8 Ways to Effectively Promote Your Business at Summer Events

To obtain a boost in customer engagement, and to push your business in the right direction, resorting to seasonal campaigns can be a wise decision. During the summer season, various events are being hosted regularly, and you can use such events to promote your business to different types of businesses, relying on local clientele.

Whether it’s a food and drink festival, an outdoor concert, or a street fair, these types of gatherings will allow you to increase your local exposure and reach, and enlarge your customer range. Summer events are a fun way for your team to meet and attract potential customers.

Once you’ve browsed through the list of events available, and accessible for your business in particular, and decided which of these you can actually work with, it’s time to put together an event marketing plan. What should you do to make your business noticed at the event? What are the most promising ways to effectively promote your business? Here are a few suggestions to consider:

1.     Get the word out online

Before handling anything else, it’s important to advertise your event attendance online. Letting your target audience know you’ll be present at the said summer gathering, will give you a leaping advantage. Update your social media accounts as they are the main source of info for people, and let your current and prospective customers know where you’ll be and what your event offerings are.

More businesses are choosing to market their event booths online through written content, promoted Facebook ads and even by updating their site blog section with an article on the topic. Look over someone writing services company reviews, and hire a person who is experienced enough to write an event promotion text for your business, which you can later share on the digital channels you desire.

Once the word is out online that you’ll be part of a popular summer event hosted locally, it will be easier to obtain the event marketing exposure you need.

2.     Make yourself noticed using promotional tools and booths

Regardless of the event theme, there will be many other businesses around, each one with its own booth. To manage driving the interest of those passing by, use optimal promotional tools. Whether it’s a stand, a booth or just a table, focus on creating a setup that actually invites and catches people’s attention.

• Use colorful and ‘loud’ banners
• Decorate your table or booth in an appealing manner
• Incorporate interactive stand design features
• Customize your canopy or any other type of promotional material you’re using for your event setup
• Remember that people gravitate to a splash of colors, so play with attention-grabbing shades to make yourself noticed.

At these sorts of events, it’s all about being seen first, and the promotional tools you resort to in this department can make all the difference.

3.     Have your employees play the part

Spending a lot of time and money to decorate your event booth will not pay off if your staff members don’t actually look the part. Get your most friendly and sociable employees on board, come up with attire ideas that work well with the theme of the event, and make sure your staff embraces the entire atmosphere.

Even if event attendees approach your stand, if they’ll come across staff members that aren’t exactly involved, and don’t know how to engage with the audience, they’re less likely to look into your offerings further.

4.     Discounts and sales

Now it’s the perfect moment to bring your summer sales out, and your best discounts. A potential customer noticing a 20%-off banner on some of your products will not hesitate to approach your stand and see what exactly you’re offering.

Everyone loves a bargain, and especially people who’re at a summer fair, outdoor trade show or food festival, so play your cards right, host some sales, and you’ll be getting attention more easily. This is one of the most effective techniques of leveraging spending behavior.

5.     Host a giveaway or a contest

Free services or products will always be appealing to people attending summer events. Even those who’d normally not be interested in your business’s offerings, are likely to approach your booth, just to see what you’re handing out free of charge.

Many businesses at summer events use free samples as a promotion strategy. However, if you want to go one step further, consider hosting a giveaway or contest.

At the end of the day, anyone who makes a purchase or contracts a service from your stand fills in their contact info and enters the contest, has a shot at winning a special prize. It’s up to you to decide what the prize will be but make it worthwhile, and your event sales can increase rapidly.

6.     Introduce exclusive summer offerings

Whether it’s a limited edition product design or a summer exclusive type of drink or ice cream flavor, introduce summer-themed offerings that work well with your business’ profile. Coming across seasonal offers could determine event guests to actually take up on your offers, considering these are limited to summer season solely.

7.     Become an event sponsor

The event sponsors are displayed in the local newspaper, online and on banners all around the festival. Having your business sponsor the event will thus provide you with boosted exposure, without any actual effort from your part.

If your marketing budget allows you, look into sponsorship possibilities. Some businesses also advertise their involvement with charities, donating some of their event profit earnings to a good cause. This can also bring you good publicity.

8.     Distribute flyers

At events with large crowds, it can be a bit difficult to make your business stands out, and not get lost among the many other booths and tables there. What you can do for effective promotion is to get some of your employees to hand out flyers. Flyers distribution, although it may seem like an outdated marketing strategy, still works quite well, especially at these types of gatherings.

As you can see, you have a few options available, when it comes to promoting your business at summer events. Seasonal marketing can be the thing that helps your brand climb the ladder of success, so make the most of the opportunities available.