Inbound Marketing: How it Could Possibly Help Small-Medium Enterprises?

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Inbound marketing is identified as a kind of “pull marketing”, where the goal is to bring in purchasers who are new to the company, via interacting, useful and value-adding material, based on the phase of buying journey.

Any channel that brings in unidentified buyers such that they enquire about your products and services, rather than you hunting them individually is an inbound marketing method. Search engine optimization (SEO) is a source of inbound marketing.

Thomas Foo from TNT SEO mentioned that in the year 2020, the Malaysians are very anxious about Coronavirus, with top areas of concern being family members health, own health, job security, the overall economy and spreading the virus to others. Because of this, SEO becomes crucial for small-medium enterprises to make it through throughout this challenging time.

Content is the Backbone of Inbound Marketing

Search Engine Optimization is without a doubt the biggest source of traffic for any website. As an example, if you run a outdoor gear shop and somebody performs a Google search for the keywords “sleeping bag”, then you would want to appear first in the search engine result, since the large majority of clicks go to the top 3 or 4 organic results.

To win over inbound marketing, you will need content that fulfils the searcher’s intent. Most often than not, they are interesting, easy-to-scan and most importantly, provide a solution and value to the readers.

Inbound marketing techniques can be started whenever you wish but it takes skills and budget to succeed. This is why most businesses in Malaysia that need SEO services will choose to engage an experienced online marketing company to take care of this component of their business on their behalf.

Remember that a serious SEO requires planning on content strategy, onsite audit, backlink acquisition and great client communication.

Catherine Collins
Catherine Collins
Catherine is a passionate home design consultant from Melbourne. She loves making homes beautiful and buildings sustainable, but she also like sharing her advice and knowledge with people. That is why she is also a regular contributor to the Smoothdecorator blog. Besides all this, she loves reading and enjoys a superhero movie from time to time.

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