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The Nine Acquires Brand Content Firm Crossland Communication in Customer Experience Expansion

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The Nine Acquires Brand Content Firm Crossland Communication in Customer Experience Expansion

The custom web design and digital marketing experts located in Tuscaloosa, Alabama expanded to meet a growing need in storytelling centered around the customer experience. The expansion furthers The Nine’s footprint to serve as an activator and hub for global B2B and DTC growth.

With machine learning and AI, we create content that tells stories in your customer’s own words.

The Nine announced the acquisition of Crossland Communication, a brand content agency based in Pensacola, Florida in a move that marks a commitment to center the customer experience in building fully engaged positive, powerful and impactful online experiences.

“Over the past two decades, we have seen a need for high quality content,” said Robby White, founder and CEO of The Nine. “For the brands and businesses we work with, content improves everything from lead generation to SEO.”

Through the merger, The Nine integrated a breakthrough technology, Vox Verba, an AI-assisted marketing tool that intersects web development and digital marketing with the customer’s story.

“We unlock business intelligence from your customer reviews and testimonies with machine learning and AI to find powerful messages and stories,” shares Andrya Allen, The Nine Partner. “When you listen and integrate those insights across your business, you accelerate customer growth.”

By listening to your customer’s voice, we develop clear and confident key messages, traits and characteristics, storylines and assign unique brand positioning for your brand using a typology that segments into over 1,700 brand identities. Vox Verba provides voice of customer and brand insights for direct to consumer brands ranked some of which are in the global top three of online stores on the DTC Power List.

The acquisition expands The Nine’s client base from broad national clients to international and venture-backed startups and expands services to include global market consulting, corporate training and team development while adding another location in Pensacola, Florida with the talent and resources needed to best serve our clients.

With designers, developers and marketers collaborating together, The Nine is able to produce millions in revenue across industries for clients. Current clients include billion dollar corporations with B2B and B2C markets, ecommerce brands ranked in Shopify’s top 1%, international consumer goods companies, as well as intergovernmental and not-for-profit organizations.

Under Allen’s leadership, Crossland Communication hosted workshops for TED speakers, innovators and creatives in business growth and marketing across six countries with training and development opportunities in global coworking spaces. Since starting in 2015, the brand content firm developed and managed go-to-market strategy and product launches for high growth brands including recognition, features, awards and press partnerships with TED, Healthline, Sony, Quickly and European startup programs.

Allen is a featured speaker, panelist and published researcher for organizations like the National Communication Association, the Advertising Federation, the Florida and Alabama Public Relations Associations and the world’s largest group of social advertisers with Facebook Ad Buyers. Firm partners are top accelerators, Fortune 50 companies and resource hubs for startups ranging from investment firms to international food producers.

Partner results include increased revenues, new acquisition channels, viral video consumption, highly engaged audiences and brand voice that speaks with both intimacy and clarity.

In addition to the expansion, The Nine announced breaking ground on a partnership with Stillman College, a private Presbyterian and historically black liberal arts college, to bring technology courses, workshops, seminars, pitch opportunities, technology learning lab for students with onsite work study and internship placement. The partnership will host competitions and events to serve students and community members through the launch of The Hatchery, an up and coming incubator for innovators that need resources to reach their objectives.

“We were reactionary marketers prior to engaging The Nine to help us.  Together, we came up with a strategy, and from there the number grew exponentially.  Our monthly sales grew 681%, revenue 827%, and orders over 400% during the first year of working with them.” W. Michael Wilson, Vice President of Marketing and Packaging at Afflink, a division of Performance Food Group. Wilson continues, “And the best part is we accomplished this on the same ad spend as before.  Simply put—our business wouldn’t have survived without The Nine.”

As a community expert and educator, The Nine offers digital training and courses to founders and their creative teams. The Nine invites executives and marketing teams with plans for customer acquisition growth to the Nine Foundations Series for Digital Marketing. The series walks you through the foundational steps of generating leads, search engine optimization, ecommerce and content marketing.  Join The Nine on August 6th at 10 am online for an interactive, hands on workshop with actionable tactics for building a strong marketing foundation.

“Our digital marketing process will transform your marketing budget into a measurable investment in your company’s growth,” added Paris Vega, The Nine Partner, “The Foundations course is the first step in that process.”

Acquisition

Aviat Networks Acquires 4RF, a Leading Provider of Industrial Wireless Access Solutions for Critical Infrastructure

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AUSTIN, Texas, July 2, 2024 — Aviat Networks, Inc. (“Aviat”) (Nasdaq: AVNW), the leading expert in wireless transport and access solutions, today announced the acquisition of 4RF Limited (“4RF”), a leading provider of industrial wireless access solutions, including narrowband point-to-point/multi-point radios and Private LTE and 5G routers.

Designed specifically for critical infrastructure networks including utilities, oil and gas, mining, public safety and military, 4RF’s family of narrowband radios and LTE and 5G routers offer industry leading reliability and performance. Common applications include Private LTE/5G, smart grid, distribution automation, metering and renewables, as well as general supervisory control and data acquisition (SCADA) and telemetry applications.

Spending on critical infrastructure networks is increasing worldwide driven by growing demand for security, automation, and fixed and mobile data communications such as video. Additionally, the increasing availability of spectrum for private networks in various countries around the world is a catalyst for growth.

This acquisition opens new segments for Aviat: a $200M 1 narrowband connectivity segment and the Cellular (LTE/5G) Router market which is $1.4B 2 market today growing to $2.5B by 2027.

With a proven and established presence in over 300 critical infrastructure customers in 160 countries worldwide, 4RF’s portfolio augments Aviat’s established offering of wireless access and transport solutions for private networks. Approximately 90% of 4RF and Aviat Networks utility customers are distinct, creating the possibility for future cross-selling opportunities.

“Operators of mission critical networks around the world rely on Aviat Networks for ultra-reliable and high-performance wireless solutions,” said Pete Smith, President and CEO of Aviat Networks. “Our acquisition of 4RF will further strengthen and expand our product offering for the global industrial wireless access markets including Private LTE/5G.”

Aviat expects the transaction to be immediately accretive to Aviat’s gross margin and to be accretive to adjusted EBITDA and non-GAAP EPS in the first year. Terms of the acquisition were not disclosed.

About Aviat Networks
Aviat Networks, Inc. is the leading expert in wireless transport and access solutions and works to provide dependable products, services and support to its customers. With more than one million systems sold into 170 countries worldwide, communications service providers and private network operators including state/local government, utility, federal government and defense organizations trust Aviat with their critical applications. Coupled with a long history of microwave innovations, Aviat provides a comprehensive suite of localized professional and support services enabling customers to drastically simplify both their networks and their lives. For more than 70 years, the experts at Aviat have delivered high performance products, simplified operations, and the best overall customer experience.

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Acquisition

Synechron to acquire Adelaide-headquartered companies Chamonix IT and Exposé to grow its digital transformation, engineering, AI, and data and analytics capabilities in Australia

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This acquisition extends Synechron’s reach across the country, establishing a presence in key hubs and unlocking new industries and clients.

Synechron, a global leader in digital transformation consulting for the financial and technology sectors, is proud to announce that it has executed a definitive agreement for the acquisition of Chamonix IT Management Consulting Pty Ltd and Exposé Data Pty Ltd. Both companies are headquartered in Adelaide, Australia, with additional operations in Melbourne and Brisbane and share a common goal of delivering digital transformation, artificial intelligence, and analytics expertise to clients across several key industries including government, healthcare, utilities, energy, and education. The definitive agreement with respect to the acquisition was signed on Tuesday, 25 June, 2024, and is subject to customary closing conditions, including approval by the Australian Foreign Investment Review Board (FIRB).

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Chamonix IT, established in 2010, is the leading provider of digital transformation services to organizations in South Australia. With a skilled team of approximately 150 professionals, Chamonix IT has been pivotal in delivering cutting-edge solutions that address complex challenges and drive significant outcomes for enterprise-level and public sector clients. Chamonix IT’s founders established Exposé as a new company in 2016 to bring the same level of expertise, this time focused specifically on data science and engineering, data modelling and visualization, and artificial intelligence. Among the fastest-growing IT organizations in Australia, Exposé currently has a team of approximately 50 people across the country.

The two organizations will join Synechron’s core digital transformation consulting business alongside recently acquired iGreenData, which expanded Synechron’s data and blockchain expertise in the financial services sector. With these additions, Synechron has effectively doubled its presence in the country, achieving coverage across major sectors. This strategic positioning allows the company to capitalize on the growing information technology (IT) investment in Australia encompassing SaaS, IT services, and analytics, while simultaneously enhancing its ability to offer support and solutions across Asia, the Americas, and Europe.

Faisal Husain, Synechron Co-founder and CEO, commented, “We look forward to welcoming Chamonix IT and Exposé into the Synechron family when the acquisition is completed. They will enrich our presence in Australia, bringing fresh expertise and capabilities that complement our ongoing commitment in the region. This move will enhance our service offerings and drive significant value, strengthening our strategy of continuous innovation and client-focused solutions.”

Scott Grigg, CEO of Chamonix IT, said, “Joining forces with Synechron is a significant milestone for us. Our shared dedication to excellence and innovation means we’re exceptionally positioned to offer transformative digital solutions that are second to none.”

Kelly Drewett, CEO of Exposé, added, “Becoming part of the Synechron family represents a massive opportunity. It accelerates our ability to innovate and empowers our employees to take on even more complex challenges on behalf of our clients.”

Technology Holdings acted as the financial advisor to Chamonix IT and Exposé on the transaction.

About Synechron:

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 14,000+, and has 55 offices in 20 countries within key global markets. For more information on the company, please visit our website or LinkedIn community.

About Chamonix IT:

Chamonix IT empowers businesses to excel through transformative IT services. Serving both enterprise and government organizations, Chamonix IT delivers tailored solutions that ensure long-term success. Chamonix IT’s expertise spans Advisory, Cloud & Infrastructure, Application Innovation, Security, and Managed Services, enabling businesses to remain competitive and innovative in an ever-evolving landscape. By embracing an adaptable and flexible approach, Chamonix IT helps organizations navigate the complexities of digital transformation to propel their business forward.

About Exposé:

Exposé is a leading data analytics and AI consulting firm delivering data-driven insights and business-focused outcomes to private and public sector clients across Australia. Exposé’s approach is designed to give its clients the quickest and most cost-effective path to tackle data and AI opportunities through best practice. Clients benefit from Exposé’s significant experience, research and development, and innovation, which is at the core of what we do and the values we uphold. Founded in 2016, Exposé is now the largest data analytics and AI business in South Australia and one of only a few female-led technology businesses in the region.

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Acquisition

Fifty 1 Labs, Inc Announces Acquisition of Drago Knives, LLC

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Company adds another patent to its portfolio with acquisition

MELBOURNE, Fla., June 18, 2024Fifty 1 Labs, Inc. (OTCPK: CAFI), a leading company in the sports supplement, sports equipment, and health and wellness industries, is thrilled to announce the acquisition of Drago Knives, LLC, a Florida-based company specializing in innovative throwing knives. Founded by Dragan Zivotic, a former member of the Serbian Army and an expert in knife throwing, Drago Knives plans to make significant contributions to the sports and outdoor equipment sector with its patent-pending design for throwing knives.

The acquisition of Drago Knives, LLC, marks a significant milestone for Fifty 1 Labs as it expands its portfolio into the growing market of throwing knives, an ancient practice with a rich history that dates back to prehistoric times. Historically, throwing knives have been used across various cultures for hunting, combat, and sport, evolving over centuries into a popular activity for enthusiasts and professional competitors alike.

Drago Knives, LLC, will distinguish itself in this market with a unique patent-pending design that enhances the throwing knife experience. This design allows users to correctly place their fingers and hand on the knife, enabling quick proficiency in knife throwing—a skill that combines art, sport, and precision. This innovation not only honors the traditional aspects of knife throwing but also brings a modern twist that appeals to beginners and experienced throwers.

“We are excited to welcome Drago Knives into the Fifty 1 Labs family. This acquisition aligns with our commitment to providing high-quality, innovative products to our customers,” said Robert Clark, CEO of Fifty 1 Labs, Inc. “Dragan Zivotic’s expertise and passion for knife throwing have led to the creation of a product that we believe will set a new standard in the industry.”

Throwing knives are currently sold in select sports equipment stores, online retailers, and specialty shops across the United States and are gaining popularity among a wide range of consumers, from outdoor enthusiasts to professional athletes. The growing interest in throwing knives as a sport and hobby is evident in the increasing number of competitions and clubs dedicated to knife throwing, indicating a bright future for this segment.

Fifty 1 Labs, Inc is committed to leveraging its resources and network to further enhance the Drago Knives brand, expand its distribution channels, and introduce the sport of knife throwing to a broader audience.

About Fifty 1 Labs, Inc (CAFI)

Fifty 1 Labs, Inc. (Ticker symbol: CAFI), a publicly traded entity presently in the process of a name and symbol transition to become Fifty 1 Labs, Inc. from Consumer Automotive Finance, Inc. This transformation accompanies the company’s ownership of three distinct subsidiaries entrenched within the domains of sports supplementation, fitness apparatus, and the realm of holistic well-being. These subsidiaries encompass 51, LLC, a distinguished brand specializing in sports supplementation; The Quickness, the proud bearer of a patent for pioneering athletic training equipment, meticulously crafted to amplify linebacker development; and Astound NMN, a beacon of excellence within the anti-aging sector, heralding the era of DNA reparation through its premium supplements. Guided by an unwavering commitment, Fifty 1 Labs, Inc. remains at the forefront of ingenuity, consistently presenting avant-garde solutions infused with state-of-the-art technology, poised to empower individuals in their pursuit of fitness and holistic health aspirations. Furthermore, Fifty 1 Labs, Inc. remains actively engrossed in the pursuit of strategic acquisitions, aimed at fortifying its portfolio by incorporating profit-generating enterprises into its fold.

About Drago Knives, LLC

Founded by Dragan Zivotic, Drago Knives, LLC, is based in Florida and specializes in the design and manufacture of high-quality throwing knives. With a patent-pending design, Drago Knives aims to make knife throwing accessible and enjoyable for everyone, from beginners to seasoned throwers.

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