First 10 hours of sales equivalent to the sales yielded for the entire first day in 2019’s event
Live shopping takes center-stage at the first large-scale sales event after the pandemic
AliExpress, a global retail online marketplace under Alibaba Group, hosted its first large-scale sales event after the pandemic – global mid-year ‘Summer Sale’ Shopping Festival. Sales generated in the first 10 hours of the festival was equal to the sales yielded for the entire first day in last year’s sales event – an indication showing a recovery with consumers across the globe, as they recuperate from the pandemic. With nearly 100,000 sellers and 70 million items involved in the shopping festival, total sales on the first day of the mid-year sales festival achieved a year-on-year growth of 50%.
Countries from Europe and Asia have shown an outstanding year-on-year sales growth, indicating that shoppers are eager to spend. South Korea recorded the highest sales growth of 113% on the first day, followed by Spain, Russia, Poland, Brazil and France. With people across the world inclined towards remote working/work-from-home, the shopping festival also registered more than 100% year-on-year growth for the sale of home appliances, furniture, computers and telecommunication devices.
Driven by social commerce and the ability to engage the audience with great content, livestreaming took the festival by storm during the summer sale. Customers from 213 countries and regions watched 1,844 livestreaming sessions to purchase products from the sale. Over 1,300 brands and 109 influencers participated in the sessions, covering 32 languages. Russia, Spain, France, Brazil and Poland were the top 5 countries that led the livestreaming viewership and Xiaomi, Huawei, Umidigi, Calk Official Store and Soocas were the top five brands that recorded the maximum sales from the sessions.
“We are thrilled to see consumers, brands and influencers from all over the world riding the Mid-Year Shopping Festival’s buzz and creating exciting content. Livestreaming-driven sales has become one of the hottest trends in ecommerce, reshaping the retail industry by developing a ‘see-now, buy-now’ trend that offers consumers instant gratification,” said Wang Mingqiang, the General Manager of AliExpress.
He added that “Looking at the huge success of the festival across the globe, we see livestreaming as a global phenomenon that can help stimulate the economy. We are focused on building a community of influencers, sharing experiences and best practices to take the trend worldwide, eyeing Europe as the next hub.”
This News has been Published in Partnership with PR Newswire
