Video optimization startup Minute.ly furthers innovation on sports engagement & content distribution with entities across the world in new partnership with Infront

Video optimization startup Minute.ly has launched a joint venture with Infront, a Wanda Sports Group Company, that will take Minute.ly’s technology to Infront’s clients across Europe and the USA.

Infront works with some of the world’s biggest international sports federations and its partners, managing media and marketing rights as well as guiding them on strategies to scale globally. It also provides expertise in extending its clients’ digital presence and offerings, including the use of automated tools and technologies that increase user engagement, content distribution and drive revenue.

Previously, Infront participated in Minute.ly’s series A funding round. Now, a year later, Infront has seen how Minute.ly’s solution portfolio can bring value and innovation to its customers, increasing user engagement and content reach. The new partnership will see Infront sell Minute.ly’s technology as part of their offering to prospective and existing customers in Europe and the US.

Amit Golan, Minute.ly’s Co-founder and CEO said, “Our new partnership with Infront allows us to bring innovation to sports teams and leagues across the world who are facing more pressure than ever before to generate engagement on their O&O platforms. Furthermore, it provides us with an opportunity to reach more businesses across the world that can benefit from our technology.”

Christian Mueller, Senior Vice President People, Innovation and Corporate Services at Infront said: “We have seen how valuable Minute.ly’s technology can be to several partners and feel confident we can build on this foundation to create further revenue. Attention is currency and as it becomes more valuable it is important to find new ways to differentiate content for potential fans and consumers.”

Minute.ly’s AI technology automatically identifies the most captivating moments of a video, and compiles them into short previews, which are used to capture viewer attention and navigate users towards video content. The content is adapted automatically to make it suitable and engaging across any medium, content platform, or technological frameworks that exist.

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