Startups must master the art of achieving more with less because of limited budgets and tight timelines. Whatever initiative you pick, you cannot afford to wait forever for it to deliver results. At the same time, you cannot spend a massive chunk of your budget on it. When it comes to marketing, you must choose the right mix of strategies. Mascot marketing is an ideal option as it defines your brand’s personality to make it more recognizable and sustainable. But designing a mascot may seem like an expensive task, considering it requires brainstorming, creativity, and design skills. Let us explain how to create a perfect one within your startup constraints.
Consider your goals
Before you start working on the design and image, you must consider the goals of your company. The objective goes a long way in defining your brand’s personality, which should reflect in your mascot. For example, you need a lively one if you wish to make life fun and easy for your customers through your offering. Conversely, a more professional design works for a startup catering to a business tool.
Resonate with your audience
The simplest way to ace the startup mascot design is by resonating with your audience. Define your target customers and consider their likes and dislikes to nail the look and feel of your mascot. If you plan to sell to a young audience, the personality should be an instant hit with the kids. Identifying your audience gives you a head start as you have a clear view of where you want to go.
Think outside the box
The key objective of any marketing strategy is to set your business apart, and mascots are not an exception. So remember to think outside the box when you design one. It shouldn’t look like any character already in the market. Instead, it should be unique and outstanding while being consistent across all channels. The character should look the same everywhere, whether you showcase it on social media or through Custom Mascot Costumes at a live event. It is the only way to ensure people remember your new brand and connect with it.
Pick the right hues
The colors you use in a mascot’s design decide how well it can stand out. A bland design hardly appeals to the eye, but going too loud with shades is also not the way to go. You can seek color inspiration from your existing marketing assets, such as your logo and theme hues. Keep the market trends in mind and check the competitor designs to pick the right shades to design your ideal mascot.
Name it wisely
Beyond creating a memorable design for your startup mascot, you must give it an easy-to-recall name. You cannot expect people to recognize your brand’s replica in a huge crowd unless everything about it stands out. So your mascot’s name is as crucial as its design and personality. Think of something that connects instantly with your personality and sounds good. Also, stick with a short and simple name.
Designing a mascot need not stress out a startup owner, provided you are ready to follow these rules. Be ready to spend time, effort, and money on this marketing asset because it defines who you are.
