With advancement in technology, the real estate industry has also grown and you are now able to present property in a more concise way especially when you want to sell quickly. Virtual reality has shaped the way people access information and this is a technology that is revolutionizing many areas including the real estate industry. Real estate buyers no longer need to travel miles to come and see the features included in the property you are selling.
As VR expert Jason Vander Griendt cites, this is a technology that is working to make the work of marketers in the real estate easier. Jason Vander Griendt is the CEO and founder of Render 3D Quickly and his company has been offering 3D renders and VR presentations that help clients to have a better view of the projects they are working on. No papers, emails or binders will give you the results you will achieve with virtual reality when selling property.
Showing amenities through virtual tours
One of the ways virtual reality has impacted marketing in the real estate industry is that buyers can now take virtual tours through your property at the comfort of their homes or offices. Major property sale sites have already introduced this technology and people who are using it have recorded better results than those still marketing through traditional techniques.
Virtual tours allow buyers to move into different areas of the property inspecting amenities just the way they would do if physically available. Typically, when you take prospective buyers to inspect property, they would be interested to see the interior finishes and the exterior of the home. This is exactly what virtual reality helps you accomplish while also ensuring they don’t suffer the inconvenience of traveling to come and see the property. It is a chance that allows buyers to make a decision before they finally physically visit the property.
More real estate resource support
Courtesy of the technological leaps made by companies like Facebook in the past five years, many applications have come into the market with support for virtual reality. This means many people are able to afford the add-ons required to use virtual reality. In fact, many modern smartphones support virtual reality and all you need is a gear. So your clients will not have a hard time viewing your property, plus this is a growing technology and the earlier you establish your business on it the better.
So, what are the benefits?
While working with a realtor and photographer could help you sell faster, virtual reality backs you up in a way you would not imagine and the technology is cheaper to use than paying all these assistants. It also offers a much higher success guarantee and you can easily cut down the need for strangers to roam around your property knowing too well most of them will not be interested to buy it. Virtual reality pairs you with only individuals who are interested in buying your property so you won’t have to waste time.
5 ways Big Data can add to Digital Marketing
Long gone are the days when marketing success would be heavily dependent on subjectivity, intuition and huge promotion budgets pushing out marketing messages in your face at all possible touch points. It is a completely different ball game today, and it wouldn’t be wrong to say that marketing as a whole has evolved towards being a completely customer-centric and data-driven activity today; and the most effective strategies, irrespective of industry verticals, aim to deliver personalized customer experiences. This has been possible only due to the advent of big data, to gain valuable insights into customer preferences.
So, what really is big data?
Most organizations today have systems in place to capture and store massive data points from their all their customer interactions from research, sales and marketing. This data can be structured, semi structured or unstructured and will likely continue to increase in size. It can get overwhelming to make sense of this increasingly dynamic information. Big data is a means to analyze and extract valuable information from these complex and interlinked sets of data, and observe patterns that can help guide decision making.
Put simply, big data is a means of processing large volumes of complex data sets to derive actionable insights. Given that the world is going digital, there is already much rich data available from earlier marketing activities, consumer behavior tracking, other databases and research, and it is now possible to paint an accurate picture for almost each consumer and create predictive models for future interactions. This could be used throughout the sales funnel, right from identifying the right consumer, to product design, marketing communication, demand forecasting as well as customer retention.
How can integrating big data into your digital marketing efforts help?
In today’s fragmented marketing landscape, one of the biggest challenges that marketers face is to engage with the right consumers at the right time with the right message. Here is where big data comes in – big data can not only help us understand customers better, it can also help us develop better strategies that are sure to give your business a competitive edge.
Being able to understand and predict consumer behavior accurately using various data based insights can indeed open up a whole new world of opportunities. Here are some of the ways you could use big data to bolster your digital marketing efforts:
- Data Visualization
Big Data makes it possible to make sense of the data, helping marketers recognize patterns, trends and problems, using different types of visual representation. This provides an easier way to understand what the data wants to say, and the different ways in which the data can be interlinked to mine new insights. Think of your social media analytics charts, or even the charts that you can find in Google Analytics, both of which are great examples of big data visualization.
- Consumer Insights
One of the key ways organizations can stay ahead of competition is by mining accurate consumer insights, and leveraging them in their business and marketing strategy. Why settle for ambiguous demographic and psychographic segmentation when you can get richer data for each of your consumers? Data such as what your consumer likes and what products he prefers, what he thinks about your company and preferred distribution channels or modes of interaction, repurchase patterns and more, can help you paint an accurate picture about consumer sentiments, and tweak your marketing initiatives accordingly.
- Predictive Analytics
Historical consumer data and current data can be combined to make fairly accurate predictions about their future behavior. For instance, which product are they more likely to buy and when, how much will they spend, which payment mode they will most likely use and so on. This could help you with forecasting demand for a specific product model in advance. You could also predict beforehand how your campaign might perform given certain parameters, or even when the demand curve for your product could go up or down. It is almost like having a looking glass into the future, which can help you segment and target your consumer groups accordingly, and design marketing initiatives that would better resonate with each segment.
- Customize Consumer Interactions
Once you are able to access latent consumer insights, it will also be possible to create customized online interactions with almost any consumer, based on data from your past interactions with them. Not only will this increase relevance, it will also likely increase engagement and ROI as well. Product recommendations from ecommerce sites, video recommendations on YouTube and Netflix are a case in point. This doesn’t stop at product recommendations. You could even customize your marketing communication in real time, based on past consumer interactions. For instance, you could send personalized emails or text messages based on their past purchases, life cycle stage, demographics and their internet search history, how they have spent their time on your website or mobile app and for that matter, even their response to your past marketing campaigns.
- Budget optimization
A thorough knowledge about whom to target, when to interact, what to say and where to say will make it easier to allocate your marketing budgets more effectively, and focus them on initiatives or consumer segments which are more likely to give you the results you want. This, when combined with data from which of your digital marketing channels are giving you higher CTRs and conversions is a recipe for success. Needless to say, this will also help to prevent budget spillage into areas by casting your marketing net too wide, or in the wrong sea! As you continue to use big data along with AI & ML, you will only get better at optimizing your marketing spends to a point where you will even be able to predict the results you can expect.
- Campaign Evaluation
With specific metrics for each of your multiple campaigns, it will become much easier to measure campaign performance. Unlike the days of yore when it wasn’t possible to accurately attribute campaign results, big data visualization can help one see precisely the ROI on each campaign, including but not limited to increase in sales, how each channel has contributed and even changes in consumer sentiment. This can be used as a blueprint to plan your future marketing campaigns.
As we would all agree, big data is transforming how marketing is done today, as it takes the guesswork out of what digital marketing initiatives will work. I would go on to say that the contribution of big data can only be limited by our imagination, because from where we stand today, the possibilities are truly endless.
5 Emerging Tech Trends Startups Should Follow
In recent years, technology has been evolving exponentially. It is clear that the current tech trends will make or break many companies in the following years. Tech trends will be the driving force behind many changes that await us.
If you want your startup to gain a competitive edge, these are the 5 most important emerging tech trends you should follow.
Artificial Intelligence (AI) and Machine Learning
Artificial intelligence may be the biggest tech trend at the moment. AI and machine learning have made their way into our homes and workplaces. From creating personalized shopping experiences to helping us answer emails and analyze data, AI is revolutionizing the way we live and work.
AI and machine learning have become tools that help us interpret and understand the world around us. An increasing number of companies and professionals, including healthcare providers, stock traders, and car companies, are relying on machine learning to improve their performance, services, or products.
For instance, the volume of data we collect on COVID-19 infection rates and the success of the measures we take to slow down the pandemic is constantly increasing. To find efficient solutions for COVID-19-related problems, researchers are feeding this data to machine learning algorithms.
From analyzing interactions uncovered through contact tracking to monitoring the capacity of public areas, self-learning algorithms have the ability to spot connections that human analysis is not able to detect.
From socializing and shopping to recruitment, meetings, and virtual working environments, more human activity will take place online as a result of the pandemic. Businesses will use machine learning algorithms to analyze and understand the changing patterns of consumer behavior. The AI tools we use to analyze these behavioral shifts will become more commonplace.
More and more organizations will build the necessary infrastructure and set aside funds for AI technologies. Others will rely on AI as a service (discussed below).
The use of robots is becoming more common in the assisted living and care sectors. When it comes to interacting with the elderly and other members of society that are vulnerable to infection, these robots will become increasingly important.
Instead of using robots to replace human interactions, companies will use them to offer new channels of communication.
Businesses across the board are already using virtual assistants and chatbots powered by AI to offer 24/7 support to their customers. The next step will be using physical robots to provide 24/7 in-home and in-the-workplace help to everyone who needs it.
Companies are increasingly turning to robotics providers for services such as security and cleaning. The stock prices of companies involved in supplying robots are soaring at the moment.
Extended Reality (XR)
Extended reality includes augmented reality, virtual reality, and mixed reality. The term covers technology that uses cameras, headsets, or glasses to merge the virtual and physical worlds. By 2022, the XR market is projected to surpass $200 billion.
Soon, XR will allow consumers to head to lunch in some faraway country or shop for a new house as if they were actually on-site.
We are already seeing an increase in the use of AR and VR tools in education. The University of Virginia has developed a VR based classroom that helps teachers improve their classroom management skills.
Some manufacturing companies have started to use VR for on-the-job training because it is safer. It also allows them to simulate dangerous scenarios without actual danger.
5G and Enhanced Connectivity
5G doesn’t just mean that we will be spending less time waiting for YouTube videos to launch or webpages to load. Each time mobile connectivity evolved to a new level, we discovered new use cases for the internet.
For instance, 3G made data-driven services and web browsing useful on mobile devices. And, as bandwidths increased with the introduction of 4G, streaming video and music platforms started to grow.
Cloud-based gaming platforms such as NVidia’s GeForce or Google’s Stadia or advanced technologies such as VR and AR will become much more viable when 5G launches worldwide.
Since we won’t need to be tethered to a particular location when 5G becomes commonplace, fiber-based and cable networks may become redundant.
Eventually, 5G will make all other major tech trends available anywhere, any time. There are already some practical examples of this. For instance, Samlar, a Norwegian fishery operator, uses a pilot 5G Telenor Norway network to automate the feeding and care of its fish.
The “As-A-Service” Revolution
AI, robotics, and other technological advancements have become so accessible partially thanks to the “as-a-service” revolution. The “as-a-service” sector provides services that we need to work through on-demand, cloud-based platforms. It’s one of the reasons why even small businesses and solopreneurs can take advantage of groundbreaking technologies.
Many innovators and startups in all industries no longer need to invest huge amounts of money in specialized equipment, tools, and people in order to deploy cutting-edge tech thanks to the many cloud offerings from companies such as Amazon, Microsoft, and Google.
About the Author:
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.
Learning From Home: The Best Laptop for Homeschool Students
During the coronavirus pandemic, the majority of American schoolchildren had to become acquainted with the idea of remote learning. Now, there have been sharp upticks in the number of kids who are starting homeschooling.
In order for your child to get the best possible education at home, they need the right tools and resources. That means finding the best laptop for homeschool so that your child doesn’t fall behind.
But with so many options out there, it’s easy to become overwhelmed. Luckily, we’ve done much of the research for you. Additionally, you can learn here some of the things you should consider when buying a laptop.
So if you’re interested in learning more, then keep on reading and we’ll walk you through everything you’ll want to know!
1. Dell XPS 9380
The Dell XPS series of computers are known for providing thin and light devices without compromising on performance. And the XPS 9380 certainly showcases those qualities. This computer utilizes an 8th Gen Intel Core i7 CPU and a 15W efficient quad-core processor.
This PC doesn’t come with a dedicated graphics card. Instead, it uses an integrated Intel UHD 620 GPU. This should be sufficient for any child using the device for homeschooling.
When it comes to the RAM, you get 8GB of memory and incredibly fast 256GB SSD storage. Because it uses an SSD, the computer starts up quickly and can open apps in no time.
The display on this computer’s screen is crisp and vivid so your student will have an enjoyable time video chatting with their teacher and will be able to clearly see anything on the screen. The screen also lends itself to visual tasks, such as video or photo editing. And because the device makes use of an IPS LCD panel, it also provides a nice viewing angle as well.
This computer is also light and thin. It weighs 2.6 pounds so it’s very easy to carry around.
When it comes to inputs and outputs, the Dell XPS 9380 comes with a variety of options. They include a microSD card slot, 3.5mm headphone jack, HDMI port, and full-sized USB ports.
When it comes to battery life, this machine can last up to eight hours on a single charge. And it even supports fast charging. That makes it incredibly useful if your student is working far away from an outlet.
Overall, this is a great PC for homeschooling and both the child and the parent can get a lot out of this computer.
2. Lenovo Yoga C630
If you’re looking for a laptop that’s powered by Chrome OS, then you should definitely consider the Lenovo Yoga C630. This computer comes with an 8th Gen Intel Core i5 processor and has a base clock speed of 1.5GHz. This means that all of your applications are going to run very smoothly.
When it comes to tasks that need a lot of graphics, this computer makes use of its Intel HD 620 Graphics unit. And while most Chromebooks sacrifice some storage and RAM, that’s not the case with this computer.
The base model comes with 8GB of RAM but you can also get 128GB storage. It also comes with a microSD card slot so you can add even more storage options.
This is a big laptop, with a 15.6-inch screen. You get FHD resolution and even a touchscreen display.
This computer also consumes less energy than its peers. In fact, it can last up to ten hours on a single charge.
Lenovo has a reputation for providing a comfortable keyboard experience and this device is no exception. And the same goes for the trackpad. The company is also is known for offering fantastic deals and promotions on all kinds of Lenovo models.
The Lenovo Yoga C630 is a two-in-one computer that gives the student the option to use the machine as either a tablet or a laptop. It also has plenty of ports, including options like USB-A and USB-C.
If you’re looking for a high-quality Chromebook, then this is the computer for your child!
3. HP Spectre x360
This laptop is a new two-in-one computer. It’s a beautiful machine and features an interesting prism-like pattern across the device. If your child is looking for a laptop that’s going to help them stand out from the crowd, then they’ll likely appreciate this computer
The HP Spectre x360 uses a 10th Gen quad-core Intel Core i7 processor. The Intel Iris Plus Graphics handles the graphics requirements which means that your student can do some light gaming too. However, you shouldn’t expect to be able to play the highest-quality video games on this machine.
When it comes to storage, you get over 500GB of SSD as well as 32GB of Optane storage. That means that your computing experience should be incredibly fast and smooth.
You also get an HD resolution screen that’s protected with tempered glass. This laptop also comes with a stylus and can be used as a touchscreen device. This means that your student can more easily take notes.
And even though this is a two-in-one laptop, it still comes with a fantastic keyboard that makes typing a true pleasure. And the touch track is also quite responsive. You can also rotate the display 360 degrees.
When it comes to battery life, this machine can last up to nine hours on just one charge.
4. Apple MacBook Pro
Apple computers are extremely popular among students and young professionals. That’s partly because they’re incredibly easy to use and interact seamlessly with iPhones, iPads, and Apple Watches.
This MacBook comes with an all-metal unibody and is powered by an Intel Core i5 processor. The machine comes with 256GB of internal storage and 8GB of RAM. The computer runs on macOS by default but you can use the Bootcamp option if you want to install Windows OS on it.
When it comes to the display, this computer has a 13-inch retina screen with a native 2K resolution. That means that you’ll get a breathtaking viewing experience.
The latest MacBooks also come with Apple’s wildly popular Magic Keyboard, giving the user one of the best typing experiences possible. This computer comes with two Thunderbolt ports based on the USB Type-C interface as well as a 3.5mm headphone jack.
When it comes to the battery life, this computer lasts more than ten hours on just one charge. So you can go the whole school day without having to recharge.
For people who are looking for something sleeker and more basic, they would be served well to check out the MacBook Air. This is an incredibly light laptop that’s just a little less powerful than the MacBook Pro.
5. Acer Aspire 5
The Acer Aspire 5 is a light and sleek computer that just about any homeschooler will love. This model is based on the 10th Gen four-core Intel Core i5 processor. You also get 8GB of video memory and a 256GB SSD.
This laptop also runs on the full version of Windows 10 OS which means that users can install offline .exe software directly on the device.
This computer has a standard 15.6-inch screen and offers FHD resolution. And thanks to its thin, bezel design, the overall form factor of this machine isn’t all that different from a computer with a smaller display. That means that it’s a lot easier to carry around.
The Acer Aspire 5 also comes with a full-sized keyboard layout as well as its own number pad. So kids who are trying to solve accounting problems or arithmetic will have a much easier time. You also get a big trackpad and a fingerprint sensor in order to make the laptop more secure.
This is an incredibly modern machine and comes with all kinds of inputs and outputs, including a full-sized RJ-45 ethernet jack, HDMI port, and a USB-A port.
The battery can last up to ten hours. And because this computer weighs less than four pounds, children of all ages will be able to travel with it.
The Importance of Knowing the Best Laptop for Homeschool Students
As we can see, when it comes to the best laptop for homeschooling, there isn’t just one option that’s going to be ideal for everyone. That’s why it’s so important to know what you want out of a computer before you make any purchases. Hopefully, after reading the above article, you now have a better understanding of what distinguishes these reputable laptops from one another.
Are you looking for other helpful tech articles like this one? If you are, then you should make sure to check out the rest of our site today for more!
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