The global pandemic has triggered a unique type of distress for entrepreneurs looking to begin brand-new companies. Aside from handling the health and social concerns caused by the COVID-19, they have faced the lack of targeted visitors and sales revenue.
Terence Lim, SEO Consultant and the founder of JinMatic is won over that SEO can help organisation during this global pandemic.
Google enhances its search function by arranging the world’s info and making it widely available. In the last 5 years, because of its explosive development, SEO has undergone numerous changes. To name a few, RankBrain, Hummingbird and the Exact Match Domain update are some of the game-changing updates Google has rolled out in the last few years.
These algorithms make the search engine smarter than ever. Although these updates make life much easier for end-users, some Malaysia SEO agencies are forced to stay on their toes to quickly integrate these brand-new strategies into their digital marketing strategy. For example, businesses can use rich snippets to gain more business exposure because practically 55% of all Google searches feature rich snippets.
JSON-LD Structured Data: The Quick Way to Get Google Rich Snippets
The best way to obtain rich snippets is by having proper structured data. It’s a standardized format utilized to identify and arrange the details in your webpages. Google recommends utilizing JSON-LD for structured information because its scripts are relatively simpler to add, upgrade and remove.
Terence pointed out that structured data does not directly increase your search rankings, but it does improve your click-through-rate (CTR) as a result of having more appealing search listings.
This search engine optimization strategy absolutely does the job for Malaysia small-medium enterprises because today’s consumers demand easy-to-find, snackable and valuable content.
