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Inbound Marketing: How it Could Possibly Help Small-Medium Enterprises?

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Inbound marketing is identified as a kind of “pull marketing”, where the goal is to bring in purchasers who are new to the company, via interacting, useful and value-adding material, based on the phase of buying journey.

Any channel that brings in unidentified buyers such that they enquire about your products and services, rather than you hunting them individually is an inbound marketing method. Search engine optimization (SEO) is a source of inbound marketing.

Thomas Foo from TNT SEO mentioned that in the year 2020, the Malaysians are very anxious about Coronavirus, with top areas of concern being family members health, own health, job security, the overall economy and spreading the virus to others. Because of this, SEO becomes crucial for small-medium enterprises to make it through throughout this challenging time.

Content is the Backbone of Inbound Marketing

Search Engine Optimization is without a doubt the biggest source of traffic for any website. As an example, if you run a outdoor gear shop and somebody performs a Google search for the keywords “sleeping bag”, then you would want to appear first in the search engine result, since the large majority of clicks go to the top 3 or 4 organic results.

To win over inbound marketing, you will need content that fulfils the searcher’s intent. Most often than not, they are interesting, easy-to-scan and most importantly, provide a solution and value to the readers.

Inbound marketing techniques can be started whenever you wish but it takes skills and budget to succeed. This is why most businesses in Malaysia that need SEO services will choose to engage an experienced online marketing company to take care of this component of their business on their behalf.

Remember that a serious SEO requires planning on content strategy, onsite audit, backlink acquisition and great client communication.

Catherine is a passionate home design consultant from Melbourne. She loves making homes beautiful and buildings sustainable, but she also like sharing her advice and knowledge with people. That is why she is also a regular contributor to the Smoothdecorator blog. Besides all this, she loves reading and enjoys a superhero movie from time to time.

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Cosmetic formulation software: What are the benefits?

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Long gone are the days of writing cosmetic formulations down on a notebook and using a calculator to verify that the proportions correspond to the official recommendations. Cosmetic formulation software has become an invaluable tool in the cosmetic industry. Reducing the margin of error and effectively streamlining processes, formulation software comes with a lot of benefits. Designed to assist research and development teams from the early stages of conception all the way to product launch, these solutions cover a wide array of uses.

The Benefits of Cosmetic Formulation Software for Workflow Optimization

One of the main benefits of cosmetic formulation software is the fact that it allows every person involved in the creation of a new product to have access to up-to-date information at all times. When it comes as part of a PLM solution, formulation software indeed addresses the needs of every actor on the development chain by becoming a collaborative platform where all the data pertaining to the product’s lifecycle is centralized. From suppliers to marketing teams: everyone can make sure their actions align with the decisions made upstream or bring up issues affecting the product at a particular stage.

This central role cosmetic formulation software can play is often not leveraged to its full potential. By automating various tasks and providing relevant information every step of the way, it can even contribute to reducing costs or ensuring the new product is compliant in every possible way.

Product Compliance Made Simple

Formulation software is an invaluable tool that can help manufacturers make sure their products are compliant with the numerous and highly specific guidelines that govern the industry. From the concentration of allergens in the formulation itself to product labeling, cosmetic formulation software also makes filling out legal documents a breeze. All the necessary elements are already present in the system, which is configured to group the data as the most recent instructions require. Putting the INCI together or generating the product’s PIF – among other things – can be done automatically.

If anything stands out – for instance if newly updated regulations invalidate one of the product’s characteristics – the software immediately picks up on it and alerts the user who can correct the issue early on.

Streamlining the Formulation Process

Above all else, as the name indicates, cosmetic formulation software is useful when creating original formulas. For instance, every raw material currently employed in cosmetics is listed in a database the system automatically updates whenever new information is available. Everything from proposed concentration to allergenic potential and country-specific restrictions is indexed to help the user make the right choices. They can utilize this function to search for particular properties, chemical profiles, recommended applications and more to develop the ideal formulation.

Manufacturers can also store a searchable history of all their INCIs to date, allowing technicians to start from an existing formula to either improve upon it or create a different product. Every time a modification is made, the formulation software records it and makes it accessible to the user who can go back and forth to test several potential outcomes. If the system detects any irregularities, corrective measures are suggested not only to alert the technician that their formulation is flawed, but to offer an alternative.

Given the wide array of possibilities cosmetic formulation software provides, a recommended approach is to assess current processes and evaluate every aspect that could be streamlined. From creating new products to ensuring they are labeled correctly in every country where they are to be distributed, computer-based solutions will continue to offer ever more functionalities. Once implemented, they evolve alongside best practices and regulations to keep you up to date with every change that could occur.

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This online dating platform is offering free 12 months access to its paid features!

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The number of messages on online dating platforms in the United States has increased by 10% to 15% compared with February and the numbers are expected to rise in the coming few months. The whole Coronavirus crisis has made people realize that the only possible dating right now is online dating.

However, not every dating platform is free and provides the same experience. To fill this gap, Brick House Dating is in the process of rolling out their new online platform. Scheduled to be launched on June 8th, 2020, Brick House Dating is also offering access to all of their paid features FREE for 12 months for their early subscribers.

This platform is free for anyone who is single and their mission and vision is to ensure that “every single connects with a soul mate in a friendly, safe and relaxed environment.”

One of the key features of this online dating platform is a simple and easy registration process which brings you onboard literally in a minute’s time. They also have several cool features like the ‘Meet Me‘ feature along with Skype Chat functionality.

In the US, several online dating platforms have seen a spike in usage in the places hit by the lockdown. This has broken the myth which was earlier floating that the online dating industry is going to be severely impacted due to the coronavirus crisis.

According to various research, the value of the global online dating market dwells between $7 billion and $11 billion. This market is growing rapidly as more and more relationships nowadays start online. Moreover, people are increasingly willing to pay for services i.e more and more people are opting for the paid features of these dating platforms. However, platforms like Brick House Dating are offering their paid feature for FREE for 12 months for their early bird subscribers.

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Smeetz: Are They Setting The Standard For Start-up Businesses?

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Running a start-up is challenging, particularly when you are generating a brand-new product or service that has never been created before. Not only do you need to generate interest, but you also need to fund the upcoming project. In this article, we will be looking into how Smeetz is setting the standard when it comes to making the perfect start-up business.

The Humble Beginnings Of The Swiss Start-up

As a swiss start-up in 2017, co-founders Alexandre Martin and Morgan Siffert began to create the perfect business for those that love adventure. With the chance to book a number of experiences all in one place as well as allowing businesses to market events as well as allows users to book their own experiences. Whether it is sports classes, yoga or art performances the software can provide hosts as well as customers with all the information that they need. But as a start-up business creating this technology has seen them creating something new for a niche market.

A Social Media Platform For Events

As the first social media platform of this kind, Smeetz has a lot to prove, however they are also in a unique position. With a number of other companies offering a service similar, but also entirely different, there is a niche market that has been found to create the perfect position for this unique and dedicated bunch of people. In 2020, the company have begun to turn their attention to an AI-driven pricing model that allows them to offer a discount automatically depending on a number of factors such as demand, sales and the weather. This AI technology, therefore, encourages people to make the most out of the process and order beforehand putting them up to their different software providers like Amatic, providing their users with new and exciting technology. This is a simple yet effective solution to help drive sales and ensure that companies listing on this platform see the best return of investment.

The Recent Round Of Funding

With this new development in Ai Technology comes the challenge of funds as technology such as this often comes with a cost. However, Smeetz has very little to worry about at this time as they are leading the way when it comes to crowdfunding. With a total of €660K led by a number of businesses as well as the Swiss ICT investor club, this has seen them gain enough to reach their first goal set. Whilst this is promising for the business, there is still a way to go before the development of the project is completed. However, this is looking promising over time as this is the funds that are needed for the business to begin to expand into their chosen field with innovative technology that will benefit both clientele as well as customers that use the website for bookings.   

What Can We Expect FromSmeetz In The Future?

The future of this business looks promising. With the major goal to reach more businesses such as nightclubs and festivals for event listings, this business is going big in the hopes of using this technology on a much wider scale. In addition to just focusing on the swiss market, the eventual goal is to expand into the Swiss-German market as well as the rest of Europe in the near future. Though this may be a way off, one of the major goals for the company is to become the leading provider of marketing and sales software for leisure activities by offering a number of services such as smart pricing to audiences as well as advanced sales forecasts.

With this in mind, this is a start-up that is pioneering change for start-up businesses as well as providing new and exciting ways for businesses to market their event to their target audience as well as manage bookings effectively.

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