and improve targeting. However, while AI can potentially improve customer engagement and sales significantly, it is essential to consider the ethical implications of using AI in these areas and ensure that data privacy and security are protected.

Post courtesy: George Passidakis, Director of Sales and Marketing at Apex Technology Management

Artificial Intelligence

Vechain and SingularityNet Combine Blockchain + AI To Drive Sustainability and Build Advanced Enterprise-Grade Tools



Vechain and SingularityNET, industry leaders in blockchain and artificial intelligence (AI) respectively, have announced their strategic collaboration. This partnering of technical giants unites powerful emerging technologies with the potential to radically change how the global economy operates, offering powerful enterprise-grade tools to tackle challenges in the field of sustainability and traditional businesses.

In particular, the alliance holds great promise for vechain’s ambitions with Boston Consulting Group, partners, collaborating on building ‘ecosystems’ wherein individuals and businesses are incentivised to act sustainably. SingularityNet’s AI capabilities offer immense potential to enhance and improve these ecosystems, utilising AI technology to pore over data, and improve their efficacy.

Vechain and SingularityNET intend to launch joint research initiatives to fortify the efficacy of each respective platform and ingrain the pair at the heart of future digital development. The combination of these technologies can equip businesses with intelligent tools, signalling the onset of a new phase in the era of digitisation.

Dr. Ben Goertzel, the visionary CEO of SingularityNET, expressed his excitement for the massive potential of this partnership:

“The last few years have taught the world that when the right AI algorithms meet the right data on sufficient processing power, magic can happen.

What’s even better is when the algorithms, data and processing are decentralized in deployment, ownership and control — which is exactly the sort of magic that’s going to happen putting the SingularityNET ecosystem’s AI algorithms together with vechain’s deep and diverse enterprise data, on the joint, secure distributed processing power of the two networks.

This combined power will be applicable to sustainability as one of our initial focus areas, but in the end extends across essentially all vertical markets. It’s hard to overestimate the potential here.”

Vechain’s CTO Antonio Senatore commented:

“We’re excited to be collaborating with leading Web3 AI platform, SingularityNET, combining our rich streams of enterprise data with SingularityNET’s powerful and versatile platform.”

“Blockchain and AI offer game-changing capabilities for industries and enterprises and are opening new avenues of operation. We look forward to working closely with the SingularityNET team to build out new services and continue to advance the fore of possibility in web3 and sustainability.”

Vechain and SingularityNET are enabling a new, more interconnected and automated world, driving new capabilities in the fields of industry and in particular, for action around sustainability.

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Artificial Intelligence

Deepdub and OOONA Announce Strategic Partnership to Expand AI-Based Dubbing Solutions to Global Entertainment and Media Clients




Deepdub, the leading AI-based audiovisual dubbing and language localization company, today announced a partnership with OOONA, a major media localization software provider. This collaboration will bring Deepdub’s advanced dubbing solutions to OOONA’s extensive entertainment and media clients worldwide.

Through this partnership, OOONA will implement a process for connecting their clients to Deepdub’s services. This will enable media companies and content creators worldwide to instantly access Deepdub’s innovative dubbing solutions. Companies will be able to submit their content localization needs with ease via OOONA’s platform and receive tailored proposals from Deepdub that leverage the power of AI emotion-prompting technology. Going forward, clients stand to benefit from more efficient workflows and access to groundbreaking dubbing capabilities unlocking flexibility and scale.

“OOONA’s unmatched expertise in media localization, honed from providing pioneering management and production tools to the biggest names in the sector, makes them an ideal partner,” said Ofir Krakowski, CEO and co-founder of Deepdub. “This collaboration gives us the opportunity to introduce our advanced AI dubbing technology to new clients across the entertainment industry and beyond.”

OOONA is trusted by leading media localizers, broadcasters and a vast user base spanning over 170 countries. “We continue to stay true to our mission of being the core platform that integrates anything our clients need, including any opportunities AI-based solutions bring for localizing audiovisual assets,” said Wayne Garb, CEO and co-founder of OOONA. “We are thrilled to collaborate with Deepdub and further strengthen the services we provide to our customers globally.”

About Deepdub

Deepdub aims to bridge the language barrier and cultural gap of entertainment experiences for international audiences across TV, Film, Advertising, Gaming and e-learning. We provide a high-quality localization service for entertainment content using deep learning and AI algorithms. Deepdub plugs into the post-production process of content owners and provides an end-to-end solution for all of their localization needs. Deepdub’s team consists of technology entrepreneurs, engineers, and scientists, as well as dubbing and post-production specialists with extensive industry experience. The advisory board features prominent media executives such as Kevin Reilly, who held the position of Chief Content Officer at HBO Max and president of TNT, TBS, and truTV, and Emiliano Calemzuk, the former President of Fox Television Studios.

For more information about Deepdub, visit 


OOONA.Net Ltd ( is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software catering to subtitling, voiceover, dubbing and captioning needs, OOONA’s modular, pay-as-you-go pricing model empowers users to tailor solutions to their unique requirements. Trusted by leading media localizers, broadcasters and a vast user base spanning over 170 countries, OOONA continues to trailblaze advancements in the field of media localization.

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Artificial Intelligence

RedCloud is using Generative AI to unlock the future of B2B Commerce in Emerging Markets



RedCloud is using Generative AI to unlock the future of B2B Commerce in Emerging Markets
  • Almost half of the growth in the FMCG industry over the next 3 years will take place in Emerging Markets outside of China
  • AI-powered Open commerce will be the key to FMCG’s winning in these markets
  • 90% + of B2B trade is still conducted offline, current ecommerce solutions will only go so far in bringing this trade online
  • RedCloud’s intelligent open commerce platform, which currently has over 300,000 users, empowers FMCG brands to dynamically transform trading relationships with their distribution channels and millions of micro retailers
  • With some of the largest product ranges in the world, the need for AI-powered search, order and trade is critical to cost, convenience and choice for the FMCGs in food, beverage, and essential consumer supplies.

Almost half of the growth in the FMCG industry over the next 3 years will take place in Emerging Markets outside of China. It’s a $1 trillion dollar opportunity for brands that can successfully navigate these markets. RedCloud Technologies, the company behind the world’s first open commerce platform, are bringing the latest in generative AI technology to help businesses further seize this sizable opportunity.

RedCloud has made a number of new AI expert hires and has formed several partnerships with cutting-edge AI companies. They now have number of updates to their intelligent open commerce platform in progress which include:

  • Powering their search and order functionality with large language models to reduce friction
  • Creating a new level of AI driven microtargeting for in-app campaigns and promotions
  • Utilising machine learning to create highly advanced predictive analytics
  • Augmenting their data processing operations with AI powered optimisation tools

For most businesses in the FMCG market, the ability to buy and sell efficiently is key. But in EMDEs – the areas that also have the greatest growth potential – barriers remain. RedCloud’s current platform has already created a fairer, more profitable trading system, bringing over 300,000 local merchants online for the first time, allowing them to trade instantly with their distributors and FMCGs. Their latest updates will go one step further, by fusing their search functionality with LLM’s, they will reduce the time spent ordering by over 80%. This frees up time local retailers could be using to trade in the digital economy.

It’s not just local retailers who will benefit though from the upcoming updates to the RedCloud platform. FMCG brands and distributors are also set to reap the benefits of RedCloud’s commitment to generative AI. Price volatility means businesses are often hard-pressed to keep up with the macroeconomic changes affecting their markets. RedCloud is therefore undertaking several updates to its existing dynamic pricing tools.

Their real-time data insights powered by machine learning creates automated pricing recommendations that could increase a company’s revenue by around 15%. They are also developing AI into their insights tool to allow for the creation of highly accurate predictive analytics. This will enable companies to further improve their forecasting with confidence, remaining ahead of macroeconomic curves and market trends.

RedCloud is also using generative AI to help companies reduce their advertising costs. FMCG brands can spend anything between 5%-15% of their operating budget on advertising, however on traditional channels, 90% goes unseen and conversion rates are continuing to reduce. RedCloud is supercharging its search and promotions tool  with machine learning to further improve its targeting capabilities, allowing for micro-segmentation of audiences and campaigns. This will allow companies to create more efficient and effective digital advertising campaigns, allocating spend only where it’s truly valuable.

Justin Floyd, founder and CEO of RedCloud, comments: ‘The future of B2B commerce is open and  conversational. This overcomes the lack of trust in traditional and big tech e-commerce platforms, enabling users to place orders in a familiar way and build sustainable relationships with sellers – regardless of whether there’s a human on the other end or not. ‘

RedCloud’s AI lead Daniel Chada, adds: ‘Generative AI, which includes technologies like Generative Adversarial Networks (GANs) and language models like ChatGPT, can play a significant role in addressing the challenges of digitising B2B commerce. Managing user experience, data integration, security, privacy, and regulatory compliance, it provides a simple yet sophisticated solution to the most pressing problems faced in the FMCG space. And one that can be easily adopted in emerging markets.’

About RedCloud

RedCloud is a global technology company, headquartered in London committed to bringing commerce everywhere, especially in emerging markets, by digitally connecting FMCG brands, distributors, and merchants, enabling them to search smarter, sell better, and trade simpler.

With its proprietary Open Commerce platform, RedCloud is poised to drive economic growth in the FMCG industry by providing new levels of visibility and facilitating strategic decision-making based on real-time data analysis syndicated across the distribution chain.

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