Startups And Social Media: How To Use Technology To Your Advantage


Do you have a start up? You may not realize yet how important social media is to you and your company. The following tips will assist you in getting the word out about your business and help you establish client relationships.

Have A Strategy

Before you even set up profiles on the various social media sites, you need to have a strategy for how you want to use this technology. Set goals for your business. What role can social media play in helping you accomplish those goals?

Be Selective

Every social media site is different and caters to a different audience. You don’t want to waste your time and energy with a site that doesn’t serve your target market. Think about who you are trying to reach. Also consider where your business is located and what you provide to customers. Choose social media sites that make sense for you.  For example, if you do not strategise well, you will end up setting Instagram profile for your business without having enough images and videos to share to engage your prospective customers.

Find Workers

While you certainly have the potential to reach new customers (as well as investors) through social media, you can also find new employees. And, since these individuals are already familiar with social media, they can help you become more visible on various sites.

Start An Online Community

Social media gives you a unique opportunity to show your customers more about who you are and what you have to offer. Seek out social media influencers and get them to be your brand spokespeople. Here are some good tips.


You aren’t going to get anywhere if you don’t try something new now and again. Particularly as a startup, you need to be creative, brave and daring. To that end, use social media to experiment a little. Don’t hesitate to try out a new strategy or campaign. Also, in order to figure out whether what you did was effective, you must use tools like Google Analytics or Hootsuite Analytics.


One common link between many successful start up companies is the fact that they all have a solid strategy for social media. As you map out your own strategy, remember that you need to have both goals and objectives. If a campaign is not up to snuff, you can do something about it right away so that you do not waste time and energy on something that isn’t working. In addition, content is king. If you are going to do well on social media, you have to have solid content to push you ahead of your competition. Therefore, work out a content marketing plan as well as a calendar.

It makes sense to use social media to help your business get ahead. Nowaday, businesses have the option of gaining organic followers which is obviously for patient souls or gaining followers by seeking professional help and hopefully a lot more customers too. Both the options have their pros and cons and one must evaluate them before choosing any one. However, this only works if you have a strategy designed specifically for your business. You also need solid content as well. Finally, don’t forget to take a look at your strategy every so often. Your company is going to change quickly. You never know when you might need to tweak your social media strategy so that it stays effective for you.

Image courtesy : Dolina Wiedzy

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