Hey entrepreneurs, launching a startup can be a lot of work! You stress about funds, operations, and team building. And while you prioritize product development, packaging may take a back seat, right? But did you know that it drives the buying decision for 72% of Americans? That’s surprising, but true.
And it also means that product packaging is one of the ways to stand out and grab customers’ attention in a cutthroat world. That’s a good reason to go the extra mile to nail a strategy. So, if you’re wondering how to make your package pop without breaking the bank, we’ve got some killer tips for your startup.
Here is what you need to know to win an incredible unboxing experience for your customers.
Know your target audience
You’ve got to know your target audience to create a successful product. And the same applies to packaging. Who are you trying to reach and sell? What are their preferences? What would they want in the product package?
By understanding your target customers, you can pick an option that speaks directly to them. For example, if your target audience is health-conscious millennials, choose a minimalist and eco-friendly one that emphasizes your product’s sustainable ingredients.
Focus on customer experience
Your product packaging is more than a pretty face. It’s also about enhancing the customer experience. Think about how you may create a memorable unboxing process.
Consider adding unique features, such as easy-open lids, tear strips, or resealable packages. By making the components easy to access, you get the benefits of brand loyalty and positive word-of-mouth.
Consider what’s inside
That’s a no-brainer because your product determines the packaging material. Things are easy if you sell a single offering, but CBD entrepreneurs may struggle to choose different materials for different products.
For example, you will need a tincture bottle, boxes, mylar bags, cartridges, and tin containers for different items in your portfolio. Additionally, you’ll have to ensure that they are child-resistant and preserve the flavor and aroma of the components.
Be sustainable
As a startup brand, you can gain a lot by joining the sustainability bandwagon, and packaging is a good place to start. Buyers care more than ever about the environmental impact of products and brands.
So eco-friendly packaging options are surely ideal. Prioritize biodegradable materials and minimize excess packaging. It’s the best way to make your offerings pop in a market saturated with competition.
Branding is key
Remember that your packaging is a crucial part of your brand identity. So ensure that it aligns with your company’s values and messaging. It should replicate your brand’s color schemes, fonts, and imagery.
The text labels should also match your brand’s personality and tone. The idea is to remind buyers of your brand every time they see the product on the shelves.
Is packaging a big deal? Yes, it actually is when it comes to the product packaging for your startup. You’ve got to ensure it makes a great first impression and drives a buying decision. Well, there are no shortcuts to winning the packaging game. But you can try these tips to ace it!
