An Interview with Erika Benson, founder of Gokce Capital
Gokce Capital offers high quality properties at reasonable prices by sidestepping brokers and middlemen. We recently interviewed Gokce Capital founder Erika Benson.
Please describe your journey as an entrepreneur so far.
Just as a quick introduction, our company is Gokce Capital LLC, a real estate firm that specializes in rural vacant land. The company was started in 2018 by my partner, Abi, and I when we realized that land investing could be a lucrative business. Since I had previously worked in real estate finance and Abi works in finance and software development, it was also a business that nicely complemented our existing skill sets. So, we set aside some of our savings, combined our skill sets and, from there, we grew!
One of our first big breakthroughs came when we started making YouTube videos on each of our properties. These videos generated a lot of interest and really helped us grow our sales arm by marketing to out-of-state buyers.
Our second breakthrough came when we introduced our suite of promotions, which now include our:
Most recently, we also introduced the Gokce Investor Series on our YouTube channel and free 15-minute consultation calls for fellow land investors.
What was the biggest challenge you faced while growing your business?
The biggest challenge was building the sales arm of our company. Rural vacant land can sit for a long time, unless you have an established buyer’s list and know how to reach out-of-state buyers. As I mentioned above, one of the biggest tools we discovered to help us with sales was our YouTube channel, which we have found to be a very useful medium for land sales. YouTube works very well for our industry because we can pack a lot of information in one video and show images of our properties. It also helps us build a long-term buyers list.
Tell us more about how you came up with Gokce Capital?
We talked a bit about this in our first video for our Gokce Investor Series. With our combined backgrounds in finance and real estate, we knew real estate investing was a natural fit for us, but we were having trouble finding the right niche. Then, one night, we were watching a Netflix show called, “World’s Most Extraordinary Homes,” which featured a bunker house that was built on rural land the builder had purchased on Craigslist. We were so surprised that land could be acquired this way that we looked up rural land investing and ultimately went down a rabbit-hole that led to Gokce Capital.
How does Gokce Capital solve the problems of property sellers?
Gokce Capital focuses on buying rural vacant land from those who no longer have a use for it. We buy land with cash and pay all closing costs. What we provide is a quick path to disposing of property that is no longer a benefit to its current owner.
We remove the headache of the traditional real estate process by sidestepping brokers and middlemen. By purchasing with cash, we also provide much-needed liquidity to a market that is under-capitalized. Most banks will not provide mortgages for smaller parcels of rural vacant land, which leaves only cash buyers. This can make it very difficult for owners of vacant land to find a buyer when they need to sell. By providing liquidity to the market, we give landowners a way out of unwanted land.
How does Gokce Capital solve the problems of property buyers?
For our buyers, we are a source of affordable land. Because we purchase land at a discount to market and we restrict our overhead, we can pass on our savings to our buyers. We keep our prices low enough to be affordable without a mortgage, making it easy to purchase a new vacation spot or campground. Most of the time, we also take on the role of the bank ourselves and offer seller financing for those who want to spread out their payments over a few years.
How do you assess the fair market price of a property?
This can be very hard to do with rural vacant land because there is often a deficit of sales comparables given that many markets do not have a high sales volume. To work around the lack of comps, we developed a proprietary algorithm that looks at a few data points to determine our offer prices. Our data points include assessed value, county-level market values, recent comps, historical comps, macro and micro economic trends, annual property taxes and local real estate market conditions.
Any tips to our readers to save money so they can invest in real estate?
Avoid using a broker when purchasing real estate to the greatest extent possible. Also keep in mind that most real estate on the market is over-priced. Sellers are often willing to negotiate the price down if you can work with them directly.
You can also check out our Gokce Investor Series on our YouTube channel to learn about how we invest in vacant land.
In the ongoing global economic situation, where do you see the property market going?
We believe that the market for rural vacant land will not be greatly affected by the current downturn, especially when properties are priced with a discount. Many buyers will be actively looking for deals in a downturn, and the unique nature of this economic slowdown may also mean that more people will look for properties far from major population centers.
Any suggestions you would like to give to aspiring entrepreneurs.
Don’t ignore social media. These days, social media is one of the best ways to build a strong base of interested purchasers. We use social media to market our parcels, but we also use it to run promotions that help spread the word about what we do.
Also, block out time for your family and don’t look at emails when you are on vacation. Focus on what is in front of you and don’t let yourself be distracted.
Life isn’t only about work, it’s also about family, health, friends and community. Don’t forget to keep yourself healthy and maintain a strong community and family. Take the time to focus on other aspects of life.
An Interview with Fitness Entrepreneur Eugene Pallisco
As a fitness entrepreneur, Eugene Pallisco has dedicated his life to equipping people with the knowledge, willpower, confidence, and appropriate technique they need to reach their fitness objectives.
He has devoted a lot of effort to sculpting and refining his training philosophy, which is centered on the improvement of others, ever since working with motivating fitness mentors in high school. Pallisco began his career teaching group fitness classes, then broadened his knowledge by working one-on-one with gym patrons as a personal trainer before starting his private training company in the fitness sector.
Eugene is dedicated to assisting individuals in discovering the joy and freedom in their physical activity, whether through weightlifting, long-distance or high-intensity cardio, or sports training. He is confident that everyone can change their body into a strong, healthy one with the appropriate attitude, patience, and effort.
Entrepreneurship is an evergreen “buzzword.” Why do you think that is?
In my experience, being an entrepreneur can offer several benefits and perks that keep it an enticing proposition, including:
Control and flexibility: As an entrepreneur, you have the freedom to set your own schedule and work on projects that you are passionate about, allowing for a better work-life balance and the ability to pursue other interests.
Opportunity to make a difference: Starting a business can allow you to create something that positively impacts the world and helps solve a problem or meet a need.
Potential for financial success: If your business is successful, you may have the opportunity to earn a higher income than you would in a traditional job.
Independence: Being your own boss can give you a sense of freedom and autonomy that may not be possible in a traditional job.
Being an entrepreneur can be a gratifying and rewarding experience, but it also demands tremendous hard work and attention. I can’t emphasize this last part enough.
Why did you pursue the fitness industry?
Becoming a personal trainer can be a rewarding career choice for people who are passionate about health and fitness and enjoy helping others achieve their fitness goals. Some potential benefits of becoming a personal trainer include:
Personal fulfillment: Helping others improve their health and fitness can be a fulfilling and meaningful career. The reward of helping others, in particular, was my primary motivator in pursuing a career in the fitness industry.
Good pay: Personal trainers can earn a good salary, particularly if they have a solid client base and can charge competitive rates for their services. That said, you should always prioritize the client’s well-being over monetary gains.
Career growth: Personal trainers can advance their careers by earning additional certifications, specializing in certain areas of fitness, or starting their own training businesses, as I’ve done.
It’s important to note that becoming a personal trainer requires a significant commitment of time and energy. In addition to obtaining the necessary certifications, personal trainers must be able to motivate and support their clients and adapt to their clients’ changing needs and goals.
As a fitness professional, I’m sure you don’t back down from a challenge, but I imagine the COVID-19 pandemic took its toll on your industry. How did you overcome this?
The COVID-19 pandemic has significantly impacted the fitness industry. Many gyms and fitness studios were forced to close their doors or substantially limit their capacity to comply with public health measures designed to slow the spread of the virus.
In response, many fitness facilities and trainers, including myself, pivoted to offering virtual classes and training sessions, allowing them to continue serving their clients and generating revenue while in-person classes were impossible. Some facilities also implemented additional health and safety measures, such as frequent cleaning and sanitization, temperature checks, and mandatory masks, to make it safer for clients to return when restrictions were lifted.
In addition, outdoor and socially distanced fitness options, such as outdoor group classes and personal training sessions, became more popular as people sought ways to stay active while minimizing the risk of exposure to the virus. Thankfully, the year-round weather in Dallas is quite pleasant and enabled me to implement this approach.
To continue servicing customers and offering value throughout the epidemic, other fitness professionals and I had to be innovative and adaptive. As vaccination rates rise and public health regulations relax, the sector is expected to change and adapt to suit evolving requirements and concerns.
What are the advantages of working with a personal trainer?
Depending on the client and their goals, the perks will differ, but in most cases, I’ve found that there are several ubiquitous advantages to working with a personal trainer:
Customized workouts: A personal trainer can design a workout plan specifically for your needs and goals, considering your current fitness level, medical history, and any injuries or limitations you may have.
Motivation: Personal trainers can provide encouragement and support to help you stay motivated and committed to your fitness goals.
Expertise: Personal trainers are trained professionals with a wealth of knowledge about exercise, nutrition, and overall health and wellness. They can provide guidance and recommendations to help you achieve your goals safely and effectively.
Safe and effective workouts: Personal trainers can ensure that you are performing exercises correctly and safely, which can help reduce the risk of injury and help you get the most out of your workouts.
Accountability: Having a personal trainer can help you stay accountable for your fitness goals. You are more likely to stick to your workouts and make healthy choices when you have someone to regularly answer to and check in with.
Variety: Personal trainers can help you mix up your workouts and try new activities to keep things exciting and challenging.
Overall, working with a personal trainer can effectively improve your fitness level, help you achieve your goals, and lead a healthier lifestyle. It may not be for everyone, but it’s certainly worth exploring!
Dani Thompson is Making Noise in the Music Industry to Empower Independent Artists and Aspiring Entrepreneurs
Dani Thompson is the founder of DNT Entertainment. DNT Entertainment is a boutique artist management, artist development, music marketing, and PR agency. DNT Entertainment is a leader in artist development and has been empowering artists to succeed independently without compromising on their creative control.
Dani, Thank you for talking with us. The journey of an Entrepreneur is never an easy one. Kindly describe your journey as an Entrepreneur.
Dani Thompson (Dani N Thompson): My journey as an Entrepreneur has not been an easy one. Lots of research, time, tears, sacrifice, money, late nights, 3 phones, side hustles, full-time jobs to fund my passion, coffee, wine, and at least 2 diet cokes a day. To top it off I birthed 2 humans in the past 7 years while I was building my business, worked a side hustle as a Regional Sales Director for one of the largest financial processing companies in the health and fitness industry, and survived homeschooling and nannying my wild boys during a global pandemic. My journey has been a bit nuts to be quite honest. I thank god for getting me through it, and my family, friends, and clients for their encouragement and support. I honestly would not have been able to do it without them.
What were the initial challenges that you faced in your endeavor as the music industry has a lot of competition?
Dani Thompson (Dani N Thompson): I have always been one to learn everything in life the hard way. This applies not only to my personal life, but also my business journey. It is those hard lessons that have given me the knowledge to lead others, and therefore I know they were a difficult but necessary part of my journey as an entrepreneur. I faced many challenges and still do to this day.
I would say the biggest ongoing challenge has been finding a work/life balance. Knowing when to clock out and turn off my devices so I can live in the moment. Regarding the music industry and the competition there, to be honest I look ahead and not around me and I know there is only one of me. Sure there are amazing people in the industry that I look up to, but I don’t see them as competition. I feel like we are stronger together and collaboration is key to success in this industry. I’m not in a race to win anything. I have a long way to go before I will have reached what I feel would be the ultimate level of success in my career. I know that surrounding myself with people that have accomplished what I hope to someday in my life are not my competitors, but are mentors and are people I can learn from and grow with. The moment you look at your peers as your competition, you will fail. Instead you need to align and focus on finding partners that you can offer a mutual benefit to. We are stronger together.
How and when did you come up with the idea of DNT Entertainment?
Dani Thompson (Dani N Thompson): After graduating college I was asked by a family friend to manage and run a publicity campaign for an artist named Macy Kate. Her family sought my guidance because I had personal experience as an artist from my high school and college years, and had a degree in journalism and the ability to write. I also built an amazing network of creatives and music business professionals, worked with local studios, and had experience in photography, video, and live show production.
My resume and network landed me that first management client and I knew I needed a way to track income and expenses, draft invoices, have a professional public web presence, and all the other things that come with representing talent in the industry. I came up with the name DNT Entertainment which is my initials “Dani Nichole Thompson,” and the rest is history.
Business-wise, 2021 and 2022 had their own challenges. How exciting the future of business looks for you in 2023?
Dani Thompson (Dani N Thompson): I am very excited for 2023. I feel like our industry is slowly but surely recovering from the Covid 19 pandemic that set us all back the past few years. Live music is finally coming back, event mandates are being lifted, interviews are resuming in person, and the industry shows no signs of slowing down anytime soon. This gives me great hope for our continued growth in 2023. I am also very excited to be working with our growing roster of amazing artists and the all-female creative and development team at DNT that have brought their talents to the table and have made a significant impact on the success of our clients. I’m also very excited for our continued partnership with Thomas Barsoe and OC Hit and their amazing new recording studio location in Orange County, CA.
Do you believe that music companies have been traditionally exploiting artists?
Dani Thompson (Dani N Thompson): I feel like the label system has a lot to offer artists in terms of marketing, publicity, tour support, team support, global distribution, credibility and radio promotion. I wouldn’t necessarily say artists are exploited, because labels are essentially investors and are taking on such a great risk when they sign talent. If a label or publishing company offers an artist/writer a signing bonus, at some point they need to be able to recoup their investment. That’s the way it works. You get nothing for nothing. To say that the recoupment of investment is “exploitation” would be wrong.
I feel artists need to do their due diligence and research before diving head first into the first label deal they are presented with, and make sure it is the best next step for them. A label deal is not the answer for everyone, especially not artists that want to retain creative control over their projects and ownership of their music. When signing a label deal many times artists are voluntarily signing away that creative control, their catalogs, and their image and brand in exchange for promotion to help them connect with a larger audience and get their music out on a larger platform. Lack of financial investment at an independent level is why artists sign major label deals. They need the money to continue creating music, marketing, promotion, video production, travel, radio, and all the other things that are almost impossible for independent talent to self-fund. Therefore they sign a big part of their lives away knowing that they will be exploited. Why else would a label sign them? They sign them not to help them, but to make money off them. It’s a business.
There are very clear contracts laid out and I feel like it is the duty of the artist to consult with a legal team and mentor before they rush into deals that they will later regret. Labels take a lot of risks when they sign an artist and invest in them financially with no guarantee of return. This is why you see the label deals these days only going to established artists or artists who have cultivated a following on their own. That presents a lesser risk to the label. Create your package, build your following, tie a pretty bow on it, and then present it to a label. At that point, you actually may be in a position to negotiate a mutually beneficial deal and not one where you will feel used and taken advantage of. The best first step is artist development and that’s what we do at DNT Entertainment.
Doing business is all about solving problems. It is equally important to help others in business and in your case, you want artists to remain independent. What are your views on this?
Dani Thompson (Dani N Thompson): I’m not going to say that every artist needs to remain independent. By all means, if they do not have the financial backing to continue the pursuit of their dreams of being an artist, and as long as they know the risks and benefits of signing a label or investment deal, they can make that decision and I will support whatever they feel is the right thing for their career. Every artist has different goals and based on those goals my job is to help build a strategy that will help them get there.
Are there any last thoughts you would like to share with our readers?
Dani Thompson (Dani N Thompson): In the world of entertainment and entrepreneurship, there is no guarantee that you will be successful, but I have learned that the more you put into anything you do in life the more you will get out. You can’t fail if you set realistic goals and if you have the motivation and drive to succeed. Work for love and not money. The money will follow if you are passionate about the work you do. Stay focused and grind it out. Have faith and trust in God and his plan for your life. Don’t look back. Don’t look around. Stop caring what everyone else thinks. Nobody will work harder for you than you, so start there and everyone else will get on the train.
Where to find Dani Thompson
Website: https://dnt-entertainment.com/Instagram: https://www.instagram.com/dntentertainment/
An Interview with Jennifer Miree Cope
Described as thorough and organized by her closest associates, Jennifer Miree Cope graduated from Vanderbilt University in 1985 with a degree in Electrical Engineering.
Jennifer has a deep-seated passion for several non-profit organizations. Especially with the Susan G. Komen Foundation and The O’Neal Comprehensive Cancer Center at the University of Alabama at Birmingham, which has treated several of her close friends and family members.
Jennifer Miree Cope’s respect for the generosity of nonprofits inspired her to become a volunteer. Currently, she is involved with several charities started by Independent Presbyterian Church in Birmingham, Alabama: STAIR tutoring, the Children’s Fresh Air Farm, and Holiday House.
Jennifer’s husband, Pat Cope, is the founder of Cope Private Wealth — a prestigious financial planning firm. When not relaxing with her husband and two sons in Mountain Brook, Jennifer can often be found exercising, walking her dog, or hiking in the mountains of North Carolina.
Jennifer, thank you for doing this. Tell me about your best and worst days at work.
My worst days are the days when we’re busy. You know those days when customers are calling, texting, emailing from early in the morning to late at night. (I can’t help it that it rained that day.) But one of my best days was when we had three very happy clients, two of whom brought me wine!
What are the projects that you most enjoy working on?
Landscaping an empty or nearly empty lot. It’s just like an artist starting with a blank canvas.
What was your biggest ‘a-ha’ moment?
My biggest eureka moment was when I realized that technical drawings such as landscape plans can often be just as pretty as art.
What has been the most important part of your professional journey?
That’s a simple answer. It would have to be time management. There’s simply no way to succeed without it. And I start managing my time well from the beginning – it really starts the minute I wake up in the morning.
What risks is your company facing?
With the economy doing poorly and inflation on the rise, people can always stop landscaping. That’s really the biggest issue here. It is unfortunately a luxury and not a necessity.
What would you do with unlimited resources?
That’s a tough one! I mean, to be honest, there are a lot of things that I would do with unlimited money, and I imagine that’s the same for everyone else too.
But there is one thing that I would prioritize if I had unlimited money: First, I would try to use it to find a cure for cancer. Both of my sisters, my mom, my aunt, and my husband all had cancer. My two sisters died from it. It’s a nasty disease and we need to dedicate more of our resources to fighting against it.
When was the last time you totally lost yourself in doing something?
I would have to say it was the last time I made a needlepoint belt for one of my sons. It can be very easy to find yourself in the zone when you’re engaged in that.
What do you do when you’re not at work?
Yeah, well for exercise, you can usually find me playing golf, doing pilates, or yoga. I often enjoy going out to eat or attending sporting events and musical theater. And I can’t forget that one of my favorite things to do is travel — mostly to our place in the North Carolina mountains.
How do you feel you make a difference in the world?
For me, the number one way to make a difference is tutoring the underprivileged. I have done a lot with STAIR, and I am very proud of that work.
Fintech VC firm TTV Capital Closes Fund VI at $250 Million to Invest in Early-Stage Fintech Companies
INR 2.5 Cr funding won by Social Startups from IIITH's social incubator AIC-IIITH
How to Retain Your Customers and Build Loyalty
How to6 years ago
How to register a Startup in USA
Interview4 years ago
An Interview with Joel Arun Sursas, Head of Clinical Affairs at Biorithm, Singapore
More3 years ago
6 Promising Up and Coming Fashion Companies
More5 years ago
Factors to Consider When Planning Your Office Design and Layout
Interview3 years ago
An Interview with Russell Jack, Southland-based Yogapreneur and Mindfulness Teacher
Other Internet Tech5 years ago
How to become an IPTV reseller? A beginner’s guide
More5 years ago
IPTV business for beginners
Business Ideas5 years ago
50 Small Business ideas with low investment