How to Turn Your Brand Into a Thought Leader

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Selling your products and services isn’t the simple straightforward process it once was. Customers today know better than to believe the ads they see online. They are more meticulous with their choices and you will need enough persuasive power to get people to convert.

Being persuasive isn’t the only goal you want to accomplish. Your brand should also come across as authoritative and reliable in its niche. That’s why becoming a thought leader has become essential for brands to stand out. A crash course would help, but if you want an overview, consider this simple guide to becoming a thought leader and attracting a loyal following.

1. Build networks inside and outside your field

A thought leader has to have followers. Before that, you will have to start by becoming a follower yourself. Connect with like-minded individuals in your field and let them know what your brand offers. Do not throw a sales pitch! Instead, let them know that you are interested to share insights and talk about the most important trends in the industry.

LinkedIn allows you to send a note along with a connection request, so take advantage of this to introduce yourself and your brand. Be sure to hunt for connections outside your industry as well. You will never know if another business is a thought leader in their niche.

2. Create unique and insightful content

The content you produce shouldn’t focus too much on brand awareness and lead generation. Think about the kind of value you want to deliver to your connections. Instead of writing generic listicles and how-to articles, create content that analyzes current trends and disruptions.

Just like a newbie author who wants to know how to start writing interesting and sellable stories, you need to find topics that people in your industry are talking about. Creating valuable, non-generic content consistently will also attract websites that would like to have you contribute articles for them. This will surely improve your position as a thought leader.

3. Start a podcast

Why limit yourself to writing online articles when you can branch out to starting a podcast? Everyone across different fields is doing it. It’s not just because it provides free air-time to brands, but because it allows brands to talk about important topics at length.

Podcasts also serve as platforms where business owners like yourself could provide advice and show off their raw wisdom. Being genuine and sincere is guaranteed to keep people engaged. You also get other podcasters to invite you to their shows which could further boost your reputation.

4. Attend events in your industry

Practicing thought leadership doesn’t just happen online. You also need to show off your expertise offline by attending industry events. Conferences, seminars, and expositions provide the best platforms to make friends with other thought leaders and participate in meaningful discussions.

Being present at the most important events in your industry will also provide you with the opportunity to learn about the latest trends and ask other business owners about their thoughts on these trends.
Thought leadership is your secret weapon to getting more sales and putting your brand above everyone else. As consumers become more reliant on new information to make better choices, educating them should be one of your priorities for building a successful business.

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