Connect with us

Press Release

Diwali Sales Day 1: Over 20x Increase in Mobiles & Large Appliance Purchases

Published

on

diwali sales report by cashkaro

Insights By CashKaro.com – India’s Largest Cashback and Coupons Website.

Highlights

  • Mobiles as a category dominated Day 1 of festive Sales and grew over 2000%
  • TVs and Large Appliancessaw aggressive pricing &grew by 1500%
  • 0% EMI on Credit & Debit Cards enabled more customers to shop on a budget
  • Exclusive Partnerships & Flash Sales encouraged prompt transactions by shoppers
  • Over 1000%increase in overall orders via CashKaro compared to non-sale days
  • Total GMV rose by over 700% during the Sale period
  • Tier 2 and Tier 4 Cities saw a 50% increase in Traffic

National, 11th October, 2018:The country’s top two e-commerce sites Amazon.in and Walmart owned-Flipkart started their biggest sales of the year yesterday. Overall, consumer sentiment was that the Sales had deeper discounts compared to last year and showcased an extensive catalogue of products on Sale. Shoppers also benefitted from up to 90% off discounts on Tata CliQ, Myntra, Jabong, Paytm Mall, ShopClues who also launched their annual festive Sales.

Working with all the top e-commerce players gives CashKaro.com – India’s Largest Cashback & Coupons Site, a unique position enabling it to compare trends and bestsellers across sites and categories.To help decode the impact of these sales CashKaro has chalked out key numbers and trends from Day 1. The growth percentages here reflect the increase in sales driven by CashKaro for these categories to partner retailer sites like Amazon.in, Flipkart, Paytm Mall and more.

  1. Top Product Categories
  • Mobiles phones was the top selling category with upto 50% off offers accounting for over 40% of all transactions on Day 1. This growth is mainly driven by the multitude of new smartphone launches across different price points in the online channels this year as compared to last year. Chinese brands like Xiaomi, OnePlus and Honorwere a huge contributor to the sales.
  • Small &Large Appliances registered over 400% growth compared to normal days, especially in Tier 2, 3and 4cities as a lot of these products are not available in these cities. In this category, televisions saw the highest spike in sales with upto 65% off offers.
  • Given the high gross margins and up to 90% off offers, Fashion as a category saw special push by all websites.This resulted in over 1000% increase in orders placed via CashKaro on Day1 of the festive Sales.
  1. TopProducts Sold Across Categoriesvia CashKaro.com
  • Mobiles– OnePlus 6, Redmi 6A, Redmi Y2, Redmi 6 Pro, Apple iPhone X, Honor 7C
  • Electronics– Mi 20000 mAh Power Bank, JBL C100SI In-Ear Headphones with Mic, Canon EOS 1500D Digital SLR Camera
  • Large Appliance– Mi LED Smart TV 4A 108 cm (43), Samsung 6.2 kg Fully-Automatic Top load Washing Machine, LG 260 L 4 Star Frost Free Double Door Refrigerator
  • Small Appliance– Philips Beard Trimmer Cordless for Men QT4001/15
  • Apparel & Accessories – U.S.Polo.Assn. Men’s Casual Trousers, Levi’s Men’s (65504) Skinny Fit Jeans, Casio Edifice Chronograph Black Dial Men’s Watch
  • Beauty– Palmolive Aroma Absolute Relax Shower Gel, 250ml (Pack of 2), Set Wet Deodorant Spray Perfume, 150ml (Cool, Charm and Chill Avatar, Pack of 3), LakmeEyeconicKajal, Deep Black, 0.35g
  • Home & Kitchen– Solimo Wax Tealight Candles (Set of 100, Unscented), Cello Carino Shot Glass Set, 30ml, Set of 6, Clear 
  1. Best Selling Products on Sites
  • Amazon
  1. OnePlus 6 (Mirror Black, 6GB RAM, 64GB Storage)
  2. Redmi 6A (Black, 2GB RAM, 16GB Storage)
  3. Redmi Y2 (Black, 3GB RAM, 32GB Storage)
  4. Amazon Fire TV Stick with Voice Remote | Streaming Media Player
  5. Redmi 6 Pro (Black, 3GB RAM, 32GB Storage)
  • Flipkart
    Mi LED Smart TV 4A 80 cm (32”)
    2. Mi 20000 mAh Power Bank (PLM06ZM, 2i) (White, Lithium Polymer)
    3. Samsung 253 L Frost Free Double Door 4 Star Refrigerator
    4. Samsung 6.2 kg Fully Automatic Top Load Washing Machine Grey
    5. Midea 1 Ton 3 Star BEE Rating 2018 Inverter AC 

 

  1. Top Deals Which Saw The Maximum Discounts

 

  • Amazon
    57% off -Voltas 1 Ton 3 Star Split AC

Price: Rs65,999 27990

Final Price after Cashback: Rs 27,011

  1. 45% off Motorola Moto G5s Plus 64GB Lunar Grey

Price: Rs16,999 9,999

Final Price after Cashback: Rs 9,854


  1. 68% off- Ambrane P-1310 13000mAH Power Bank

Price: Rs2,499 799

Final Price after Cashback: Rs 781

 

  • Flipkart
  1. 45% off – JBL C150SI Headset with Mic (Black, In the Ear)
    Price: Rs1399 799
    Final Price after Cashback:Rs783
  2. 45% off – Voltas 1.5 Ton 3 Star Split AC

Price: Rs50,990 27999
Final Price after Cashback: Rs27,412

  1. 19% off – Mi LED Smart TV 4A 43’

Price: Rs25,999 20,999
Final Price after Cashback: Rs 20,853

 

  • Tata CliQ 
  1. 30% off – JBL T110BT Bluetooth Earphone with Mic

Price: Rs2499 1849
Final Price After Cashback: Rs 1757

  1. 40% off – Godrej RT EON 260 P 2.4 260 L 2 Star Frost Free Double Door Refrigerator

Price: Rs24,750 14,990
Final Price After Cashback: Rs14, 406

  1. 46% off -Buy Lloyd 1.5 Ton 3 Star AC

Price: Rs36,990 19,990
Final Price After Cashback: Rs 19,200 

 

Top Bank Card & EMI Offers

Most websites offered extra Instant Discounts upon paying for orders via specific credit/debit cards. 0% EMI was a key trend today which further enabled more customers to shop on a budget. Below is a summary of the most popular Bank Card Offers:

  • Amazon: 10% Instant Discount on SBI Cards (Discount ofRs 2,000 on orders over of Rs 3,000& Rs. 8,000 on orders over Rs.50,000). Amazon Pay EMI is also available for cashless purchases with a credit limit of Rs 60,000 that comes with 3 or 6-month repayment options at 0% EMI charges!
  • Flipkart: 10% Instant Discount on HDFC Cards (Minimum Cart Value should be Rs 1,499 | Maximum Discount: Rs 2,500). Shoppers can also avail ‘Cardless Credit’ that offers a credit limit of up to Rs 60,000.
  • Tata CliQ: 15% Instant Discount on Axis Cards (Min purchase – 5000, Max Discount- 2500)
  • Paytm Mall: 10% ICICI Cash on orders over Rs 3,000
  • Myntra: 10% Citi Cash on orders over Rs 3,000
  • Jabong: 10% Citi Cash on orders over Rs 3,000
  • NNNOW: Flat 10% HDFC Cash upon paying with HDFC Credit/Debit cards on orders over Rs 3,000

Interesting Retailer Initiatives To Spur Shopping

  • Amazon is offeringFree Shipping to first time shoppers on their first orderto lure in new shoppers. To achieve this goal Amazon is targetingTier 2 and Tier 3cities and has launched a Hindi version of both its mobile website and app for Android devices.
  • Amazon has also announced one-year extended warranty on purchase of any model or brand of refrigerators, washing machines and TVs during the sale, which is valid even after the expiration of the manufacturer’s warranty.
  • Free screen replacement on all mobiles sold during the sale along with free pick-up & drop for the repairs, online tracking of repairs, repair delivery within seven days, and one- year guarantee from the time of purchase of the phone.
  • On the other hand,Flipkart has partnerships with BlauPunkt and Xiaomi which is expected to cause a 2.5X jump in large appliance sales. In the run-up to the sale days, Flipkart has also launched a new range of refrigerators, TVs, and washing machines under its private label, MarQ.
  • Focusing on encouraging shoppers to purchase more during this period both Amazon & Flipkart are offering a pre-approved credit limit of Rs 60,000 at 0% EMI to shoppers. This cashless credit comes with 3 or 6-month repayment options and is an added bonus for those shopping for expensive products. Amazon customers have usedRs 300 crore worth of credit for purchases on the platform on Day 1 of sales.

CashKaro.com, Co-Founder, Rohan Bhargava Weighs in on Festive Sale Trends

“Over the last few years the increase in discounts and promotional events run by e-tailing platforms has spurred a steep growth in shopping during the Diwali season. All top retailers have unveiled a bevy of offers to entice shoppers in a bid torope in buyers during this festive season.

Mobiles as a category continue to be the most sought-after segment this year, comprising over 40% of all transactions. Shoppers are spoilt for choice with everything from budget to premium smartphones available at great discounts and with easy payment options. Electronics and Large Appliances follow suit given the incredible offers on these categories.The efforts put in to build supply chains, delivery networks, free and speedy installationsas well as after-sales services of high ticketed items will have a clear impact on sales.

Other than this, Debit cards, one of the most popular payment methods, could see a further uptake this festive season, courtesy of schemes like Debit card EMIs.
The Average Order Value through CashKaro has seen increased more than 4Xon the first day of the sale season largely due to large number of purchases on high order value items like mobiles, washing machines, refrigerators, TVs etc.. The number of transactions via CashKaro.com during the festive period as compared to the regular days of the year has increased more than 10X. This is largely due to the wide array of discounts and promotions being offered to bring new shoppers online and drive repeat purchases. CashKaro.com offered up to 50% extra Cashback/Rewards on top of all these sales and discounts hence, our members had a great incentive to shop via us!

The top 5 Metros Delhi /NCR, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata have continued to dominate along with upcoming metro cities. This year, states such as Jammu & Kashmir, Punjab, Uttrakhand, Himachal Pradesh and Assamhave registered an increased traffic against last year.

Continue Reading
Advertisement

Press Release

UserTesting Highlights How Inflation Is Squeezing Indian Consumers, 75 Percent Join The Gig Economy To Meet Increased Cost Of Living

Published

on

Inflation Is Squeezing Indian Consumers
  • On an average, 3 out of 5 Indians are witnessing the highest impact of inflation on entertainment and petrol expenditures
  • In order to save money, 65 percent of Indians are now buying their necessary products from generic brands
  • View consumer responses to the impact of inflation

India, July 13, 2022: UserTesting (NYSE: USER), a leader in video-based human insight, conducted a survey to understand the effects of the rising inflation on Indians’ spending habits and personal finances. As per the survey findings, over 95 percent of Indians reported that growing inflation is directly impacting their daily and monthly expenditure.

A host of cost pressures such as rising commodity prices, global supply disruptions, and more has been translated to end consumers in the form of elevated prices for goods and services across the board. Therefore, to meet basic needs, Indians are cutting back on their everyday expenses to meet their basic needs. About 60 percent of Indian respondents indicated that they are cutting back on entertainment and leisure activities such as movies, eating out, staycations, etc. Unsurprisingly, the respondents also mentioned minimizing personal car travel and opting for public transport to reduce their expenditure on petrol.

Mounting prices of essential commodities

Indians are facing the brunt of inflation majorly on petrol prices, as mentioned by 100 percent of the respondents during the survey. With essential grocery items such as bread witnessing a sharp rise in prices, 90 percent of the respondents have reported that it is becoming a burden to keep up with the inflation storm. Adding to the trouble, some respondents mentioned not having received any salary appraisals in the past year, leading to a reduction in personal savings for many.

Gig economy takes center stage amidst rising inflation

As inflation heats up, former motivations for side hustles, such as paying off debt and saving, have been replaced by a more pressing need: making ends meet. According to the survey, 75 percent of Indian respondents revealed that they are resorting to secondary sources of income to keep up with the increased cost of living. The popular options that were mentioned included freelancing and trading among other side gigs.

Indians replace their go-to shops: from big brands to local brands

Interestingly, the survey found that on average, 65 percent of Indians are buying from generic/local brands instead of name brands so as to save money. Stating that most generic brands are now offering the same quality of a product at a cheaper price, more than half of the Indians have shifted their focus on local brands, especially for purchases such as clothes and grocery items that are now being bought from local kirana shops.

About UserTesting

UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting® Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior and then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has approximately 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.

Continue Reading

Investment

Nikola to Participate in Upcoming Investor Conferences

Published

on

Nikola to Participate in Upcoming Investor Conferences

Nikola Corporation (Nasdaq: NKLA), a global leader in zero-emissions transportation and energy infrastructure solutions, today announced its participation in the following investor conferences:

Kim Brady, CFO, will participate in a fireside chat at the Evercore ISI Global Clean Energy & Transition Technologies Summit on June 15, 2022, at 2 p.m. ET

ABOUT NIKOLA CORPORATION

Nikola Corporation is globally transforming the transportation industry. As a designer and manufacturer of zero-emission battery-electric and hydrogen-electric vehicles, electric vehicle drivetrains, vehicle components, energy storage systems, and hydrogen station infrastructure, Nikola is driven to revolutionize the economic and environmental impact of commerce as we know it today. Founded in 2015, Nikola Corporation is headquartered in Phoenix, Arizona. For more information, visit http://www.nikolamotor.com or Twitter @nikolamotor.

SOURCE Nikola Corporation

Continue Reading

Press Release

2022 Zhejiang (HUZHOU) Export Online Fair (Europe-Textiles)

Published

on

2022 ZHEJIANG HUZHOU EXPORT ONLINE FAIR EUROPE TEXTILES

China Council for the Promotion of International Trade Huzhou Committee and the China Chamber of International Commerce Huzhou Chamber of Commerce are organizing the online fair-2022 ZHEJIANG (HUZHOU) EXPORT ONLINE FAIR (EUROPE-TEXTILES) will be held online continually for 4 days from the  13th of June till the 17th of June 2022.

Facing the international epidemic situation, in order to promote the trade between Europe and Huzhou, Zhejiang in China, the 2022 ZHEJIANG (HUZHOU) EXPORT ONLINE FAIR (EUROPE-TEXTILES) will be held online.

This online fair is an international platform to help European buyers meet with professional Huzhou textiles enterprises. With abundant experience in holding expos, the Huzhou fair created the original mode of “internet + expo” in China’s exhibition field while is still keeping improving and upgrading it to a higher level. The aim of the exhibition is to provide a comprehensive overview of the global market and at the same time to offer the best possible stage for the high proportion of strong Chinese suppliers and the best European buyers.

At the exhibition there will be at least 40 quality exhibitors, the B2B Huzhou Expo will be completely free for European buyers. The exhibition will be held on the new online platform for the fair https://efair.zjseek.com/web/#/exhibition

Continue Reading

Trending

Subscribe to our Free Newsletter

Get Business and Marketing Insights from Experts, only onTimes of Startups!

Your Information will never be shared with any third party