In recent years, there are many successful mobile LED billboard cases in many cities. The vehicle mounted LED display market has shown unprecedented vitality. Especially in the outdoor advertising display and vehicle LED display, the market develops fast than expected.
Why mobile LED screen so popular?
Advertising as a way to provide information that related to product or services. While the traditional OOOH media advertising market gradually weakens, there is an urgent need for a new way of advertising to recover the market.
Vehicle mobile advertising has strong liquidity and large advertising audience advantage. Gradually more and more enterprises has adopted this new digital Out-of-home media(DOOH). Bus and taxi are not only the typical public transportation, but also large digital advertising carrier in the city at every day. A large number of passengers will be transported through the streets.
For a large and medium-sized city, the number of buses and taxis is usually more than 10000 sets. With its wide coverage, long running time, and crowded places, this kind of mobile digital advertising market is still very considerable. Now it is easy to understand why the vehicle mounted LED screen is booming rapidly.
Types of vehicle mounted LED screen
In the family of mobile LED screen, the vehicle LED display can be divided into Bus LED screen, taxi LED advertising screen, truck mounted LED screen, trailer LED display and so on.
As one of the oldest mobile LED screen, bus LED displays are mainly used to display road signs on buses, mostly in single and double colors. Now many factories have invented small full color LED screen at rear side of buses to play advertising while driving on street routines.
Like bus LED screen, the taxi LED advertising screen is mostly installed on the top or rear window of the taxi. The mounted screen is used to scroll the text advertising information. Now there is also new technology to install projector at rear side of taxi window and control the advertising program by cellphone or 4G remote control.
The truck LED large screen is refitted into led full-color display with the truck body, which can display the advertising information in high definition and enrich the video content. At present, LED screen truck manufacturer has launched a series of on-board screens on the market, including P8 / P6 /P5/P4, etc.
Mobile LED billboard truck mainly composed of truck body frame, LED display screen, generator and other supporting media equipment. It has high-definition, bright, full-color and waterproof LED screen. The advertising effect is greatly enhanced. It has obvious advantages in some specific promoting places and has achieved good OOH advertising market reaction.
Mobile LED screen trailer is a little different from other vehicle LED screens. It has no engine to make the trailer mounted LED screen to move. You have to use a pickup or SUV to drag this trailer screen to the place you want. Though trailer LED screen is not as convenient as other vehicle LED displays, mobile LED billboard trailer has large applications in many industries.
Applications of mobile vehicle LED display
At the beginning of the birth of mobile LED screen, it was mainly used for the display of bus and taxi service information and advertising content. Nowadays mobile vehicle LED display can be widely used to display commercial advertisements, broadcast news, weather report, film and television information, stock market, sports information, site introduction, service introduction and so on.
Conclusion
As a new kind of advertising media, vehicle LED screen can store a lot of text, picture and video information. You can control the digital LED display through the built-in microprocessor, and realize the timing display function. It gets rid of the shackles of the traditional display screen “cable”, and has the characteristics of mobile digital advertising LED display. It is highly praised by the advertising industry and will continue growing in next following years.
