$ 3.05 Billion growth expected in Global Web Analytics Market | Technavio

The global web analytics market is poised to grow by USD 3.05 billion during 2020-2024, progressing at a CAGR of over 19% during the forecast period. The report provides an up-to-date analysis of the current market scenario, latest trends and drivers, and the overall market environment.

• Based on segmentation by deployment, which is the leading segment in the market?

  Based on the deployment, the market witnessed significant growth in the cloud-based segment in 2019.

• What are the major trends in the market?

  The proliferation of AI in web analytics is the major trend in the market.

• At what rate is the market projected to grow?

  The market is projected to grow at a CAGR of over 19% during the forecast period.

• Who are the top players in the market?

  Adobe Inc., AT Internet, Facebook Inc., Google LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc. are the top vendors in the market.

• What are the key market drivers and challenges?

  The market is driven by the rising preference for online shopping. However, the increasing availability of open-source solutions might challenge growth.

The market is fragmented, and the degree of fragmentation will increase during the forecast period. Adobe Inc., AT Internet, Facebook Inc., Google LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc. are some of the major market participants.

In a bid to help players strengthen their market foothold, this web analytics market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.