CLEVELAND, July 25, 2020 — E-commerce is up amid the COVID-19 pandemic as business and consumer efforts to mitigate the spread of the virus continue to hit brick-and-mortar retail sales volumes. Among the biggest beneficiaries of the accelerated transition away from in-person to online shopping will be packaging firms. According to two new Freedonia Group studies, e-commerce trends will be major growth drivers for bubble packaging and insulated packaging containers and shippers through 2024.
E-commerce will be the fastest growing market for bubble packaging through 2024
The e-commerce market for bubble packaging – which accounted for 30% of total demand in 2019 – is expected to outpace all other outlets for bubble packaging, as consumers become increasingly comfortable ordering items online. Higher value items in particular require added protection and thus more packaging to ensure safe transport. Consumers opting for e-commerce, due to the added convenience of not having to go to the store, increases the number of packages shipped and thus demand for protective packaging. Growth in onsite inflatable bubble packaging will create further opportunities in the e-commerce market.
Insulated packaging containers and shippers boosted by increased meal kit/food e-commerce activity
Insulated shipping containers are seeing strong sales increases in the relatively small e-commerce market, driven by expanding online sales of meal kits and other perishable food and beverage items. Many packages containing fresh and frozen items require good insulation during shipping, (e.g., packages are often left outdoors until the intended recipient arrives home). However, in these applications, insulated shipping containers face intense competition from more sustainable protective packaging alternatives, such as insulated liners and reusable shipping containers.
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