Web designers often emphasize the importance of a well-functioning website. In today’s world, a business website is a powerful tool and is often a vital component of a successful business venture.
According to UX statistics, just one second of slow loading can lead to a 27% drop in sales. Despite this, web design and UX is often overlooked by business owners.
So how can a poor website’s UX affect your business? Let’s see.
Effects of Poor User Experience
Website Abandonment
Website abandonment is a term used to describe a visitor leaving a website before completing the desired action. According to statistics, 52% of users list bad UX as a reason why they wouldn’t consider engaging with a company again. This could be due to poor design, slow page load time, or any other factor that drives away a website visitor prematurely. Poor UX is one of the easiest ways to increase website abandonment and reduce sales rates.
Bad UX Affects Your Brand Image
Bad user experience does a lot more damage than one might think. It can significantly affect how your brand is perceived. It’s a representation of your brand, and while your website design doesn’t always reflect your business’s core values, it sends a message to consumers. Think of your website as something that has to leave a good impression. And you know what they say, you never get the second chance to make a good first impression.
Search Engine Visibility
Google is the world’s number one search engine. It’s important to note that it favors websites with good UX. What does that mean for your businesses? If Google doesn’t like your website, it can’t rank high in SERPs, which means that fewer people will see your website. That further leads to fewer customers. To Google, an excellent UX is equally significant as the content quality. Google strives to ensure that users have the best UX available and issues such as performance, mobile-friendliness, or page speed, factor in search engine rankings, making the improvement of a website’s UX a primary requirement.
What Do the Stats Say?
1. According to statistics, companies lose $62 billion annually due to bad UX ($2 billion due to slow page load time alone);
2. 13% of users will tell 15 other people about their negative experience;
3. UX optimization increases revenue by as much as 37%;
4. Around 94% of website users will make a judgment based on the website’s responsiveness within a short time span.
5. 61% of customers will go to another site (most likely to your competitor’s site) if they can’t find what they are looking for right away.
Conclusion
UX optimization is a crucial part of online businesses that is often overlooked. Some business owners believe it’s not important or worth the time, money, and effort to ensure that a website is fully functional. However, research and statistics prove that addressing the issue of functionality and design can help you attract more customers and boost your chances of success. Investing in a website’s UX is one of the smartest things any entrepreneur can do.
