If you look at website statistics across the world, you will see that new websites come up every day, and this trend is not about to change anytime soon. For this reason, websites are continually fighting for visibility. And the best way to obtain this visibility, or rather higher rankings and more traffic is through implementing the best SEO strategies. Some websites have adequate finances to hire SEO professionals who help to boost their rankings. However, startups may find it hard to hire these SEO experts because they are short on funds, but this doesn’t mean that they can’t practice proper SEO strategies to boost their rankings. Here are the top seven SEO hacks for startups that are operating on a tight budget.
1. Use free SEO tools
You might have heard new online business owners complain that SEO is an expensive and tedious process that can only be done by experts. Well, that isn’t the case. You can easily optimise your site for search engines by using the available free tools to help you monitor the performance of your website. Fortunately, there are a lot of free tools such as Google Analytics, which shows you the landing pages that are doing well and those that are not. There are also free tools that show you your position against your competitors, while some help you fix errors on your website to improve your rankings. So, do not be restricted to optimise your site because you cannot afford to pay the charges demanded by some tools. The free tools are also quite effective.
2. Select the keywords to use cautiously
Keywords are a crucial part of SEO. Although they are not the only ones that determine the performance of your website on search engines, you need to select the keywords you use carefully. Keywords play a considerable role in providing your audience with high-quality content. Without them, your target audience will hardly see your site. When you use keywords to optimise your website, do not exceed the appropriate density because stuffing them may make your content look completely irrelevant. As a startup company, you should search for keywords that are related to your business within your geographical location. This tactic could help to boost traffic to your site.
3. Stay up to date with SEO trends
You have to know that Google keeps updating its algorithm to create a better user experience because its main concern is the visitors. Therefore, you have to follow up with what is going on so that you can change your strategy appropriately to increase your site’s visibility. When you implement the appropriate SEO practices, you stand a better chance of being recognised by search engines, which will lead to higher rankings and more traffic. However, you have to keep in mind that growth is gradual and it will hardly happen overnight. By following up with SEO news and trends, you will get to know the strategies that work best.
4. Focus on image optimisation
Images and visual content on your site could help to boost your site’s traffic, and you should ensure to use them in your new site. However, placing them there doesn’t guarantee that your site will gain recognition. No. You need to optimise them because they cannot be identified by search engines when they stand alone. So, how do you optimise images? You do this by adding an image tag to describe the image. You could also add Alt text on your images to allow search engines to know what the image is about. File names are also important.
5. Look for gaps in competitor sites and try to fill them
If you are working on a limited budget, but you want to boost your SEO rankings, you could look for content opportunities in your competitors’ sites and capitalise on them. The best way to do this is by following up with their social media activities or blogs so that you can identify the critical details that are missing. You could also look at the comments to determine what exactly the audience is interested in. When you have this information, you could create new content that fills the existing gaps or improves your content. This is a tactic that could see you generate more traffic.
6. Set your goals
If you want to progress, you have first to make the initial step. In SEO, this step includes setting your goals and determining the desired outcome. Once you have a clear idea of what you want, you can start working towards it. Every step you make should indicate progress. If your goal is to generate a specific percentage of leads within your industry, then you have to come up with proper strategies that will let you achieve it. If you want to boost your blog’s traffic, then you have to post high-quality content.
7. Attempt guest blogging
Blogs could help improve the performance of your site, and if you have been blogging for a while, you might consider guest blogging. Find relevant blogs that post similar content to yours and post your content in there. With guest blogging, you have to post quality content to ascertain your prowess in a specific field. It also helps you reach a wider audience, which may have a positive impact on your site’s performance.
From the tactics mentioned in this article, you can see that you can implement an effective SEO strategy without having to spend much, especially for startups. They could see your site grow enormously, helping you outrank your competition.
If you would like to establish your site’s performance on search engines, you can log on to serpbook.com to see if your hacks are working effectively.