The growing popularity of blockchain technology has allowed us to build a new generation of decentralized and transparent internet, in which people are empowered to own their data. However, usability issues in blockchain and crypto products prevent end users from fully reaping their benefits from the Web3.
As a Web3 or crypto business owner, you may have thought about hiring an agency to work on UX design, which helps connect your brand to the end users on the fast-evolving internet landscape.
Here are some key considerations when picking your right Web3 UX design partner.
Find the Expert in Web3 UX Design
When picking a UX design agency, an expert in a specific niche is always better than a generalist that works on everything. It is because Web3 is new and has not yet become a universally understood concept in the design industry. To create the best products, you need experts who know the ins and outs of the industry.
Hiring the real web3 / crypto product design experts ensures that you don’t waste time and effort trying things that might not work well in the blockchain and crypto markets and complete your project on time with high-quality results.
Review their UX Portfolio and Testimonials
So how to find out who is the expert in Web3 UX Design? A crucial step in selecting the right web3 UX design agency is to identify if the UX agency has experience working with companies like yours to ensure they know what works well within your industry. You will have to check the quality of their design work and testimonials from their past clients.
Check their UX Research Methods
UX research is a crucial part of any UX design project. It is more important than ever in Web 3.0 because it helps eliminate the gap between “web3 insiders” and end users with less professional knowledge.
Research methods such as user journey mapping, heuristic evaluation and persona development help you deeply understand the Web3 users’ needs on cryptocurrencies, NFTs (non-fungible tokens), DAOs (decentralized autonomous organizations) and blockchain technology through proper UX research methods. It helps Web3 businesses create better products and make smarter business decisions along the way.
Set the Project Goal and Timeline Properly
Before signing a service contract with a UX design agency, you should be clear about your project goals. You need to know what you want from the design agency and what kind of UX service they can provide to help you meet your target.
The project timeline is crucial as well. You need to determine how long it will take for the UX design agency to complete each milestone and when it will launch online. It’s best if both sides agree on the target date and milestones. Once a project starts, you should keep track of the working progress and ensure transparent and effective communication so that everyone stays on top of things at all times.
