BandPage,a San Francisco-based Startup which provides marketing platform for musicians to connect with their fans and also promote their music on Facebook has been acquired by YouTube. After it was founded in 2009, the startup has raised more than $27.6 million in funding. Investors include GGV Capital, IDG Ventures USA among others.
It is unclear as to how the video streaming giant is going to use the platform, but since the top 30 videos that help Youtube make money are invariably music videos, the acquisition makes sense.
According to BandPage, it works with more than 500,000 musicians, who each create a account to link up with third-party services like Facebook, Spotify, and StubHub. From there, BandPage lets an artist create a custom experience — like a backstage pass and meet-and-greet with Rihanna — and sell it to dedicated fans who follow the artist around the web.
Essentially, for music industry professionals, the service is a targeted ad network that can put a price tag on everything from merchandise to a musicians’ time before or after a concert.
YouTube already offers a global distribution platform for any artist to be discovered and some of the best self-publishing tools for musicians and other creators. The team has a lot of things planned to help musicians succeed on the platform, and more broadly across the BandPage network.
Team TOS
