We all want to think big when starting a new business. Still, biting off more than you can chew is never a good idea, no matter what industry you do business in. Instead, what you should do is target your local audience first, and only think about reaching a wide audience and other international businesses once you have a profitable business. That’s why we have come up with 5 tips that are guaranteed to help you build a strong local brand. Make sure you check them all out.
Promote Your Brand on Social Media
Social media today plays an important role in our everyday lives. This also means that it can be used for promoting a brand, especially among a local audience. Therefore, if you want to get noticed locally, you simply have to make a Facebook and Twitter page for your business, as well as an Instagram or LinkedIn account, depending on you industry. Once you do so, make sure you share all the necessary information about your products or services with your followers. Just bear in mind that you should never overload them with posts promoting your brand, since that can get you labelled as a “spammer”.
SEO is another thing that can help you succeed on the local level. You can start by writing shorter pieces on topics related to your industry and sharing them on websites visited by people in your area. This will result in a great number of backlinks for your business. In addition, the more local web users notice your brand, the more natural backlinks you are going to have. This will result in your website getting more visitors and making your brand stronger. Right because of this, starting to implement SEO in your business should be a no-brainer.
Even though we have mentioned that promoting your brand online is very important, it doesn’t mean you should stop looking for ways to advertise your business locally. Flyers, billboards, radio and TV commercials are still a great way to bring your brand closer to your audience. Of course, in order for this to work, your brand has to be well-designed. This means you should have a great brand name and a nice-looking logo. If you are struggling to find a perfect name, you can always turn to professionals who will suggest brand names suitable for your industry.
Take Part in Local Events
In order to get your brand noticed on the local level, you will also have to take part in local events that are going to attract large numbers of people. We are talking about contests, charity events and music concerts. No matter which of these you opt for, make sure your brand’s logo gets noticed. Sometimes, you will even get a chance to show off your products or services during events like this, which can do wonders for your business. If there is a charity event going on, contributing will translate into a higher number of customers.
Collaborate with Other Local Businesses
Another thing your brand can benefit quite a lot from is collaborating with other local businesses. Therefore, reaching out to businesses that operate in similar industries to yours is always a good idea. You can exchange business cards and thus make sure their customers notice your brand as well. In addition, you can also have them recommend your brand to their customers, with the promise that you are going to do the same. Having a few local business partners can do wonders for just any business and is therefore something you should always strive for.
Follow all of these tips and you will be guaranteed to get your brand noticed locally. Once you establish yourself on the market, you can slowly start thinking about promotion on a national level and reaching a wider audience.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog and timesofstartups.com. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.