According to the Small Business Administration, Small Businesses were responsible for creating over 60% of the net new jobs since 1993 in the United States. However, with the advent of the Internet and the large scale adoption of various technologies by the masses, various aspects of running a business have changed. Be it Finance or Marketing, the way things were done ten or even five years back, are no longer applicable now. In this post ‘5 Marketing Tips for Small Businesses‘, we will understand the five most important contemporary marketing trends and how businesses can use these marketing strategies for getting better results.
5 Marketing Tips for Small Businesses
Use the power of Email Marketing
What is Email Marketing?
Email Marketing involves sending emails to a group of people, hoping that they will buy a product or service from your current offerings or they will buy products or services from you when you launch them in the future.
Email Marketing is still one of the best ways to reach out to your prospective clients. By landing in their Inbox, you have a chance to grab more attention as email ids are considered as private information and when you have access to someone’s email address you have a chance to give a more personal feel to your marketing campaign.
However, you have to be very cautious in your email marketing campaigns as you don’t want to abuse it by sending too many emails.
You should also try to add a personal touch to your emails and should not be promotional at the beginning itself. Try to add some value to your email subscribers by giving them tips that might genuinely interest them.
If you are into a product-based business, at the beginning of your email, let your readers know all about what’s happening around your product. Similarly, if you are into a service-based business, you can let your readers know about the latest problem areas in your area of business and then gently let them know how your offerings might help them solve their problems.
Email marketing is one of the oldest marketing techniques and looking at the current trends, this will remain as one of the most effective marketing technique in the foreseeable future too.
Focus on your Website’s SEO
What is SEO (Search Engine Optimization)?
Simply put, Search Engine Optimization is the act of optimizing your business’ online presence so that when someone searches for a keyword related to your business, your business name appears in the search result, preferably on the top.
SEO should be one of the most important aspects of your marketing strategy. No matter how good your product or service is, if it does not appear in search results, it is no good. You might be the best Interior Designer in Los Angeles, but if your business name does not appear in the search result for the keyword ‘Best Interior Designer in Los Angeles’ or ‘Top Interior Designer in Los Angeles’, probably you are losing out on a lot of business.
SEO involves long term dedication and constant work. You have to constantly work on the various aspects of SEO.
For example, you have to regularly look out for keywords that are performing good for your business type and then you need to produce timely content for those keywords.
You also need to update your old content from time to time. While sharing important Marketing tips for small businesses, Marketing Guru Rachel R. Noall in her article revealed some valuable SEO statistics too. For example, 75% of consumers never scroll past page 1 on Google! That should ring some alarm bells if you are not already focusing on your SEO.
Leverage the reach of Social Media Marketing
What is Social Media Marketing?
Social Media Marketing is the process of finding your targeted customers on popular social media marketing platforms including Facebook, Instagram, LinkedIn among others. Your marketing campaign on these platforms can be promotional i.e you pay to these platforms so that your post’s chances of appearing on the walls of your prospective clients increases with the assistance of algorithms of these platforms or it could be non- promotional where you expect your prospective clients see your posts. For non- promotional campaigns, there are various groups that you can join and promote your business without being too pushy.
Social Media Marketing can be a very effective weapon in your Social Media Marketing arsenal. Platforms like Facebook, Instagram, and LinkedIn provide the option of targeted promotion of your content. In traditional marketing campaigns, it is hard to achieve this level of targeting.
According to Statista,” As of January 2020, it was found that ten percent of global active Facebook users were women between the ages of 18 and 24 years, and male users between the ages of 25 and 34 years constituted the biggest demographic group of Facebook users.”
If you are a manufacturer of men’s grooming products, you would probably want your advertisement to be displayed to men of a particular age group in a particular location. Being a small business owner, you would want to spend your advertising budget wisely and social Media platforms allow you to achieve this level of targeting and that too at a nominal cost.
Become a sponsor for Local Events
By participating in local events, you increase your business contacts. That’s good but instead of just participating, try to sponsor one or two events and in return advertise your company by placing your banners at strategic locations. Small businesses thrive on local clients. Local events can be business conferences, charity events, school functions, etc. You should aim at building contacts and letting people know through your banners that you mean business.
For a majority of Small Businesses, local business means everything and local events give an excellent opportunity to promote your business.
Build an awesome Lead Magnet
What is a Lead Magnet?
A lead magnet is what marketers or businesses offer to their prospective clients for free in return for their contact information so that they can be converted in to buyers later on. You might have visited several websites where you see pop ups asking you if you are interested in downloading a Free E-Book. You just have to enter your email address and you are done. You get the free E-Book as promised in your inbox. While you definitely got your free E-Book, the marketer or the business owner just got your email address which can be later used for marketing campaigns and if you liked the free content, you are likely to pay if the same business comes with an E-Book but has a price tag on it.
Therefore, it is important that you have an awesome lead magnet. What you are offering for free should in no way be low in quality and should genuinely add value to your prospective clients. Even if the client does not buy anything from you, the experience that you provided might turn him or her into a client in distant future too.
In order to build an effective lead magnet, focus on the problems of your clients. Try to provide some free solutions to their problems through e-books or videos and focus on genuinely solving their problems. This way, you will build trust with your prospective clients.
The Importance of Branding for your Business
In order to understand what branding is, try to answer the following two questions.
When you are out there trying to figure out the best Laptop for you, what brand name comes to your mind?
Along with the brand name, are you also able to visualize the logo associated with the brand?
If yes, you are probably brand aware and the company or companies that come to your mind first are those who have successfully created brand awareness.
In simple terms, branding is what makes people search for particular products. It allows companies to reach inside the minds of their prospective customers.
Why is branding important for your business?
- Branding helps you prepare for long term business
Branding helps people understand the core philosophy of your business and therefore, in the long run, helps people identify with your products or services better. When you invest in branding, you invest in the future of your company. When all your hard work that you put in your business starts paying off, your brand gets even stronger and futureproof.
- Branding helps communicate better
A good brand always communicates a story better and if your branding strategy is in place, you can communicate the core philosophy of your business with your customers in the way you desire. Branding strategists need to understand that the purpose of branding & marketing is to not just make people aware of the brand but also teach them what a particular brand stands for.
- Branding helps your prospective customers recognise your business better
A good brand is one that evokes emotions in the hearts of those who see that brand’s logo or text. One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly see and recognize. According to Tyler, the founder of Green Cardinal Design, logo for a particular brand should be simple enough to be memorable, but powerful enough to give the desired impression of your company.
- Branding helps bring referral business.
Branding promotes Word of Mouth marketing and in turn brings your genuine customers. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.
- Branding helps advertising process easier.
If your brand is well defined, your advertising and marketing process gets easier. Once you know what kind of company you are or are not going to be, have that story in place and targeted what emotions your customers should feel when working with you, it’s only natural, then, that your marketing and advertising efforts will tighten up dramatically.
- Branding helps build trust
People are more likely to purchase from a business that appears polished and legitimate and appear committed towards providing the goods and services as promised.
In your overall branding strategy, you naturally focus on making your brand appear trustworthy which helps immensely in the long run. You might have heard people buying only a particular brand of electric cable or only a particular brand of mobile phone. This is simply because these companies have successfully created an element of trust in the minds of its customers.
- Branding helps hire good talent
Once your brand is well established, hiring good talent is going to be a major concern. However, if you have invested in the branding process, good talent will automatically be attracted towards your company.
Branding process starts at the very first moment you start working for your company. Apart from the actual product or service, it is one of the most important factors that will determine how successful your business will be. It is therefore really important to focus on the branding process of your company from the beginning itself.
Mobile vehicle LED billboard is growing to be a popular OOH media
In recent years, there are many successful mobile LED billboard cases in many cities. The vehicle mounted LED display market has shown unprecedented vitality. Especially in the outdoor advertising display and vehicle LED display, the market develops fast than expected.
Why mobile LED screen so popular?
Advertising as a way to provide information that related to product or services. While the traditional OOOH media advertising market gradually weakens, there is an urgent need for a new way of advertising to recover the market.
Vehicle mobile advertising has strong liquidity and large advertising audience advantage. Gradually more and more enterprises has adopted this new digital Out-of-home media(DOOH). Bus and taxi are not only the typical public transportation, but also large digital advertising carrier in the city at every day. A large number of passengers will be transported through the streets.
For a large and medium-sized city, the number of buses and taxis is usually more than 10000 sets. With its wide coverage, long running time, and crowded places, this kind of mobile digital advertising market is still very considerable. Now it is easy to understand why the vehicle mounted LED screen is booming rapidly.
Types of vehicle mounted LED screen
In the family of mobile LED screen, the vehicle LED display can be divided into Bus LED screen, taxi LED advertising screen, truck mounted LED screen, trailer LED display and so on.
- Bus LED screen.
As one of the oldest mobile LED screen, bus LED displays are mainly used to display road signs on buses, mostly in single and double colors. Now many factories have invented small full color LED screen at rear side of buses to play advertising while driving on street routines.
- Taxi LED screen.
Like bus LED screen, the taxi LED advertising screen is mostly installed on the top or rear window of the taxi. The mounted screen is used to scroll the text advertising information. Now there is also new technology to install projector at rear side of taxi window and control the advertising program by cellphone or 4G remote control.
- Truck LED screen.
The truck LED large screen is refitted into led full-color display with the truck body, which can display the advertising information in high definition and enrich the video content. At present, LED screen truck manufacturer has launched a series of on-board screens on the market, including P8 / P6 /P5/P4, etc.
Mobile LED billboard truck mainly composed of truck body frame, LED display screen, generator and other supporting media equipment. It has high-definition, bright, full-color and waterproof LED screen. The advertising effect is greatly enhanced. It has obvious advantages in some specific promoting places and has achieved good OOH advertising market reaction.
- Trailer LED screen.
Mobile LED screen trailer is a little different from other vehicle LED screens. It has no engine to make the trailer mounted LED screen to move. You have to use a pickup or SUV to drag this trailer screen to the place you want. Though trailer LED screen is not as convenient as other vehicle LED displays, mobile LED billboard trailer has large applications in many industries.
Applications of mobile vehicle LED display
At the beginning of the birth of mobile LED screen, it was mainly used for the display of bus and taxi service information and advertising content. Nowadays mobile vehicle LED display can be widely used to display commercial advertisements, broadcast news, weather report, film and television information, stock market, sports information, site introduction, service introduction and so on.
As a new kind of advertising media, vehicle LED screen can store a lot of text, picture and video information. You can control the digital LED display through the built-in microprocessor, and realize the timing display function. It gets rid of the shackles of the traditional display screen “cable”, and has the characteristics of mobile digital advertising LED display. It is highly praised by the advertising industry and will continue growing in next following years.
Amazon vs Clickbank: Which is Better for Marketers?
When it comes to marketing your products or becoming an affiliate marketer, getting the right platform is something that is absolutely essential. Fortunately, there are a number of different platforms which you can use to promote your – or someone else’s – products, and two of the most popular platforms include Amazon and Clickbank. Both of these platforms offer benefits and drawbacks, and understanding these will allow you to choose the platform that offers the best service for your needs.
How Does Affiliate Marketing Work?
Regardless of the platform that you choose for your affiliate marketing, the general concept of doing so will be the same. For product sellers looking to sell their products, affiliate marketing works by generating leads which in turn will hopefully result in more sales of the product. For affiliate marketers, promoting these products will result in a small commission being paid to the affiliate marketer when a customer makes a purchase as a result of their promotion of the product, generating an income passively – for affiliate marketers who get their strategy for marketing right, this can give some impressive profits for sure!
Amazon: The Pros and Cons
The most obvious affiliate marketing platform that you might want to consider getting involved with is the Amazon platform. What with Amazon being one of the biggest, if not the biggest, selling sites online, and with over 150 million members using the website on a monthly basis – far outstripping even Walmart’s online site, which sees only a ‘meagre’ 75 million users per month or so – it is easy to assume that Amazon is the best place to get involved with affiliate marketing, but is this the case? Is Amazon Affiliate a good choice of affiliate marketing platform for you to choose?
Amazon Affiliates has over 1 million members in the database and, after Adwords, it can be said that Amazon Affiliates is the second most popular online advertising platform for website owners – showing just how many people put their faith in this website when it comes to their affiliate marketing.
Benefits of Amazon Affiliate
Amazon Affiliate is, as the name would suggest, hosted by Amazon, and this makes it a great choice of affiliate marketing site to get involved with for trust and reliability purposes; furthermore, this also helps to improve the conversion rate of the platform when compared to other affiliate platforms. Furthermore, there are a huge number of products available for affiliate marketers to consider and this can potentially allow for an unlimited income stream! Signing up with Amazon Affiliates is also free.
Drawbacks of Amazon Affiliate
Amazon Affiliate is a hugely popular affiliate marketing platform and for already registered users, it can be a great choice of platform – however, new users will need to refer customers to 3 sales before their account will get fully approved and reviewed, which can be a drawback if you’ve never used the platform before. Furthermore, for new users, the commission rate can be lower than for some other affiliate platforms at just 4% ; as you progress through your career as an affiliate marketer, though, this is likely to increase as you get more referrals under your belt and prove your worth as an affiliate marketer to the team and platform.
Clickbank: The Pros and Cons
Clickbank is an alternative to Amazon Affiliates which you may wish to consider when looking at the best affiliate marketing sites. Though it might not be quite as big as Amazon – by a long shot, actually – Clickbank is still a hugely popular choice of affiliate marketing site, if it’s 6 million worldwide clients and 30,000 daily transactions are anything to go by, and it is even in the list of the top 100 internet retailers for North America. Clickbank sells both physical and digital products on its site and its reputation could make it a good choice for someone looking to get involved with Affiliate marketing.
Benefits of Clickbank
There are a number of different benefits that could make Clickbank the choice of Affiliate Marketing platform that is right for you. The site is free to sign up with and you can begin using it immediately, in comparison to Amazon Affiliates where you will need to get 3 approved sales leads before being able to fully engage with the site. Moreover, they also offer a good selection of products for affiliate marketers – although not nearly as many as Amazon Affiliate will offer – which can make the potential income through the site look good. However, the most notable benefit of choosing Clickbank is for its ridiculously generous commission rates; some products can see commissions of 50% or more on their value, making this a potentially great source of income if you can target the right products!
Drawbacks of Clickbank
There are a number of drawbacks with the Clickbank platform which might make it a less positive choice than it originally sounds. Indeed, though there are some incredible commission rates to be found on the site, you’ll need to do your research to make sure you also avoid the low-quality offers that are hosted on the platform too in order to make proper cash! Furthermore, the refund rates can be higher than for normal networks – which can mean a lot of your income may end up having to be paid back if the product is refunded – and the site only provides its users with very basic reports, too, which may make it harder for you to optimize your earning.
Both Amazon Affiliate and Clickbank offer notable pros and cons, and as an affiliate marketer, you need to know how to sort through these benefits and drawbacks to choose the platform that is right for you. Therefore, it is imperative that you do your research before deciding whether Clickbank or Amazon Affiliate marketing is the right choice for you to follow – but, it should be noted, if you get this right, there could be great profits available as a result of commission fees for your effort.
This FREE eBook is for every woman who wants to defeat office politics and make it to the top in the world of business
The Importance of Branding for your Business
Quick solutions to keep your Mac as good as new
Interview1 year ago
An Interview with Joel Arun Sursas, Head of Clinical Affairs at Biorithm, Singapore
More11 months ago
6 Promising Up and Coming Fashion Companies
Interview6 months ago
An Interview with Russell Jack, Southland-based Yogapreneur and Mindfulness Teacher
More3 years ago
Factors to Consider When Planning Your Office Design and Layout
Other Internet Tech3 years ago
How to become an IPTV reseller? A beginner’s guide
More3 years ago
IPTV business for beginners
Business Ideas3 years ago
50 Small Business ideas with low investment
Marketing2 years ago
Sales outsourcing is In! – A successful growth story of Avenue Growth