When it comes to growing your business it is clear that you will need to have a strategy for increasing your customer base and driving more traffic to your website.
If you are looking to acquire more leads for your business you might want to look at talking to someone like Appiloque, for instance, and if you want to capture their attention when they visit your website the key is to take some positive steps toward making your website as user-friendly as possible.
Here are some pointers on how to achieve that aim of making sure every visitor to your website enjoys a great visitor experience.
Listen to feedback
What might look good to you when you are designing and self-reviewing your website might not hold the same appeal for your visitors.
A good starting point would be to try and collect regular feedback from visitors to the site so that you can better identify some key issues that are regularly mentioned as a problem.
Take the criticism onboard in a positive way and be mindful that when you add features that people have asked for it tends to have a positive impact on visitor numbers, so it is well worth listening to feedback on how to make your site more user-friendly.
The need for speed
You only have to think of your own frustrations when you visit a website that is slow to load to appreciate how important it is that pages load as quickly as possible.
The average waiting time that people are prepared to allow for a website to load is just two seconds and if your site takes any longer you shouldn’t be surprised if they lose patience and click away, and they may not return either.
Easy navigation is essential
Visitors will want to be able to browse your site with ease and if your navigation options are not user-friendly or intuitive enough it is going to discourage people to explore what you have to offer.
Make it easy to get in contact with you
If visitors want more information or simply want to get in contact with you they are going to be dissuaded if your contact page is not up to scratch.
It is very uninspiring to just rely on an email address too. Consider putting links for your social media pages and thinks of innovative ways to encourage dialogue through your contact page.
Think about smartphone users
It would be wise to remember that at least half of your website visitors will be using their smartphone to access your site.
If your website is not mobile friendly that could be a big negative in your attempt to drive traffic numbers up. Check how your site looks on a smartphone and if you do not already have a responsive website design it should be considered a priority to put that right.
You cannot expect to increase visitor numbers if your website is not user-friendly, so work on some of these ideas if you want to keep your audience happy and encourage them to keep coming back for more.
