As consumer behaviors shift towards greener and more sustainable products due to climate change awareness, companies are increasingly looking to integrate a more sustainable approach to their businesses. Market-leaders such as Nike, Adidas, H&M & Amazon are already placing sustainability at the forefront of their global product and marketing strategies.
To help companies digitalize and increase efficiency for sustainable business practices, VeChain, the leading enterprise friendly blockchain platform, officially launches its Blockchain-enabled Sustainability Solution. The solution is built on its one-stop data Blockchain-as-a-Service (BaaS) platform VeChain ToolChain™.
BlockChain + Sustainability: Ensuring Trustworthy Long-term Efficiency & Profitability For Brands
Research by The World Economic Forum has shown that the risks for companies will grow due to both the direct impact of climate change on business operations and supply chains. There have been corresponding demands for transparency on sustainable activities, with financial regulators, policymakers proposing mandatory climate risk disclosure legislation, and litigation against companies failing to disclose climate risk.
In the meantime, the majority of customers are demanding more sustainable products from brands, showing strong willingness to change their purchasing habits to help reduce negative impact to the environment, especially among Generation Z. These customers are also inclined to buy products that have a clearly defined sustainability policy.
VeChain’s Blockchain-enabled Sustainability Solution centers on building a value-driven approach for businesses to streamline sustainable practices during the supply chain and manufacturing process. Blockchain technology allows businesses to reliably and accurately showcase their sustainable practices not only to consumers, but financial regulators and policymakers.
