Justin Davis is a leading SEO Expert and specializes in Link Building, an important aspect of Search Engine Optimization. SEO or Search Engine Optimization simply means how effective your business is optimized for search engine results. For example, if you provide plumbing services and if someone searches on Google with the keyword ‘Best Plumbers Near Me’ and your business website or your information comes on the top position, you can be said to be search engine optimized.
Given the kind of competition Startups and Businesses have, it is important that they have an optimized search engine presence.
Justin, Thank you for talking with us. Tell us more about the importance of search engine optimization (SEO) for small business owners and startups.
Thank you for having me. SEO only matters for businesses that have customers (or potential customers) that go to Google or other search engines to look for their products and services. One of the benefits to a small business is that SEO will deliver leads that do not directly need to be paid for.
Of course most businesses would enjoy natural, organic traffic to the website from people researching services or products before making a buying decision. But there are costs in getting to this point. The time required depends on how strong the competition is.
At a minimum, small businesses should have a grasp on what keyword phrases are important to their business, how much search volume is behind those queries, where they stand compared to their competitors for those keywords, and approximately how much traffic the competitors are getting from those keywords.
What are some of the biggest mistakes businesses make when planning their seo strategy?
I have seen lots of businesses waste countless hours and thousands of dollars optimizing their on-page SEO, and reoptimizing, redesigning, and on and on. Monthly spending on SEO services should almost be entirely for off-page strategies like backlink building.
Onsite optimizations should generally be a one-time fix and coaching for best practices moving forward. Let’s face it.. Most companies know little to nothing about SEO. That’s why they hire out. So the client needs to at least somewhat educated on the basics in the beginning.
Setting clear expectations by talking about what the deliveries will be, a timeline, KPIs that will track progress throughout the campaign, costs, results – these should all be covered. Properly setting expectations of how much the services are going to cost, how long it’s going to take, and what estimated results will help with transparency and clarification.
Panda update of Google was a big learning curve for seo professionals. What are some of the current trends in seo?
Nowdays I just focus on producing high quality content and getting high quality links to point to that content. I leave the trends and tweaks to the SEO bloggers and every once in a while I incorporate something new into my strategies.
Think about link building as being a timeless SEO activity. Getting links from high-quality websites will always be great for your SEO. Why? Because this is the system that Google search results was based off of. A linking/vouching system is similar to that used by many scholarly medical journals and so on.
Forget trying to figure out the new fads, tips and tricks. Stick to doing a lot of what we already know works. Optimize your site on-page, and then continue adding content to your site while getting links from quality websites in your niche.
Tell us the importance of link building for a website. How do businesses ensure that they have a quality link profile?
Link building is important for a website because Google’s ranking system relies on links heavily to reveal authority. The amount of links from trusted sources are looked at as a vouch, basically voting for the linked site.
Businesses have a quality link profile by setting standards in the beginning. Authority scores, organic search traffic, the number of keywords ranked in Google, rankings/positions for various keywords, Moz spam score, sniff tests, experience, PBNs and IP addresses – are factors used to determine whether a link prospect is qualified.
Lots of businesses try to go cheap when it comes to link building. This is probably because it takes a lot of time and money. I get it! But when taking shortcuts and hiring amateurs, they often end up with spammy links and little to no improvements in keywords and actual website visitors.
Even worse, they could be penalized and completely lose everything in Google search. Bad SEO can also do lots of damage to a brand, because a big part of off-page SEO is outreaching/emailing every other business and organization in your industry on your behalf.
There are many businesses that want to indulge in shady link building programs just because they are in a hurry. As an expert in this field, how do you handle these clients?
I am very clear with possible new clients. I go over the preferred types of links and associated metrics ahead of time.
One of the qualifying factors I look for in clients is that they respect my expertise and take more of a hands-off approach. Micro-managers need not apply! So I just politely smile and reject those clients. PS: I turn down 90% of businesses that reach out to me because they don’t meet all of my qualifying factors. This is multiple businesses per day.
What SEO tips would you like to share with all the entrepreneurs who are reading this?
Hiring the right person for SEO is crucial if your business relies on traffic from search results. In the beginning, talk about what the SEO goals are, what the ideal timeline would be in order to meet those goals, and what budget is available in order to get there.
The SEO person should be able to explain what can be expected according to your goals, timeline and budget. Properly setting and tracking key performance indicators (KPIs) that are specific to SEO and the campaign will show progress.
A proper SEO campaign will result in your website gaining authority. These gains will be shown in higher numbers of organic search visitors (check Google Analytics for this), higher rankings for more keyword phrases (various SEO tools for this), and higher authority scores (various SEO tools).
Justin Davis is the Chief Link Builder for Link-builders.com, an off-page SEO agency specializing in building high-quality backlinks.
An Interview with Actor & Musician Carrel Lasso
Carell Lasso is a Colombian actor and musician. He is well known for his role in La Esclava Blanca (The White Slave) which is available on Netflix. Carrel is also one of the actors of the new HBO show “One thousand fangs” or “Mil Colmillos” .
Carell, thank you for talking with us. To be a part of the first HBO series in your home country must have felt great. How was the experience like?
Thank you for having me. For me it was a wonderful experience, to be part of the first HBO Series produced in my home country.
I met very talented people. The shooting days were extensive and 70% of the filming was at night in difficult conditions due to the weather and the jungle, but at the end of the day, it was a blessing and a great pleasure to be part of this awesome crew .
Tell us more about your character Barakus.
My character is called Alfredo Barranco aka Barakus. He is a corporal in the army’s special forces, and embarks on a mission where unexpected things happen
By the way, I had to gain 10 kilos of weight to play this character and had to go through a difficult military training and extensive gym workouts.
You have been a part of several awesome projects. Which project is really close to you?
La Esclava Blanca (The White Slave) has been a project that meant a lot to me due to the conditions and the circumstances that I was going through in my life at that time. It was also the production with which I obtained international recognition for my work, since it was sold to more than 280 countries in the 5 continents and was dubbed in many languages. You can watch this awesome show on Netflix.
What suggestion would you give to actors who are struggling to get their first break?
My suggestion is to prepare, to work hard and to have their minds focused on what they want no matter what others say. People who are not capable, are always going to want you to be like them, so through criticism and ridicule they will want to discourage you, but you must be patient and persistent and trust the talent and the desire that is in you. The best things come from heaven when you least expect them.
How are you helping young actors achieve their goals?
Since last year I have been collaborating with NYC Latin Media preparing their new talent for productions. Through live acting workshops and now via Zoom I serve as an acting coach, teaching different techniques and methodologies of acting and hoping to instill my passion for acting to the next generation of actors.
An Interview with Russell Jack, Southland-based Yogapreneur and Mindfulness Teacher
Russell Herbert Jack is a yoga and mindfulness teacher from Southland, New Zealand. He specializes in Vinyasa Yoga, Qigong, and guided meditations, helping clients achieve harmony of body, mind, and soul. Russell is passionate about animal rights, regularly volunteering with the World Animal Protection Organization and donating to protect endangered species in New Zealand.
Russel, thank you for talking with us. Even the best of Mindfulness experts and life coaches have their own ups and downs. Tell me about your best days at work and also about days when you feel low.
Thank you for having me. You are right when you say that it doesn’t necessarily mean that people who are life coaches and who teach mindfulness are immune from their own life challenges. The thing is, they know how to deal with such situations better than most of the people out there.
For me, the best days are whenever I can be at the beach. I love teaching outdoors, and the days when I get to teach by the ocean are the best. There are so many distractions in our life that can bring us down, and being out in nature walking, running, doing yoga, or simply observing is so therapeutic. I also feel down sometimes. Those are the days when I get bad news. I am very close to my clients and I am an empathetic person, so I take their problems too close to my heart.
What are the projects that you most enjoy working on?
I enjoy teaching, reading, and writing. I recently started a blog to practice writing and share my thoughts with the world. My primary focus is teaching though. I teach yoga, mindfulness, and Qigong, and I love walking my clients through the processes and seeing their results improve.
What was your biggest ‘a-ha’ moment?
Well, my biggest “a-ha” moment happened when I tried eating meat after a long break. My parents are vegan, so I was used to a meatless diet for the longest time. But during my late teenage years, you know, everyone rebels, and I decided to try a steak while I was away from home. I didn’t like it though.
What has been the most important part of your professional journey?
Dropping out of college when I felt like pursuing teaching as my life calling. There are many societal and parental pressures nowadays. My parents really wanted me to go to school and get educated, but I chose to educate myself. It’s my path. If I didn’t leave college, I would probably just hang out with my friends now, instead of building my teaching business and helping people connect with themselves through yoga and mindfulness.
The ongoing Pandemic has impacted businesses in so many ways. What risks is your company facing?
Well, COVID-19 has impacted many businesses, but luckily for New Zealand, we didn’t get hit as hard as the rest of the world. I am still able to teach and continue my practice. But I know that there are many people around the world who have lost their jobs and companies who didn’t survive the pandemic and subsequent closures. My heart goes to those.
What would you do with unlimited resources?
I would invest them in protecting animals around the world. There are many people who are conscious of the harm we create in the animal world, but there is not enough funding to make a big difference, I believe.
Being a Yoga practitioner gives you the necessary skills to immerse yourself in whatever you do. Still, When was the last time you totally lost yourself in doing something?
I lose myself when I teach. I turn into a vessel of knowledge and try to help my students connect with themselves through my teaching.
What do you do when you’re not at work?
I love traveling and being in nature, writing and learning, listening to music, and talking to my loved ones.
How do you feel you make a difference in the world?
My impact is not as big as I would like it to be, but I still think that by volunteering, teaching, and leading by example, I do contribute to the betterment of the world.
CEO of VEDOC Talks About the Initiatives taken by the company During the Ongoing Pandemic
In a previous Interview with Times of Startups, Yoguef Sanchez-Jarquin, the founder of VEDOC talked about how VEDOC or Vehicle Doctor helps users connect with vetted vehicle service providers with a few screen taps. We recently caught up with Yoguef Sanchez to know more about where his company is heading owing to the unexpected situation we are witnessing because of Covid-19.
Yoguef, It’s great to have you back. Since we last talked, how has been the growth story of Vedoc so far?
Thank you for having me again. Vedoc has grown significantly in the past few months, We are starting to expand and introduce our platform in places such as New Jersey, Chicago, and Detroit. Our goal is to create awareness in major cities and gradually work our way into smaller towns.
What has been the impact of Covid-19 on your organization and Vehicle service providers in general?
Thankfully the Automotive industry has not had any real setbacks overall. As an organization we have adapted well and we are continuing to grow as a team
Tell us more about your recent program in which your company will provide service attendants to gas stations in cities that have seen a massive surge in Covid-19 cases?
We have plans to roll out the program for the remainder of the year upon launching. We are currently seeking to onboard as many fuel stations in the most affected areas. Our goal is to reduce contact between people and provide additional income for locals who are struggling during this current crisis.
Social distancing is one of the tools which can help reduce the spread of Coronavirus. How can fuel stations and car service providers facilitate contactless service for their customers?
Vedoc app was developed with the idea of making the way you service your vehicle convenient which results in being able to contact service providers through the app, chat , schedule and pay and we are also now on-boarding mobile service providers which has become a trend in growing cities.
We genuinely believe that it will complement the concept of contactless service by maintaining people safe at at their homes. On the other hand, some gas stations can see up to 100 vehicles per day so imagine how the amount of germs are transmitted through people.
Through our recent initiative, our service attendants will reduce the risk by keeping you safe in your car while your vehicle is being fueled and providing safe paying methods.
At its core, Vedoc is known for connecting car users to service providers. However, several businesses have evolved in the last few months owing to the ongoing pandemic. Are their any significant changes in your organization in the recent past?
We have made minor modifications and improvements to our organization. However, the core operation has continued to run smoothly without significant setbacks. In that sense, we can consider ourselves fortunate. Overall, we believe this to be perfect timing to introduce a new, convenient and honest way to service your vehicle while contributing our 2 cents to the current crisis.
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