Understanding the Benefits of Ecommerce to Your Offline Business through these 83 Ecommerce Stats & Facts

The primary concern about offline businesses, also known as brick-and-mortar businesses, is the limitation of expansion. If you run an offline business that is already doing well in a particular locality, then ecommerce can help you scale up your business by showing your brand to a larger and more targeted audience. According to statistics from jobsinmarketing.io, there are over 800,000 online retail stores today. Below are some of the benefits of using ecommerce and reasons why it has become a trillion-dollar industry.

Opportunity to Expand

Offline businesses are limited by location, and that can be detrimental on the business growth. With ecommerce, you have access to various advertising platforms that can take your business global, and bring in more sales. A good example is the use of Facebook ads or pay per click ads to generate more leads to your business.

Easy to Establish

Platforms like eBay, Amazon, and many other platforms have made it easy for marketers to create their very own personalized store with just a few clicks on the computer. No need to rent out a physical location with limited space to display limited products. With ecommerce, you can easily list thousands of items in your online store and have buyers place an order at any time of the day.

Better Targeting and Personalization

Ecommerce provides businesses with tools to collect, analyze, and use customer information to run targeted ads toward a particularly interested audience. Also, the customer information gathered can help businesses run personalized ads that are tailored to individual customer’s needs.

Multiple Income Streams

Ecommerce span across various platforms, from personal websites to social media handles. Each of these platforms can efficiently serve as a source of income for your business.

The importance of ecommerce cannot be emphasized enough, as it has become a business worth over $23.64 trillion, and is expected to rise by 20% in 2020. The infographics below will further introduce you to the ecommerce milestones and the benefits of implementing it in your offline business.