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Acquisition

Emotive.io Acquires Bloom Digital and Launches Emotive Attribution, Expanding Its All-in-One Growth Platform for eCommerce Brands

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Emotive.io Acquires Bloom Digital and Launches Emotive Attribution, Expanding Its All-in-One Growth Platform for eCommerce Brands

The Ecommerce leader will now be able to offer further resources to brands and launch a new product: Emotive Attribution

LOS ANGELES, May 19, 2023Emotive.io, the leading all-in-one growth platform for eCommerce brands, is excited to announce its recent acquisition of Bloom Digital, a renowned marketing agency specializing in SMS marketing, email marketing, and paid advertising. This strategic acquisition strengthens Emotive.io’s position as a comprehensive solution for eCommerce growth and enables the launch of a new product, Emotive Attribution, aimed at helping merchants optimize their marketing spend across all channels using a first-party pixel.

Founded in 2020 by Danielle Hixenbaugh, Bloom Digital Agency has quickly gained recognition for its customer-centric approach and results-driven strategies. As an anti-agency marketing agency, Bloom Digital puts people first and focuses on finding tailored solutions that align with clients’ goals, delivering tangible and profitable results.

“Our agency’s mission was always to revolutionize e-commerce marketing with top-notch strategies, reporting, and performance,” said Danielle, owner of Bloom. “Emotive’s goal is to be the ultimate solution for DTC brands looking to expand and scale. By joining forces, we’re poised to become the all-in-one tool that e-commerce business owners have been longing for.”

Emotive.io, originally founded in 2018 as an SMS platform for eCommerce brands, has recently expanded its offerings with two new product lines for 2023. Emotive Attribution is a groundbreaking addition to the platform, providing marketers with a comprehensive view of all marketing channel performance (Meta, Google, Snap, TikTok, SMS, Email, Pinterest, affiliate, and many more)  in one centralized location. Leveraging a first-party pixel, attribution model comparisons, and conversion journey insights, Emotive Attribution equips merchants with robust tracking capabilities in the post iOS16 world, enabling them to optimize their marketing spend and drive better results using first-party data.

Furthermore, with the acquisition of Bloom, Emotive.io also introduces Emotive Services, an extension of the agency’s expertise in SMS, email, and advertising revenue growth for eCommerce brands. Since its launch in Q4 of 2022, Emotive Services has rapidly grown into a 7-figure business line for Emotive.io, further expanding the platform’s capabilities and providing merchants with a dedicated partner to drive revenue growth across multiple marketing channels.

“We are thrilled to welcome Bloom Digital to Emotive and launch Emotive Attribution as part of our all-in-one growth platform for eCommerce brands,” said Brian Zatulove, CEO of Emotive.io. “This strategic acquisition and product expansion will enable us to provide even more comprehensive and effective solutions for eCommerce merchants, helping them grow throughout the entire funnel.”

With the acquisition of Bloom Digital and the launch of Emotive Attribution and Emotive Services, Emotive.io solidifies its position as the go-to partner for eCommerce brands seeking to elevate their marketing efforts and achieve outstanding results.

Emotive Services and Emotive Attribution are available now. To learn more about the platform, or to request a demo, visit https://emotive.io/

About Emotive.io:

Emotive.io is an all-in-one growth platform for eCommerce brands, providing innovative solutions for SMS marketing, email marketing, advertising, and attribution. With its user-friendly platform and data-driven approach, Emotive.io helps eCommerce merchants optimize their marketing strategies, drive revenue growth, and build lasting customer relationships. For more information, visit www.emotive.io.

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SOURCE Emotive.io

Acquisition

Digital Paper App Goodnotes Acquires Korean AI Startup, Dropthebit, to Accelerate Development of AI Features

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Goodnotes, the leading digital paper app, has announced that it has acquired Dropthebit, the creators of Traw, a service that automatically organizes meeting, lecture, and video content into summarized notes and videos. Following the acquisition, Traw’s generative AI technology will be further enhanced and adopted into the Goodnotes platform.

Kyumin Sim, former CEO and Co-Founder of Traw (left) and Steven Chan, CEO and Founder of Goodnotes.

Since its launch in 2020, Traw has focused its efforts on using technology to automate notes creation, both for a user’s own materials and for the content they find online. Following a seed investment led by Capstone Partners and KB Investment, Dropthebit launched Traw’s initial offering, Traw Whiteboard, in 2022. This smart digital whiteboard for lectures and meetings automatically recorded when a user spoke or drew on the board. Traw then automatically edited the video into meeting minutes with subtitles and distilled the video into a document for easy reading and editing. Last May, the company introduced Traw AI, a tool that automatically organized and summarized YouTube video content. Traw AI could create short video or textual summaries and even extract key information from videos into a table format, transforming the research process.

While this comes as Goodnotes’ first acquisition, this is not the company’s first venture in investment aimed at accelerating improvements to the overall user experience. In late 2023, Goodnotes invested $1.9M into South Korea’s largest digital stationery platform, WeBudding. This strategic investment was the first within a larger initiative to partner with rising startups that offer technology or services that complements the burgeoning digital paper space. AI innovation has been a particular focus for Goodnotes following the 2023 launch of Goodnotes 6, which included the world’s first generative AI for handwritten text and thereby transformed Goodnotes into the world’s first AI-powered digital paper company.

“Like many M&As, the meeting of Goodnotes and Traw was like fitting together forgotten puzzle pieces,” said Kyumin Sim, former Traw co-founder and CEO and now a product lead at Goodnotes. “We’ve put a lot of thought into what digital note-taking should look like, so it’s especially an honor to collaborate with Goodnotes, the world’s most popular note-taking app. I’m excited about the new features this will inspire and the value we’ll bring to many people.”

In addition to leveraging the skilled Traw team to create new ways to enhance AI note-taking features, Goodnotes plans to explore extending its offerings beyond “pen and paper” note-taking, incorporating modalities beyond the stylus, and eyeing new mediums to integrate into the platform.

“When I met the Traw team for the first time in Seoul, I knew right away that the AI tools they’ve built for audio and video recordings are a natural fit for Goodnotes,” said Steven, CEO at Goodnotes. “I was really impressed by not only their innovative ideas, but also their passion and drive. We feel very fortunate to be in a position to acquire small, capable teams like Traw to accelerate our roadmap.”

About Goodnotes
Goodnotes is the leading AI digital paper used by more than 24 million monthly users worldwide. Launched in 2011, Goodnotes started as an improvement to physical paper notes — introducing the ability to take handwritten digital notes, search handwritten text, and organize everything into a digital library. Today, Goodnotes is pioneering generative AI for digital handwriting in the productivity space. Goodnotes was most recently named Apple’s 2022 iPad App of the Year.

About Dropthebit
Dropthebit, established in 2020, is a startup that has been founded to create services to improve everyone’s work efficiency. Its first product, ‘Traw,’ is a service that automatically organizes all content from meetings and lectures on a whiteboard into videos and transcripts. Since this year, it has been launching ‘Traw AI,’ which uses AI technology to organize and convert various data easily.

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Acquisition

PrevTech Innovations acquires Agrivolt to Enforce its Leadership in Electrical Network Safety for the Agricultural Sector

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PrevTech Innovations and Agrivolt have joined forces, introducing an unprecedented offering to the agricultural sector. This acquisition unites their complementary strengths in electrical network safety monitoring and stray voltage control. Together, these two established companies are dedicated to prevention, innovation, and providing solutions and expertise to meet customer needs.

PrevTech Innovations: The leader in Electrical Safety and Prevention
PrevTech is the leader in providing advice-based prevention and power safety solutions. Its dedicated team of experts leverages cutting-edge technology and deep understanding of the industry to help businesses identify and mitigate electrical risks effectively and proactively. The company assists business operators in identifying and mitigating electrical and thermal issues that could evolve into much larger problems. Recognized by leading insurance carriers, PrevTech’s mission is to reduce the risk of electrical fires while providing peace of mind to their clients.

Agrivolt: Experts in Stray Voltage Control for Animal Well-Being
Agrivolt is the established leader and provider of choice in the field of stray voltage detection, control, and mitigation, having served the agricultural market for over 30 years. Their expertise is supported by more than 2,000 customers across North America.  Agrivolt offers a comprehensive range of technologies and certified products designed to detect and neutralize stray voltage, which can be a crucial factor in providing a stress free environment for livestock. Animal welfare and herd productivity are at the heart of Agrivolt’s mission.

A Partnership Rooted in Comprehensive Solutions
Uniting PrevTech Innovations and Agrivolt will provide an unparalleled opportunity in today’s protein industry. Combining PrevTech’s advanced monitoring and risk prevention approach with Agrivolt’s specialized solutions for managing stray voltage, these two companies are poised to deliver comprehensive and integrated solutions for electrical network safety and animal welfare.

“Modern farms use a variety of advanced equipment to maximize productivity, resulting in a significant increase in power consumption. The integration of Agrivolt’s cutting-edge products and unique expertise with PrevTech’s proactive approach enables us to provide a complete solution for the safety and integrity of our customers’ electrical network. By raising awareness of the importance of a safe electrical network on farms, we improve their prevention strategy, increase their resilience to the risk of fire and ensure an electrically stress-free environment for animals”, said Pierre-André Meunier, president and founder of PrevTech innovations, who will also take on the role of president of Agrivolt.

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Acquisition

Digital Solutions Company Marlabs Acquires Onebridge

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Strengthens AI and data analytics capabilities in life sciences and healthcare

Marlabs LLC., a digital solutions company, announced that it has acquired Indianapolis-based Onebridge to accelerate its growth in AI and data analytics space.

Thomas Collins, CEO Marlabs, is all smiles at the successful acquisition of Onebridge, an Indianapolis-based AI and data analytics company

“Marlabs is thrilled to welcome the Onebridge team into the Marlabs family and is excited about the potential the company brings in the AI and data analytics space. Our businesses are highly complementary, each with a rich technological services heritage and a strong focus on life sciences and healthcare. This union will enable our clients to solve their most complex data challenges through a design-first consulting mindset. Onebridge’s proprietary Modern Analytics Platform (MAP) and Comprehensive MAP Assessment (COMPASS) frameworks are genuinely groundbreaking and will contribute significantly to accelerating decision intelligence for clients in their transformation initiatives. These are truly exciting times for us,” said Thomas Collins, CEO, Marlabs LLC.

The acquisition is a significant milestone in Marlabs’ journey toward accelerating its data analytics consulting and execution expertise. Onebridge presents a wealth of specialized expertise in data analytics and AI, with two decades of experience, particularly focusing on sectors such as life sciences, healthcare, and government.

Paul Rothwell, CEO Onebridge, added, “As an Indy-born company with a passion for data analytics and AI, we at Onebridge are thrilled to join Marlabs. This partnership is more than growth; it’s a reflection of shared values and culture. It’s a credit to our team’s dedication, proving that a Midwestern tech firm can make a global splash. We’re eager to bring our expertise to a wider stage and innovate alongside a partner who mirrors our commitment to excellence. This venture with Marlabs is a pivotal step in enabling us to better serve our clients in the rapidly evolving world of data and AI, bringing innovative solutions to the forefront.”

Marlabs highlighted that the acquisition is part of its global expansion strategy. Onebridge was chosen because of its cultural alignment and strong focus on people, its track record of technology excellence in developing a strong data and AI consulting practice, and a strong presence in the life sciences and healthcare industries.

Marlabs has been on an accelerated path toward growth in recent years, having acquired the Brazilian software and data and analytics company Monitora Soluções Tecnológicas in May 2023. The acquisition of Onebridge is expected to enable the company—serving global clients across life sciences and healthcare—explore opportunities across other industry verticals such as manufacturing, retail, telco, media, and financial services. This expansion leverages our deep capabilities in data to deliver accelerated business outcomes.

About Marlabs:

Marlabs helps leading companies around the world make operations sleeker, keep customers closer, transform data into decisions, de-risk cyberspace, boost legacy systems, and capture novel opportunities and digital-led revenues. Marlabs has a global workforce that includes highly experienced technology, platform, and industry specialists from the world’s leading technical universities. The company provides digital-first strategy and advisory services, rapid solution incubation, and agile digital solution engineering. Marlabs is headquartered in New Jersey, with a presence in the US, UK, Canada, Germany, Brazil, and India.

About Onebridge :

Onebridge is an Indianapolis-based full-lifecycle data consulting firm serving some of the largest healthcare, life sciences, manufacturing, financial services, and government entities in the U.S. since 2005. Entirely employee-owned and -operated, Onebridge has been a top “Best Places to Work” in Indianapolis since 2015. The company is also the go-to partner for Strategy, Execution, Enablement (SEE) across Strategic Data Management, Integration and Architecture, Business Intelligence (BI) & Analytics, and Enterprise Application Development.

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This News has been Published in Partnership with PR Newswire

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