Almost everyone who has a website or some sort of Digital Presence from a business standpoint knows the importance of Search Engine Optimization (SEO). Also, if you are serious about your business, Digital Marketing is one of the key components of any business plan. We recently interviewed SEO Expert Ruan Marinho, who is known for his SEO and Digital Marketing hacks and has over 34,000 subscribers on his YouTube Channel. Ruan Marinho also teaches people how to grow their business with content. On his YouTube Channel, Ruan regularly talks about topics like how one can effectively optimize SEO for a website and the role of powerful backlinks in the success of a website. Moreover, he regularly talks about hacks one can use to optimize a WordPress website. In order to provide the best solution to his clients, he keeps himself regularly updated with the latest trends in the world of SEO and Digital Marketing.
Ruan, it’s never easy starting on your own. How did you begin your journey as an Entrepreneur?
I’ve always wanted to be my own boss. My journey actually came about by accident – I uploaded a video on YouTube and all of a sudden it started getting views. It was from that moment that I realized that people want to watch what I have to offer. People appreciate quality content. In just a years’ time, I managed to get over 34,000 subscribers, thanks to the first video which was received well by the viewers. The constant positive feedback from my subscribers kept me going.
You are considered a Digital Marketing and SEO expert. How exactly did you choose this field?
To be honest, at the beginning of my career, even I was pondering upon ideas and various Career options. Therefore, it was a challenge for me to decide what exactly I should do. After ideating as much as I could, and spending months studying popular and latest trends on YouTube and other similar mediums, I chose and stuck to one thing I was good at- SEO and Digital Marketing. Always remember, the man who chases two rabbits catches none. It’s always good to spend time deciding what you really want to do rather than getting into something and realizing your mistake when it’s too late.
To be honest, the number of experts in the field of Digital Marketing and SEO has increased substantially. How do you differentiate yourself from other professionals in this field?
Yes, with the advent and the increased popularity of Internet-based businesses, the number of professionals providing SEO and related services has increased substantially. However, as I said, on my YouTube Channel, I share content that I create out of true love for the topic. I give out the best SEO knowledge completely free on my channel. I love doing what I do and I wish to share it with as many people as I can. SEO Experts and Digital Marketing Gurus charge for the information which I share completely free on my Channel.
Since any work which is Internet-based, you can outsource it. What are your thoughts on outsourcing any digital work, especially when it is related to SEO?
Outsourcing has become a norm in modern-day business. Tech outsourcing has been there for quite a long period of time. However, before outsourcing any big project, always test the waters by outsourcing a micro project. Once you are sure about the quality of work, you can go ahead with a big project. This becomes more important when you are outsourcing for a client. Just make sure you’re outsourcing to someone who can do the work really well. This is why I only outsource to people who have a specific skill set.
For business owners who wish to grow their website traffic, do you provide any training other than your videos on YouTube?
Understanding the fact the YouTube Videos, howsoever beautifully they are created, cannot serve everyone’s purpose. Therefore, I do run a program “The Underground Secrets“, which provides sufficient training to grow website traffic online.
Finally, what singular tip would you like to give to our readers?
Over the last few years, what I have observed is that people come up with plans but they fail to even start with the plan they have in their minds. My number 1 recommendation would be to just get started. You’re going to fail and you have to accept your failure. Try, fail, and try again. Never in history has there been a better time where you can earn money online by using just your computer. There is no risk in starting so why not do it?
You can Subscribe and Watch SEO Expert Ruan Marinho‘s video on YouTube here.
You can visit Ruan’s website here.
An Interview with Jennifer Miree Cope
Described as thorough and organized by her closest associates, Jennifer Miree Cope graduated from Vanderbilt University in 1985 with a degree in Electrical Engineering.
Jennifer has a deep-seated passion for several non-profit organizations. Especially with the Susan G. Komen Foundation and The O’Neal Comprehensive Cancer Center at the University of Alabama at Birmingham, which has treated several of her close friends and family members.
Jennifer Miree Cope’s respect for the generosity of nonprofits inspired her to become a volunteer. Currently, she is involved with several charities started by Independent Presbyterian Church in Birmingham, Alabama: STAIR tutoring, the Children’s Fresh Air Farm, and Holiday House.
Jennifer’s husband, Pat Cope, is the founder of Cope Private Wealth — a prestigious financial planning firm. When not relaxing with her husband and two sons in Mountain Brook, Jennifer can often be found exercising, walking her dog, or hiking in the mountains of North Carolina.
Jennifer, thank you for doing this. Tell me about your best and worst days at work.
My worst days are the days when we’re busy. You know those days when customers are calling, texting, emailing from early in the morning to late at night. (I can’t help it that it rained that day.) But one of my best days was when we had three very happy clients, two of whom brought me wine!
What are the projects that you most enjoy working on?
Landscaping an empty or nearly empty lot. It’s just like an artist starting with a blank canvas.
What was your biggest ‘a-ha’ moment?
My biggest eureka moment was when I realized that technical drawings such as landscape plans can often be just as pretty as art.
What has been the most important part of your professional journey?
That’s a simple answer. It would have to be time management. There’s simply no way to succeed without it. And I start managing my time well from the beginning – it really starts the minute I wake up in the morning.
What risks is your company facing?
With the economy doing poorly and inflation on the rise, people can always stop landscaping. That’s really the biggest issue here. It is unfortunately a luxury and not a necessity.
What would you do with unlimited resources?
That’s a tough one! I mean, to be honest, there are a lot of things that I would do with unlimited money, and I imagine that’s the same for everyone else too.
But there is one thing that I would prioritize if I had unlimited money: First, I would try to use it to find a cure for cancer. Both of my sisters, my mom, my aunt, and my husband all had cancer. My two sisters died from it. It’s a nasty disease and we need to dedicate more of our resources to fighting against it.
When was the last time you totally lost yourself in doing something?
I would have to say it was the last time I made a needlepoint belt for one of my sons. It can be very easy to find yourself in the zone when you’re engaged in that.
What do you do when you’re not at work?
Yeah, well for exercise, you can usually find me playing golf, doing pilates, or yoga. I often enjoy going out to eat or attending sporting events and musical theater. And I can’t forget that one of my favorite things to do is travel — mostly to our place in the North Carolina mountains.
How do you feel you make a difference in the world?
For me, the number one way to make a difference is tutoring the underprivileged. I have done a lot with STAIR, and I am very proud of that work.
In this interview, Raquel Ureña talks about the second season of ‘NY Never Sleeps’
Raquel, It’s a pleasure talking with you again. Much awaited “NY Never Sleeps” will be rolling out its second season pretty soon. How excited are you about this?
I am really excited. Especially because the participants of this second season are super successful women who are truly inspiring. They are great role models.
Would you like to give a sneak peek into the second season for our audience?
These women of Dominican descent all have successful businesses and they all started with nothing, showing us that if you work hard and remain focused, anything is possible. They are all immigrants and today, have many luxuries due to their hard work. Besides seeing the lifestyles of these women, we will also be seeing a lot of fashionable and trendy, and exclusive places in New York.
When will you start filming?
We will start filming in May and have many plans and exclusive events that we will be attending. We will be showing exclusive restaurants and places that people need to see in NY.
On which platforms, will the second season be available? Also, how many episodes will be there in the second season
There are 13 episodes in the second season and it will be airing on Digital 15 and Telemicro Internacional which is the biggest TV platform in the Dominican Republic. Telemicro Internacional is seen in the US through Comcast cable. The show will be airing towards the end of September. We will be filming all summer.
What are your views on the current status of women in entrepreneurship? especially in the Latina community?
New York is a difficult place to live in and very expensive but these women have proven that even with a humble beginning and hard work, it is possible to get ahead in life.
An Interview with Ali LeMille, Career Coach and Founder of The Job Forge
Ali LeMille is the founder of The Job Forge. Ali has successfully helped a large number of companies find the right set of employees. She has also helped over 70 individuals land their dream jobs.
Ali, Thank you so much for talking with us. Your experience with recruitment is pretty vast. You have also worked with some of the biggest names, helping them in recruitment. Tell us more about your past experience.
I had a rather unusual introduction into the recruiting world. I had started as a hiring manager for local “Mom & Pop” shops in my hometown. The connections I made in the area high schools and colleges are what I was able to tap to quickly fix the staffing situation at the theme park I was brought into with Kodak. I moved into a year-round role and worked between New York, New Jersey, and other locations worldwide.
The companies I worked with were some of the most recognizable brands in the world! The last project I worked on was staffing for the Disney Premiere of The Princess and The Frog in Manhattan. It was in a refurbished nightclub where guests could explore a “bayou” playground, learn to draw from actual Disney animators, and see authentic movie props. It was a fantastic opportunity, and I still maintain close connections with the people I worked with during that time.
I found myself in the healthcare sector after being injured by a patient in the emergency room I had been moonlighting in. This placed me on light duty, where I used my talent acquisition skills to recruit positions for everything from housekeeping to physician assistants.
I then moved into the Non-Profit sector with AmeriCorps and their Reading Partners Program. There I maintained a staff of roughly 500 volunteer tutors. After that, I went into Insurance/Healthcare once again.
Based on your experience, what are some of the things a recruiter looks for in a candidate?
Recruiters worth their salt will be looking at your response times, professionalism, and social presence.
Response times give them an idea of your sense of urgency – which is a massive deal for most positions! Potential employers want to know if you’re going to be a great communicator or if you’re willing to let things go for a minute.
Professionalism comes in how you respond: your grammar, cadence, salutations, and if you’re answering everything they asked or leaving out details they need. A great practice is to run your responses through Grammarly or Hemingway App to catch things you may have missed.
Social Presence is massive, and I’m mainly talking about LinkedIn regarding job hunting. Having a fully optimized LinkedIn profile gives you an enormous edge because it’s social proof that you are who you say you are in your career experience. I’ve seen great resumes hit the trash because the candidate didn’t exist anywhere but on their paper resume.
How and when did you come up with the idea of The Job Forge?
When the pandemic hit, I knew many people who joined the mass resignation and began job hunting. People looking to move their careers into a remote situation quickly realized everyone else had the same idea. My phone started blowing up with questions about what “contract to hire” meant and how to update their resumes quickly. I took care of everyone close to me and then some! I wanted to make this service available to anyone else feeling stuck, so I created The Job Forge. I have the different comprehensive packages on my site, but also some basic gigs on Fiverr as well. I wanted to make it as accessible as possible for as many people as possible.
According to you, what are some of the things that career coaches often miss out on?
That clients don’t have to be some industry big wig to need some help. I see a lot of coaches gearing their work to major hitters, not understanding that there’s a whole population of mid-level players that are hungry to throw their career into high gear.
I’ve worked with RNs looking to make Charge Nurse, Retail Managers wanting to switch industries completely, recent grads trying to get their foothold and start making bank, and parents returning to the workforce after time away to take care of their littles.
Whoever needs coaching should have access to it – and that’s my goal. To make Career Coaching accessible and affordable.
How do you address the gaps in the existing recruitment and career consulting services?
The issue I see happening with current recruiting practices is false barriers to entry for many positions. A great example of this is requiring intensive degrees and forcing employees into the office when it’s not necessary.
I recently attended an Equality Summit where the overwhelming response to “What is the number one thing holding your career back?” was employers requiring higher-level degrees for positions that could also be learned through real-world experience. Many people have spent their lives honing their skills, but they are instantly rejected because an advanced degree was not a pathway for them.
My recruiting approach is working with the employer to narrow down the actual needs to do the job – not what looks good on paper. It’s getting them to understand that an applicant can have the most expensive degree in the world and still not know as much as the person who has spent 20+ years in the industry.
And my Career Consulting service falls in line with that philosophy! Degrees are lovely for specific fields but not required for many others. I want to work with my clients regardless of their educational background. Whatever the barriers are, I want to create a plan for them to succeed!
Though every job has a different set of needs, In your experience, what are some of the most common traits recruiters are looking for in candidates?
I touched on a few earlier, but I can tell you a line that recruiters watch closely: Are you finessing your resume or lying about your abilities? There’s a big difference!
It goes without saying that you should never lie on your resume. Saying you have skills you very definitely don’t will not only get you quickly fired but can also get you a blanket industry ban if the community is small enough.
Finessing? That’s fine! And what I mean by that is, let’s say, you went outside your job description and learned new skills because of it. You can put those on your resume! It’s not lying – You did the work and have the abilities you claim to. Or asking your manager if you can change your title on your resume to reflect more accurately what you did under their employment. Then update your resume accordingly. Your resume is meant to reflect your skills and abilities in the best and most truthful way. And if you need help with that, my services are a click away!
Any suggestions you want to give to first-time job seekers?
Job hunting is a numbers game – especially now when there are many open positions and a ton of applicants. Even when you land an interview, keep applying! Nothing is final until you’re signing contracts accepting the job and have an official start date. Focus on your goals and move forward step-by-step. Clean up your social media, flesh out your LinkedIn profile, and revamp your resume and cover letter.
Oh, and please, please, create a professional email—just your name at Gmail or yahoo or whatever platform you use. Anything else is a potential red flag, and you don’t want to have your CV tossed in the trash for something so quickly addressed. Keep your personal email separate and create one specifically for job hunting.
Lastly, a big trend I am seeing is putting pictures of yourself on your resume. In the US and UK, this can actually really hurt your chances of getting an interview. Many companies will toss resumes with applicant pics on them because they don’t want to be seen as biased.
And if you need help with any of this, reach out to me! I’d love to chat!
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