National, September 26th, 2018
As e-commerce unicorns Amazon.in and Walmart-owned Flipkart gear up for the festive season starting October 10th, CashKaro.com – India’s largest Cashback & Coupons site is projecting a 300% rise in transactions in the October to December period. Ratan Tata & Kalaari Capital backed CashKaro.com is expected to pay over Rs 15 crores as Cashback to its users during these three months alone!
This year, ecommerce players are also likely to increase affiliate commissions and media buying by over 100% as compared to last time. On the other hand, customers can look for discount offers and cashback rates to grow by up to 80% this festive period.
At CashKaro, large appliances and televisions are expected to witness a 900% surge in terms of sales. As a category, this will see the largest increase, with the lowest prices ever this Diwali. In terms of GMV, mobile phones will likely lead with an estimated sales spike of 2000%, followed by fashion at 800% and home & kitchen with a 500% rise. Smartphones, especially Chinese brands will launch new models exclusively on Flipkart and Amazon.in.
Customers can look forward to extra savings and convenience with deals such as no-cost EMI, exchange, exclusive cashback and App offers on top of the best deals of the year across categories. Adding to the festivity, CashKaro will offer Higher Cashback Rates and App Exclusive Offers on 1500+ retailers including Amazon.in, Flipkart, Paytm Mall, Tata CliQ, Ajio etc. Customers just need to visit their favourite sites via the CashKaro website or Android App and shop as normal. They will earn extra Cashback from CashKaro on top of all sale discounts and can transfer this cashback to their bank account or redeem it as Amazon/Flipkart Gift Vouchers.
Talking about expectations around the festive period Rohan Bhargava – Co-Founder, CashKaro.com said, “The last quarter (Oct-Dec) of the year usually generates a major chunk of sales for retailers due to the festive season. This time it’s going to be even more exciting considering the recent investments and capital infusions in two of India’s largest e-commerce sites. While 20 million people are expected to shop during the festive sale next month, at CashKaro we are expecting a 300% increase in transactions. The needle is clearly moving from offline to online, as more and more people are now ordering items such as TVs, Washing Machines and Fridges in addition to electronics and smartphones.
We are also expecting a 400% increase in traffic from Tier 2-4 cities as discounts & increased cashback offers will encourage people to shop more, especially first-time shoppers. We are going to see a massive spike in online orders during this period and are confident this will be the biggest ever sale in terms of traffic, acquisition of new customers and influx of great deals.”