Most Effective SEO Strategies for SaaS Companies

Software as a Service (SaaS) companies will continue growing exponentially. This has been fuelled by technological advances that have seen the need for using software by people. The growth can be attributed to the many benefits that come with SaaS. Such include a lower up-front cost for installation since it is subscription based and its flexibility.

As the industry is growing, so does the competition. For this reason, you need to come up with strategies that will put your SaaS Company ahead of the game. SEO is inevitable at this point. Great SEO will help your customer base in ways that any other traditional methods can’t. As you look to get more customers and retain them, the following SEO strategies are what you need to make that successful.

1. Content marketing

Even for SaaS companies, content will always be king. A content marketing strategy will have the right kind of traffic flowing to your site. The beauty of a content marketing strategy is its compounding nature whereby you will get to reap the benefits even in the long run.

At this point, you need to devote attention to the creation of quality and engaging content for you to drive traffic to your site and generate leads.

2. Give incentives

Do you know what makes software companies win? Giving incentives. Do not be too mean and you will love the returns. On top of content marketing, there is also another way in which you could generate leads and make high sales. Have you ever thought of giving product trials? Note that the tech-savvy audience will most prefer to have a feel of how a product works instead of relying on hearsay.

You could use this to generate leads. You can give a 14-days trial for your products. However, it is crucial that you ensure that you make an excellent first impression. You cannot go wrong with this. Note that the audience will only get to subscribe to your service if they had a good experience with your trial product. Product trials are your chance to prove yourself to the audience.

3. Optimize your page loading time

You cannot afford to look bad with this. Note that the audience you are dealing with is tech-savvy and they understand the need for things to work fast and with no interruptions. Slow page loading speed is something that they will not tolerate. The worst part is that they might even actually use your page loading speed to predict or judge the performance of the software you are selling.

 4. Internal linking and a great UI

The user experience of your site should be on point. With that, you can use internal linking to help the visitors to easily navigate your website and find the pages they are looking for. It is also good for the search engines as they can easily find your pages and index them leading to an increase in the traffic that you get.

It is worth noting that an excellent internal linking structure will play an essential role in enhancing your site’s architecture hence user experience.

5. Backlinks

If you want your company to sell, you need to start link building. However, the focus should not be in achieving the most backlinks than everybody else. Quality is everything. It is only through quality backlinks that Google will rank you. You should, therefore, avoid buying links and instead focus on linking to authority sites. Through that, you will increase your traffic and stand a chance of getting a high rank in the SERPs.

 6. Social media marketing

The other SEO strategy you cannot afford not to have is social media marketing. Social media platforms have the potential to increase your revenue by increasing the traffic flowing to your site. You also must understand the importance of engaging your audience. Creating a relationship with customers goes a long way in earning their loyalty. Social media platforms offer the perfect avenue for engaging your audience.

The above six SEO strategies are what you need to take your brand to the next level. As you implement strategies, it is also vital that you track your progress with the help of the best tools. Visit for more information.

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