Software as a Service (SaaS) companies will continue growing exponentially. This has been fuelled by technological advances that have seen the need for using software by people. The growth can be attributed to the many benefits that come with SaaS. Such include a lower up-front cost for installation since it is subscription based and its flexibility.
As the industry is growing, so does the competition. For this reason, you need to come up with strategies that will put your SaaS Company ahead of the game. SEO is inevitable at this point. Great SEO will help your customer base in ways that any other traditional methods can’t. As you look to get more customers and retain them, the following SEO strategies are what you need to make that successful.
1. Content marketing
Even for SaaS companies, content will always be king. A content marketing strategy will have the right kind of traffic flowing to your site. The beauty of a content marketing strategy is its compounding nature whereby you will get to reap the benefits even in the long run.
At this point, you need to devote attention to the creation of quality and engaging content for you to drive traffic to your site and generate leads.
2. Give incentives
Do you know what makes software companies win? Giving incentives. Do not be too mean and you will love the returns. On top of content marketing, there is also another way in which you could generate leads and make high sales. Have you ever thought of giving product trials? Note that the tech-savvy audience will most prefer to have a feel of how a product works instead of relying on hearsay.
You could use this to generate leads. You can give a 14-days trial for your products. However, it is crucial that you ensure that you make an excellent first impression. You cannot go wrong with this. Note that the audience will only get to subscribe to your service if they had a good experience with your trial product. Product trials are your chance to prove yourself to the audience.
3. Optimize your page loading time
You cannot afford to look bad with this. Note that the audience you are dealing with is tech-savvy and they understand the need for things to work fast and with no interruptions. Slow page loading speed is something that they will not tolerate. The worst part is that they might even actually use your page loading speed to predict or judge the performance of the software you are selling.
4. Internal linking and a great UI
The user experience of your site should be on point. With that, you can use internal linking to help the visitors to easily navigate your website and find the pages they are looking for. It is also good for the search engines as they can easily find your pages and index them leading to an increase in the traffic that you get.
It is worth noting that an excellent internal linking structure will play an essential role in enhancing your site’s architecture hence user experience.
If you want your company to sell, you need to start link building. However, the focus should not be in achieving the most backlinks than everybody else. Quality is everything. It is only through quality backlinks that Google will rank you. You should, therefore, avoid buying links and instead focus on linking to authority sites. Through that, you will increase your traffic and stand a chance of getting a high rank in the SERPs.
6. Social media marketing
The other SEO strategy you cannot afford not to have is social media marketing. Social media platforms have the potential to increase your revenue by increasing the traffic flowing to your site. You also must understand the importance of engaging your audience. Creating a relationship with customers goes a long way in earning their loyalty. Social media platforms offer the perfect avenue for engaging your audience.
The above six SEO strategies are what you need to take your brand to the next level. As you implement strategies, it is also vital that you track your progress with the help of the best tools. Visit https://serpbook.com/blog/keyword-ranking-tracker/ for more information.
Rich Snippets: SEO Strategy in Times of Disruption
The global pandemic has triggered a unique type of distress for entrepreneurs looking to begin brand-new companies. Aside from handling the health and social concerns caused by the COVID-19, they have faced the lack of targeted visitors and sales revenue.
Terence Lim, SEO Consultant and the founder of JinMatic is won over that SEO can help organisation during this global pandemic.
Google enhances its search function by arranging the world’s info and making it widely available. In the last 5 years, because of its explosive development, SEO has undergone numerous changes. To name a few, RankBrain, Hummingbird and the Exact Match Domain update are some of the game-changing updates Google has rolled out in the last few years.
These algorithms make the search engine smarter than ever. Although these updates make life much easier for end-users, some Malaysia SEO agencies are forced to stay on their toes to quickly integrate these brand-new strategies into their digital marketing strategy. For example, businesses can use rich snippets to gain more business exposure because practically 55% of all Google searches feature rich snippets.
JSON-LD Structured Data: The Quick Way to Get Google Rich Snippets
The best way to obtain rich snippets is by having proper structured data. It’s a standardized format utilized to identify and arrange the details in your webpages. Google recommends utilizing JSON-LD for structured information because its scripts are relatively simpler to add, upgrade and remove.
Terence pointed out that structured data does not directly increase your search rankings, but it does improve your click-through-rate (CTR) as a result of having more appealing search listings.
This search engine optimization strategy absolutely does the job for Malaysia small-medium enterprises because today’s consumers demand easy-to-find, snackable and valuable content.
Leading SEO Expert Justin Davis Shares Valuable SEO Tips and Explains Why Entrepreneurs Should Do it Right to Remain on Top
Justin Davis is a leading SEO Expert and specializes in Link Building, an important aspect of Search Engine Optimization. SEO or Search Engine Optimization simply means how effective your business is optimized for search engine results. For example, if you provide plumbing services and if someone searches on Google with the keyword ‘Best Plumbers Near Me’ and your business website or your information comes on the top position, you can be said to be search engine optimized.
Given the kind of competition Startups and Businesses have, it is important that they have an optimized search engine presence.
Justin, Thank you for talking with us. Tell us more about the importance of search engine optimization (SEO) for small business owners and startups.
Thank you for having me. SEO only matters for businesses that have customers (or potential customers) that go to Google or other search engines to look for their products and services. One of the benefits to a small business is that SEO will deliver leads that do not directly need to be paid for.
Of course most businesses would enjoy natural, organic traffic to the website from people researching services or products before making a buying decision. But there are costs in getting to this point. The time required depends on how strong the competition is.
At a minimum, small businesses should have a grasp on what keyword phrases are important to their business, how much search volume is behind those queries, where they stand compared to their competitors for those keywords, and approximately how much traffic the competitors are getting from those keywords.
What are some of the biggest mistakes businesses make when planning their seo strategy?
I have seen lots of businesses waste countless hours and thousands of dollars optimizing their on-page SEO, and reoptimizing, redesigning, and on and on. Monthly spending on SEO services should almost be entirely for off-page strategies like backlink building.
Onsite optimizations should generally be a one-time fix and coaching for best practices moving forward. Let’s face it.. Most companies know little to nothing about SEO. That’s why they hire out. So the client needs to at least somewhat educated on the basics in the beginning.
Setting clear expectations by talking about what the deliveries will be, a timeline, KPIs that will track progress throughout the campaign, costs, results – these should all be covered. Properly setting expectations of how much the services are going to cost, how long it’s going to take, and what estimated results will help with transparency and clarification.
Panda update of Google was a big learning curve for seo professionals. What are some of the current trends in seo?
Nowdays I just focus on producing high quality content and getting high quality links to point to that content. I leave the trends and tweaks to the SEO bloggers and every once in a while I incorporate something new into my strategies.
Think about link building as being a timeless SEO activity. Getting links from high-quality websites will always be great for your SEO. Why? Because this is the system that Google search results was based off of. A linking/vouching system is similar to that used by many scholarly medical journals and so on.
Forget trying to figure out the new fads, tips and tricks. Stick to doing a lot of what we already know works. Optimize your site on-page, and then continue adding content to your site while getting links from quality websites in your niche.
Tell us the importance of link building for a website. How do businesses ensure that they have a quality link profile?
Link building is important for a website because Google’s ranking system relies on links heavily to reveal authority. The amount of links from trusted sources are looked at as a vouch, basically voting for the linked site.
Businesses have a quality link profile by setting standards in the beginning. Authority scores, organic search traffic, the number of keywords ranked in Google, rankings/positions for various keywords, Moz spam score, sniff tests, experience, PBNs and IP addresses – are factors used to determine whether a link prospect is qualified.
Lots of businesses try to go cheap when it comes to link building. This is probably because it takes a lot of time and money. I get it! But when taking shortcuts and hiring amateurs, they often end up with spammy links and little to no improvements in keywords and actual website visitors.
Even worse, they could be penalized and completely lose everything in Google search. Bad SEO can also do lots of damage to a brand, because a big part of off-page SEO is outreaching/emailing every other business and organization in your industry on your behalf.
There are many businesses that want to indulge in shady link building programs just because they are in a hurry. As an expert in this field, how do you handle these clients?
I am very clear with possible new clients. I go over the preferred types of links and associated metrics ahead of time.
One of the qualifying factors I look for in clients is that they respect my expertise and take more of a hands-off approach. Micro-managers need not apply! So I just politely smile and reject those clients. PS: I turn down 90% of businesses that reach out to me because they don’t meet all of my qualifying factors. This is multiple businesses per day.
What SEO tips would you like to share with all the entrepreneurs who are reading this?
Hiring the right person for SEO is crucial if your business relies on traffic from search results. In the beginning, talk about what the SEO goals are, what the ideal timeline would be in order to meet those goals, and what budget is available in order to get there.
The SEO person should be able to explain what can be expected according to your goals, timeline and budget. Properly setting and tracking key performance indicators (KPIs) that are specific to SEO and the campaign will show progress.
A proper SEO campaign will result in your website gaining authority. These gains will be shown in higher numbers of organic search visitors (check Google Analytics for this), higher rankings for more keyword phrases (various SEO tools for this), and higher authority scores (various SEO tools).
Justin Davis is the Chief Link Builder for Link-builders.com, an off-page SEO agency specializing in building high-quality backlinks.
5 Great Tips to Create SEO-Friendly Blog Posts
In the world of digital marketing, it’s safe to say that SEO and content creation are among the most powerful tools in any marketer’s arsenal, simply because the goal of every company should be to rank higher in the SERPs. Why? Because ranking on the first page of Google for all relevant organic searches is the key to building brand visibility, expanding its reach, and building trust with your audience in the online world.
Creating SEO-friendly content is one of the best ways to market your startup in the competitive online market, especially in order to grow your business organically and improve your revenue stream so that you can start introducing PPC and other more expensive tactics into the mix. With that in mind, let’s go over the best ways you can optimize your blog posts to rank you higher in the SERPs.
Understand user intent
First things first, every blog post you create should fit into a specific stage in the buyer’s journey, and to do that, you first have understand user intent. Simply put, user intent is what your customer or website visitor is looking to achieve when they are searching for a product, researching various topics, or looking for businesses within a certain niche. Not all customers are ready to buy something right off the bat, and in fact, most will take their sweet time browsing the web for credible information before they commit.
This means that you can’t hope to sell your product with a sales-y article if most of your visitors are looking to learn about your industry or niche. This also means that you need to tailor your content according to user intent, specifically informational, navigational, and transactional intent. The first means that the customer is looking for information, the second that they are still learning but are looking for brands as well, and the third is when they are committed to buying the product.
Identify your primary and supplementary keywords
Next, you have to identify all of the relevant keywords that you’re going to integrate into your content strategy and put in specific places throughout each piece. Now, you have to be mindful about the keywords you’re trying to rank for, because some are more competitive than others. You can’t hope to rank high for a general keyword that yields several million results, instead, your goal should be to target those specific phrases that will help narrow down the search and put your content at the top.
Every blog post should have several long-tail keywords that are relevant to your business, your industry, and the specific topic that the article is about, as well as user intent. Assuming that your blogs are lengthy (which they should be) you can easily sprinkle numerous keywords into the article without overstuffing it, however, make sure that the keywords are truly relevant to the piece in order to avoid getting penalized.
Don’t forget about link building
Many people tend to forget that a big part of a successful SEO strategy is the process of link building, which is why you have to make sure that all of your blog posts are optimized to get featured on other prominent websites in your niche and industry. This is a cumbersome process that entails a lot of research and optimization, which is why digital agencies will nowadays enlist a white label SEO service to take care of the entire link-building process and help generate quality backlinks across the web organically.
The key here is for your blog posts to link to your other relevant work, and to follow the guidelines of the websites where you’re guest posting in order to earn that do-follow link. It’s also important for your blogs to maintain a level of quality that will get them trending in the online world and inspire other bloggers to feature them on their websites.
Know where to include your keywords
Keyword integration is trickier than it seems. It’s important that you put your keywords in all the right places throughout your article, including the title, the subheadings, and of course, to sprinkle relevant keywords where it feels natural but without overdoing it. Typically, you will want to stick with two to three keywords per piece if it’s an article that’s over a thousand words in length. You can repeat the keywords several times throughout.
Optimize images, meta description, and URL
While you’re at it, be sure to optimize your articles by integrating your keywords into the images, the meta description, and the URL. Use your primary keyword for the URL, one keyword for the meta description that helps explain what the piece is about, and one keyword per image alt-text that corresponds with whatever is in the picture.
SEO should be at the forefront of your digital marketing strategy, as optimizing your blog posts is a surefire way to rank your website higher in organic searches. Be sure to use these tips to create SEO-friendly content that will get you on the first page of Google, and even inspire authority figures in your field to publish your pieces on their websites.
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