Today Airinum launches its M90 Winter of their global anti-air pollution mask success, Urban Air Mask, in collaboration with Polygiene. The next generation anti-pollution mask, with cutting edge filter technology and innovative design, is now taken to the next level by the two Swedish companies.
The average adult breathes 11,000 liters of air a day, and even so, most people will never reflect on what they actually breathe. But they should. According to the latest research by WHO in collaboration with the University of Bath, 92% of the world’s population lives in places where air quality levels exceed WHO limits. In actual numbers, we’re talking about 18 000 premature deaths per day as a result of the global air pollution and that makes it a much greater issue than the amount of people that die from HIV/AIDS, tuberculosis and road injuries, combined.
The idea behind Airinum started when co-founder Alexander moved from Sweden to India. Shortly after his arrival, his long-gone asthma symptoms started to resurface. After searching for means to protect himself, he discovered that the pollution masks available were far from something he would like to wear himself.
“It was evident that the current product offering had not taken a user perspective into account. I simply couldn’t find a mask I would like to wear. I only found industrial respirators that had good protection but were extremely uncomfortable to wear, or poorly protective masks with flamboyant designs”, says Alexander Hjertström, co-founder and CEO of Airinum.
With this new insight in mind, Alexander partnered up with co-founders Fredrik Kempe, Johannes Herrmann and Mehdi Rejraji to develop the perfect mask for urban citizens. Now, only after two years of inception, the company has sales in 60+ countries and partners across the globe.
“Even though we’re equally frustrated about the need for our product in the first place, we’re very excited about our fourth limited edition launch today in collaboration with Polygiene. These initiatives are our way to stay true to our two-folded mission – to empower individuals to breathe clean air by offering innovative products that intersect functionality and design, and raise awareness about air pollution.” says Fredrik Kempe, co-founder and CMO of Airinum.
