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Acquisition

The Nine Acquires Brand Content Firm Crossland Communication in Customer Experience Expansion

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The Nine Acquires Brand Content Firm Crossland Communication in Customer Experience Expansion

The custom web design and digital marketing experts located in Tuscaloosa, Alabama expanded to meet a growing need in storytelling centered around the customer experience. The expansion furthers The Nine’s footprint to serve as an activator and hub for global B2B and DTC growth.

With machine learning and AI, we create content that tells stories in your customer’s own words.

The Nine announced the acquisition of Crossland Communication, a brand content agency based in Pensacola, Florida in a move that marks a commitment to center the customer experience in building fully engaged positive, powerful and impactful online experiences.

“Over the past two decades, we have seen a need for high quality content,” said Robby White, founder and CEO of The Nine. “For the brands and businesses we work with, content improves everything from lead generation to SEO.”

Through the merger, The Nine integrated a breakthrough technology, Vox Verba, an AI-assisted marketing tool that intersects web development and digital marketing with the customer’s story.

“We unlock business intelligence from your customer reviews and testimonies with machine learning and AI to find powerful messages and stories,” shares Andrya Allen, The Nine Partner. “When you listen and integrate those insights across your business, you accelerate customer growth.”

By listening to your customer’s voice, we develop clear and confident key messages, traits and characteristics, storylines and assign unique brand positioning for your brand using a typology that segments into over 1,700 brand identities. Vox Verba provides voice of customer and brand insights for direct to consumer brands ranked some of which are in the global top three of online stores on the DTC Power List.

The acquisition expands The Nine’s client base from broad national clients to international and venture-backed startups and expands services to include global market consulting, corporate training and team development while adding another location in Pensacola, Florida with the talent and resources needed to best serve our clients.

With designers, developers and marketers collaborating together, The Nine is able to produce millions in revenue across industries for clients. Current clients include billion dollar corporations with B2B and B2C markets, ecommerce brands ranked in Shopify’s top 1%, international consumer goods companies, as well as intergovernmental and not-for-profit organizations.

Under Allen’s leadership, Crossland Communication hosted workshops for TED speakers, innovators and creatives in business growth and marketing across six countries with training and development opportunities in global coworking spaces. Since starting in 2015, the brand content firm developed and managed go-to-market strategy and product launches for high growth brands including recognition, features, awards and press partnerships with TED, Healthline, Sony, Quickly and European startup programs.

Allen is a featured speaker, panelist and published researcher for organizations like the National Communication Association, the Advertising Federation, the Florida and Alabama Public Relations Associations and the world’s largest group of social advertisers with Facebook Ad Buyers. Firm partners are top accelerators, Fortune 50 companies and resource hubs for startups ranging from investment firms to international food producers.

Partner results include increased revenues, new acquisition channels, viral video consumption, highly engaged audiences and brand voice that speaks with both intimacy and clarity.

In addition to the expansion, The Nine announced breaking ground on a partnership with Stillman College, a private Presbyterian and historically black liberal arts college, to bring technology courses, workshops, seminars, pitch opportunities, technology learning lab for students with onsite work study and internship placement. The partnership will host competitions and events to serve students and community members through the launch of The Hatchery, an up and coming incubator for innovators that need resources to reach their objectives.

“We were reactionary marketers prior to engaging The Nine to help us.  Together, we came up with a strategy, and from there the number grew exponentially.  Our monthly sales grew 681%, revenue 827%, and orders over 400% during the first year of working with them.” W. Michael Wilson, Vice President of Marketing and Packaging at Afflink, a division of Performance Food Group. Wilson continues, “And the best part is we accomplished this on the same ad spend as before.  Simply put—our business wouldn’t have survived without The Nine.”

As a community expert and educator, The Nine offers digital training and courses to founders and their creative teams. The Nine invites executives and marketing teams with plans for customer acquisition growth to the Nine Foundations Series for Digital Marketing. The series walks you through the foundational steps of generating leads, search engine optimization, ecommerce and content marketing.  Join The Nine on August 6th at 10 am online for an interactive, hands on workshop with actionable tactics for building a strong marketing foundation.

“Our digital marketing process will transform your marketing budget into a measurable investment in your company’s growth,” added Paris Vega, The Nine Partner, “The Foundations course is the first step in that process.”

Acquisition

Software and analytics company Buyers Edge Platform Accelerates European Expansion with Two Strategic UK Acquisitions

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Buyers Edge Platform, the leading software and analytics company providing data-driven insights and technology to the foodservice industry, announces its acquisitions of The Full Range and Delta Procurement, two prominent UK Group Purchasing Organizations (GPOs). These acquisitions mark a significant step in Buyers Edge Platform’s rapid expansion across Europe, solidifying its position as a key player in the international procurement landscape. This announcement comes on the heels of Buyers Edge Platform recently securing a $425 million Preferred Equity investment from three prominent investors: General Atlantic, Blackstone, and Morgan Stanley.

These acquisitions align with Buyers Edge Platform’s broader strategy to create the largest Digital Procurement Network in Europe, mirroring their success achieved in the US. Through strategic acquisitions, new country partnerships, and organic growth initiatives, Buyers Edge Platform is set to transform procurement, offering exceptional value to foodservice businesses across Europe.

John Davie, CEO of Buyers Edge Platform, expressed his excitement about both acquisitions, stating, “We’re seeking the best and most powerful GPOs in each country in Europe and have been looking to bring both brands on board as we continue our mission to revolutionize procurement practices and empower businesses across the continent.”

Daniel Wilson, President of Buyers Edge Platform Europe, added “We are delighted to welcome the Full Range and Delta Procurement to the Buyers Edge Platform Family. We have hugely ambitious plans to expand our operations across Europe and look forward to working with the team members, supply partners, and customers of the acquisitions to achieve this.” Buyers Edge Platform has now completed 3 European acquisitions since January 2023.

The Full Range

Founded by Co-Owners and Directors Barry Knight and Nicky Prentice, The Full Range stands as one of the largest independent GPOs in the UK. Renowned for its comprehensive support and consultancy services, The Full Range caters to diverse sectors including hotels, bars, restaurants, and golf clubs. Their sterling reputation stems from a commitment to enhancing client purchasing efficiency while fostering strong supplier relationships.

Barry Knight, Director of The Full Range, expressed his enthusiasm about the acquisition, saying: “From the very first conversation with Buyers Edge Platform, it was clear we shared the same vision and values. We are both people-focused businesses who always put the customer first. Combining our UK market knowledge with Buyers Edge Platform technology and buying power will create the perfect environment to help our customers to thrive. We are excited to have joined the most powerful network in the foodservice industry and to share the opportunities this brings to hospitality owners across the UK.”

Delta Procurement

Delta Procurement, led by Dave Anderson and Nick Ryan, has emerged as a transformative force in the UK procurement service industry. With a focus on delivering absolute value at every link of the foodservice chain, Delta has earned acclaim for its tailored solutions and exceptional customer satisfaction. The company’s success underscores its commitment to innovation and customer-centricity.

“We have always put our clients front and center of all that we do and so are thrilled about the acquisition by Buyers Edge Platform as it represents a significant opportunity for our customers. By joining forces, we can now offer our clients access to cutting-edge technology and enhanced buying power, enabling them to streamline their procurement processes and drive greater efficiencies in their businesses. This acquisition marks a new chapter for Delta and our customers, and we are excited to continue delivering exceptional value and service as part of the Buyers Edge Platform.”

About Buyers Edge Platform

Buyers Edge Platform is the leading software and analytics company providing data-driven insights and technology to the foodservice industry. We connect entities throughout foodservice and empower them to run their businesses more efficiently by leveraging data and analytics. Buyers Edge Platform’s mission is to drive the foodservice industry from manual to automated with programs that benefit all stakeholders across the supply chain. Visit BuyersEdgePlatform.com to learn more.

Buyers Edge Platform recently announced a $425M preferred equity investment from a consortium led by General Atlantic Credit’s (“GA Credit”) Atlantic Park fund, alongside funds managed by Blackstone Tactical Opportunities (“Blackstone“) and investment funds managed by Morgan Stanley Tactical Value (“MS Tactical Value”). Buyers Edge Platform intends to leverage the new funds and partnership with GA Credit, Blackstone, and MS Tactical Value to support the execution of its continued growth initiatives, including platform innovation, strategic M&A, and European expansion.

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Acquisition

Graybar Acquires Blazer Electric Supply

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Expands presence in Southern Colorado

Graybar, a leading distributor of electrical, communications and data networking products and provider of related supply chain management and logistics services, today announced that it will acquire Blazer Electric Supply, based in Colorado Springs, Colorado, effective March 1, 2024.

Blazer Electric Supply is an electrical distributor that serves construction, commercial, institutional, and industrial customers. The company was founded in 2009 and operates two locations in southern Colorado. As a subsidiary of Graybar, the company will operate under the Blazer Electric Supply name. Trevor Blazer will serve as president, and the company’s employees will continue to support customers with the same products, solutions, and services.

“Blazer is a market leader in its territory, with comprehensive product lines, extensive capabilities and a reputation for outstanding customer service,” said Kathleen M. Mazzarella, chairman, president and chief executive officer of Graybar. “Blazer fits well with Graybar’s core values, our people-oriented culture and our long-term growth strategy. We are thrilled to welcome the Blazer team to Graybar and look forward to achieving even greater success together.”

“I am incredibly proud of our company and grateful for the employees who have been so instrumental in our success,” said Steve Blazer, president of Blazer Electric Supply. “This is an exciting new chapter for our company. Joining forces with Graybar presents a tremendous opportunity to expand our service capabilities and grow our business for the long term. It also allows us to sustain a distinctive culture and positive work environment for our employees. I am confident that we have a bright future as part of Graybar.”

Graybar, a Fortune 500 corporation and one of the largest employee-owned companies in North America, is a leader in the distribution of high quality electrical, communications and data networking products, and specializes in related supply chain management and logistics services. Through its network of more than 325 North American distribution facilities, it stocks and sells products from thousands of manufacturers, helping its customers power, network, automate and secure their facilities with speed, intelligence and efficiency.

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Acquisition

Digital Paper App Goodnotes Acquires Korean AI Startup, Dropthebit, to Accelerate Development of AI Features

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Goodnotes, the leading digital paper app, has announced that it has acquired Dropthebit, the creators of Traw, a service that automatically organizes meeting, lecture, and video content into summarized notes and videos. Following the acquisition, Traw’s generative AI technology will be further enhanced and adopted into the Goodnotes platform.

Kyumin Sim, former CEO and Co-Founder of Traw (left) and Steven Chan, CEO and Founder of Goodnotes.

Since its launch in 2020, Traw has focused its efforts on using technology to automate notes creation, both for a user’s own materials and for the content they find online. Following a seed investment led by Capstone Partners and KB Investment, Dropthebit launched Traw’s initial offering, Traw Whiteboard, in 2022. This smart digital whiteboard for lectures and meetings automatically recorded when a user spoke or drew on the board. Traw then automatically edited the video into meeting minutes with subtitles and distilled the video into a document for easy reading and editing. Last May, the company introduced Traw AI, a tool that automatically organized and summarized YouTube video content. Traw AI could create short video or textual summaries and even extract key information from videos into a table format, transforming the research process.

While this comes as Goodnotes’ first acquisition, this is not the company’s first venture in investment aimed at accelerating improvements to the overall user experience. In late 2023, Goodnotes invested $1.9M into South Korea’s largest digital stationery platform, WeBudding. This strategic investment was the first within a larger initiative to partner with rising startups that offer technology or services that complements the burgeoning digital paper space. AI innovation has been a particular focus for Goodnotes following the 2023 launch of Goodnotes 6, which included the world’s first generative AI for handwritten text and thereby transformed Goodnotes into the world’s first AI-powered digital paper company.

“Like many M&As, the meeting of Goodnotes and Traw was like fitting together forgotten puzzle pieces,” said Kyumin Sim, former Traw co-founder and CEO and now a product lead at Goodnotes. “We’ve put a lot of thought into what digital note-taking should look like, so it’s especially an honor to collaborate with Goodnotes, the world’s most popular note-taking app. I’m excited about the new features this will inspire and the value we’ll bring to many people.”

In addition to leveraging the skilled Traw team to create new ways to enhance AI note-taking features, Goodnotes plans to explore extending its offerings beyond “pen and paper” note-taking, incorporating modalities beyond the stylus, and eyeing new mediums to integrate into the platform.

“When I met the Traw team for the first time in Seoul, I knew right away that the AI tools they’ve built for audio and video recordings are a natural fit for Goodnotes,” said Steven, CEO at Goodnotes. “I was really impressed by not only their innovative ideas, but also their passion and drive. We feel very fortunate to be in a position to acquire small, capable teams like Traw to accelerate our roadmap.”

About Goodnotes
Goodnotes is the leading AI digital paper used by more than 24 million monthly users worldwide. Launched in 2011, Goodnotes started as an improvement to physical paper notes — introducing the ability to take handwritten digital notes, search handwritten text, and organize everything into a digital library. Today, Goodnotes is pioneering generative AI for digital handwriting in the productivity space. Goodnotes was most recently named Apple’s 2022 iPad App of the Year.

About Dropthebit
Dropthebit, established in 2020, is a startup that has been founded to create services to improve everyone’s work efficiency. Its first product, ‘Traw,’ is a service that automatically organizes all content from meetings and lectures on a whiteboard into videos and transcripts. Since this year, it has been launching ‘Traw AI,’ which uses AI technology to organize and convert various data easily.

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