Social media has become an integral part of our lives in private and in business. What started as a way for friends and family to connect has turned into a powerful marketing tool for businesses of all sizes. And when it comes to hotels, social media can be used to great advantage in promoting your property and generating bookings. But to make the most of social media, you need to know how to use it effectively. Here are some promotional tips, such as those that a marketing agency for hotels might think about, to help you bring out the best in your hotel on social media.
Use high-quality images and videos
When it comes to promoting your hotel on social media, visuals are key. People are very visual creatures and will respond much more favorably to images and videos than to plain text. So make sure that the visuals you use are of the highest quality possible. This means using professional photos and videos that show your hotel in the best light possible.
Short videos can save you from typing so much textual content onto a website that might not be read anyway. A video can be engaging and draw the viewer’s eyes and ears into the hotel experience. It can show how spacious the restaurant and guest room spaces are. We want to portray wonderful architecture and added comforts. Perhaps show staff going about their business to get everything perfect for guests.
Interactive videos can go a step further and allow potential guests to choose which part of the hotel they want to see. Future guests can then take their specific journey and be in control, just like the captain of a cruise ship. You might want to view a room advertised as being the bridal suite or a family room. Also, see the kinds of dishes that the restaurant serves. You can see them piping hot with the steam rising from them when video technology makes this possible. It can be a mouth-watering experience just viewing a hotel video.
Write engaging and interesting content
The content you post on social media should be engaging and interesting enough to get people to stop and take notice. Nobody wants to read dull, boring content, so make sure that your posts are anything but. Write headlines that will grab attention and content that is informative and interesting.
Avoid long paragraphs and explanations and try to highlight the main points that make a hotel special. Think about room service, concierge services, and free wi-fi for business travelers, in particular.
Use social media to create a strong relationship with your guests
Your guests are the most important part of your business, so it only makes sense to use social media to build a strong relationship with them. Share information about your hotel that they will find useful, post updates on special events and promotions, and answer any questions they may have. By creating a strong relationship with your guests, you will turn them into lifelong loyal customers.
The key is to have guests return to the same hotel. Then you know that you have not just got some things right but achieved most to the level of perfection.
Keep your social media presence active and up-to-date
To keep people interested in your hotel, you need to keep your social media presence active and up-to-date. This means posting regularly and responding quickly to any comments or questions. If you let your social media accounts become stagnant, people will quickly lose interest and move on to someone else.
By following these promotional tips, you can make sure that your hotel has a strong and positive presence on social media. Use these tips to reach more people, build relationships with your guests, and generate more bookings for your venue.
