New York & Paris, February 16, 2017 – Augment, the leading enterprise augmented reality solution, announced today that Joe Recchia will join the company as Vice President of Global Sales and Leigh Davidson as Director of Retail Manufacturers & Enterprise Account Executive. Their goal is to accelerate Augment’s growth by driving new client acquisitions in the fast growing market of augmented reality for retailers, brands, and manufacturers.
“With the release of our augmented reality SDKs, retailers now have the opportunity to deliver a seamless augmented reality experience to shoppers for the first time, directly inside their existing eCommerce app,” comments Jean-Francois Chianetta, CEO and Co-Founder of Augment. “We are thrilled to have Joe and Leigh on-board to continue our penetration of this market segment. They bring a wealth of industry knowledge and experience to the team to help deliver this technology to retailers and manufacturers.”
“This is an exciting inflection point in how AR will change eCommerce. Augment is at the center of the movement and the leader in this fast growing space,” says Joe. “I’m excited by Augment’s approach to AR and their uniqueness in having an SDK, which allows retailers and brands to completely customize the AR experience for their shoppers and salespeople.”
Joe brings more than 25 years of experience in various sales and management roles in the tech sector space, with the past 12 years being in the eCommerce space. Much of his career has spent at early stage companies where he helped them bring their solution and technology to market and to scale the company. In his last role as Vice President of Sales for North America at Israeli augmented reality startup Cimagine, recently acquired by Snap Inc., Joe was instrumental in creating the and building out the North American market.
Similarly, Leigh joins Augment from Cimagine where he was Commercial Director for Europe. Leigh helped the startup deliver AR capabilities and value to clients such as John Lewis, ShopDirect and Coca-Cola. Leigh is deeply passionate about emerging technologies and brings over ten years of sales and marketing experience from a mix of startups and IT software companies. He has held roles with global leaders including IBM, P&G, and 3DS.
“It’s great to continue the realization of my AR dreams with the power of Augment’s market leading technologies and experiences,” comments Leigh. “I look forward to helping more retailers and manufacturers realize the potential of Augmented Commerce to truly see before buying, anywhere and anytime. Augment provides retail experiences that are making the difference today, all at a click of a button with its SDK integrations.”
Augment is the leading enterprise augmented reality platform, allowing users to envision any object in the real-world in life-like augmented reality through their mobile device.
Augment, backed by Salesforce Ventures, delivers solutions to retailers, brands, and manufacturers through its SDKs or SaaS (Software as a Service) platform.
With more than 200 clients in 36 countries, Augment is trusted to support sales and marketing efforts for major brands, including Coca-Cola, L’Oréal, Accor Hotels, Engie, and Siemens. A leader in the AR space, Augment’s consumer facing app is the top rated augmented reality app in both Android and iOs stores, boasting more than 2.5 million downloads and 10,000 active users daily.
Augment was founded in October 2011 and is headquartered in Paris (France) with commercial offices in New York City (USA) and Orlando (USA).