Gift-based e-commerce and data platform SmartGift announced that it has been issued a patent for its work in ecommerce technology—Patent No. 10,679,268.
The Company’s platform critically solves for and optimizes gift buying for others, for both the givers and the giftees. It helps shoppers give the perfect gift, every time. Shoppers can select items to send from their favorite websites and ecommerce merchants, and surprise and delight giftees of their choice by giving them the chance to virtually unwrap their gift via text, email, or any other digital platform. Giftees can then decide if it’s indeed the perfect gift. If not, he or she can swap for same-priced items or alter the gifts’ size, color or style, all before the items ship.
“We are so proud and beyond thrilled about this patent issuance. It is really hard to patent an idea. It recognizes our tireless research and the advancements we brought to ecommerce as a whole from the vantage point of gifting, peer-to-peer commerce and shopping for others. When we started SmartGift, we believed that this unique transaction has multiple layers that, when unlocked and connected, would make for meaningful and powerful shopping experiences. The rich array of dimensionality is hard to capture unless you go deep into shopping and receiving journeys that, by their very nature, are part of one-to-one and one-to-many relationships. It’s extremely joyful to facilitate human interactions and exchanges central to people’s important milestones and life events, and help spark emotions and delight in an otherwise me-centric shopping landscape,” said Monika Kochhar, CEO at SmartGift.
“It is both rewarding and important that many of our original ideas and inventions are now anchored in a patent issuance. It is really hard to patent an idea. We work day by day with the singular goal to iterate and improve on the gift giving and receiving customer experience through digital innovation, and provide the best technology and service to our platform brands and consumers. You can only get to this place by continuously pushing the boundaries and by putting your brainpower, heart and soul into the task every single day. This patent issuance is a victory for us as we keep pursuing the goal of global leaders in gift commerce innovation,” said Bernd Strenitz, Chief Product Officer at SmartGift.
Top brands such as 1-800-Flowers, Aveda, Kendra Scott, Kipling, Movado, Pandora Jewelry, ReserveBar, TUMI, Theory, Under Armour, vineyard vines, Waterford and many others utilize the SmartGift platform to power their peer-to-peer gift recommendations, shopping and customer experience. The platform helps brands lower the cost of customer acquisition and increase purchase frequency and customer lifetime value thanks to its suite of peer-to-peer and business-to-consumer customer acquisition, engagement, retention and reactivation products. Its award-winning Send with SmartGift product is used by consumers across leading brands to make every gift perfect.
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