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Tips for Startups

7 Reasons startups fail and how to avoid them



Startups are made out of ambitious entrepreneurs and creative people coming together to create a product of high quality and extreme profitability. However, countless startups are shattered while only a fraction succeeds, and a fraction of those grows into a ridiculously profitable endeavor.

Developing an air-tight business plan is essential in preventing any random elements within a market. However, markets are living entities made out of people interacting within them. You won’t be able to avoid every hurdle by preparing your long journey to success, but with a good game plan and some nimble navigation – risks will be minimized.

You might also love to read The Biggest challenges of the first year in business. However, for now, I will list seven reasons why startups fail and how they can prevent it:

1. Failure to raise funds

If your dealmakers are still green within the space, don’t be surprised by the amount of doors you’ll knock on before one opens. Venture capital is presented via media as some sort of a golden goose -which cannot be further from the truth. The reason such people have so much capital is exactly that they were meticulous in their decisions who will they fund.

Be direct, convincing and professional. Remember that your potential investor is only interested in the bottom line. He isn’t emotionally invested in your project, he doesn’t care about the tiny details of your development process. The only thing that matters is time, money and return rates. So keep that in mind when raising capital.

2. Ignoring competition

Having a self-centered approach will blind sight you. By observing your competition and monitoring what they bring to the table, you get the necessary perspective to see what your product is lacking and how it will fare against those who also want a piece of that market pie.

By remaining ignorant to this fact, you risk burning down everything invested, thus leaving the table with no chips and a sad face. The point is – be proactive and always keep testing the waters, in the long run it can only be beneficial.

3. Insufficient connections

Reaching the right people can be difficult for some, but isn’t actually that hard to do. You would be surprised by how much people you can already reach. Ask around the office if someone knows a relevant person within the industry. It doesn’t really matter in what capacity that person is.

Utilizing people within all the market cogs (economics, law, media, etc.) is useful since your own business is impacted by all those aforementioned spheres. Still, if you’re out of options, partnering with SEO or PR agencies isn’t a bad idea since they can handle the reach and exposure for your product, while you focus on making it.

4. Fighting with the bulls

Some markets are simply dominated by certain companies. Having an idea for an internet browser that is even better than Google is awesome, but if you can deliver that kind of a product, chances are Google will likely buy you out rather than let you risk their current position. Keep in mind the financial and influential power of your (potential) competition.

 Not every market is accessible or even realistic to conquer. For example, even giants like Uber couldn’t outcompete its Chinese counterpart Didi and simply left the Chinese market. Choosing your battles wisely is the key to success.

5. Legal hurdles

Registering a brand, entering new markets, managing the legalities of cash flow and other business related activities requires legal assistance. Having clear paperwork is the best ailment from potential government inspections. Don’t enter the most common pitfall, get some legal aid.

For example, companies like Withstand Lawyers offer services for such startups by providing the legal framework necessary to keep your business legal and sound for all parties involved, which is of pivotal importance.

6. Failing to prototype often

Developing your product secretly has its benefits when it comes down to hiding your secret formula. However, being overconfident and convinced you have the perfect supply for the market’s demand is a slippery slope, at best.

By being afraid someone will steal your idea or presenting an inadequate version for testing, creates a bubble of opinions that can be quite unhealthy for the end result of your product. Constantly have a testing loop for your prototype, the product has to evolve in accordance to the user feedback. It doesn’t

matter if the result isn’t what you’ve originally thought of. The only thing that matters is that the consumers want it, and they have to want it bad.

7. Biting more than you can chew

Lastly, let’s talk about success. If you start making a profit, don’t become overzealous. There are countless variables on why and how you are in your current position. Remember, slow and steady wins the race. Pouring more money into the product isn’t necessarily the end all be all solution.

Analyze your market, quantify the price-per-user and see what works for your business in the most stable way possible. This doesn’t mean you shouldn’t invest big bucks once you get rolling, but rather that you should always be weighing your options and finding the right pace for everyone involved in your product.

The situations I’ve presented are just a fraction of potential problems. Being afraid isn’t a bad thing, being ignorant is. Try finding all the potential leaks in your business structure and work with your stakeholders on how you can fix them. Open your mind to criticism and suggestions, even you can become that fraction of a fraction if you play your cards right.

About Author :

Cate Palmer is a designer, marketer, and writer. Cate’s expertise could be summed up in web design, digital marketing, and business-related topics. Cate’s interests are, on the other hand, wide and ever-evolving.


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Tips for Startups

Why Your Startup Needs Digital Media



Startup Needs Digital Media

In today’s rapidly evolving, technology-driven business landscape, digital media has become indispensible for startups striving to carve out a robust online footprint, engage with their intended audience, and stimulate growth. Whether it’s via social media, websites, blogs, or online advertising, digital media bestows upon startups a multitude of advantages capable of profoundly influencing their achievements. In this blog post, we’ll explore the reasons why digital media is imperative for your startup in the current competitive environment.

1. Wider Reach and Visibility:

Digital media allows startups to reach a global audience like never before. With the internet as your platform, your business can be accessible to potential customers from around the world 24/7. This extensive reach can help you expand your customer base and increase brand visibility.

2. Cost-Effective Marketing:

Conventional advertising approaches, like print ads or TV commercials, often pose budgetary challenges for startups with constrained financial resources. Digital media provides affordable marketing alternatives, such as email campaigns and social media marketing. These avenues enable precise targeting of specific demographics, optimizing the effectiveness of your marketing investments.

3. Audience Targeting:

One of the foremost benefits of digital media lies in its capacity for precise audience targeting. By harnessing data-driven analytics and tools, companies like Join the Dots can tailor your messaging and content to align with distinct demographics, interests, and behaviors. This guarantees that your startup’s message reaches precisely the individuals it intends to at the opportune moment.

4. Instant Feedback and Engagement:

Digital media facilitates real-time engagement with your audience. You can interact with customers quickly through social media comments, respond to inquiries via email or live chat, and receive immediate feedback on your products or services. This direct interaction builds customer trust and helps you refine your offerings based on customer input.

5. Brand Building and Credibility:

Having a strong online presence through a well-designed website, active social media profiles, and informative blog content enhances your startup’s credibility and trustworthiness. A professional online presence demonstrates that you are a serious player in your industry, which can attract customers and potential investors.

6. Data-Driven Decision-Making:

Digital media offers invaluable data and analytics tools for monitoring the efficacy of your marketing endeavors. You can gauge metrics like website traffic, click-through rates, conversion rates, and beyond. This approach empowers you to make well-informed decisions, fine-tune your strategies, and allocate resources efficiently.

7. Content Marketing and Thought Leadership:

Through digital media, startups can establish themselves as thought leaders in their industry by creating and sharing informative and valuable content. Blog posts, whitepapers, webinars, and podcasts allow you to showcase your expertise, educate your audience, and build trust over time.

8. Scalability and Flexibility:

Digital media strategies are highly scalable and adaptable. As your startup grows, you can expand your online presence and marketing efforts accordingly. Whether you’re a small team or a rapidly expanding enterprise, digital media allows you to adjust your strategies to meet your evolving needs.


Digital media stands as a fundamental element of success for startups in the contemporary business landscape. Its capacity to reach a broad audience, cost-effectiveness, precision in targeting, and data-driven insights render it an indispensable asset for growth. By embracing digital media and harnessing its benefits, startups can establish a solid foundation for enduring success and confidently navigate the competitive terrain. Whether you belong to the tech startup realm or a traditional brick-and-mortar business, the integration of digital media into your strategy is imperative in today’s digitally-driven world.

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Tips for Startups

Best Product Packaging Strategies For Startups



Product Packaging Strategies

Hey entrepreneurs, launching a startup can be a lot of work! You stress about funds, operations, and team building. And while you prioritize product development, packaging may take a back seat, right? But did you know that it drives the buying decision for 72% of Americans? That’s surprising, but true.

And it also means that product packaging is one of the ways to stand out and grab customers’ attention in a cutthroat world. That’s a good reason to go the extra mile to nail a strategy. So, if you’re wondering how to make your package pop without breaking the bank, we’ve got some killer tips for your startup.

Here is what you need to know to win an incredible unboxing experience for your customers.

Know your target audience

You’ve got to know your target audience to create a successful product. And the same applies to packaging. Who are you trying to reach and sell? What are their preferences? What would they want in the product package?

By understanding your target customers, you can pick an option that speaks directly to them. For example, if your target audience is health-conscious millennials, choose a minimalist and eco-friendly one that emphasizes your product’s sustainable ingredients.

Focus on customer experience

Your product packaging is more than a pretty face. It’s also about enhancing the customer experience. Think about how you may create a memorable unboxing process.

Consider adding unique features, such as easy-open lids, tear strips, or resealable packages. By making the components easy to access, you get the benefits of brand loyalty and positive word-of-mouth.

Consider what’s inside

That’s a no-brainer because your product determines the packaging material. Things are easy if you sell a single offering, but CBD entrepreneurs may struggle to choose different materials for different products.

For example, you will need a tincture bottle, boxes, mylar bags, cartridges, and tin containers for different items in your portfolio. Additionally, you’ll have to ensure that they are child-resistant and preserve the flavor and aroma of the components.

Be sustainable

As a startup brand, you can gain a lot by joining the sustainability bandwagon, and packaging is a good place to start. Buyers care more than ever about the environmental impact of products and brands.

So eco-friendly packaging options are surely ideal. Prioritize biodegradable materials and minimize excess packaging. It’s the best way to make your offerings pop in a market saturated with competition.

Branding is key

Remember that your packaging is a crucial part of your brand identity. So ensure that it aligns with your company’s values and messaging. It should replicate your brand’s color schemes, fonts, and imagery.

The text labels should also match your brand’s personality and tone. The idea is to remind buyers of your brand every time they see the product on the shelves.

Is packaging a big deal? Yes, it actually is when it comes to the product packaging for your startup. You’ve got to ensure it makes a great first impression and drives a buying decision. Well, there are no shortcuts to winning the packaging game. But you can try these tips to ace it!

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Tips for Startups

What Startups can learn from the Special Forces of Armies around the world



What Startups can learn from the Special Forces

Startups and special forces of armies may seem to have very little in common. However, upon closer examination, there are several key lessons that startups can learn from these elite military units. Special forces teams are highly trained, flexible, and able to operate in rapidly changing environments. Startups, too, must be able to pivot quickly in response to market changes and evolving customer needs. In this article, we will explore several key lessons that startups can learn from special forces teams.

Lesson 1: Build a strong team

Special forces teams are composed of highly skilled and specialized individuals who work together to achieve a common goal. Similarly, startups must build a strong team of individuals with diverse skills and backgrounds who can work together to bring their products or services to market. A successful startup team should have a mix of technical, business, and creative skills to ensure that all aspects of the business are covered.

Special forces teams also place a strong emphasis on teamwork and communication. They must be able to work together seamlessly, and each member must understand their role and responsibilities within the team. Startups can learn from this by fostering a culture of collaboration and open communication within their team.

Lesson 2: Adapt quickly to changing environments

Special forces teams are often deployed in rapidly changing environments, where they must adapt quickly to new situations and changing conditions. Similarly, startups must be able to pivot quickly in response to market changes and evolving customer needs. This requires a high degree of flexibility and agility, as well as the ability to quickly assess and respond to new information.

Startups can learn from special forces teams by adopting a mindset of constant adaptation and improvement. They should be willing to experiment and iterate on their product or service, and be open to feedback from customers and other stakeholders.

Lesson 3: Embrace risk and uncertainty

Special forces teams operate in high-risk and uncertain environments, where the stakes are often very high. They must be willing to take calculated risks and make difficult decisions under pressure. Startups, too, must be willing to embrace risk and uncertainty in order to succeed. They must be willing to take chances and make bold moves, even in the face of uncertainty.

Startups can learn from special forces teams by adopting a mindset of calculated risk-taking. They should be willing to experiment and try new things, while also being mindful of potential risks and taking steps to mitigate them.

Lesson 4: Focus on the mission

Special forces teams are highly focused on achieving their mission, which is often critical to national security. Similarly, startups must be highly focused on their mission and vision, which should guide all of their decisions and actions. This requires a clear understanding of the company’s purpose and goals, as well as a strong sense of commitment to achieving them.

Startups can learn from special forces teams by adopting a mission-driven approach to their business. They should be clear about their purpose and goals, and ensure that all of their decisions and actions are aligned with these objectives.

Lesson 5: Train and prepare rigorously

Special forces teams undergo rigorous training and preparation in order to be able to perform their duties at the highest level. Similarly, startups must invest in training and preparation in order to build a strong and capable team, and to ensure that they are able to execute on their mission effectively.

Startups can learn from special forces teams by investing in training and development programs for their team members. This includes technical training, as well as leadership and management development. By investing in their team members’ skills and abilities, startups can ensure that they are well-prepared to succeed in a competitive and rapidly changing business environment.

In conclusion, startups can learn a great deal from special forces teams of armies around the world. By building a strong team, adapting quickly to changing environments, embracing risk and uncertainty, focusing on the mission, and training, Startups can achieve goals that may seem impossible at first.

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