This post will teach you how to make a website for your business without taking anybody’s help. In this post, you will get several important tips that will allow you to build a perfect website for your business.
Now that you are prepared to make your very first business website, it is time to begin planning, but where exactly should you start?
Initially, let us understand a few things you want to consider before you start building your website.
The first thing you need to do is choose a platform on which your website will be built. For someone who has zero experience in website building, WordPress is among the most well-known choices. It is used by millions of web site owners and developers since it is free, strong, and comparatively user friendly. Even I use it for several of my websites.
Additional Free CMS options are Joomla and Drupal, which are also quite functional, but they require a marginally larger learning curve. Additionally, there are drag and drop choices like WIX, SquareSpace and Websitebuilder.com which provide a completely free version but do charge monthly charges for a fully functional site.
Now let’s dive into this post and learn how to make a website for your business without taking anyone’s help!
How to Make a Website for your Business From Scratch
Purchasing a Domain Name
Before you learn how to make a website, one Of the first things you’ll have to do is purchase a domain name. This is the internet address (URL) of your website.
What’s your focus? What will your website be known as? What’s your site about (your market )?
Use these replies to think of a title. Write down a few and check out online to find out if the one you need is available. You are able to obtain a domain name search on sites like GoDaddy, Namecheap, Domaincheap.com. You might even use a domain name generator, which will spin out titles based on keywords you type in.
It may require a few attempts to find a domain name you like that nobody has already purchased. It’s a great idea to connect with your organization, niche, or subject so that individuals will have a better idea about what your site is all about just by taking a look at your URL. In addition, you need to keep it as brief as possible so that it’s easy to remember.
Purchasing a domain name will probably cost a few dollars for a year. Several hosting service providers provide free domain names if you purchase a hosting plan from them. They provide search functionality where you can search whether your domain name is available or not.
Purchasing a Web hosting Plan
You can not have a site with no server. The hosting agency is where your data will be saved, in their servers. Based on how much space you want now and later on, it may be worth a few more bucks a month to make sure that your
website doesn’t crash or turn off in the future.
Remember that you will find free hosting solutions, which can be good for a personal site, however, they often don’t offer enough bandwidth to get a company site and the majority of them display ads in your pages. If you have a big website and expect it to have a lot of traffic, you should purchase cloud-based hosting. Otherwise, you can go for shared hosting too.
There are several hosting service providers. I have been using Bluehost for my hosting purposes. There are several tutorials provided by web hosting companies that will also teach you how to make a website with ease.
Updating Name Server Details for your Domain
The next thing you need to do is update the name server details for your domain. Go to your hosting account and search for your domain. If you are using BlueHost, you will see something like the image below. There you can see Name Servers.
Click on it and enter the name server details. The name server details can be found by clicking on Name Server Details which is available on the same page. Just scroll down a bit and you will see something like this.
Once you update the name server details, it might take up to 24 hours for it to get reflected. It is possible that these changes are committed within an hour too. Next, let us learn how to install wordpress.
Installing WordPress on your site
This is sometimes set up with one-click from within your hosting accounts. You just need to navigate to the Softaculous app installer and proceed with the steps given below.
Step 1: Go to Softaculous app Installer from your CPanel and click on WordPress
Step 2 : On the next screen click on Install Now
Step 3: Fill the installation details and other details on the next screen. If you want to install the site in the root directory, leave the ‘in directory field empty’.
After you fill all the details, click on Install and within a minute, WordPress will be installed on your site. To go to your dashboard, go to yoursite.com/wp-admin and enter the credentials that you entered in the previous step.
From your dashboard, you can create articles, upload content, and more. There are numerous choices with WordPress you can produce a very simple site with just a couple pages or establish a full-fledged e-commerce website prepared to take earnings.
Start building your website
Installing WordPress doesn’t mean your website is ready. There are a few more steps involved. A WordPress website has a theme that gives a particular look and feel to it.
There are various free themes available. However, it is always better to purchase a theme because they provide various customization options.
There are various websites that sell themes. I prefer buying themes from Themeforest. It is a platform where theme creators sell their themes and plugins.
You can search for a particular theme and the website will throw search results matching your criteria. For example, if you want to make a newspaper website, you just have to type Newspaper in the search bar and you will get several options to buy from.
Check the review of different themes and the kind of support they provide. Try the live demo there and after you are satisfied, you can purchase the theme there.
Once you purchase the theme, you will get the installable files in the download section. You simply have to download the zip file and upload it to your site by going to Dashboard->Appearance->Themes and upload. Once the theme is installed, you will see various options to customize.
If you understand just a bit of programming, you may use HTML or CSS to alter the webpage to
look as if you need them to.
All these measures will operate for Joomla and Drupal too. In case you choose to choose a drag and drop builder, then they ought to supply you with the tutorials and documentation that you want to get your site up and running.
Fine-tuning the details of your site.
Even though you’re designing your site pages, it is a fantastic idea to maintain the”big picture” in your mind. It is the detail that can make or break your site. They are what distinguishes a fantastic site from a single which people click from after a number of seconds. When Readers see errors a few of them might overlook these, others might provide you an opportunity to fix them but the majority of folks will just proceed to another site.
That is true for everything from spelling mistakes to pictures that don’t load fast. If you’d like your visitors to stay around, then you need to have a web site that’s both practical and aesthetically pleasing. You might also need to ask a trusted friend to check out your job from a customer’s perspective to come across any mistakes you might have missed.
Here are a couple more tips that will assist you to create your site user-friendly.
Before you proceed with this guide on how to make a website, you need to know what is a sitemap.
What is a sitemap?
Simply put, a sitemap is a list of all the pages of a website.
A site map can be a list of pages with links that are organized by say topic, or an XML document that provides instructions to search engine crawl bots. A sitemap is very easy to generate. If you are using Yoast plugin, the sitemap is automatically generated.
A sitemap URL will look something like this yoursite.com/sitemap_index.xml.
Once you build your site using the method given below, you have to visit google search console and submit your sitemap. Once you submit your sitemap there, your site’s pages will be indexed by Google from time to time as the crawler will be able to detect your pages from time to time.
Do not attempt to place everything on the same page. While, you might have plenty of relevant images that you need to show, however, they won’t communicate the desired result if they’re all in 1 spot. People will not have the ability to look at them correctly if their attention is diverted. It is going to also create your page’s load very slowly. Rather use a lightbox or distribute them out on multiple pages.
Take care of spelling Mistakes
Check for spelling mistakes. Spelling mistakes increase the time one has to spend on reading. Moreover, spelling mistakes create the impression that you have uploaded the content without going through it and probably you are yourself not interested in what you are doing.
Do not be scared to utilize material breaks. It’s a challenge for the readers to concentrate on a lengthy piece of content.
If you’d like visitors to read, make sure you include, keywords, sub-headings, bold typing, and bullet points. This way they will concentrate much better.
It is the gap between at least two components on your own site.
By comparison, it is possible to create attention and direct the interest of your customers to specific locations in your own pages. The material on your pages combines together if there’s no comparison to split up things and draw the attention. This is going to make your site more visually pleasing to the attention of your customers.
Now we are going to discuss the value of creating your site responsive.
Earlier, the only way sites were visited was out of a desktop computer. Now, just about everybody has a cell phone or a tablet which means your site must load nicely on multiple platforms.
What’s Responsive Design?
Have you browsed a site via your smartphone and felt that either the text is too small or you don’t have a header menu in place? It is because that site is not responsive.
What responsive layout does is code every page so it automatically adjusts to the stage you are using to see it. If it’s the tablet computer, big smartphone, little smartphone, notebook, or a static desktop, every individual will see the
webpage in an optimized manner for their gadgets.
Greater conversion rates
People are not static and neither is their device. Somebody who wishes to take a look at a product on your site to compare a cost with something that they see in the shop needs an immediate reaction. A mobile-ready website lets them click a couple of buttons and purchase the lower-cost product that you offer rather than paying more
at the shop.
For somebody who uses their phone 90 percent of their moment, this is enormous. They could make dinner
reservations, create appointments, book a hotel, and even a store, from their telephone using sites that have implemented responsive layout.
Utilizing Reactive design from the start lets you concentrate on the most crucial facets of your website and send that to audiences on a smaller stage. From that point, it’s a lot easier to add more information for bigger devices.
Better search engine ranks
Make Google pleased with responsive layout web pages. It’s precisely the identical site but optimized for seeing on various devices. However, there are various other aspects to Search Engine Optimization. If you are tight on budget, you can read these SEO hacks.
Now, let us take a look at a number of mistakes you should avoid.
The first thing that your visitor would like to understand when they go to your site is the way to get around. They require a ‘map’ to navigate. Menus should be clearly visible and self-explanatory.
Even though it may look to be a fantastic idea to use tricky words as menu hyperlinks, you should keep things simple. Additionally, it is an excellent idea to produce a site map with a list of all your webpages and place a link to it into your site footer.
It might appear cool to utilize a Victorian style font onto a costume website, but to the customers, it might not be very pleasing. Fancy fonts are tough to concentrate on and it is important to remember that simply because you’ve got the font on your computer, you don’t have to really use it. Simple fonts that are clearly visible should be preferred.
You may get as many pages as you want on your site. Everything does not need to be packaged on precisely the exact same page. Carefully organize your website’s content into pages posts etc. without having too many of them. It makes it a lot easier for the customers to consume your content.
It’s necessary your site has the perfect level of contrast. This may apply to more than just the colors on your website. It may incorporate different font, headers, and graphics sizes which you use in your own pages. For example, a dark font on a dark background or dark pictures using a dark ribbon will not be easy for the customers to see and that they will probably leave your website after a couple of moments.
Pictures and color schemes should broadly be same for your website. From page to page, change the content and images but not the color scheme to offer continuity. A lot of styles mixed together provide a chaotic feel to the whole website and visitors will end up being distracted.
Now, we’ll go through a few methods you may adopt to keep your web site fresh, which means that your customers will keep returning for more.
Search engines love regularly updated websites and therefore it increases your traffic. A visitor who proceeds to see the same old articles or graphics in your pages will eventually, stop coming.
Adding brand new content frequently solves this issue by enticing people to check back frequently. Moreover, it creates the search engines interested and enables your site to get indexed easier.
To keep people returning, the best practice is to provide what they need. The very first place to begin is by upgrading your website with new content on a regular basis. Consistency counts. If it’s daily, weekly or by-weekly it is a fantastic idea to place a schedule and adhere to it.
A Blog is a good way to do that. If you’re using WordPress, then you have got this. Not only does this make it simpler to keep your website fresh, it is an excellent way to interact with your crowd, which also helps with your search engine positions. You may use your site to exchange thoughts; declare new product launches; server polls; get opinions, etc.
A site’s blog could be updated more frequently than your product listings and supply readers with something fresh to digest every time they return.
Creating Content may be a full-time occupation for the best author, so occasionally you have to become creative. It is especially challenging if you’re publishing regularly.
It is also important to create SEO friendly posts. For that, you can either research on your own or you can hire freelancers from platforms like Fiverr or Upwork. In any case, just ensure that the content is SEO optimized.
Check out the contest
If You get stuck for ideas, check out your competitors to determine how they are keeping people attracted. Are they supplying incentives? Do they create competitions, article polls, or promote social sharing?
Visitors are generally more than pleased to talk about their opinions. In reality, a lot of men and women go online only to look for reviews and comments on items that interest them. Be certain that you’re supplying your visitors with a means to socialize with you and offer you feedback. This may be as straightforward as enabling comments on your site, utilizing surveys, or utilizing surveys as I said previously.
Consistently strive to stay relevant to your audience, and you’ll not have any trouble keeping them interested in everything you need to give!
You are free to contact me should you have any queries regarding how to make a website. I’ll be happy to assist!
How To Get Your Business Website in the Spotlight
Getting your business website in the spotlight is important to building your brand. If you actually do any business through your website, then it’s not just about branding but actually getting business. Fortunately, there are many ways to get your business website some attention if you implement some useful tricks and tools. Many of these techniques are affordable, and all can be effective. Here are some ways of getting your business website in the spotlight with both on and offline tools.
Forbes has useful content about driving more exposure and traffic to your website. In regards to your website, you need to have two things. First, you need to optimize it at a technical level so everything works and provides a seamless user experience.
For example, you want your pages loading quickly for a big win. This is so customers don’t turn away. Second, your content needs to be nothing short of insatiable. Provide readers and visitors information and answers that make them trust you. Offer tools, information, and anything that will get them to spend more time on your site and be more engaged with your business. Try to offer your customers as many reasons as you can to spend time on your website.
In terms of generating traffic, there are two big things you can do. The first is pay-per-click advertising, also known as PPC. The second is search engine optimization, otherwise known as SEO.
PPC ads are the ads you see in Google on search results pages that are above the organic search results. You can pay for those spots for certain keywords and get your website link placed above everything else. This results in nearly instant traffic for as many clicks as you pay for.
SEO takes more time, but it’s also very cost-effective. Getting backlinks is a big part of it, but it really starts with keyword research and optimizing for those keywords in both getting backlinks and creating content on your website.
SEO is something you should be doing from day one of your business. And don’t let up until you’re ready to sell it. SEO is an ongoing process of building your website’s credibility and ranking on strong platforms such as Google, Amazon, and Apple. Results may be slow at first, but you’ll start seeing them in a few months. This is not only great for your website when it comes to local google searches, but it also gets your website linked all over the web, helping you find new customers, and helping new clients find you.
A very common tactic is to use PPC ads to get traffic going until SEO benefits can kick in. Then, you can start switching to SEO alone.
You might recall a time when all you had to do to rank highly was have lots of backlinks pointing to your website. People would pay for hundreds to thousands of links all directed at their homepage to rise up the search engine rankings. Link quantity doesn’t really help anymore, but white-label link-building can. Search engines look at the quality of the websites with the backlinks as well as diversity in the link portfolio. The background and reputation of any website backlinking to you establish authority and trust for websites now.
This authority is a measure of trustworthiness that google finds with your website and the websites that link to and from your page. This trustworthiness ensures that the web isn’t cluttered by spam and scammy websites. If you build your backlink profile correctly, Google will reward you with top placement on their platforms and automation devices such as Google Home.
Once you start SEO for your website, you shouldn’t ever quit your efforts. Your credibility with major search engines can become stale and may force you to start from scratch if you ever decide to start your SEO campaign again. Keeping up your efforts at backlinking is the best way to ensure your investment pays off in the long run. You’ll build more trust with Google and you’ll continue finding more customers and contacts.
If your website is new, you’ve probably been attempting to pull it up on your computer’s search engines. You’ve probably been trying to type in different combinations of keyword querrys to no avail. You’ll quickly find why linkbuilding is so important. Whether you own an excavation business, a clothing line, plumbing services, home repair, or any business where you need visibility to customers in your area or across the nation, SEO is why your business gains exposure to your new customers.
Many businesses are choosing to have their backlinking done internally within their company. If this is the case for you, make sure that you
- Appoint someone in charge with strong communication and language skills.
- Appoint someone in charge who has a strong understanding of the different metric systems involved with rating your website, and the websites of other companies.
- Have a team of writers who can create quality content for distribution on other websites. You can also consider outsourcing this task. There are websites that allow you to place orders with experienced writers who can generate content relative to your links.
- Consider allowing guest bloggers on your website to increase traffic, and generate a flow of fresh and relevant content for your readers.
- Create a system that makes it easy to find new websites for bulk outreach. Go for quantity. Reach out to as many websites as possible, and create a system for cataloging each website’s requirements and metric rankings. Look for websites that cater to a specific niche, as these are the types of site that carry the most trust with google. Any site that publishes garbage links such as gambling, adult content, and other off topic subjects can hurt your authority with Google.
- Put someone in charge of email communications. As you reach out to more sites, you’ll have more emails flooding your inbox. You need someone in charge who can prioritize email messages, maintain contact with websites, and get your company’s backlinks published on those websites.
A lot of your website promotion is likely to happen digitally, but there are things you can do in the analog world to help it out, too.
- Business Cards: Your website should be listed on all your business stationery. Make an impression when a customer takes your business card. Get your business card disturbed by referrals, vendors, and storefronts.
- Free Shipping: Your brick-and-mortar team can help in-store customers find items on your website. Offer shipping perks like free shipping above a certain threshold. Use in-store tablets to make a great shopping experience for customers looking to purchase from your company’s entire inventory stock. This helps you get inventory off the shelf. Extend those shipping perks to customers who strictly shop online.
- Go to Shows: Personal interactions happen a lot at trade shows, conferences, and industry meetings. Business owners can get quite chatty with each other. These are great ways to learn new things, form new partnerships, and target new customers.
- Include in All Advertising: Your website needs to be included in all formal advertising, from billboards to commercials. Radio broadcasts can be an easy, cheap way to let customers in your area know about clearances, sales events, and your website.
- Promotional Items: Customers love freebies, and they’ll freely display your website with them. If you’re telling yourself that you need more customers like the ones you just had, make sure you’re letting them leave with a free hat, water bottle, or shirt promoting your company website.
- Speak at Events: As long as an event is relevant, you can take the opportunity to mention your website. State fairs, outdoor events, and marathons are all good places you can make a presence for a quick shout-out. For greater stage presence, offer to speak at local trade shows, job fairs, career seminars, and other public events. You may get turned down a few times. But eventually, you can be a guest speaker for a number of seminars, webinars, or conferences. Use these events to promote your website.
- Support Area Organizations: Supporting local nonprofits is always good press. You can also sponsor high school baseball games and other types of events to get your business a bit of local exposure.
- Use Vehicle Ads: Whether it’s company vehicles or your personal ride, magnet or vinyl advertising gets attention. Look into building a unified fleet of vehicles for your business. Just like employees in your business may have uniforms, a fleet of vehicles should be uniform together in terms of vehicle types, colors, and branding. You want your customers to know it’s one of your vehicles before they can read the print. Get customers to your website with your vehicle branding.
- Voicemail: Whether it’s customers on hold or those who call after hours, leave a prompt directing them to your website.
- Word-of-Mouth: Offer customers discounts and incentives for leaving reviews that mention your URL. This can be a great tool for SEO purposes as well.
PPC ads can start generating traffic to your website immediately. They should continue doing so until you pull the plug on paying for them. Search engine optimization will take time, however. Depending on the specific keywords you try to rank for and how long you get backlinks, you might not notice a statistically significant rise in your traffic for six weeks. The full impact might not be felt for six months. Stick with it, though, as the payoff is well worth it.
The highest ranked websites on the web experience high traffic and have been working on their ranking campaign for years. Some companies prefer to handle their backlinking internally. But many companies are outsourcing those tasks to third parties, affordably, with high-yielding results.
How to Become a KOL
You may have heard the term before Key Opinion Leader or KOL, and that they are a major source of exposure in the digital arena. So when trying to develop an overall digital marketing strategy, especially one focused on user engagement, it’s a good idea to consider working eventually with a KOL to be able to approach the target markets they’ve developed.
WHAT IS KOL?
The KOL meaning is specifically what a modern-day influencer is. They work both offline and online. They will use social media channels, ranging from Facebook, Instagram, YouTube, and TikTok, but will also have a presence on mainstream channels and outlets. Their whole mission is to work on nurturing and growing a specific community based on their interests and themes. These KOLs are always producing some type of content or engagement to keep their user base interested and motivated.
When looking at what a KOL meaning is, it’s truly being present for users to always look out for and see relevant and new content in their preferred theme.
WHY DO I NEED A KOL?
Another way to look at KOL’s meaning is authenticity. There’s a lot of marketing noise and advertisement out there, and these social media platforms have allowed KOLs to develop in an environment with no external commercial pressures.
This has led to giving them a voice of authenticity and helps users resonate with these influencers in many ways. There’s no hiding behind a corporate marketing team or a hidden agenda either. Because of this, you want to focus on using a KOL to get access to a highly engaged targeted audience. When a KOL discusses your brand or product, there’s a captive audience ready to listen and potentially buy the products as well.
HOW TO BECOME A KOL
To become a Key Opinion Leader requires efforts that may not be for everyone. Here are a few steps to get you on the path to becoming a KOL:
Find your niche. Anytime you want to become a subject matter expert and a key opinion leader, you need to have a focused approach to it. Don’t just do ‘wellness’ but focus on either a healthy gym routine or a mix of yoga with meditation. You want to be able to master your activities so that people look to you as a leader in the field.
Expand online. Choose your digital arena and completely focus on it as well. If you’re going for wellness, then you may want to consider YouTube as a way to showcase recipes or yoga. If you’re a travel blogger, then entertain Instagram as a choice to broadcast high-quality images.
Collaborate. Build your digital village by working with others who are doing the same. This helps to grow your following in a faster way, with already vested and like-minded users.
Produce consistently. This is the marathon portion of being a KOL. You need to produce content in constant intervals. This means having fresh and up-to-date information in your specific niche. You will also be busy with your offline events and activities to get the right mix offline and online.
Review the data and adapt. Here you’re looking at the results of your online and offline activities and see what events worked, what your users responded to the most or least, and changing your strategy accordingly. Again, have a data-driven mentality to ensure you’re always on the right path.
KOLs are the best way to get the highest quality users when trying to launch a product or brand. This is because of their authentic approach and the fact that their users are willing to believe in what their KOLs are telling them. As a result, they’re one of the best types of recommendations you could ask for.
How to Develop a Killer Content Marketing Strategy for a Startup (with 5 Examples)
When it comes to running your own startup, the prospect of finding success can seem pretty grim. According to statistics, about 90% of startups fail, and that failure rate is about the same across all industries. There are many reasons why some startup companies might go belly up, including lack of managerial qualifications, inexperienced founders, and failure to reach the right people.
Another reason for startup failure is the lack of a clear content marketing strategy. And in 2022, there is no excuse for not having one.
Your startup, regardless of how skilled your employees are or how great your product or service is, is not going to get in front of the eyes of your target audience by itself. This is where content marketing comes in. Content marketing costs 62% less than outbound marketing, but it generates three times more leads.
To help you out, we have put together a list of things you need to do to develop a killer content marketing strategy. You’ll also find some useful examples, so read on.
Researching your target audience and creating a buyer persona will help you figure out who’s going to be buying your product. Obviously, demographic data is a good start, but you need to go beyond that and look at their biggest challenges, pain points, and their interests.
How do you find all of this?
Well, the simplest way would be to ask them using polls, surveys, and focus groups. You can also check out where they hang out online, check your competitors’ followers, and use the data gathered by analytics software.
One of the best examples of defining a buyer persona is Coca-Cola’s original “Share a Coke” campaign launched back in 2011 in Australia, which used personalized Coke bottles. The genius thing about this campaign is that it allowed the company to reach 42% of the population with just 150 different names on their bottles. Plus, they invited everyone to buy a Coke for someone else as well, not just themselves.
Image source: https://us.coca-cola.com/store/
Great content allows you to:
- engage your audience
- raise awareness about your brand
- boost your SEO
- establish your startup as a thought leader in the industry
Covering every single channel is almost impossible, so you need to decide at least on those that are relevant to your niche and your audience. As for content type, you can’t go wrong with blogs, images, videos, and infographics. Those are the top four formats leveraged by marketers.
For a great content marketing example, take a look at how Somnifix uses its blog not just to promote its products, which help stop snoring, but also to publish useful, actionable content that allows readers to improve the quality of their sleep through other methods, such as proper dieting and exercise. You will also find out everything you’ve ever wanted to know about the science of sleep, snoring, sleep apnea, and other sleep disorders, as well as possible solutions for each.
Image source: https://somnifix.com/blogs/snews
Audiences are tired of being pitched to, which is why so many startups are turning to influencers for collaboration. This can be very effective because your audience gets to hear about your product from someone who is relatable to them rather than some corporate entity.
However, an even better option would be to share success stories featuring your customers. This not only provides social proof but also makes your startup come off as genuine.
BaseLang, an online platform for teaching Spanish, used social proof to its advantage by sharing actual customer testimonials. The platform even came up with a branded hashtag, #BaseLangStories, to spread the word across its social media accounts, which is quite similar to what Coca-Cola did with the #shareacoke campaign.
Image source: https://baselang.com/blog/success-stories/adam/
The best approach to executing your content marketing strategy would be to create a calendar that contains all there is to know about:
- the type of content you will be producing
- frequency of publishing
- publishing dates
- relevant links and keywords
- promotional plans that include distribution channels and budget
How often should you publish? HubSpot has done a fair bit of research on this, and they suggest 3-4 content pieces per week for smaller businesses looking to boost organic traffic, while larger ones should publish 4-5 times weekly.
As for boosting brand awareness, shoot for 1-2 times a week if you’re running a smaller startup, or 3-4 times a week if you’ve got a bigger organization. Of course, feel free to adjust your content calendar based on the specifics of your business and your target audience. Just try and remain consistent in terms of quality and quantity.
Image source: https://www.hubspot.com/
After doing all of the above, your startup will reap the benefits, but you’ll have very little use of them in the long run if you aren’t tracking your KPIs. Sure, it’s great that you have awesome content, but you need to determine what is and what isn’t working and why. Using the information gathered through analytics, you can eliminate parts of your content marketing strategy that aren’t working and focus on those that are bringing real results.
Five9 was able to build a campaign around its eBook and drive four times as many leads and three times as many deals as they did in their previous campaign. Instead of focusing on their product and its features, they created a buyer-centric eBook called “Practical/Tactical: A Guide to Maximizing Agent Efficiency.” It drove so many new leads that their head of marketing had to turn off the notifications. By tracking the performance of their content before and after they published the eBook, they were able to use those numbers for their future campaigns.
Image source: https://content.marketingsherpa.com/heap/cs/five9/3.htm
Although content marketing involves a lot of work, your startup will definitely benefit from it as long as you have a solid strategy to lean on. We hope that you will find the advice presented in this article helpful and that you will implement it while building your own content marketing strategy. Good luck!
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