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An Interview with Priti Singhvi, Founder of Paparazzi Closet

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Paparazzi Closet was founded by Priti Singhvi around five years back. The brand is known for offering trendy and classy fashion and apparel products for women. We recently interviewed Priti to know more about her company and her journey as an entrepreneur.

Priti, tell us a little bit more about yourself and your company Paparazzi Closet and how has been your journey as an entrepreneur so far?

I have done my BBI from Jai Hind college along with MBA from KCCMS with dual specialisation in Marketing and HR. I am also a certified trainer from Delhi University(DU). To be honest, I never thought I’ll be doing anything related to fashion. When I started Paparazzi Closet, it was just an idea. It was nothing but a blog named “Girl in Green Scarf” as I was obsessed with shopping back then. I was earlier working with SAP India as a consultant and before that with Amex .I had merely 3-4 years of experience in corporate. So getting in fashion was a real challenge for me. But my love for fashion was constant and that’s the reason I am where I’m today . Being an entrepreneur is not easy as one might think . My journey as an entrepreneur has been crazy with lots of ups and downs. There was a time when everything seemed wrong but that is when an entrepreneur’s spirit kicks in and you know that though it’s never easy, you have to be ready to take the next leap.

What were the initial challenges that you faced in the women’s fashion sector given the type of competition this sector has?

Yes the competition in this sector is immense as fashion changes before the blink of an eye. Moreover it is a constant challenge to learn every latest trend and apply it on various products because any design can be out of fashion pretty quickly.

What kind of unique products your platform offer?

Though we offer various products which are conventional in every sense, we also offer ultra high end fashion products too. That is, there is a blend of convention and latest fashion on our platform. You will get everything on our platform- from casual to high end international Style. We specialise in Gowns , Party wears , etc. along with the most simple stuff you could think of in the most stylish manner.

How do you differentiate yourself from your domain competitors ?

We are different as we are not just resellers but we also manufacture the products. So we just don’t style, we also make sure we design import and customise – all under one roof. Moreover, we believe in giving our best service to our customers through our superior customer care service.

With the advent of various online platforms like Flipkart, Amazon, etc. fashion Industry has seen disruption like never before. How relevant do you see owning your own platform is viz. a viz. selling on the above mentioned platforms.

To be honest we understand they are much bigger than us and in this age you cannot operate in an independent manner, given the number of customers visiting these sites. Therefore, we not only sell on our website but our products are also available in e-market places. So we are associated with amazon , Flipkart , Myntra and others so our customer can buy from any of the platform they wish.

Any recent activities at Paparazzi Closet that you wish to share with us

We are proud to mention that we have recently launched our app on both the platforms ; iOS and Android . We have even started a new range of plus size and Luxe collection where products can be customised in any manner the customer wants.

Is being a woman entrepreneur tough? What are your suggestions to young ladies who are aspiring to become entrepreneurs.

Trust me, it’s never easy to be a women. Being a women entrepreneur has its own challenges but the fact is, no matter what , women are born tough and they are beautiful in every possible way. And trust me I really think, we are more capable of doing things than men. And to all the women, the path to success is not easy but the fact is, keep walking and take one step at a time and you will definitely taste success. We excel in everything- be a housewife , or a mother , or in any other role.

Currently Paparazzi Closet is offering various offers.

You can download Paparazzi Closet app and avail a lot of exciting offers and discount. Download the app and get 15% off by using code HAPPY15

You can also get 10% off on purchase of products worth Rs 5000.

For more information, visit Paparazzi Closet

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Interview

An Interview with Mariana Toncu, Founder of Bestyn, a Social Media App for Neighbors

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Bestyn is a multifunctional app that makes it easy for neighbors to connect, share information, and collaborate. Apart from helping neighbors connect, Bestyn also acts as a marketplace for neighbors located in the same communities and enclaves. Bestyn also ensures that users never miss local events like garage sales, birthday parties, charity events, and more serious community events, like death or accident.

In short Bestyn is meant to change the way communities interact. We recently interviewed its founder Mariana Toncu to know more about the app.

Mariana, Thank you for talking with us. Bestyn has just entered the market. What is your number one goal with this app?

Thanks for having me. Our number one goal is to enable easy connections between neighbors. A lot of apps that are available right now don’t have the ability to use maps tactfully to understand who is around. You may have neighbors with special skills that you are looking for. For instance, they can advise you for free just because they are in your area and they can help you with your needs as a good neighbor. But how do you get to them? This is where our app comes into the picture. Apart from this, we also want to reduce costs for the people in the neighborhood for different tasks. Using our app, people will have to pay less for marketing and advertising which can be really helpful for small businesses.

What were the initial challenges that you faced in your endeavor?

Right now there’s a lot of information everywhere and it’s kind of hard to select the right information and also it’s kind of hard to find the team and explain to build the right app that people can join and stay connected with their community. It’s not that there is a dearth of good people but it’s very hard to put to them to work together for one idea. Moreover, when you are launching a new app, it’s another challenge to find what exactly people are experiencing using your app and what exactly is their feedback about the app.

How and when did you come up with the idea of Bestyn app?

I am an immigrant from Eastern Europe and I came here a couple of years ago. I was stuck when it came to communicating with neighbors and connecting with the community where I’m living. In the market, there are a couple of apps but because they do not have a friendly interface, people don’t want to use them. People want something like easy access and at the same time stay updated with news and post news.

One of the biggest issues in modern day society is the fact that a neighbor does not know his or her own neighbor. How does Bestyn solve this problem and help people connect with their neighbors?

Bestyn has come up with some features that no app has. For example, a user can post events. This, I think is one of the amazing things that the user can share with his community. Another amazing feature is that you can access the map and you can instantly see who is around you and also you can message him and ask for a piece of advice or ask for help.

A lot of features are still under development but we are more than happy to receive the feedback and get more information about what has to be done and what people want from their community and neighborhood.

Bestyn is more than connecting people with their neighbors. Tell us more about those features.

The closest person to your house is basically your neighbor. In case of emergency, your neighbor can be of great help. Your neighbor is around you. By accessing the map you’ll be able to see all your neighbors around you and for safety. For obvious safety reasons, you will not be able to see the exact address of your neighbors. However, your neighbors will be able to know about it. You don’t have to go to their doors and knock them. That’s why you can ask through Bestyn app for advice and help instantly.

App security is a major concern nowadays. What preventive measures have been taken by Bestyn?

It’s true that app security has become a cause for concern. When it comes to Bestyn, you are going to share your address with the app which will help us serve you better, but when somebody will take a look at your profile, they are not going to see the exact address where you are. So the app is going to indicate just the street in the city where you are. Thus your exact location is not going to get divulged.

Also, you will be able to see people in a radius of 10 miles. Thus the concept of neighborhood remains intact.

Which locations do you serve?

We designed this app to cover all areas and countries so pretty much everyone who has a phone and wants to join this community. By joining this app now, you may help other people that will join this app later. We encourage everyone to join this platform and also the people who use this app to invite their neighbors and stay connected during this tough time.

What plans do you have regarding the expansion of Bestyn. Especially during the ongoing pandemic.

Bestyn App is going to come up with more features for the users. It’s going to be hard initially so we are going to first translate our app in the most spoken 15 languages, and bring more features that will reduce the cost of everything from services to ride-sharing, sending money, and just selling products and scaling businesses.

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Interview

Want to know How a 27 Year Old Bought a Beach Lot? Find out in this Interview with Trishie Dela Cruz, Founder of Bride and Rose

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The ongoing pandemic has made things hard for most of the entrepreneurs worldwide. Businesses, big or small, have suffered a lot during this pandemic. However, the situation has opened doors of opportunity for some individuals too. So why wouldn’t we Interview someone who managed to buy a beach lot when many are being forced to liquidate their assets.

Trishie Dela Cruz is one such Entrepreneur who managed to buy a beach lot when many are struggling to pay their bills because of the pandemic. An entrepreneur at heart since her childhood, Trishie is the founder of Bride and Rose. We recently interviewed her to know more about her success and her overall entrepreneurial journey.

Trishie, Thank you for talking with us. Kindly describe your journey as an Entrepreneur so far.

I started being an Entrepreneur way back 2012 and I had 2 careers in 2 different industries before I finally ended up here on the final path that I am already in.

First, I was a full time blogger, I attended events and promoted products, then I had a privilege to do solo traveling, and I loved it so much that I opened up a backpacking Travel agency and became a Travel Expert. I lead team buildings and developed a backpacking prototype.

I lost my time in blogging and focused in traveling the world and running my agency. Unfortunately, competition became very high and travel deals became lower and lower that it was hard for me to compete anymore. The stress that the business gave me was not worth it. When my husband and I moved to a house from a condominium, we bought tools such as circular saw and built our own furniture using 2nd hand palettes.

I shared it on my social media and blogs. One of my readers wanted something similar for her wedding. She asked us to do a bohemian table made of palettes. And then that’s how when it opened doors to wedding industry. We built those bohemian tables, I outsourced suppliers and I created wedding packages, which was by that time, not a trend.

I found what I really love. Ever since I was a kid, I loved beautiful things, flowers, laces and fabrics, jewelries. I backed up my career by enrolling to courses such as Professional Events Management in Enderun, attended the Teddy Manuel Master Class, and took Interior Styling at SOFA(School of Fashion and The Arts). I am now a wedding designer and own a concept store of all things beautiful. My happy place, my childhood dream ❤️

Of all those years, despite the different industries I’ve been in to, there are two things that I never stopped doing. Building/creating and selling. When I was a blogger, I built my own walk in closet, I built an office for my travel agency, and now, I have built 2 boutiques for my wedding designing career. But there’s no smooth sailing in business especially when you’re starting. There are many ups and downs. I even built a nail spa and salon and closed it down in less than a year. That’s why the 2nd thing is selling. On  the side of my careers, I always make sure to have many streams of income. I am resourceful, I always have something to sell anything under the sun, but discretely; That I am not broadcasting or showing to public.

Before my entrepreneurial days started, I was a rebel. I parted here and there. I went to every night clubs in the metro. I’ve seen how drugs and alcohol change people and ruin lives. I was young that time and I already saw the importance of time and the value of what we do in life. One day, it put me an end and realized that all those selfless nights wont give me a direction in life. I graduated early on that kind of phase in life. I learned the hardships in life early. After that phase in life, I lost my privilege of studying in a way. However, I wanted to study. I wanted to achieve things and get what I want. That’s why I started to dream and focus on my goals. That’s when I started blogging, it was my first source of income, and I was 19yrs old. It was also the age that I was able to buy my own car. I started to decide what are my dreams and goals in life, early; and I think that was my edge.

You are just 27 and have achieved success which many envy. When the world is reeling down under corona pressure, you managed to buy a beach front lot. Mind sharing some of the secrets with our readers?

It was really one of my dreams to have a beach front house. It’s been quite awhile already that I was looking for a beach lot, even before the pandemic. But most properties for sale are sold by hectares. I stayed up to date with the trend, I saw a developer selling beach front lots but the beach is a black sand, so it’s a no for me. But I know that many developers will develop same idea- into a different beach. And I was right,  there were new developers across the country who started selling smaller cuts of beach front lots. And it is fast selling! So, with the savings I had, I took advantage of it. And it’s a bonus that lots are cheaper during these days of pandemic.

Wedding industry has been hit hard by this pandemic.  How did you manage to survive this pandemic?

Yes this is 100% applicable to me. My business was really affected. First, weddings were not allowed. 2nd, malls were shut down, and one of my boutique is located in a mall.

I am never a quitter. I took advantages of the opportunities. I took advantage of my digital skills and I have and focused on online marketing. I took advantage of being seen more by audience since almost every person is in the house, browsing the internet. I took advantage that we were one of the firsts in the industry that started intimate weddings even before the pandemic started. I took advantage of my extra time to research and redevelop our business plans and strategies, and as well as to improve things that need to be improved such as websites, our social media feed, portfolios, etc.

How and when did you come up with the idea of Bride and Rose?

The idea of Bride and Rose concept store started when I was in New York. It was inspired by Kleinfeild- Kleinfeild is the largest bridal shop in the city that carries different designer bridal gowns. If it worked in the western countries and is being patronized already for decades (since 1968), then it will definitely work here in Philippines too.

Few days before I traveled to New York, I attended a short curriculum at Harvard University in Boston that teaches us how to prototype and innovate.

I wanted to innovate Klienfield Bridal by adding a working space for different wedding suppliers, because I’ve seen that there are many suppliers such as coordinators, hosts, invitation suppliers etc. who do good in the industry but don’t have something they called their own office or space.

The moment I went back to the Philippines, I started the prototype and that was my first wedding concept store boutique- Shabby Chic Style Studio.  The prototype was a success, and after 2 years working almost 24hrs to run this business, I am already confident enough that Bride and Rose will work. Using my savings, and getting investors to add more to the capital, we then built Bride and Rose.

How do you think you can share your success to others and Please share some mantras with our readers so that they can also achieve their pie of success.

“Never Stop Dreaming Your Dreams” this is my 2nd tattoo(out of 8), in my wrist. It was a quotation from my mom and I lived to that. Never stop dreaming because your dreams are what will drive you to do and achieve your goals in life. Dream big and inspire people. And help people in any ways that you can help even in  the tiniest things because blessings will come back double. Value people who share the same dreams with you.

Also, I love studying and I invested a lot in my education because I believe that it is important to invest in yourself. Not only I pay for experiences, I buy books and PDFs of information, formulas, and resources. It cost me a lot and recently, I made an E- library of these resources and I’m selling it just for fraction of the price. I believe that this E-Library will be helpful to anyone who is struggling in business or who just started their business or those who want to start their business.

You can buy the E-library resource here: https://brideandrose.com/products/zero-to-six-figures-online-business-e-library?_pos=1&_sid=4d1866847&_ss=r

Trishie dela Cruz blogs here and is also available on Instagram

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Interview

An Interview with Lana Leeb Founder & President of HR Consulting firm Atled

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Lana Leeb is an HR veteran. Her HR Consulting firm Atled is inspired by industry insight from working within international Fortune 500 companies as well as government and private mid-tier organizations. She has always challenged traditional HR and employment models because she firmly believes that they are not in concord with modern needs.

Lana, Thank you for talking with us. You have a vast experience working in the domain of HR Consulting including working with some Fortune 500 companies. What shift have you observed in the way Human Resource works in the past few years?

Thank you so much for having me. I think the advancements of artificial intelligence, automation, machine learning, and the internet of things (IoT), has brokered a new world of work for the global workforce. The 4th industrial revolution (4IR) will catapult the Canadian and global labour market into an unknown frontier, ushering in economic prosperity while challenging current employee models, jobs, and competencies. Physical, digital, and biological worlds will begin to intersect between industries, converging advancements between technology, genetic engineering, 3D printing, and quantum computing, and the human experience.

With these advancements, the CHRO is starting to blend and liaise more with the CTO or CIO, pioneering a plethora of options to elevate the employee experience while reducing low touch-point tasks for Fortune 500 and forward-thinking companies.


In your experience, what are the differences in the way Human Resource works in small businesses viz. a viz big corporations.

In my experience with global, large organizations they have a robust HR division, with deep vertical expertise in each phase of the employee life-cycle. In comparison, small businesses do not have that luxury. They are often straddling between investing in employee programs or sales, technology, or research. In a time when many companies are seeking growth to cover HR expenses, small business often seek out affordable, fixed-rate outsourcing plans to steward them until they can justify a full-time in-house HR department.

Looking into the future, what are the top 3 trends HR and business owners should have on their radar?

With continued remote work or a hybrid model, employers may start to implement software like ActivTrak, Teramind, or Time Doctor to track employees – and those that do – will be operating under an illusion of power by making it easy to lead through surveillance and fear – rather than character and trust. And, if their executives and middle managers don’t receive training, we will see those organizations experience a loss of intellectual property and a brain drain of their best people. So, it will be extremely prudent for not just HR or leaders – but employees to cultivate a culture of trust, humanism, and transparency to offset a potential abuse of privacy.

A second trend is that both employer and employee may not longer be under the illusion that they are handcuffed to their location.  In 5 years, we are going to see a massive rise in the boundaryless employee. Companies will have greater access to talent because there is no geographical constraint on high performers and no excuses to developing a workforce strategy, inclusive of different demographics. In short, companies, will not be bound to recruit only those that live in proximity – they will be recruiting top tier talent nationally and globally. But here’s the fly in the ointment, top tier talent, A players, and high performers, will be poached easier and start to understand their bargaining power with global companies tapping into a diverse workforce.

The last trend is the illusion that workforces will continue to flock to magnet cities. If remote work is here to stay and we see this rise of boundaryless employees, the by-product will be geo-arbitrage, whereby downtown cores will be hollowing out – with middle to upper class workforces relocating to younger municipalities. Companies will be reimaging their offices, from a row of workstations, to an innovation hub, where employees only come in for project kickoffs, ideation workshops, or scrum meetings.



Why do you believe that traditional HR models need to be done away with?

Businesses are nimble and no longer have a 5-year strategy, but more so, a 1 or 3-year outlook based on constant market disruption. And yet, employment models and HR have not really caught up. For example, HR typically recruits for full-time employees with a skill set relevant for only the next 3 years. With alternative models of freelancers, agencies, the gig economy as well as emerging solutions to reduce costs through AI, machine learning, and automation, HR models need to be revisited.


From employment point of view, what are some of the top skills that are in demand in the market right now?

I’ll cut to the chase with the top skill for employees: learn how to change with the times and then demonstrate how you can help navigate companies through it. With younger generations switching jobs every 3 years and the advent of a technology boom, unseen in the history of our workforce, change is not only the constant – but the next most in demand competency.

In HR, years ago, we would help steward employees into the “2nd act” (known as early retirement). Now, with current changes we are seeing the 3rd or 4th act. Over the next decade, as career arcs change from a peak to multiple peaks, employees who have a 5th, 6th, or 7th act, will not only become in demand, but also be best prepared to ride the wave.


Covid 19 has impacted businesses of all kinds. What are some of the changes small business owners should make in order to remain afloat. Also, how do you see the ongoing Pandemic impacting the way HR teams work?

I often refer to Covid-19 as the big reset and here’s why. During the last ten years of growth, many of us as employers have created red tape, complexity, and lots of overhead. Every time we hire a new manager, launch a new product, or grow into a new geography we layer on more “stuff.” But, most of us, never take anything away.

Because of Covid, we now have an opportunity to fix this. We are forced to do more with less and have had to say good-bye to every process, committee, meeting, project, conference call, or position we don’t need. This is a time to be ruthless and redefine what people and programs are nice to have – while reconsidering which costs are truly fixed versus variable. This is how to be a resilient leader and bridge your team through the crisis.

Most us know that markets and societies will revert back. But this crisis is a bit different than a recession, and it’s vitally important we learn from it. For business owners, ask yourself, which ways of working, that we discovered during this crisis, should be preserved and built upon? Another tactic is to conduct a lessons learned workshop with your leadership team, unpack what worked, assign tasks, and have a pre-packed contingency plan for the next disruption. 

Ongoing in a post pandemic work, all workforce and scenario planning should focus on a fundamental consideration of our client’s dilemma’s and needs in a post-covid world. By dissecting 1st how customer behaviour will shift, only then will business owners know which employees to retain and how to retool them to solve those new dilemmas. Moreover, once they know the raw needs of their customers, they can generate a renewed sense of purpose and align their people on a clear, path forward.

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