How LiteTravel Funded Their Kickstarter Campaign in 10 Minutes by Putting Their Customers First

When we travel we tend to focus on where we want to go, how are we going to get there and where we are going to stay. 

That is until we have to get ready for that trip and the massive headache of trying to fit everything we want to take into our luggage.

That’s where LiteTravel comes in. Founded by a group of passionate travelers fed up with all the stress of preparing for a well deserved vacation, LiteTravel strives to create and deliver real solutions that allow you to travel as light, organised and mess-free as possible.

And they have an interesting take on how to do that: crowdfunding. The visionary minds behind LiteTravel chose crowdfunding because they strongly believe in being 100% transparent and accountable for what they promise and deliver.

A key factor in their production flow is the feedback they receive from their backers. Thanks to this unique feature of crowdfunding, LiteTravel can better customise their products to reflect their customers’ needs and wants before the production actually starts.

Customer feedback is the key to constant improvement

This is exactly how the Qubix 2 packing cubes came into being. Back in 2018 they launched the first Qubix campaign, which was a resounding success, gathering the support of over 5,000 backers. 

After they shipped over 30,000 cubes to 10,000 happy customers, people started suggesting new features and improvements. 

So, the team at LiteTravel took all of that amazing feedback, added some of their own ideas and created Qubix 2 – a better and improved version of their flagship packing cubes. 

And as a testament to how happy their customers are with the high-quality products and customer-service they provide, the Qubix 2 campaign was fully funded in only 35 minutes. This is the stuff that crowdfunding dreams are made of!

An authentic brand offers solutions that really work

What LiteTravel does great is understand that building a brand is all about providing their customers with authentic solutions that answer their most pressing needs. That in order to build a long lasting brand and provide real value to your customers, you need to listen to them.

A perfect example of that is their brand new product: SMOL – the 6 in1 all-weather reversible jacket that packs small. They listened to what people really needed and wanted in a jacket and created something that never existed before. 

And their followers loved that so much that their campaign was fully funded in record time ( just 10 minutes) and became one of Kickstarter’s top 10 best active projects.

In a world where most businesses see their customers only as dollar signs, it is refreshing to see a new face like LiteTravel putting their customers first and keeping true to their values and ideals.
If you want to check out LiteTravel and see all their travel solutions click here.