Important Facts About PPC Advertising to Grow Your Business

PPC is one of the earliest and most effective ways of online advertising. It is a mode of advertising that allows advertisers to bid on keywords in search engines such that when users search these keywords, their ads will appear at the very top of the search results.

PPC can be very cost-effective when done correctly as advertisers only pay for the number of clicks their ads get.

When we talk about PPC advertising, we are mostly talking about Google AdWords as Google drives more than 85% of the online search traffic. With less than 4% of searchers going past the first page of Google search results, the aim of every PPC campaign is to appear on the first page.

Here are some facts about PPC that can help scale your marketing campaign.

• The top three paid ad spots on Google get 46% more clicks. Like we mentioned earlier, the sole aim of PPC is to generate traffic by showing at the very top of search engine results, but this can only be achieved when you run ads with a higher quality score rating.
• Negative keywords can sometimes prove very important in PPC advertising as they allow you to easily segment out people who may not be interested in your offer. That way, search engines will easily identify the right people to display your ads to.
• PPC advertising converts better when combined with organic traffic (SEO) and forms of marketing such as retargeting.
• PPC is cost-effective as it allows you to work with whatever budget you have. You can easily bid on less popular keywords in your niche, which cost less and still get an increase in your click-through rate (CTR).
• PPC advertising has a high conversion rate because users who perform the search are already interested in what you offer. Therefore, it requires less persuasion to get them to make a purchase. This will, in turn, give a higher ROI.

Check out the infographic below to learn more about PPC and its benefits to online marketing.