Artificial Intelligence or AI is considered as the most dominant technology in the eCommerce industry, it takes the eCommerce sector to the next level.
It is changing the way we think about eCommerce by helping brands reach out to customers in personalized ways.
Today lots of e-commerce businesses are using AI to better understand their customers, definitely, it helps to generate new leads and provide an enhanced customer experience.
Artificial Intelligence is the kind of mechanism that is intelligent and capable enough to perform tasks and function on their own.
The machines that assimilate AI are designed in a way that they can think, understand and perform faster than the human interface.
AI has revolutionized the e-commerce Industry. A few examples are listed below.
AI Assistant/ Chatbots
Most eCommerce sites provide 24/7 support through AI assistance/ chatbot. These chatbots understand and reply to customer’s queries and give them a proper solution/ assist them on their issues. Google Assistant is well-known chatbot for assisting cell phone users.
Several online shopping sites have chatbots functionality to help people make buying decisions. These machines chatbots communicate with the user or visitors by using either speech or text.
ECommerce sites can drive consumers to engage in a CHATBOT experience, on top of popular social messaging applications like Facebook Messenger, so that a company can re-engage the consumer in future commerce.
These AI technologies will fundamentally change the way we engage in online commerce. Moreover, for companies, the don’t have to rely always on Human Resources when it comes to engaging with customers.
Product Recommendation Engine
This software analyzes the customer behavior on your site and accordingly recommends products that a customer might be interested in.
This Product recommendation is visible to customers on your site, by email or banner ads. It is found that this software is most important for improving eCommerce sales.
Virtual Assistant
A virtual assistant with good customer service skills can answer customer questions via phone, live chat, email and on social media.
It can handle processing your company’s orders including order entry, shipment and invoicing.
It compiles the orders, sends customer invoices to your drop-ship vendors and/or Shipping companies, and other daily tasks.
Virtual Assistant can also manage the returns and exchanges of products for you.
AI-powered CRM
AI technology is present within each segment of CRM namely sales, marketing, and customer service. Most of the companies offering AI powered CRM Solutions, help in increasing your sales with a recommender system, develop better marketing strategies, and offer personalized and immediate services that your customers want.
Product Management
AI helps you to manage your business and provide good customer experiences by tracking and organizing important data, so you are able to predict Both real-time and future inventory needs for your business.
ECommerce companies across the globe are already implementing many of these AI-powered tools to increase their customers and reach wider audiences.
It is not a secret Now that the top brand Retailers like Amazon, eBay and Alibaba are investing heavily in Artificial Intelligence technology.
Artificial Intelligence has the ability to process a large amount of data (i.e. stored in the company’s CRM or derived from big-data predictions about customer habits) And use them to effectively engage and guide users in many processes.
It handles marketing notifications to buying or post-processing. Sale of services; for example, help users navigate a website, search for products from a real-time image, determine the optimal fit characteristics of a product, decide on a purchase by comparing prices Etc.
