A picture is said to be a thousand words. And a video is worth many thousands more.
That’s no exaggeration. Video content is known to be able to hold the viewers’ attention an average of five times higher as compared to still photos. And video marketing is one of the most powerful and engaging ways to promote your business today. According to statistics by Wyzowl, 86% of businesses surveyed already use video marketing and 93% of these say that video forms an integral part of their content strategy. And if these signs aren’t telling enough, one only needs to look at video consumption patterns over the last few years, and you can see that there is a marked rise year on year, including a lockdown spike. This isn’t surprising at all, given the easy access to high speed data and smart connected devices on the go.
Video marketing isn’t just limited to promotional, campaign centric videos though. They could take on the form of webinars, courses, behind the scenes glimpses and live video too, and can be hosted on an array of owned and shared media.
But this isn’t what makes video so popular. Nearly 80% of marketers surveyed by Wyzowl feel that video marketing has had a direct positive impact on their sales and bottom line, and 91% of those surveyed feel that the current pandemic has made video more important for their brands.
What makes video work?
- More Immersive
Let’s start with something that we all know and acknowledge. Our vision is one of our most dominant senses, and a huge amount of the information our brain processes everyday is visual in nature. Videos engage two of our senses – sight and sound, and can hold our attention for longer, something that can really make the difference in the marketing clutter all around us.
- Preferred Content Type
Moreover, video works as most people prefer watching something to reading about it. And this would likely include you and me. Think about classic books being made into movies, and we’d have many iconic examples to talk about. Video can work especially well as top of the funnel content, to attract new audiences.
- More Compelling
Videos, when done right, can be highly versatile and engaging. Their combination of moving visuals with audio, combined with graphics, special effects and tied together in a narrative can be riveting indeed. In fact, they can help a business come alive in a way like no other. They help to build a personal and emotional connection, while also giving viewers a glimpse of its personality.
- Ease of Production and Hosting
While a lot of businesses might shy away from video marketing given the time and cost of production, technology solutions today makes it possible to create good quality video in a fast and affordable manner. Apart from being able to record videos on smartphones, you could also curate your own videos from stock footage, or use a video editing website like InVideo and a platform like Doodly, that can allow you to create professional looking videos without a heavy investment.
Top 5 reasons to include video in your marketing plan
- Good ROI
Unlike the earlier assumption that branded video content needs to have a high production value, that isn’t the case today. As long as the content is high quality, production values don’t have to hit the roof. Moreover, there are so many hosting platforms available, and some of them are also free. All of this makes it easier for businesses to create, and share video content with a far greater regularity than earlier. All of this can significantly reduce your production and distribution costs, making it easier to get better returns.
Videos make it easier to not only showcase the benefits of what you have to offer in an entertaining, informative and engaging way, and are a really good way to retain customers. However, the ROI for your videos will heavily depend on your content strategy and content quality. How do you use your videos at different stages of the purchase decision process can greatly impact results. You can experiment with different video formats and styles to find out what works with your target audience. Almost 90% of the marketers surveyed shared that video helped them achieve a significant boost in their ROI, by driving traffic and leads, which in turn boosted their sales.
- Higher Search Rankings
You might have noticed that search engines throw up more video results for search queries, and most of these rank above the regular, non-video results. This is because videos are considered as high quality content (as long as they are optimized well for mobile as well), and searchers tend to favour video over text for reasons that I’ve already shared above.
We are also witnessing an increase in video searches, and as per Cisco, over 80% of all search traffic will consist of video by 2021. So it makes sense to not only create more video content that is relevant and engaging for your audience, but to also optimize it with the right titles, the right keywords, a good meta description and so on. Integrating videos on your landing pages also gets visitors to stay on for longer, which has a positive impact on your page ranking.
- Boost in Conversions
Videos are very effective at retaining customer attention, and keep them engaged for longer. For one, landing pages with videos have a considerably higher conversion rate, because they get visitors to dwell around for longer, and open up the possibilities of them exploring your website and checking out your products.
Video can be intelligently used at multiple stages in the marketing funnel – both at the top, the middle and the bottom. Well placed, strategic video content can improve conversion rates by as much as 80%. This isn’t surprising, as video allows people who don’t particularly enjoy reading product descriptions, to check out a product in action before purchase, and improve their chances of choosing the brand in question. 90% of consumers say that watching videos helps them to make a purchase decision. Engaging videos will also speed up the sales cycle and move prospects faster down the funnel, as they will analyse lesser and act faster.
- Better Brand Connect
Videos can be the next best thing to an actual live interaction, and allow you to not only showcase your product / service, but also share your brand story and build an emotional connect with your viewers. It is not as easy to look away from a video, as compared to textual information, as a video will not only offer relevant information, but might also employ a narration, music, actors, graphics and more. All of these evoke emotions, and also make it easier for people to be able to connect with you.
It wouldn’t be an exaggeration to say that video marketing help builds a sense of authenticity and credibility about your business, which is the foundation for trust. This consequently promotes higher brand awareness and business growth.
Video can be a very versatile medium, and can work equally well for different objectives from lead generation to conversion. Different types of videos such as explainer videos, demos, testimonials and more can help people skip the unpleasant experience of a salesperson, and get to know the product at their own time and convenience.
When done well, videos can be very accessible to a wide range of audiences – for both B2C and B2B, making it a very versatile medium of communication. Its sheer popularity makes it a preferred choice for content creators looking to attract new customers, and retain existing ones, as video has a way to minimize critical thinking, and persuade viewers towards the desired action. In a nutshell, video works equally well for all – small, medium and large, B2C and B2B businesses.
So if you are still not confident about investing in video marketing, then think no more. With some creativity and strategic placement, videos can really upturn your marketing efforts and boost your bottom line as well. At Rank My Business, we are all about digital marketing efforts that make a real difference to your business, and we would be happy to help you milk the potential of video marketing for your business growth.
Product Marketing in 2024: 5 Steps to Guarantee Success
Marketing is an ever-evolving industry, and company directors who do not understand that will get left in the dust in 2024.
Marketing strategies and tactics are the only way to set your product or service apart from your competition.
In an increasingly demanding world, consumers and customers want more – for less. That is the nature of consumerism, and the only way to give your business the upper hand is to embrace the notion of selling.
To guarantee the success of a new product or service entering the market in 2024, you need to think creatively and prioritize intuitive strategies. Follow these five simple steps below for the most effective rollout strategy:
- Create Hype
There is something uniquely magical about a product launch that employs a hype-generating element.
Getting consumers and customers excited about your product long before they even know what it is, is such a powerful moment for any marketing team.
Timing is everything with this specific tactic, so thoroughly research your market before launching your concept.
- Customer-Generated Content
In the modern world, trust is not given freely.
So many product launches are over-promised and grossly under-deliver, leaving customers disappointed and even feeling scammed.
By implementing a strategy of using customer-generated content in your marketing plan, you can show the world (and potential customers) that your product is worth their time and money, generating new leads.
- Offer Exemplary Service
With the world literally at your customer’s fingertips, there is a good chance that they have seen and heard it all by now.
There are likely multiple products or services already on the market that are similar to yours – your job is to set yours apart from the rest.
An effective way to do that is to offer an exemplary customer experience for all new and existing customers. Product marketing is only roughly 50% product; the rest is experience-based.
To learn more about product marketing, click here.
- Discount Codes
When launching a new product or service, your main goal should be to generate brand awareness. Do not expect much at first, particularly if you are a new brand.
To entice customers into making a purchase, offer discount codes to new buyers or coupon codes for repeat business. These costs should all get built into your product pricing models so you never run the risk of losing profit.
- Embrace Multi-Platform Marketing
A few decades ago, product marketing strategies involved three main platforms: television, radio, and print media. If you had something to sell, all you needed to do was buy the proportionate ad space for your product.
Life is not so simple anymore, and there are multiple platforms where a company can advertise a new product or service – but it will take a bit more work from the marketing team.
Find your customers online, and advertise where they are commonly found – on social media platforms. Adopt a multi-platform marketing strategy and you will likely hit the bull’s eye.
Product marketing is far from rocket science, but it is a science. The science behind the psychology of marketing is an awe-inspiring one – and when it is right, and works better than you could ever have imagined, that feeling never gets old.
Generating New Leads: 3 Strategies A Company and Its Marketing Team Should Implement
Cast your mind back to the last purchase you made. Did you see an advertisement and then decide to buy? Or did you research the business/product and then make your purchase? Either way, over 51% of sales professionals admitted that lead generation was one of the most challenging aspects of their jobs.
However, new ways to generate leads are being discovered daily, and popular techniques used by marketing teams today might not be used in a year or so. Therefore, your team must constantly devise and trial new ways to generate leads so that you can evolve your strategy.
From using webchat software to asking satisfied consumers for testimonials, you can use many ways to update your practices. To help you, we’ve outlined several strategies your company and marketing team should implement below.
Implement A Live Receptionist Service
Between providing personalized customer experiences, gathering customer data, and juggling many more day-to-day tasks, receptionists often have a lot on their plate. So much so, that more and more businesses are turning to an external live receptionist service to help balance the workload.
These live receptionists can answer calls straight away, and help keep your leads intact. With certain live receptionist services, you will be able to set up your own preferences, allowing you to receive immediate notifications if you so wished.
For more information about a live receptionist service, consider visiting providers’ websites like Signpost. Using their live receptionist service, your business can delight customers with local receptionists, answer queries, and much more. Visit their website or contact them directly for more information today.
Create A Social Media Presence
With over 302.25 million American users on social media, in today’s digital age, businesses need to have an excellent social media presence to market their products/services, engage with consumers, post-marketing campaigns, and much more. Due to this, social media can be a valuable tool for generating leads and one that your marketing team should take advantage of.
You can do this by engaging with the right focus groups, connecting with like-minded professionals, creating engaging content, creating polls that customers can engage with, commenting on third-party posts, and much more – all of which can tempt leads to engage with your posts and potentially make a purchase.
Ask Repeat Customers For Testimonials
Another way that your company and marketing team can generate leads is directly from your loyal customers themselves. Collectively Google, Facebook, TripAdvisor, and Yelp are home to 88% of all customer reviews, and due to this, it is easier than ever for customers to research companies and their products/services.
Therefore, it would be a wasted opportunity for businesses not to use their customers as a lead generation technique by asking them to leave testimonials. Whether it’s a written review or a short clip of them talking about your products/services – don’t hesitate to ask your loyal customers for testimonials. You can publish these on your social media pages and company website, as these will resonate with your prospects and turn leads into prospective customers.
Top 12 Benefits of White Label Marketing
Company growth can be tricky, but it’s one of the problems business owners typically enjoy. Still, being overwhelmed by growing clients can create management problems and become a strain on your current crew.
While you can hire more employees, you’ll also have to hire more management, which can significantly reduce your profit. Moreover, if you can’t sustain your company’s growth, you’ll have to fire some of the staff, damaging morale. Also, retaining top talent can be challenging.
Luckily, you can outsource some of the work to a white-label agency to help you overcome challenges associated with business growth. In addition, you will be able to fill crucial work and technical holes and provide your clients with more services.
Keep reading for other benefits you can get if you partner with a white-label agency.
What Is White-Label Marketing?
White-label marketing is a type of marketing where a company uses another business’ marketing services under its name. In other words, the marketing company makes marketing content under the name of the company that hired it. For instance, a company that specializes in SEO can use white-label marketing to reach a marketing crew that can offer content writing and graphic design.
That said, white-label marketing can include different parts of a marketing campaign. The company can decide to use it for its entire marketing plan or just for one or more services, including SEO, social media, website design, email marketing, digital marketing advertisements, etc.
How Does White-Label Marketing Work?
If a company offers marketing services and has many clients that need various specialized services, it can outsource some of the work instead of hiring more employees for each service.
In that case, the company can offer many different services under its own name while another company handles the tasks.
What Are the Benefits of White-Label Marketing?
White-label marketing offers numerous benefits, including reduced costs and access to advanced tools. That’s especially true for full-service marketing companies.
Here are 12 other reasons to consider using white-label marketing.
1. Position Yourself as a Full-Service Agency
One-stop agencies can more easily attract and retain clients but may experience some blockages along the way as not many companies can afford to hire a broad team of specialists like developers, SEO specialists, content writers, graphic designers, etc.
However, using white-label marketing enables you to position your business as a full-service company that offers various specialized services like Google Ads, SEO, copywriting, website design, social media, etc.
2. More Time to Spend on Other Projects
With white-label marketing, you can spend more time on other business projects. For example, an outside agency may focus on developing new design products, ultimately saving you the time you can use to focus on what your business is best at. Ultimately, this will result in satisfied employees and clients and quality work.
3. Avoid Unreliable Freelancers
If you tried to work with freelancers to offer additional services, you likely discovered they can be unreliable. Even if you find a trustworthy freelancer, they may move to other opportunities. On the other hand, white-label partnerships will likely develop into long-term relationships that boost both businesses.
While high-quality white-label partners can be more expensive than freelancers, they ensure deadlines are met, projects are completed to high standards, and communication is responsive. Moreover, you can check their trustworthiness through their reviews, previous clients, case studies, and testimonials.
4. Reduced Expenses
By using a white-label marketing services provider, you can avoid several costs associated with maintaining in-house specialists, including salaries, benefits, and training costs. Moreover, you can reduce your overhead expenses by using another company’s technology and expertise.
5. Leverage the Power of Social Media
Social media is an effective marketing tool as it allows you to build brand awareness, boost engagements, run campaigns, educate consumers, and increase conversions. Still, scheduling social media posts won’t get you more active followers or a return on investment (ROI).
While social listening can help you measure brand sentiments and attract social conversations and brand mentions on significant platforms, social monitoring experts aren’t easily found, and social listening tools can get pretty pricey.
Fortunately, white-label companies have access to expensive tools and knowledgeable resources that allow you to leverage social media to reach your goals. Apart from that, it can save you both time and money you would otherwise spend on researching, buying tools, training, and hiring.
6. Evaluate Your Social Media Strategy and Campaigns
A white-label marketing agency will provide valuable consultations on social media strategies and campaigns and help you improve them to suit your client’s needs.
Let’s say your crew has developed effective messaging to support your campaign and beautiful graphics to engage the audience. In this case, your white-label partner will suggest the right language, tone, or imagery to boost your campaign’s effect. Moreover, they can guide you on the right hashtags and story angles to boost your visibility.
7. Keep Up with Algorithm Changes
Social media platforms frequently change their algorithms to improve user experience. However, this often translates to reduced organic visibility. Fortunately, skilled white-label partners can develop strategies based on the algorithm changes by boosting the organic content with paid advertising.
White-label companies have professionals who will examine algorithm changes and tweak their strategies to suit the new algorithm. And while they’re at it, you can focus on what you’re doing best.
8. Access Advanced Tools
Financing different tools and software to power your agency can get expensive. But when you work with a white-label company, you can access advanced tools like keyword research tools and backlinking software at no additional cost other than what you pay your white-label partner.
Besides having access to tools like SEMrush and Ahrefs, they may also use tools like Canca and Adobe Photoshop, which can help you complete different tasks you couldn’t have done otherwise.
9. Effective Content Marketing
Effective content marketing revolves around new content that provides value. When reselling white-label content, the curation and promotion teams ensure high-quality, timely delivery, and outstanding marketing. And once the content is ready, you, the white-label firm, and the client will promote it to reach your goals because you’ve all worked on it.
10. Boost Client Retention
With a white-label marketing services provider delivering services, you can focus on client relationships and act as a full-service marketing agency, helping them achieve their marketing goals. In other words, you won’t have to reject a client’s request if you don’t have in-house abilities. This way, you can promote brand loyalty.
11. Attract More Clients
Naturally, the more marketing services you can offer, the more clients you can attract. That’s especially true if you have a reputation for offering quality services. And with more spare time, you can work on your pitches and focus more on bringing new clients, rather than handling everyday service tasks.
12. Access to White Label Reports
Explaining SEO audit reports can be tricky. But a white-label company has skilled professionals who understand data and know how to determine trends, which makes explaining complex reports much more manageable.
Moreover, white-label reports are rendered, so your clients don’t know it’s your white-label partner doing the work – everything is under your name. This can help you build strong client relationships and retain them.
Is White Labeling for You?
After reading this article, you know a thing or two about white-label marketing, how it works, and most importantly, the many benefits it offers, including reduced costs, better client retention, more time to focus on your core strengths, and access to white-label reports, to name a few.
That said, partnering with a white-label marketing services provider can be what your company needs to grow. That’s especially true if you’re a small business. If you’re still unsure about whether you should use white labeling or not, feel free to consult the agency of your choice, and they’ll be happy to give you all the answers.
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