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Payoneer Report Finds 91% Indian Sellers Aim To Expand Their Business Globally

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Payoneer Report Finds 91% Indian Sellers Aim To Expand Their Business Globally

Payoneer (NASDAQ: PAYO), a commerce and technology company powering payments and growth for the new global economy, today launched the first edition of its India eCommerce Report, Made in India for the World: The State of Indian Cross-Border eCommerce.’ This report is based on responses to an extensive survey conducted among cross-border commerce businesses associated with Payoneer in India. The report highlights factors that have helped Indian cross-border sellers succeed so far and challenges that need to be overcome. As per the findings, Indian sellers have moved on from the pandemic and have made healthy progress in this space. Interestingly, 86% of Indian sellers saw an increase in earnings since the start of the pandemic.


Many Indian cross-border businesses have undergone a fast-paced digital transformation and contributed to surpassing the government-set $400 billion export target this year. This was possible partly due to the ‘Make in India’ program and shifting customer demands around the world. Interestingly, the report mentions that 91% of Indian sellers are looking at expanding their business to new markets, with 73% eyeing the United States for their planned cross-border trade expansion.

“Having recently crossed its ambitious export target of $400 billion, India has made a significant mark in today’s cross-border trade ecosystem. With the support of the government throughout the challenging pandemic years, most Indian sellers have reported an increase in their earnings,” said Gaurav Shisodia, Country Manager (India) at Payoneer. “The findings of our India eCommerce Report 2022 give us an understanding of the current state of India’s cross-border sellers and reinforce our belief that Indian sellers will continue to grow exponentially in the global market.


At Payoneer, our mission is to constantly provide a seamless experience and empower our customers to reach greater heights,” he added.

Indian seller ecosystem: key strengths & challenges

As growing connectivity brought a boom to borderless economies, Indian sellers saw increased interest from across the globe, largely owing to the quality of ‘Made in India’ products. As per the report, 70% of Indian sellers established that it is their faith in their product quality as compared to that of other leading countries that is helping them expand their exports on an international level. On being asked about the key challenges that they face in the ecosystem, 35% of Indian sellers stated marketing as their biggest weakness when it comes to selling their products, while 28% reported supply chain issues as the key challenge. Some sellers also mentioned how there is a common myth that Indian goods are low in quality and lack innovation, leading to issues for sellers in building trust and credibility amongst foreign buyers.

ePayment platforms are the key drivers behind the optimism of Indian sellers

With more and more businesses going global, ePayment platforms are getting increasingly popular for international transactions, as 66% of the respondents said online payment solutions are the most preferred cross-border payment method. The respondents also added that apart from ePayment platforms, factors such as government support and improved logistics are also major contributors to their optimism around future trade earnings.

The increased confidence of Indian sellers owing to quality products at competitive pricing has had a positive impact on cross-border eCommerce. The report states that 93% of respondents have confirmed their optimism about their future trade earnings.

Here is the link to the report – Payoneer India eCommerce Report

About Payoneer
Payoneer (NASDAQ: PAYO) is the worlds go-to partner for digital commerce, everywhere. From borderless payments to boundless growth, Payoneer promises any business, in any market, the technology, connections and confidence to participate and flourish in the new global economy.

Since 2005, Payoneer has been imagining and engineering a truly global ecosystem so the entire world can realize its potential. Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the worlds leading digital brands like Airbnb, Amazon, Google, Upwork and Walmart, Payoneer offers a universe of opportunities, open to you. www.payoneer.com

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According to OSF Digital, Leading Retailers and Brands Step Up Omnichannel Investments, But Majority Still Fall Short

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According to OSF Digital, Leading Retailers and Brands Step Up Omnichannel Investments, But Majority Still Fall Short

OSF Digital releases its 2022 Omnichannel Retail Index with insights for retailers and brands to accelerate growth

OSF Digital, an award-winning provider of digital transformation services to companies worldwide, announced the release of its 2022 Omnichannel Retail Index (Index) findings. Launched in 2015 by FitForCommerce (now OSF Digital’s strategic consulting division) in partnership with The National Retail Federation (NRF), the Index is widely recognized as the industry’s most comprehensive omnichannel and digital best practice benchmark study.

The 7th annual study found that top-scoring retailers and brands are aggressively increasing adoption rates of omnichannel and digital capabilities, such as optimized content, frictionless checkout, and cross-channel capabilities, to meet rising shopper demands. Despite this, most companies in the Index have implemented less than 61% of best-practice capabilities, sometimes struggling to deliver seamless shopping experiences. 

The highest-ranking company in the Index had implemented 85% of the Index’s designated best practices, which is a significant jump from 2021, when the highest score was 72%. This increase is a sign that digital investments are paying off. Another sign that retailers and brands are prioritizing omnichannel and digital investments is that this year, 12 companies have outperformed last year’s leader with scores ranging from 73%- to 85%.

The Omnichannel Retail Index interactive digital report outlines key findings on the state of omnichannel and digital best practices, offering insights on investment trends and customer demands. Some of the key findings include:

  • The implementation of Buy Online Pick-Up In-Store (BOPIS) curbside pickup has increased significantly, accelerated by the pandemic. BOPIS has become table stakes, offered by 84%; however, the cross-channel experience leaves much to be desired. The adoption of supporting functionalities that enable frictionless experiences has mainly remained flat in the past years, including the ability to schedule pickup times, filter by store availability, etc.
  • 74% of the loyalty programs are based on a typical “earn & burn” approach. Only 49% allow shoppers to redeem points for product discounts, and even fewer allow shoppers to redeem points for “experiences.”
  • From fast fashion to home improvement, sustainability is in focus. 67% promote sustainable products or sustainability programs.

“Retailers and brands have quickly adopted new capabilities driven by the pandemic, but the necessary customer experience continues to evolve,” said Bernardine Wu, Executive Managing Director of Digital Strategy at OSF Digital. “The latest Omnichannel Retail Index provides meaningful and actionable insights to help retailers and brands prioritize investment decisions and focus staff and capital on growth accelerators.”

“The Omnichannel Retail Index is a critical tool to help retailers and brands navigate the market volatility they face today,” said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. “This year’s report shows an enormous opportunity for the industry to meet customer demands and provide a seamless and memorable customer experience. OSF Digital is committed to providing this comprehensive study to serve the industry best.”

The Omnichannel Retail Index takes the pulse of digital commerce and omnichannel retail. The Index examines how 100+ leading U.S. and global retailers and brands perform against 250+ criteria across web, mobile, and in-store capabilities. The Index examines how these companies deliver on the omnichannel promise through detailed and extensive mystery shopping conducted by OSF Digital’s strategy consultants. For the first time, this year’s report also shares consumer research and data by GfK to understand where retailers and brands are delivering or falling short of consumer expectations. Gfk is a consulting service and always-on, AI-powered intelligence platform for the global consumer products industry. Also new this year is the analysis of these companies’ sustainability practices and programs.

To view the full findings, please visit: https://osf.digital/omnichannel-retail-index

About OSF Digital

OSF Digital is a global commerce and digital transformation leader with expertise in connecting technology and strategy to drive business goals. With expert status in B2C and B2B commerce and several Salesforce awards for multi-cloud innovation, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With customers in various industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA.

SOURCE OSF Digital

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New Data From Adjust Shows Record In-App Revenue Months For Fintech, E-commerce and Gaming in 2021

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New Data From Adjust Shows Record In-App Revenue Months For Fintech, E-commerce and Gaming in 2021

Adjust’s Mobile App Trends Report shows iOS 14.5+ industry-wide opt-in rates hit 25%, and 30% for gaming

Adjust, a global mobile marketing analytics platform, today released its annual Mobile app trends report, showing that mobile app growth continued to accelerate globally in 2021. After a year of industry changes and pandemic shake-ups, the app ecosystem saw growth in installs and sessions industrywide, with the fintech, e-commerce and gaming verticals emerging as standouts and seeing their highest in-app revenue months on record in 2021, according to Adjust data.

The rollout of Apple’s iOS 14.5 and AppTrackingTransparency (ATT) framework in April 2021 pushed the mobile marketing industry to reassess the way it handles user privacy and tracking. Although early predictions hypothesized industry-wide opt-in rates as low as 5%, Adjust data shows that this figure is actually approximately 25% (having grown from 16% in May 2021), and gaming has hit 30%.

The global report — based on Adjust’s top 2,000 apps and its total dataset of apps tracked — analyzes long-term trends in installs, sessions, time spent in-app, retention, re-attribution rates, and more across the globe. These insights enable developers and marketers to better understand their audience and the state of the app economy.

“Despite the challenges of the past year, the mobile app ecosystem has continued to thrive, demonstrating how robust and adaptable the app marketing industry is,” said Simon “Bobby” Dussart, CEO of Adjust. “In order to meet users where they are, it’s imperative for marketers and UA teams to lean into data-driven strategies to improve retention, and continue to find, attribute, and measure new and existing audiences.”

Additional key takeaways from the report include:

  • Fintech app installs and sessions are increasing globally by 34% and 53% YoY, respectively.
    • Stock trading and crypto apps made up 7% and 2% of all fintech app installs, respectively, but accounted for 17% and 6% of sessions. Crypto apps also had the longest average session length in 2021 at over 15 minutes.
    • Regionally, North America came out on top for installs with a 69% YoY increase in 2021, followed by LATAM (62%), APAC (29%), and EMEA (16%).
    • In-app revenue for fintech apps steadily and consistently trended upward from January 2020 through December 2021, with March 2021 the highest performing month.
  • Mobile e-commerce is stronger than ever with e-commerce app installs growing by 12% YoY in 2021, and November ranking as the top performing month at 20% above the yearly average.
    • The two most notable markets for growth were EMEA and LATAM, which saw 18% and 14% YoY growth, respectively.
    • May 2021 was the biggest year ever tracked by Adjust for e-commerce in-app revenue, which posted a 46% YoY increase in 2021 globally.
    • Marketplace apps saw significantly better retention rates than the rest of the e-commerce vertical, with Day 1 at 27% and Day 30 at 10%, versus 19% and 7% in 2020.
  • Hyper-casual is here to stay, making up the highest share of gaming installs (27%), while action games account for the largest proportion of sessions (30%).
    • Global gaming installs in 2021 increased by 32% YoY, maintaining pandemic-fueled growth from 2020, with H2 outperforming H1 by a further 12%.
    • The growth in installs was consistent across multiple key regions in 2021. LATAM and EMEA saw the highest results, followed by APAC and North America.
    • January 2021 accounted for the highest global in-app revenue month ever recorded by Adjust.
    • Session lengths, sessions per user per day, and time spent in-app all increased in 2021.

Dussart noted that while 2022 will continue to pose challenges, it will be a year of opportunity, with the need and want for apps more pronounced than ever. “Apps not only provide outstanding, globally leading entertainment formats and convenient ways to complete tasks and enhance our daily lives; they solve problems and empower users in markets all around the world,” he said.

For additional findings, download the full report here.

About Adjust

Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.

In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps.

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5G in Defense Market worth $2,487 million by 2027 –

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5G in Defense Market worth ,487 million by 2027 –

According to the new research report, the “5G in Defense Market by Communication Infrastructure (Small Cell, Macro Cell), Core Network Technology, Platform (Land, Naval, Airborne), End User, Network Type, Chipset, Operational Frequency, Installation and Region – Global Forecast to 2027”, published by MarketsandMarkets™, the global 5G in Defense Market size is projected to reach USD 2,487 million by 2027, growing at a CAGR of 30.2% from 2022 to 2027. The global 5G in defense market size is projected to grow from USD 665 million in 2022 to USD 2,487 million by 2027, at a CAGR of 30.2% from 2022 to 2027. Factors such as the are the Higher network speed, and lower latency in 5G, and the growing adoption of autonomous and connected devices are driving factors assisting the growth of 5G in the defense market.

The 5G in defense market includes major players Ericsson (Sweden), Huawei (China), Nokia OYJ (Finland), Samsung (South Korea), NEC Corporation (Japan), Thales Group (France), L3Harris Technologies, Inc. (US), Raytheon Technologies (US), Ligado Networks (US), and Wind River Systems, Inc. (US). These players have spread their business across various countries includes North America, Europe, Asia Pacific, Middle East, Africa, and South America.

By Communication Infrastructure, the small cell segment is projected to dominate 5G in the defense market during the forecast period.

Small cell segment growth is attributed to the large-scale deployment of small cells by 5G network operators. With the further introduction of the 5G network, the data connectivity speed is expected to increase significantly. As small cells can help facilitate 5G deployment, they are anticipated to play a pivotal role in the market for 5G communication infrastructure.

By platform, the airborne segment to lead 5G in the defense market during the forecast period.

By platform, the airborne segment is projected to register the highest CAGR  during the forecast period. With advancements in 5G technology, airborne applications (such as drones) and mission-critical communications will be able to perform with increased efficiency.

North America is projected to lead the 5G in the defense market during the forecast period.

North America is estimated to lead the 5G in the defense market during the forecast period owing to increased investments by the US Department of Defense in 5G technology. The US is projected to be the largest developer and operator of 5G technology globally, resulting in a large share of the North American region in the global market. 5G technology in defense helps improve the processing and functioning of ISR (intelligence, surveillance & reconnaissance) systems, enables new command and control systems, enhances augmented and virtual reality applications, modernizes maintenance processes, and improves efficiency in logistics supply using technologies such as blockchain. With the increasing use of connected systems through IoT, a need for low-latency communication technology has risen. The allocation of a wide frequency band to the US military has opened new opportunities for system designers to develop 5G enabled components and enhance the operational efficiency of all related systems.

The 5G in defense market is dominated by a few globally established players such as Ericsson (Sweden), Huawei (China), Nokia Networks (Finland), Samsung (South Korea), NEC (Japan), Thales Group (France), L3Harris Technologies, Inc. (US), Raytheon Technologies (US), Ligado Networks (US), and Wind River Systems, Inc. (US).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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