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How to Make a Website for your Business. Step by Step Guide

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How to Make a Website for your Business From Scratch

This post will teach you how to make a website for your business without taking anybody’s help. In this post, you will get several important tips that will allow you to build a perfect website for your business.

Now that you are prepared to make your very first business website, it is time to begin planning, but where exactly should you start?

Initially, let us understand a few things you want to consider before you start building your website.

The first thing you need to do is choose a platform on which your website will be built. For someone who has zero experience in website building, WordPress is among the most well-known choices. It is used by millions of web site owners and developers since it is free, strong, and comparatively user friendly. Even I use it for several of my websites.

Additional Free CMS options are Joomla and Drupal, which are also quite functional, but they require a marginally larger learning curve. Additionally, there are drag and drop choices like WIX, SquareSpace and Websitebuilder.com which provide a completely free version but do charge monthly charges for a fully functional site.

Now let’s dive into this post and learn how to make a website for your business without taking anyone’s help!

How to Make a Website for your Business From Scratch

Purchasing a Domain Name

Before you learn how to make a website, one Of the first things you’ll have to do is purchase a domain name. This is the internet address (URL) of your website.

What’s your focus? What will your website be known as? What’s your site about (your market )?

Use these replies to think of a title. Write down a few and check out online to find out if the one you need is available. You are able to obtain a domain name search on sites like GoDaddy, Namecheap, Domaincheap.com. You might even use a domain name generator, which will spin out titles based on keywords you type in.

It may require a few attempts to find a domain name you like that nobody has already purchased. It’s a great idea to connect with your organization, niche, or subject so that individuals will have a better idea about what your site is all about just by taking a look at your URL. In addition, you need to keep it as brief as possible so that it’s easy to remember.

Purchasing a domain name will probably cost a few dollars for a year. Several hosting service providers provide free domain names if you purchase a hosting plan from them. They provide search functionality where you can search whether your domain name is available or not.

Purchasing a Web hosting Plan

You can not have a site with no server. The hosting agency is where your data will be saved, in their servers. Based on how much space you want now and later on, it may be worth a few more bucks a month to make sure that your
website doesn’t crash or turn off in the future.

Remember that you will find free hosting solutions, which can be good for a personal site, however, they often don’t offer enough bandwidth to get a company site and the majority of them display ads in your pages. If you have a big website and expect it to have a lot of traffic, you should purchase cloud-based hosting. Otherwise, you can go for shared hosting too.

There are several hosting service providers. I have been using Bluehost for my hosting purposes. There are several tutorials provided by web hosting companies that will also teach you how to make a website with ease.

Updating Name Server Details for your Domain

The next thing you need to do is update the name server details for your domain. Go to your hosting account and search for your domain. If you are using BlueHost, you will see something like the image below. There you can see Name Servers.

Click on it and enter the name server details. The name server details can be found by clicking on Name Server Details which is available on the same page. Just scroll down a bit and you will see something like this.

nameserverdetails

Once you update the name server details, it might take up to 24 hours for it to get reflected. It is possible that these changes are committed within an hour too. Next, let us learn how to install wordpress.

Installing WordPress on your site

This is sometimes set up with one-click from within your hosting accounts. You just need to navigate to the Softaculous app installer and proceed with the steps given below.

Step 1: Go to Softaculous app Installer from your CPanel and click on WordPress

 

Step 2 : On the next screen click on Install Now

Step 3: Fill the installation details and other details on the next screen. If you want to install the site in the root directory, leave the ‘in directory field empty’.


After you fill all the details, click on Install and within a minute, WordPress will be installed on your site. To go to your dashboard, go to yoursite.com/wp-admin and enter the credentials that you entered in the previous step.

From your dashboard, you can create articles, upload content, and more. There are numerous choices with WordPress you can produce a very simple site with just a couple pages or establish a full-fledged e-commerce website prepared to take earnings.

Start building your website

Installing WordPress doesn’t mean your website is ready. There are a few more steps involved. A WordPress website has a theme that gives a particular look and feel to it.

There are various free themes available. However, it is always better to purchase a theme because they provide various customization options.

There are various websites that sell themes. I prefer buying themes from Themeforest. It is a platform where theme creators sell their themes and plugins.

You can search for a particular theme and the website will throw search results matching your criteria. For example, if you want to make a newspaper website, you just have to type Newspaper in the search bar and you will get several options to buy from.

Check the review of different themes and the kind of support they provide. Try the live demo there and after you are satisfied, you can purchase the theme there.

Once you purchase the theme, you will get the installable files in the download section. You simply have to download the zip file and upload it to your site by going to Dashboard->Appearance->Themes and upload. Once the theme is installed, you will see various options to customize.

If you understand just a bit of programming, you may use HTML or CSS to alter the webpage to
look as if you need them to.

All these measures will operate for Joomla and Drupal too. In case you choose to choose a drag and drop builder, then they ought to supply you with the tutorials and documentation that you want to get your site up and running.

Fine-tuning the details of your site.

Even though you’re designing your site pages, it is a fantastic idea to maintain the”big picture” in your mind. It is the detail that can make or break your site. They are what distinguishes a fantastic site from a single which people click from after a number of seconds. When Readers see errors a few of them might overlook these, others might provide you an opportunity to fix them but the majority of folks will just proceed to another site.

That is true for everything from spelling mistakes to pictures that don’t load fast. If you’d like your visitors to stay around, then you need to have a web site that’s both practical and aesthetically pleasing. You might also need to ask a trusted friend to check out your job from a customer’s perspective to come across any mistakes you might have missed.

Here are a couple more tips that will assist you to create your site user-friendly.

A sitemap

Before you proceed with this guide on how to make a website, you need to know what is a sitemap.

What is a sitemap?

Simply put, a sitemap is a list of all the pages of a website.

site map can be a list of pages with links that are organized by say topic, or an XML document that provides instructions to search engine crawl bots. A sitemap is very easy to generate. If you are using Yoast plugin, the sitemap is automatically generated.

A sitemap URL will look something like this yoursite.com/sitemap_index.xml.

Once you build your site using the method given below, you have to visit google search console and submit your sitemap. Once you submit your sitemap there, your site’s pages will be indexed by Google from time to time as the crawler will be able to detect your pages from time to time.

Overloaded pages

Do not attempt to place everything on the same page. While, you might have plenty of relevant images that you need to show, however, they won’t communicate the desired result if they’re all in 1 spot. People will not have the ability to look at them correctly if their attention is diverted. It is going to also create your page’s load very slowly. Rather use a lightbox or distribute them out on multiple pages.

Take care of spelling Mistakes

Check for spelling mistakes. Spelling mistakes increase the time one has to spend on reading. Moreover, spelling mistakes create the impression that you have uploaded the content without going through it and probably you are yourself not interested in what you are doing.

Insert spaces

Do not be scared to utilize material breaks. It’s a challenge for the readers to concentrate on a lengthy piece of content.

If you’d like visitors to read, make sure you include, keywords, sub-headings, bold typing, and bullet points. This way they will concentrate much better.

Contrast

It is the gap between at least two components on your own site.

By comparison, it is possible to create attention and direct the interest of your customers to specific locations in your own pages. The material on your pages combines together if there’s no comparison to split up things and draw the attention. This is going to make your site more visually pleasing to the attention of your customers.

Now we are going to discuss the value of creating your site responsive.

Earlier, the only way sites were visited was out of a desktop computer. Now, just about everybody has a cell phone or a tablet which means your site must load nicely on multiple platforms.

What’s Responsive Design?

Have you browsed a site via your smartphone and felt that either the text is too small or you don’t have a header menu in place? It is because that site is not responsive.

What responsive layout does is code every page so it automatically adjusts to the stage you are using to see it. If it’s the tablet computer, big smartphone, little smartphone, notebook, or a static desktop, every individual will see the
webpage in an optimized manner for their gadgets.

Greater conversion rates

People are not static and neither is their device. Somebody who wishes to take a look at a product on your site to compare a cost with something that they see in the shop needs an immediate reaction. A mobile-ready website lets them click a couple of buttons and purchase the lower-cost product that you offer rather than paying more
at the shop.

User expertise

For somebody who uses their phone 90 percent of their moment, this is enormous. They could make dinner
reservations, create appointments, book a hotel, and even a store, from their telephone using sites that have implemented responsive layout.

Less work

Utilizing Reactive design from the start lets you concentrate on the most crucial facets of your website and send that to audiences on a smaller stage. From that point, it’s a lot easier to add more information for bigger devices.

Better search engine ranks

Make Google pleased with responsive layout web pages. It’s precisely the identical site but optimized for seeing on various devices. However, there are various other aspects to Search Engine Optimization. If you are tight on budget, you can read these SEO hacks.

Now, let us take a look at a number of mistakes you should avoid.

Poor navigation

The first thing that your visitor would like to understand when they go to your site is the way to get around. They require a ‘map’ to navigate. Menus should be clearly visible and self-explanatory.

Even though it may look to be a fantastic idea to use tricky words as menu hyperlinks, you should keep things simple. Additionally, it is an excellent idea to produce a site map with a list of all your webpages and place a link to it into your site footer.

Fancy fonts

It might appear cool to utilize a Victorian style font onto a costume website, but to the customers, it might not be very pleasing. Fancy fonts are tough to concentrate on and it is important to remember that simply because you’ve got the font on your computer, you don’t have to really use it. Simple fonts that are clearly visible should be preferred.

Clutter

You may get as many pages as you want on your site. Everything does not need to be packaged on precisely the exact same page. Carefully organize your website’s content into pages posts etc. without having too many of them. It makes it a lot easier for the customers to consume your content.

Contrast

It’s necessary your site has the perfect level of contrast. This may apply to more than just the colors on your website. It may incorporate different font, headers, and graphics sizes which you use in your own pages. For example, a dark font on a dark background or dark pictures using a dark ribbon will not be easy for the customers to see and that they will probably leave your website after a couple of moments.

Pictures and color schemes should broadly be same for your website. From page to page, change the content and images but not the color scheme to offer continuity. A lot of styles mixed together provide a chaotic feel to the whole website and visitors will end up being distracted.

Now, we’ll go through a few methods you may adopt to keep your web site fresh, which means that your customers will keep returning for more.

Search engines love regularly updated websites and therefore it increases your traffic. A visitor who proceeds to see the same old articles or graphics in your pages will eventually, stop coming.

Adding brand new content frequently solves this issue by enticing people to check back frequently. Moreover, it creates the search engines interested and enables your site to get indexed easier.

To keep people returning, the best practice is to provide what they need. The very first place to begin is by upgrading your website with new content on a regular basis. Consistency counts. If it’s daily, weekly or by-weekly it is a fantastic idea to place a schedule and adhere to it.

A Blog is a good way to do that. If you’re using WordPress, then you have got this. Not only does this make it simpler to keep your website fresh, it is an excellent way to interact with your crowd, which also helps with your search engine positions. You may use your site to exchange thoughts; declare new product launches; server polls; get opinions, etc.

A site’s blog could be updated more frequently than your product listings and supply readers with something fresh to digest every time they return.

Content Issues

Creating Content may be a full-time occupation for the best author, so occasionally you have to become creative. It is especially challenging if you’re publishing regularly.

It is also important to create SEO friendly posts. For that, you can either research on your own or you can hire freelancers from platforms like Fiverr or Upwork. In any case, just ensure that the content is SEO optimized.

Check out the contest

If You get stuck for ideas, check out your competitors to determine how they are keeping people attracted. Are they supplying incentives? Do they create competitions, article polls, or promote social sharing?

Request comments

Visitors are generally more than pleased to talk about their opinions. In reality, a lot of men and women go online only to look for reviews and comments on items that interest them. Be certain that you’re supplying your visitors with a means to socialize with you and offer you feedback. This may be as straightforward as enabling comments on your site, utilizing surveys, or utilizing surveys as I said previously.

Consistently strive to stay relevant to your audience, and you’ll not have any trouble keeping them interested in everything you need to give!

You are free to contact me should you have any queries regarding how to make a website. I’ll be happy to assist!

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How To Streamline Your Startup

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Streamline Your Startup

Are you looking to streamline your startup? Once you have got up and running and started to find your feet, it is a good time to start looking for ways to streamline, so that you can improve efficiency and start to improve performance. There are always issues and bottlenecks that arise that you did not anticipate and making minor improvements can make a big difference. There are a few important steps to take to streamline your startup and you will be impressed with the positive impact that these can have on your business, especially when they are combined together. Keep reading to find out more.

Identify Problematic Areas

A good starting place is to identify the problematic areas of the business. You may have an idea of what these are already, but it is also a good idea to ask your staff and customers. Once you have identified an area or two that needs some work, you can identify the best ways to improve and this will lift the entire operation.

Automate Tasks

You should also automate as much of the operation as you can with online tools, apps and software. Even just automating one task can make a big difference as it can speed up the process, reduce errors and free up time for your staff to focus on other aspects of their role. Often, simple admin tasks can be automated and this can make work much easier for your employees.

Outsource

Outsourcing is a smart way to free up time for your staff, get work completed by specialists and scale the business. Not only this, but outsourcing is also more cost-effective than hiring new staff, and there are all kinds of tasks and even entire departments that can be outsourced with ease.

Use Cloud Management Services

The cloud is a great way to streamline your business, especially in a time where people are working remotely. Using cloud management services allows you to get the most out of the cloud with automatic content and customization management tools allowing you to maintain complete operational control of your cloud environment.

Use Remote Work Tools

Remote work can bring a range of benefits to both the business and staff, but it does also pose a few challenges. Many of these challenges can be overcome when you utilize the best and latest remote work tools, such as screen-sharing software and group chat platforms. You can also get helpful advice on how to manage remote teams that will allow everyone to get the most out of remote work and boost productivity.

These are a few of the best ways to streamline your startup. Once you have got the business up and running, it is important to take the time to find ways to streamline so that you can operate at maximum efficiency and compete at the highest possible level. It can take startups a while to find success, but when you can streamline and improve early on, it will always help you to achieve this success much faster.

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How To Have The Perfect Networking Event

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Networking Event

Business is about the contacts and networks that you create around your products and services as well as those for support and advice. Networking has come to the fore in recent times and is now considered to be essential for both meeting customers and suppliers and stakeholders, alike.

Plan, plan, plan

An event for networking needs to be planned well in advance, to choose a theme, decide on the aim and provide professionals who are invited sufficient time to plan and diarize the event. Many note that planning should take place at least several weeks in advance. The only time you don’t need to inform guests so early is if it is a pop-up networking event. The event itself will still need pre-planning, but the invites can then be sent out at a little later and a little wider to ensure sufficient attendance.

You also need to plan as to what the aim of the event is, who will be invited and why and what the content or process of the event will be.

The meet and greet is essential

Depending on the number of people that you invite and the target audience, ensure that your meet and greet is appropriate. Customers want to feel valued and special and upon arrival they will need to feel welcome and at ease to appreciate the event and engage with any company or product messages. There should also be a formal process of brief introductions depending on the aim of the networking event.

Promote the brand and provide promotional material, freebies and gifts

Include a brand story, whether it’s on written promotional material or posters and yes, even PowerPoint can work. Telling your audience a memorable anecdote about the product is a must for a networking event. It’s stories like these that people remember and create the backstory to the product or business. There should also be some takeaways with all contact details of the host as well as a commitment to subsequently provide the contacts of others who have attended. This can be in the form of a fun branded item that has the contact details and there are some exciting developments in this sector at the moment. Good examples are made by anthembranding.com.

Have connectors on hand

The one thing that many businesses neglect to do at a networking or marketing event is to have a few connectors in the room and at the venue. They need to have been selected very carefully, generally from members of your own company or team. They need to know the brand, have a clear idea of what the event aims to achieve and then most of all they need to be personable. Their role is to make sure that there is interaction, talking to people and introducing those who have arrived, to others already in the room.

Reflect

The end of the event is the start of your actual networking. It’s vital to then reflect on the event and determine exactly what the next steps are for sustainable networking and relationship building.

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How to increase your workforce’s efficiency

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workforce’s efficiency

The phrase ‘a company’s greatest asset is its staff’ may be a cliche, but like many cliches, it is absolutely true. If your workforce doesn’t have the necessary skills, if their morale isn’t high enough or your employees aren’t being led effectively enough, then your business will suffer as a result. 

Unfortunately, neglecting your workforce is one of the easiest mistakes you can make as a business leader. This is because you aren’t dealing with spreadsheets or products, you are dealing with human beings. When you are busy trying to maximize profits, compete with business rivals and attract new customers, you can quickly forget that the only way you’re going to do any of that is not through machines, but people. 

However, if your workforce is not performing well enough, you may feel conflicted about what to do. If you fire certain employees then you run the risk of letting morale drop, but if you don’t make your feelings known, then nothing will ever change.

This is how to increase your workforce’s efficiency:

Improve your production processes 

The first step to improving the efficiency of your employees is to make their jobs easier. This means improving your production processes by investing in tooling. This tooling could mean fitting a conveyor system, such as those from fluentconveyors.com, if you have a production line, or using cloud computing to help make project work easier. 

By initially focusing on helping your employees do their jobs in a more efficient way, you will create a positive working atmosphere, rather than one of unnecessary pressure to perform. Your job is not to suspect that your workforce is underperforming, but appreciate whether they have the necessary tools to improve their efficiency. 

Ask them directly what they need

Arguably the best way to improve your workforce’s efficiency is to ask them what they need to improve their productivity. This is often an overlooked step by business leaders, but talking one-on-one with employees could generate valuable information to improve productivity. 

There will almost certainly be small details that you would never have thought of, or even gaping holes in the company’s management structure that need addressing.

Create a positive atmosphere

One of the simplest ways you can improve your workforce’s efficiency is to create a positive working atmosphere within your organization. You would be amazed how easily people can pick up on poor management structures, negative pressure and a lack of leadership. It can quickly impact overall productivity and take a long time to change.

Thankfully, this can easily be avoided by creating an atmosphere of trust and support at every level of your organization. Ensure that there are channels of communication open to employees looking to give their feedback, and regularly catch up with members of every department. It is easy as a business leader to become isolated from the rest of the organization, so an open-door policy often works best for maintaining a positive work environment. 

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