WhatsApp is an excellent tool that you can use to scale your business. It offers you global reach and a branded business profile, increasing your customers’ confidence that they’re talking to the right person. WhatsApp is a convenient and affordable platform your business can utilize to engage with its customers.
It lets you segment your customers and prospects for better messaging while ensuring better customer service. With an effective WhatsApp marketing strategy, you can reach a broad audience for improved business success. This article outlines five ways to grow your business with WhatsApp.
1. Leverage WhatsApp click-to-chat ads
Click-to-chat ads are an excellent way to generate leads and engage customers to develop long-lasting relationships. Click-to-chat ads involve adding a send message button to your Instagram or Facebook ads to open conversations on WhatsApp. This feature allows you to invite prospective customers to start a WhatsApp conversation.
With WhatsApp API designed for enterprises, you have customized, two-way interactive communication that helps build customer trust. Instant conversations with your audience promote lead engagement and encourage prospects to buy. You can also recommend products and retarget customers, boosting first-time sales and encouraging repeat purchases.
2. Share quality content via WhatsApp status
According to statistics, half a billion people use WhatsApp status daily, making it an essential feature for businesses to leverage. You can share content through your WhatsApp Business Status, including compelling visuals, promotions, or notices of competitions or sales.
These images or videos last 24 hours, making them an excellent way to engage with your audience personally. On seeing your status, your audience can share it with their friends, increasing brand awareness and reach. When used effectively, WhatsApp status can help drive awareness, desirability, and sales.
3. Showcase your products or services
WhatsApp Business features such as WhatsApp cart and catalog enable your business to showcase and sell its services or products. The catalog allows you to share your product or service listings with your audience. Consider spotlighting your offerings with pictures, pricing, and description details.
You can share catalog or individual item links across the rest of your platforms. After potential customers view the products in the catalog, they can add them to their carts and the messaging solutions to confirm transactions with your company.
4. Collaborate with other businesses
Partnering with companies providing complementary offerings or influencers in your line of business can help expand your audience while increasing the number of groups your business belongs to. While it may be more beneficial for your partners to be in the same industry as you, it’s not mandatory.
The aim should be to be involved in many conversations in these different groups to increase awareness and the possibility of the participants mentioning your brand in their social channels or groups and to people in their circles who may be interested in your business.
5. Collect and display feedback
WhatsApp makes it easy to request one of your clients to write feedback about their experiences with your brand. Besides earning you more reviews, posting screenshots of such feedback on your WhatsApp status can help promote your business, increasing conversion rates, and sales.
Endnote
WhatsApp is a valuable business tool companies can use to widen their reach, increase engagement, generate leads, and increase sales. Use these tips to grow your business with WhatsApp.
