Elsie Green is all set to expand its online business. The Bay Area French Vintage cult favorite has announced plans to expand its online business by 400% this year.
For the past two years, the brand has invested heavily in its online infrastructure to improve the merchandise assortment, customer experience, and service. Investments in SEO have driven significant traffic growth and conversion.
In response to a rapidly changing retail environment, the brand has also announced a re-balancing of operating capital to support online growth.
- June 1, 2020, Elsie Green‘s flagship location in Concord, California will expand with 42% more square footage to support online operations
- June 15, 2020, Elsie Green will introduce a new, innovative retail concept at their flagship location that will be available to shop by appointment or via video tour in compliance with the Bay Area’s guidelines.
- June 30, 2020, the brand’s second retail location Elsie Green at the Barlow will close in order to re-deploy operating capital to support online initiatives.
Founder Laurie Furber said Friday “We are lucky to be small and nimble enough that we can re-invent ourselves to thrive in the changing retail environment. We’re ready and we’re invigorated!”
Elsie Green is a small sustainable, family run company based in northern California. The founders travel the world in search of beautiful, mostly vintage things and lot of inspiration for the American home.
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